{"id":76719,"date":"2024-03-21T19:18:02","date_gmt":"2024-03-21T18:18:02","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=76719"},"modified":"2026-02-25T20:45:18","modified_gmt":"2026-02-25T19:45:18","slug":"medicalimpact","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/medicalimpact\/","title":{"rendered":"Measuring the Impact of Medical Affairs"},"content":{"rendered":"<style>\n<p>@media only screen and (max-width: 600px) {\n.veeva-2024 .card-block-z-pattern {\n\tpadding-top: 0px;\n  }\n}<\/p>\n<p>.veeva-2024 #hero.hero-centered--image {\n--mobile-image: url(https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/09\/medical-impact-hero-1920x472-1.png);\n--desktop-image: url(https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/09\/medical-impact-hero-1920x472-1.png);\n}<\/p>\n<p>.veeva-2024 .quote-card-single {\nbackground: radial-gradient(155.15% 99.46% at 56.51% 50.08%,#030d1f 0,#1a719d 100%);\ncolor:white\n}<\/p>\n<p>@media (max-width:1199.98px) {\n.veeva-2024 .video-player-module--multiple .sub-video-nav-wrapper__content .sub-video-nav:nth-of-type(n+4) {\ndisplay: grid;\n}\n}<\/p>\n<p>.veeva-2024 .sub-video-nav--stacked {\npadding: 12px 16px;\n}<\/p>\n<p>.form-shadow {\nbackground-color: #fff!important;\nborder: 1px solid #eee!important;\nbox-shadow: 1px 1px 11px #888!important;\npadding: 20px!important;\nborder-radius:16px!important;\n}<\/p>\n<p>.veeva-2024 .modal-btn-close {\nfloat: right;\nmargin-bottom: 10px;\n}\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"\">\n<section id=\"hero\" class=\" hero-centered hero-centered--image\">\n<div class=\"copy-container container copy-container--left\">\n<h1>Measuring the Impact <br \/> of Medical Affairs <\/h1>\n<\/p><\/div>\n<\/section>\n<section class=\"card-block-z-pattern card-block-z-pattern--light card-block-z-pattern--cards-end\" style=\"margin-top:80px;\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h2>A Data-Driven, Modular Approach<\/h2>\n<p>As the current biopharma environment places more demands on medical affairs, measuring medical impact is no longer a choice, but a necessity. Medical affairs needs a plan of action to become a more data-driven organization, better communicate its value, and demonstrate its contributions to successful patient outcomes.<\/p>\n<p>³Ô¹Ï±¬ÁÏ has partnered with global industry leaders to create a practical, modular approach to measuring medical impact presented across a series of papers. These works share how medical teams have successfully planned and\/or implemented impact metrics and the data and analyses needed to make this happen.<\/p>\n<div class=\"copy-container__buttons\">\n\t\t\t\t<a href=\"\" data-bs-toggle=\"modal\" data-bs-target=\"#medicalimpact\" class=\"button-secondary button-secondary--black\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-arrow-right--black.svg\" alt=\"\" \/><br \/>\n\t\t\t\t<span>Subscribe to Receive Impact Papers<\/span><br \/>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"card-block-z-pattern__cards\">\n<div class=\"z-pattern-card z-pattern-card--light\">\n\t\t\t<a class=\"z-pattern-card__link\" href=\"\/eu\/resources\/measuring-the-impact-of-medical-affairs\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Part 1<\/h4>\n<p>A Data-Driven, Modular Approach<\/p>\n<div class=\"z-pattern-card__icon\">\n\t\t\t\t<span class=\"icon ready\" data-icon=\"arrow-up-right--white\" style=\"--icon: url(/eu/wp-json/wp/v2/pages/76719/&quot;//wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--white.svg&quot;);\"><\/span>\n\t\t\t  <\/div>\n<p>\t\t\t<\/a>\n\t\t  <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n\t\t\t<a class=\"z-pattern-card__link\" href=\"\/eu\/resources\/measuring-the-impact-of-medical-affairs-operational-effectiveness\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Part 2<\/h4>\n<p>Building a Strong Foundation of Operational Effectiveness<\/p>\n<div class=\"z-pattern-card__icon\">\n\t\t\t\t<span class=\"icon ready\" data-icon=\"arrow-up-right--white\" style=\"--icon: url(/eu/wp-json/wp/v2/pages/76719/&quot;//wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--white.svg&quot;);\"><\/span>\n\t\t\t  <\/div>\n<p>\t\t\t<\/a>\n\t\t  <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n\t\t\t<a class=\"z-pattern-card__link\" href=\"\/eu\/resources\/measuring-the-impact-of-medical-affairs-assessing-and-measuring-valuable-relationships\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Part 3<\/h4>\n<p>Assessing and Measuring Valuable Relationships<\/p>\n<div class=\"z-pattern-card__icon\">\n\t\t\t\t<span class=\"icon ready\" data-icon=\"arrow-up-right--white\" style=\"--icon: url(/eu/wp-json/wp/v2/pages/76719/&quot;//wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--white.svg&quot;);\"><\/span>\n\t\t\t  <\/div>\n<p>\t\t\t<\/a>\n\t\t  <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n\t\t\t<a class=\"z-pattern-card__link\" href=\"\/eu\/resources\/measuring-the-impact-of-medical-affairs-quantifying-the-depth-and-breadth-of-targeted-scientific-education\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Part 4<\/h4>\n<p>Understanding the Depth and Breadth of Targeted Scientific Education<\/p>\n<div class=\"z-pattern-card__icon\">\n\t\t\t\t<span class=\"icon ready\" data-icon=\"arrow-up-right--white\" style=\"--icon: url(/eu/wp-json/wp/v2/pages/76719/&quot;//wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--white.svg&quot;);\"><\/span>\n\t\t\t  <\/div>\n<p>\t\t\t<\/a>\n\t\t  <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n\t\t\t<a class=\"z-pattern-card__link\" href=\"\/eu\/resources\/measuring-the-impact-of-medical-affairs-determining-the-quality-and-actionability-of-insights\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Part 5<\/h4>\n<p>Determining the Quality and Actionability of Insights<\/p>\n<div class=\"z-pattern-card__icon\">\n\t\t\t\t<span class=\"icon ready\" data-icon=\"arrow-up-right--white\" style=\"--icon: url(/eu/wp-json/wp/v2/pages/76719/&quot;//wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--white.svg&quot;);\"><\/span>\n\t\t\t  <\/div>\n<p>\t\t\t<\/a>\n\t\t  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"marquee-subpoints marquee-subpoints--light marquee-subpoints--3-up section-rounded-top\" style=\"margin-bottom:40px;margin-top:80px;padding-top:90px;background: linear-gradient(0deg,#fff 5.2%,#eef1f5 92.04%);\">\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient\" style=\"margin-bottom:0\">\n<h3>The Medical Impact Model<\/h3>\n<p style=\"max-width:900px\">\n\t\t\tWith a holistic and practical approach to measurement, the impact model provides medical affairs a clear framework for becoming more outcome-driven. The different modules each represent a desired outcome and how it can be measured. This modular approach provides flexibility and allows organizations to start where it makes the most sense and then continue to move to more advanced modules.\n\t\t<\/p>\n<p>\t\t<img decoding=\"async\" style=\"margin-top:40px;max-height: unset;max-width: 1100px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/03\/medical-impact-model_2x.png\" alt=\"\">\n\t<\/div>\n<div class=\"quote-tabs__content\" style=\"margin-top:100px;margin-bottom:100px;\">\n<div class=\"container\">\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n<div class=\"carousel-indicators\"><\/div>\n<div class=\"carousel-inner\">\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-single\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;Looking at how many engagements you\u2019ve had will not necessarily give you a measure of impact. You also need to look at the outcome of those engagements.&#8221;<\/p>\n<div class=\"quote-card__person-info-text\">\n<h5>Robert Kersting, Vice President, Global Head, Medical Engagement Excellence <\/h5>\n<h6>Bristol Myers Squibb<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-single\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;Relationship strength and quality are hugely interesting areas but are often neglected. We need to quantify what we do; otherwise, we will never grow confidently.&#8221;<\/p>\n<div class=\"quote-card__person-info-text\">\n<h5>Michael Zaiac, Head of Medical Affairs Oncology Europe and Canada <\/h5>\n<h6>Daiichi Sankyo Europe GmbH<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-single\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;What we really started to understand from insights is the why behind the what.&#8221;<\/p>\n<div class=\"quote-card__person-info-text\">\n<h5>Lucie Williams, Vice President, Global Head of Medical Excellence<\/h5>\n<h6>Ipsen<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Video Player: Demos, light  --><br \/>\n<!-- NOTE: need id on block --><\/p>\n<section id=\"video-demo-block-5\" class=\"video-player-demos video-player-demos--light  section-rounded-top\" style=\"margin-top:0px;padding-top:90px;background: linear-gradient(0deg,#fff 5.2%,#eef1f5 92.04%);\">\n<div class=\"container\">\n\t\t<!-- copy container --><\/p>\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient\" style=\"margin-bottom:60px;align-items: center;\nflex-direction: column;text-align:center\"><\/p>\n<h6>Highlights and Learnings<\/h6>\n<h3>See How Industry Leaders are<br \/> Measuring Medical Impact<\/h3>\n<\/p><\/div>\n<p>\t\t<!-- video player module --><\/p>\n<div class=\"video-player-module video-player-module--multiple\">\n\t\t\t<!-- video player module, main video --><\/p>\n<div class=\"video-player-module__video\">\n<div class=\"video-player-module__wistia-wrapper\">\n\t\t\t\t\t<!-- NOTE: need to add wistia code + aspect ratio --><br \/>\n\t\t\t\t\t<!-- adjust video aspect ratio here --><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n\t\t\t\t\t\t\t<!-- add class here : wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_mx7rmtowj9\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\t<!-- sub video nav wrapper, light --><\/p>\n<div class=\"video-player-module__video-nav sub-video-nav-wrapper sub-video-nav-wrapper--light sub-video-nav-wrapper--video-icon\">\n<div class=\"sub-video-nav-wrapper__title\"><\/div>\n<div class=\"sub-video-nav-wrapper__content\">\n\t\t\t\t<\/div>\n<div class=\"sub-video-nav-wrapper__bottom\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"resource-block-cards resource-block-cards--light section-rounded-top\" style=\"margin-top:80px;padding-bottom:80px;margin-bottom:0;padding-top:90px;background: linear-gradient(0deg,#fff 5.2%,#eef1f5 92.04%);\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Resources<\/h6>\n<h3>Learn More About Measuring Medical Impact<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded resource-block__cards--gridded-3-up\">\n<p><a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/closing-the-listening-gap-to-turn-medical-insights-into-impact\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read White Paper<\/h6>\n<h5>Closing the Listening Gap to Turn Medical Insights Into Impact<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/02\/resource-tile-closing-the-listening-gap-340x240-1.png\" alt=\"\"><\/div>\n<p><\/a><br \/>\n\t\t\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/veeva-pulse-field-trends-report-2q24\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Report<\/h6>\n<h5>Treatment Adoption is 40% Faster with Targeted Scientific Outreach<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/Treatment-Adoption-40-Faster-with-Targeted-Scientific-Outreach-1.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/blog\/leading-with-impact-how-medical-affairs-teams-can-get-started\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Blog<\/h6>\n<h5>Leading with Impact: How to Get Started<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/09\/blog-tile-leading-with-impact-how-medical-affairs-teams-can-get-started.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/business-consulting-medical-impact-solution-brief\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Solution Brief<\/h6>\n<h5>Cracking the Code on Measuring Medical Impact<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/08\/resource-tile-bc-medical-impact-solution-brief@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/measuring-medical-impact-where-is-your-organization-on-its-journey\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>View Infographic<\/h6>\n<h5>Measuring Impact: Where is Your Organization on its Journey<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/06\/resource-tile-medical-impact-infographic-340x240-1.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/measuring-operational-effectiveness-with-vault-crm\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Watch Demo<\/h6>\n<h5>Measuring Operational Effectiveness in Vault CRM<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/06\/vault-crm-medical-impact-dashboard-demo-340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"container copy-container copy-container--center\">\n<h3>Interested in learning more?<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\" target=\"_self\" rel=\"noopener\">Contact Us<\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div id=\"medicalimpact\" class=\"modal fade\" tabindex=\"-1\" aria-modal=\"true\" role=\"dialog\">\n<div class=\"modal-dialog modal-lg modal-dialog-scrollable\">\n\t\t<button type=\"button\" class=\"modal-btn-close\" data-bs-dismiss=\"modal\" aria-label=\"Close\"><br \/>\n\t\t  <span class=\"icon ready\" data-icon=\"close\" style=\"--icon: url('/eu/wp-json/wp/v2/pages/76719/wp-content/themes/veeva2015/assets/svg/icons/close.svg');\"><\/span><br \/>\n\t\t<\/button><\/p>\n<div class=\"modal-content modal-content--white form-shadow\">\n<div class=\"modal-body\">\n\t\t\t <form id=\"mktoForm_391\"><\/form><div id=\"mktoForm_391_thankyou\" style=\"text-align:center;display:none;\"><\/p>\n<h3>You are signed up to receive the latest medical impact papers.<\/h3>\n<p>Click outside or close this window to return back to the page to see previous session content.<\/p>\n<p>\t\t\t\t<\/div><div id=\"mktoForm_391_fallback\" style=\"display:none;\"><p class=\"veeva-form-error\">This form is temporarily unavailable and we are working to correct the issue. 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We apologize for the inconvenience.<\/p><\/div>\n\t\t  <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><\/main><\/p>\n<p><script>\n\tconst videoBlockId = \"video-demo-block-5\"; \/\/ unique block id\n\tconst videoData = [\n\t\t{\n\t\t\twistiaID: \"mx7rmtowj9\", \/\/ Required.\n\t\t\ttitle: \"Bristol Myers Squibb: Measuring the quality of relationships\", \/\/ Optional\n\t\t},\n\t\t{\n\t\t\twistiaID: \"olmani0v4m\", \/\/ Required.\n\t\t\ttitle: \"Quantifying the depth and breadth of targeted scientific education\", \/\/ Optional\n\t\t},\n\t\t{\n\t\t\twistiaID: \"nwzmhmxhqe\", \/\/ Required.\n\t\t\ttitle: \"Determining the quality and actionability of insights\", \/\/ Optional<\/p>\n<p>\t\t},\n\t\t{\n\t\t\twistiaID: \"xac4mamt5d\", \/\/ Required.\n\t\t\ttitle: \"Novartis: What makes an ideal outcome metric\", \/\/ Optional\n\t\t},\n\t\t{\n\t\t\twistiaID: \"c9y3s1n5ex\", \/\/ Required.\n\t\t\ttitle: \"Bayer, UCB: Discussion highlights from MAPS webinar\", \/\/ Optional\n\t\t},<\/p>\n<p>\t];\n\tconst showVideoInfo = true;<\/p>\n<p>\tfunction wait_for_veevalib() {\n\tconst interval = setInterval(function() {\n\t\tif( typeof veevaLib !== 'undefined' ) {\n\t\t   if (veevaLib.initVideoMultiplePlayerBlock(videoBlockId, videoData, showVideoInfo));\n\t\t   clearInterval(interval);\n\t\t}\n\t}, 100);\n\t}\n\twait_for_veevalib();<\/p>\n<p><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Measuring the Impact of Medical Affairs A Data-Driven, Modular Approach As the current biopharma environment places more demands on medical affairs, measuring medical impact is no longer a choice, but a necessity. Medical affairs needs a plan of action to become a more data-driven organization, better communicate its value, and demonstrate its contributions to successful&hellip;<\/p>\n","protected":false},"author":42,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[],"class_list":["post-76719","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/76719"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=76719"}],"version-history":[{"count":13,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/76719\/revisions"}],"predecessor-version":[{"id":94798,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/76719\/revisions\/94798"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=76719"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=76719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}