{"id":78318,"date":"2024-07-23T18:30:55","date_gmt":"2024-07-23T16:30:55","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=78318"},"modified":"2026-02-17T16:30:15","modified_gmt":"2026-02-17T15:30:15","slug":"commercial-content-kernel","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/products\/veeva-promomats\/commercial-content-kernel\/","title":{"rendered":"Commercial Content Kernel"},"content":{"rendered":"<style>\n<p>                \/* Equal boxes *\/\n                .row-eq-height {\n                    column-gap: 24px;\n                    display: grid;\n                    grid-template-columns: 1fr;\n                    row-gap: 24px;\n                    padding-left: 15px;\n                    padding-right: 15px;\n                }<\/p>\n<p>                @media (min-width: 600px) {\n                    .row-eq-height {\n                        grid-template-columns: repeat(2, 1fr);\n                    }\n                }<\/p>\n<p>                @media (min-width: 1115px) {\n                    .row-eq-height {\n                        grid-template-columns: repeat(4, 1fr);\n                    }\n                }<\/p>\n<p>                .row-eq-height::after, .row-eq-height::before {\n                    display: none;\n                }<\/p>\n<p>                .equal-boxes div {\n                    \/* border: 2px solid #cdcdcd; *\/\n                    border: 0;\n                    height: 100%;\n                    \/* text-align: left; *\/\n                    padding: 32px 27px 12px 27px;\n                    margin-bottom: 20px;\n                    color: #ffffff;\n                }<\/p>\n<p>                .equal-boxes div p {\n                    color: #ffffff;\n                    font-weight: 500;\n                    margin-bottom: 0;\n                }<\/p>\n<p>                .equal-boxes a {\n                    position: absolute;\n                    bottom: 20px;\n                    margin-left: auto;\n                    margin-right: auto;\n                    left: 0;\n                    right: 0;\n                    text-align: center;\n                    font-weight: 400;\n                }\/* Margins *\/\n<\/style>\n<p><!-- Hero section --><\/p>\n<section class=\"block\">\n<div class=\"product-banner-hero\" style=\"background-image: url('https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/hero-background_2x.png');background-position:left center;\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"breadcrumbs\">\n\t\t\t\t\t\t<a href=\"\/eu\/\">Home<\/a> \u00b7<br \/>\n\t\t\t\t\t\t<a href=\"\/eu\/products\/veeva-promomats\/\">³Ô¹Ï±¬ÁÏ PromoMats<\/a> \u00b7<br \/>\n\t\t\t\t\t\tCommercial Content Kernel\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row banner-flex-align text-left\">\n<div class=\"col-xs-12\">\n<h1>Standardizing Commercial Content<br \/> Across the Life Sciences Industry<\/h1>\n<p>with ³Ô¹Ï±¬ÁÏ\u2019s Commercial Content Kernel for Life Sciences<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Get started now --><\/p>\n<div class=\"product-container\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-12 col-md-10 col-md-offset-1 col-lg-8 col-lg-offset-2\">\n<h2 class=\"fake-h1\" style=\"margin-bottom:15px\">Get Started Now<\/h2>\n<p style=\"margin-bottom:32px;\">For the first time in the industry, ³Ô¹Ï±¬ÁÏ is publishing a Commercial Content Kernel for Life Sciences as part of the Common Data Architecture&#x2122;. The kernel was based upon the thorough analysis of 475+ configurations within ³Ô¹Ï±¬ÁÏ PromoMats. This global standard is publicly available to drive more efficient content taxonomy management and enable industry-specific content technology, such as AI solutions.\n<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row text-center grid321\">\n<div class=\"col-md-4 col-sm-6 col-xs-12\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/taxonomy-icon_1x.png\"><\/p>\n<p><a href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/06\/Commercial-Content-Taxonomy-for-Life-Sciences.xlsx\" class=\"buttons outline-orange\">Descriptions<\/a><\/p>\n<p>\t\t\t\t<!-- \n\n<h4>xxx<\/h4>\n\n -->\n\t\t\t<\/div>\n<div class=\"col-md-4 col-sm-6 col-xs-12\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2021\/04\/white-paper-icon.png\"><\/p>\n<p><a href=\"\/eu\/resources\/the-commercial-content-taxonomy-for-life-sciences\/\" class=\"buttons outline-orange\">White Paper<\/a><\/p>\n<p>\t\t\t\t<!-- \n\n<h4>xxx<\/h4>\n\n -->\n\t\t\t<\/div>\n<div class=\"col-md-4 col-md-offset-0 col-sm-6 col-sm-offset-3 col-xs-12\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/education-icon_1x.png\"><\/p>\n<p id=\"how-can-rm-help\"><a href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/10\/Commercial-Content-Taxonomy-for-Life-Sciences-Education-Materials.pptx\" class=\"buttons outline-orange\">Educational Materials<\/a><\/p>\n<p>\t\t\t\t<!-- \n\n<h4>Use for 6 items - md+ 3 cols \/ sm 2 cols \/ xs 2 cols but turn to 1 at 600 ( class=\"col-md-4 col-sm-6 col-xs-6\")<\/h4>\n\n -->\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- How Will Standardization Help? --><\/p>\n<div class=\"product-container pb-xs-50\" id=\"video\" style=\"background-color:#f2f3f3\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-lg-12\">\n<h2 class=\"fake-h1\">How Will Standardization Help?<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"col-lg-12\">\n<div class=\"row flex-align\">\n<div class=\"col-md-6 col-sm-6 text-left text-xs-center\">\n<p>\nThe life sciences industry currently maintains over 300,000 types of content. The historic absence of a global standard means there is no common language to classify content across regions.\n<\/p>\n<p>\n³Ô¹Ï±¬ÁÏ\u2019s Commercial Content Kernel simplifies and accelerates the process by providing a content hierarchy, classification, and description for organizing and delivering quality content across the enterprise.\n<\/p>\n<p>\nLearn more by watching our short video.\n<\/p>\n<\/p><\/div>\n<div class=\"col-md-5 col-md-offset-1 col-sm-7\">\n<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"6tsn0ziauu\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/6tsn0ziauu.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_6tsn0ziauu videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/6tsn0ziauu\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- How Will ³Ô¹Ï±¬ÁÏ Support Industry Adoption? --><\/p>\n<div class=\"product-container\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-10 col-sm-offset-1\">\n<h2 class=\"fake-h1\">How Will ³Ô¹Ï±¬ÁÏ Support Industry Adoption?<\/h2>\n<p class=\"mb-40\">³Ô¹Ï±¬ÁÏ\u2019s teams have designed a methodical and open approach to ensure customer success. They will support the industry to adopt the Commercial Content Kernel over time through:<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row text-center row-eq-height\">\n<div class=\"col-12 equal-boxes\">\n<div style=\"background-color:#449FD7\">\n\t\t\t\t\t<img decoding=\"async\" style=\"max-width:116px; margin-bottom:25px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/icon-knowledge-sharing_2x.png\"><\/p>\n<p>Convening customers and advocates for knowledge-sharing<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 equal-boxes\">\n<div style=\"background-color:#DB6015\">\n\t\t\t\t\t<img decoding=\"async\" style=\"max-width:116px; margin-bottom:25px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/icon-education-and-enablement_2x.png\"><\/p>\n<p>Education and enablement for partners (agencies, technology, services)<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 equal-boxes\">\n<div style=\"background-color:#00B6B9\">\n\t\t\t\t\t<img decoding=\"async\" style=\"max-width:116px; margin-bottom:25px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/icon-best-practices_2x.png\"><\/p>\n<p>Best practice documentation with specific recommendations<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 equal-boxes\">\n<div style=\"background-color:#F7981D\">\n\t\t\t\t\t<img decoding=\"async\" style=\"max-width:116px; margin-bottom:25px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/icon-4-steps_2x.png\"><\/p>\n<p>4-step adoption program (assessment, configuration, reclassification and enablement)<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- Get your free copy --><\/p>\n<div class=\"products-contact-us\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-10 col-sm-offset-1\">\n<h2 class=\"white\">How can ³Ô¹Ï±¬ÁÏ Help your Organization?<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"col-md-12 text-center\">\n\t\t\t\t<a href=\"\/eu\/contact-us\/\" class=\"buttons contact-white\">Contact Us<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home \u00b7 ³Ô¹Ï±¬ÁÏ PromoMats \u00b7 Commercial Content Kernel Standardizing Commercial Content Across the Life Sciences Industry with ³Ô¹Ï±¬ÁÏ\u2019s Commercial Content Kernel for Life Sciences Get Started Now For the first time in the industry, ³Ô¹Ï±¬ÁÏ is publishing a Commercial Content Kernel for Life Sciences as part of the Common Data Architecture&#x2122;. The kernel was based&hellip;<\/p>\n","protected":false},"author":354,"featured_media":78334,"parent":72115,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-full-page.php","meta":{"footnotes":""},"coauthors":[],"class_list":["post-78318","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/78318"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/354"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=78318"}],"version-history":[{"count":10,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/78318\/revisions"}],"predecessor-version":[{"id":94149,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/78318\/revisions\/94149"}],"up":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/72115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/78334"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=78318"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=78318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}