{"id":79797,"date":"2024-10-18T20:57:47","date_gmt":"2024-10-18T18:57:47","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=79797"},"modified":"2026-03-26T09:49:41","modified_gmt":"2026-03-26T08:49:41","slug":"medical-affairs-solutions","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/medical-affairs-solutions\/","title":{"rendered":"Reimagine Medical Affairs Engagement"},"content":{"rendered":"<style>\n<p>.veeva-2024 .sub-video-nav__content {\ngap: 6px;\n}\n.veeva-2024 .sub-video-nav--stacked {\npadding: 12px 15px;\ngap: 14px;\n}\n.veeva-2024 .video-player-module__video-info h5 {\nfont-size: 16px;\nfont-weight: 400;\n}<\/p>\n<p>.veeva-2024 .video-player-module__video-info p {\nfont-size: 24px;\nfont-weight: 600;\n}<\/p>\n<p>.veeva-2024 .video-player-module__video-info {\ndisplay: flex;\nflex-direction: column;\ngap: 3px;\n}\n@media (min-width:1200px) {\n.veeva-2024 .video-player-module--multiple .sub-video-nav-wrapper {\nflex-grow: 1;\nmax-width: 440px;\n}\n}\n.veeva-2024 .tab-block .tablist {\nmargin-bottom: 5px;\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"gateway\">\n    <!-- Hero --><\/p>\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--center\">\n<h6>\n<p>          Medical<br \/>\n        <\/h6>\n<h1> Reimagine Medical Affairs Engagement <\/h1>\n<p>Seamlessly collaborate, improve efficiency, <br \/>and enhance the customer experience.<\/p>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"https:\/\/www.veeva.com\/eu\/resources\/an-end-to-end-solution-for-medical\/\" target=\"_self\" rel=\"noopener\"><br \/>\n            Watch Explainer Video<\/a><br \/>\n          <a class=\"button-outline button-outline--white\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>     <!-- Video Player: Stacked, Light, Statistic Tool --><\/p>\n<section id=\"hero-video\" class=\"video-player-stacked video-player-stacked--light bg-transparent\">\n<div class=\"video-player-stacked__video container\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n            <!-- add class here: wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_pduarqkh1i\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"video-player-stacked__stats container\">\n<p>          <!-- Statistic 3 Up --><\/p>\n<div class=\"statistic-3-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>40<sup>%<\/sup><\/h3>\n<p>faster treatment adoption with pre-launch scientific activity<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3><sup>#<\/sup>1<\/h3>\n<p>influence on speed to treatment adoption is congresses<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>4<sup>x<\/sup><\/h3>\n<p>more likely treatment adoption with digitally savvy, early-career HCPs<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Alert Starts &#x2705; --><\/p>\n<section class=\"alert-announcement\">\n<div class=\"alert-announcement__wrapper container\">\n<div class=\"alert-announcement__inner\">\n<h6>Pre-Launch Medical Outreach Advances Treatment Adoption<\/h6>\n<p>\t\t  <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/resources\/veeva-pulse-field-trends-report-2q24\/\" target=\"_self\" rel=\"noopener\">Learn More<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Z Pattern - Subcopy, Light --><\/p>\n<section class=\"z-pattern z-pattern-subcopy z-pattern--light\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h6>White Paper<\/h6>\n<h3>Measuring the Impact of Medical Affairs<\/h3>\n<p>³Ô¹Ï±¬ÁÏ has partnered with global medical leaders to create a practical, modular approach to measuring impact. The most recent paper focused on the second enabler \u2013 targeted scientific education.<\/p>\n<div class=\"copy-container__buttons\">\n            <a class=\"button-outline button-outline--black\" href=\"\/eu\/resources\/measuring-the-impact-of-medical-affairs-quantifying-the-depth-and-breadth-of-targeted-scientific-education\/\" target=\"_self\" rel=\"noopener\">Read White Paper<\/a>\n          <\/div>\n<\/p><\/div>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n            <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/04\/MedAffairs-Impact-Resource-Tile-390x300@2x.png\" alt=\"\" \/>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Quote Block --><\/p>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\">\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;An enterprise-wide approach to medical affairs is really important to us, and ³Ô¹Ï±¬ÁÏ is helping us realize this vision.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                <img decoding=\"async\" src=\"\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/logos\/color\/msd.png\" alt=\"msd\" \/>\n              <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/Eric-Toron-1.jpg\" alt=\"\">\n                <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Eric Toron<\/h5>\n<h6>Executive Director, Medical Operations Lead Global Medical and Scientific Affairs, MSD<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"blended-bg\">\n      <!-- Video Player: Multiple, Dark  --><\/p>\n<section id=\"our-customers\" class=\"video-player-multiple video-player-multiple--dark my-0 section-rounded-bottom bg-none\">\n<div class=\"container\">\n          <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n<p>              Our Customers<br \/>\n            <\/h6>\n<h3>\n              See how medical leaders are maximizing impact with ³Ô¹Ï±¬ÁÏ Medical Solutions<br \/>\n            <\/h3>\n<\/p><\/div>\n<p>          <!-- video player module --><\/p>\n<div class=\"video-player-module video-player-module--multiple\">\n            <!-- video player module, main video --><\/p>\n<div class=\"video-player-module__video\">\n<div class=\"video-player-module__wistia-wrapper\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n<div class=\"wistia_embed wistia_async_tls07och0x\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- sub video nav wrapper, light --><\/p>\n<div class=\"video-player-module__video-nav sub-video-nav-wrapper sub-video-nav-wrapper--dark\n              sub-video-nav-wrapper--link-only\"><\/p>\n<div class=\"sub-video-nav-wrapper__title pt-0 pb-3\">\n              <\/div>\n<div class=\"sub-video-nav-wrapper__content\">\n                <a href=\"\/eu\/customer-stories\/how-medical-insights-drive-strategic-launch-decisions\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6><strong>BridgeBio:<\/strong> How medical insights drive strategic launch decisions <\/h6>\n<p>Watch Video<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n                <a href=\"\/eu\/customer-stories\/speed-scale-and-connectivity-tevas-new-standard-for-medical-information\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6><strong>Teva:<\/strong> New standards for medical information <\/h6>\n<p>Read Customer Story<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n                <a href=\"\/eu\/customer-stories\/beacon-therapeutics-establishing-a-scientific-communication-foundation-for-launch\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6><strong>Beacon Therapeutics:<\/strong> Establishing scientific communication foundation for launch<\/h6>\n<p>Watch Video<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n                <a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/advanz-pharma-enables-field-medical-teams-to-have-enhanced-scientific-engagement\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6><strong>ADVANZ PHARMA:<\/strong> Enabling field medical teams to have enhanced scientific engagements<\/h6>\n<p>Read Article<\/p>\n<\/p><\/div>\n<p>                <\/a>\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>      <!-- Listed up - Accent --><\/p>\n<section id=\"lorem-ipsum\" class=\"listed-up listed-up-accent listed-up--dark listed-up-accent--card-center pt-0 bg-none\">\n<div class=\"copy-container copy-container--center container copy-container--eyebrow-gradient\">\n<h6>How ³Ô¹Ï±¬ÁÏ Can Help<\/h6>\n<h3>Where are you in your medical journey?<\/h3>\n<\/p><\/div>\n<div class=\"listed-up__cards container\">\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Preparing for launch<\/h5>\n<p>Identify the right KOLs and streamline medical content creation.<\/p>\n<p>            <a class=\"button-text-link button-text-link--white\" href=\"https:\/\/www.veeva.com\/eu\/launch-excellence-pharma\/\" target=\"_self\" rel=\"noopener\"><br \/>\n              <span class=\"button-label\">Learn More<\/span><br \/>\n              <span class=\"underline\"><\/span><br \/>\n            <\/a>\n          <\/div>\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Advancing scientific exchange<\/h5>\n<p>Connect the medical ecosystem for seamless customer experiences.<\/p>\n<p>            <a class=\"button-text-link button-text-link--white\" href=\"\/eu\/products\/medical-solutions\/\" target=\"_self\" rel=\"noopener\"><br \/>\n              <span class=\"button-label\">Learn More<\/span><br \/>\n              <span class=\"underline\"><\/span><br \/>\n            <\/a>\n          <\/div>\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Demonstrating impact<\/h5>\n<p>Better communicate value with impact metrics tied to patient outcomes.<\/p>\n<p>            <a class=\"button-text-link button-text-link--white\" href=\"https:\/\/www.veeva.com\/eu\/medicalimpact\/\" target=\"_self\" rel=\"noopener\"><br \/>\n              <span class=\"button-label\">Learn More<\/span><br \/>\n              <span class=\"underline\"><\/span><br \/>\n            <\/a>\n          <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p> <!-- Card Block - Expanding card --><\/p>\n<section class=\"card-block-z-pattern card-block-z-pattern--light card-block-z-pattern--cards-end mb-3\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h2>Medical Solutions<\/h2>\n<p>Connected software, data, and business consulting tailored to the needs of medical affairs.<\/p>\n<\/p><\/div>\n<div class=\"card-block-z-pattern__cards\">\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/vault-crm-medical\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Vault CRM <br \/> for Medical <\/h4>\n<p>Coordinate and engage with key stakeholders across channels.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon ready\" data-icon=\"arrow-up-right--white\" style=\"--icon: url('/eu/wp-json/wp/v2/pages/79797/wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--white.svg');\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-medcomms\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>³Ô¹Ï±¬ÁÏ <br \/> MedComms<\/h4>\n<p>Manage the creation, review, and distribution of medical content.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon ready\" data-icon=\"arrow-up-right--white\" style=\"--icon: url('/eu/wp-json/wp/v2/pages/79797/wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--white.svg');\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-medinquiry\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>³Ô¹Ï±¬ÁÏ <br \/> MedInquiry<\/h4>\n<p>Streamline the intake and fulfillment of medical information requests.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon ready\" data-icon=\"arrow-up-right--white\" style=\"--icon: url('/eu/wp-json/wp/v2/pages/79797/wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--white.svg');\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-link\/overview\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>³Ô¹Ï±¬ÁÏ <br \/> Link<\/h4>\n<p>Identify the right experts, plan engagements, and streamline insights.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon ready\" data-icon=\"arrow-up-right--white\" style=\"--icon: url('/eu/wp-json/wp/v2/pages/79797/wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--white.svg');\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/services\/business-consulting-services\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>³Ô¹Ï±¬ÁÏ <br \/> Business Consulting<\/h4>\n<p>Gain differentiated insights with access to medical industry expertise, unique data, and software. <\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon ready\" data-icon=\"arrow-up-right--white\" style=\"--icon: url('/eu/wp-json/wp/v2/pages/79797/wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--white.svg');\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/veeva-medical-insights\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>³Ô¹Ï±¬ÁÏ <br \/> Medical Insights<\/h4>\n<p>Accelerate the end-to-end insights process. <\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon ready\" data-icon=\"arrow-up-right--white\" style=\"--icon: url('/eu/wp-json/wp/v2/pages/79797/wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--white.svg');\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Accordions, Single Accordion Title --><\/p>\n<section class=\"accordion-block accordion-block--light accordion-block--single-accordion-title\" style=\"margin-top:50px\">\n<div class=\"container\">\n        <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n<p>            Frequently Asked Questions<br \/>\n          <\/h6>\n<h3>Find all the information <br \/>you\u2019re looking for<\/h3>\n<\/p><\/div>\n<p>        <!-- accordion contents --><\/p>\n<div class=\"accordion-block__wrapper\">\n          <!-- accordion tool 1 --><\/p>\n<div class=\"accordion-block__section accordion-block__section--active\">\n<div class=\"accordion-block__section-content\">\n              <!-- accordion --><\/p>\n<div class=\"accordion accordion-block__drawers\">\n                <!-- accordion item 1 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">What is medical affairs in the life sciences industry?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n                        Medical affairs is the function responsible for scientific exchange between biopharmas and healthcare professionals (HCPs). It focuses on sharing clinical evidence, supporting medical education, generating insights from the field, and ensuring that scientific communication is accurate and compliant. The goal is to improve clinical decision-making and ultimately patient outcomes.\n                      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 2 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Why is medical affairs important in life sciences?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Medical affairs plays a strategic role by generating and communicating evidence that supports clinical decision-making. By facilitating scientific exchange with key opinion leaders (KOLs) and healthcare professionals and sharing medical insights, the function helps guide product strategy, ensure safe and effective treatment adoption, and support better patient outcomes.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 3 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How do medical affairs teams engage healthcare professionals?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Medical affairs teams engage HCPs and <a href=\"\/eu\/resources\/closing-the-insights-gap-the-kol-perspective\/\">KOLs<\/a> through scientific exchange, advisory boards, congress participation, and one-to-one interactions with field medical teams. Increasingly, these engagements also happen through digital channels such as webinars, virtual meetings, and online educational content.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 4 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can medical affairs improve scientific exchange with HCPs?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Medical affairs can improve scientific exchange by providing relevant clinical evidence, tailoring content to healthcare professional needs, and using integrated platforms to coordinate interactions across channels. Digital tools can support engagement planning and capture medical insights that help inform future medical strategy.\n                        <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 5 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">What is omnichannel engagement in medical affairs?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>In medical affairs, <a href=\"\/eu\/blog\/boehringer-ingelheim-and-takeda-evolving-medical-content-for-omnichannel-success\/\">omnichannel engagement<\/a> involves coordinating interactions across multiple channels \u2014such as in-person meetings, digital events, email, and emerging AI platforms \u2014 to provide a consistent scientific narrative. This approach allows medical teams to meet the growing demand for medical and scientific information by delivering tailored content through an HCP&#8217;s preferred channels.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 6 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How does medical affairs measure its impact?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p><a href=\"\/eu\/resources\/measuring-the-impact-of-medical-affairs-quantifying-the-depth-and-breadth-of-targeted-scientific-education\/\">Medical affairs impact<\/a> is typically measured using metrics such as healthcare professional engagement, quality of medical insights, response time to medical inquiries, and educational outcomes. Many organizations are adopting structured frameworks to connect medical activities with patient and clinical outcomes.<\/p>\n<p>By moving beyond activity-based metrics (like the number of KOL visits), organizations can track scientific impact that measures shifts in clinical awareness and paradigm changes.<\/p>\n<ul>\n<li>Faster treatment adoption: <a href=\"\/eu\/resources\/veeva-pulse-field-trends-report-2q24\/\">Research<\/a> shows that targeted scientific activity leads to 40% faster treatment adoption at launch.<\/li>\n<li>Congress impact: Since <a href=\"\/eu\/resources\/veeva-pulse-field-trends-report-2q24\/\">congresses are the #1 influence<\/a> on adoption speed, tracking engagement at these events is a critical impact marker.<\/li>\n<li>Scientific awareness: Measuring how field medical interactions refine an HCP&#8217;s understanding of a new therapeutic area.<\/li>\n<\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>               <!-- accordion item 7 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">What technology supports medical affairs operations?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Medical affairs teams increasingly rely on <a href=\"https:\/\/www.veeva.com\/eu\/products\/medical-solutions\/\">specialized platforms<\/a> that support scientific engagement, medical content management, medical information, and insights capture. These systems help coordinate interactions with healthcare professionals and ensure compliance while improving operational efficiency.\n<\/p>\n<p>\nA unified, connected ecosystem is essential for medical affairs to move beyond functional silos and act as a strategic partner to the broader business. When medical tools are integrated compliantly with R&#038;D and commercial, there is bettercross-functional collaboration with all teams \u2014 from an MSL discussing new clinical evidence to a sales rep sharing a promotional message \u2014 operating from a single source of truth. This shared architecture prevents redundant outreach and ensures that the scientific narrative developed by medical affairs remains the foundation for all commercial messaging.\n<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>              <!-- accordion item 8 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can medical and commercial teams align without compromising compliance?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Compliance-safe alignment is achieved through a common data architecture (CDA) that provides a unified stakeholder view while maintaining strict, audit-ready &#8220;firewalls&#8221; between <a href=\"https:\/\/www.veeva.com\/eu\/blog\/why-connected-systems-strengthen-medical-commercial-alignment\/\">medical and commercial functions<\/a>. This ensures both teams operate within the same connected ecosystem without breaching regulatory boundaries.<\/p>\n<ul>\n<li>Shared customer view: Both teams see the same HCP profile, preventing redundant or conflicting outreach.<\/li>\n<li>Role-based access: Strict controls ensure that commercial teams only have access to approved scientific data and medical content.<\/li>\n<li>Coordinated orchestration: Prevents &#8220;HCP fatigue&#8221; by ensuring total visibility into the volume of outreach from the entire enterprise.<\/li>\n<\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>               <!-- accordion item 9 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">What does the future of medical affairs look like?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>The future of medical affairs will be more data-driven, digitally enabled, and focused on personalized scientific engagement. Medical teams will increasingly use analytics, AI, and integrated engagement platforms to provide tailored information and support better clinical decision-making.\n<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- accordion item 10 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Where can I find more information about ³Ô¹Ï±¬ÁÏ Medical Solutions?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>You can read more about <a href=\"https:\/\/www.veeva.com\/eu\/products\/medical-solutions\/\">³Ô¹Ï±¬ÁÏ Medical Solutions<\/a>, attend <a href=\"https:\/\/www.veeva.com\/eu\/events\/commercial-summit-europe\/overview\/\">³Ô¹Ï±¬ÁÏ Commercial Summit<\/a>, or contact your <a href=\"https:\/\/www.veeva.com\/eu\/contact-us\/\">³Ô¹Ï±¬ÁÏ account team<\/a> for more information.\n<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Cards - Resources Listed --><\/p>\n<section class=\"resource-block-cards resource-block-cards--light\" style=\"margin-top:30px\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center\">\n<h6 style=\"color:#ff6900\">Resources<\/h6>\n<h3>Explore &#038; Learn<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/reimagining-engagement-with-medical-interaction-in-vault-crm\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tDemo\n\t\t\t<\/p><\/div>\n<h5>Reimagining Engagement with Medical Interaction in Vault CRM<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/resource-demo-tile-veeva-vault-crm_340x240.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/closing-the-insights-gap-the-kol-perspective\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tInfographic\n\t\t\t<\/p><\/div>\n<h5>Closing The Insights Gap: The KOL Perspective<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/resource-tile-closing-the-graps-the-kol-perspective-340x240@2x.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/rethink-the-model-for-publications-management\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\teBook\n\t\t\t<\/p><\/div>\n<h5>Rethink the Model for Publications Management<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Rethink-the-Model-for-Publications-Management.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/link-key-people-demo\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tDemo\n\t\t\t<\/p><\/div>\n<h5>More Relevant Engagement with ³Ô¹Ï±¬ÁÏ Link Key People<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2018\/08\/resource-tile-link-key-people-demo-overview-340x240@2x.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>     <!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Interested in learning more?<\/h3>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Medical Reimagine Medical Affairs Engagement Seamlessly collaborate, improve efficiency, and enhance the customer experience. Watch Explainer Video Contact Us 40% faster treatment adoption with pre-launch scientific activity #1 influence on speed to treatment adoption is congresses 4x more likely treatment adoption with digitally savvy, early-career HCPs Pre-Launch Medical Outreach Advances Treatment Adoption Learn More White&hellip;<\/p>\n","protected":false},"author":42,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[],"class_list":["post-79797","page","type-page","status-publish","hentry","page-canonical-unique","page_type-gateway"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79797"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=79797"}],"version-history":[{"count":32,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79797\/revisions"}],"predecessor-version":[{"id":95622,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79797\/revisions\/95622"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=79797"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=79797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}