{"id":82679,"date":"2025-03-04T05:57:00","date_gmt":"2025-03-04T04:57:00","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=82679"},"modified":"2026-04-09T09:49:57","modified_gmt":"2026-04-09T07:49:57","slug":"hcpaccess","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/products\/hcpaccess\/","title":{"rendered":"³Ô¹Ï±¬ÁÏ HCP Access"},"content":{"rendered":"<style>\n<p>.veeva-2024 #simple-product {\npadding-top: 0px;\n}\n@media (min-width:992px) {\n\t.veeva-2024 .video-player-stacked__stats>div {\n\t\tmax-width: 1280px;\n\t}\n}<\/p>\n<p>@media (min-width: 992px) {\n\t.veeva-2024 .quote-card-full--medium-text.top-quote {\n\t\tdisplay: grid;\n\t\tgap: 50px;\n\t\tgrid-template-columns: 1fr 1fr;\n\t}\n}<\/p>\n<p>@media (min-width: 992px) {\n\t.veeva-2024 .quote-card-full {\n\t\tmin-height: 480px;\n\t\tpadding: 80px 6%;\n\t}\n}<\/p>\n<p>.veeva-2024 .quote-card__person-info h6 {\n\tcolor: #F5670E;\n\tfont-size:20px;\n}\n.veeva-2024 .quote-card__person-info h5 {\n\tfont-size:20px;\n\tmargin-bottom:10px;\n\tfont-weight:500;\n}\n.veeva-2024 .quote-tabs ul {\n\tfont-size: 16px;\n\tlist-style-type: none;\n\tmargin-left: -20px;\n}<\/p>\n<p>@media (min-width: 768px) {\n\t.veeva-2024 ul {\n\t\tfont-size: 16px;\n\t}\n}<\/p>\n<p>.veeva-2024 .quote-card-full--medium-text hr {\n\tborder-color: #000;\n\tmargin: 22px 0;\n\tborder-top: 1px solid #AFAFAF;;\n}<\/p>\n<p>@media (max-width:992px) {\n.veeva-2024 .z-pattern-stats .z-pattern__inner {\ngap: 0px;\n}\n}\n@media (min-width:992px) {\n.veeva-2024 .z-pattern-stats .z-pattern__wrapper.globe {\ngap: 0 0rem;\ngrid-template-columns: 2.5fr 1fr;\n}\n}<\/p>\n<p>.veeva-2024 .z-pattern--dark .sidebar-info-box p {\ncolor: #fff;\nfont-size:18px;\n}\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"simple-product\">\n<section class=\"hero-left-aligned hero-left-aligned--product mb-8 pt-7\">\n<div class=\"hero-left-aligned__wrapper container\">\n<div class=\"copy-container container copy-container--left\">\n<h2>³Ô¹Ï±¬ÁÏ HCP Access<\/h2>\n<h1>Drive Sales Uplift with<br class=\"d-lg-none d-xl-block\"> HCP Access Data<\/h1>\n<p>HCP Access delivers quarterly HCP access metrics created from systems data in Vault CRM and ³Ô¹Ï±¬ÁÏ CRM. It helps commercial and analytics teams improve segmentation and targeting to drive sales uplift.<\/p>\n<p>To protect privacy, metrics are reported as averages for \u201cbricks\u201d of five HCPs with similar access. For each HCP, the brick average is reported across five metrics: calls, video calls, sent emails, opened emails, and number of companies with access.<\/p>\n<p class=\"mt-3\">HCP Access is licensed by region and includes national, specialty, and brick HCP level data.<\/p>\n<h6 class=\"mt-0 mb-4\">\n\t\t\t\t<span><span>Announced<\/span>2025<\/span><br \/>\n\t\t\t\t<span><span>Status<\/span>Early<\/span><br \/>\n\t\t\t\t<span><span>Customers<\/span>1-10<\/span><br \/>\n\t\t\t<\/h6>\n<div class=\"copy-container__buttons mt-0\">\n\t\t\t\t<a style=\"font-size: 16px;text-decoration:underline\" class=\"button-secondary button-secondary--black\" href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/³Ô¹Ï±¬ÁÏ-Simple-Product-Sheet-HCP-Access.pdf\" target=\"_blank\" rel=\"noopener\"><br \/>\n    \t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-download--black.svg\" alt=\"\"> <span>Download Product Sheet<\/span><br \/>\n    \t\t\t<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"hero-left-aligned__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/02\/hcp-access-hero-778x400@2x.png\" alt=\"\">\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"blended-bg\">\n<section class=\"video-player-stacked video-player-stacked--dark\">\n<div class=\"container copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Why HCP Access<\/h6>\n<h2>Drive Sales Uplift<\/h2>\n<\/p><\/div>\n<div class=\"video-player-stacked__stats container\">\n<div class=\"statistic-3-up-wrapper mb-5\">\n<div class=\"sidebar-info-box sidebar-info-box--text sidebar-info-box--light\">\n<h4>True industry census<\/h4>\n<p>Captures 80% of all biopharma field-HCP interactions globally<\/p>\n<\/div>\n<div class=\"sidebar-info-box sidebar-info-box--text sidebar-info-box--light\">\n<h4>Privacy-safe\u00a0<\/h4>\n<p>³Ô¹Ï±¬ÁÏ bricks ensure your CRM data is protected and compliant with CCPA and GDPR<\/p>\n<\/div>\n<div class=\"sidebar-info-box sidebar-info-box--text sidebar-info-box--light\">\n<h4>Proven sales uplift\u00a0<\/h4>\n<p>Customers achieve ~5% sales uplift across markets and therapeutic areas<\/p>\n<\/div><\/div>\n<div class=\"video-player-stacked__video container\">\n\t\t\t\t<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"y0nxkr9kak\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/y0nxkr9kak.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_y0nxkr9kak videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/y0nxkr9kak\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\" style=\"margin-top:20px;margin-bottom:0\">\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text top-quote  bg-transparent\">\n<div class=\"quote-card__person-info\">\n<h6 class=\"mb-5\">How it Works<\/h6>\n<ul>\n<li>\n<h5>Find the right HCPs<\/h5>\n<p>Start calling on HCPs the industry agrees are high value <\/li>\n<hr>\n<li>\n<h5>Save resources\u00a0<\/h5>\n<p>Stop spending time on HCPs who are inaccessible or low value <\/li>\n<hr>\n<li>\n<h5>Personalize engagement<\/h5>\n<p>Engage at the right frequency and use digital with HCPs open to it <\/li>\n<\/ul><\/div>\n<div class=\"quote-card__quote-wrapper\">\n<div class=\"video-player-stacked__video container\">\n\t\t\t\t\t\t<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"xzye52q4bb\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/xzye52q4bb.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_xzye52q4bb videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/xzye52q4bb\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"section-rounded pt-10 pb-5 ps-xl-7 pe-xl-7 ps-md-4 pe-md-4 mb-10\" style=\"max-width:1280px;background:#eef1f5;margin:auto;\">\n<div class=\"container\" style=\"width:100%\">\n<div class=\"copy-container container copy-container--center mb-5\">\n<h2>Use Cases<\/h2>\n<\/p><\/div>\n<div class=\"row\" style=\"width:100%;margin:auto;align-items:flex-start;\">\n<div class=\"col-md-4 text-center mb-4\">\n\t\t\t\t<img decoding=\"async\" style=\"height:80px;margin:auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/02\/hcp-access-icon-targeting-80x80@2x.png\" alt=\"\"><\/p>\n<div class=\"copy-container container copy-container--center\">\n<h5 class=\"mt-4\">Targeting<\/h5>\n<p class=\"pb-4\">Identify new HCPs to visit \u2013 and which to pause<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-md-4 text-center mb-4\">\n\t\t\t\t<img decoding=\"async\" style=\"height:80px;margin:auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/02\/hcp-access-icon-orchestration-80x80@2x.png\" alt=\"\"><\/p>\n<div class=\"copy-container container copy-container--center\">\n<h5 class=\"mt-4\">Orchestration AI<\/h5>\n<p class=\"pb-4\">Power AI suggestions with reliable industry data<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-md-4 text-center mb-4\">\n\t\t\t\t<img decoding=\"async\" style=\"height:80px;margin:auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/02\/hcp-access-icon-integration-80x80@2x.png\" alt=\"\"><\/p>\n<div class=\"copy-container container copy-container--center\">\n<h5 class=\"mt-4\">CRM Integration<\/h5>\n<p>Pre-call planning with industry insights<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"z-pattern z-pattern-stats z-pattern--dark section-rounded ps-4 pe-4\" id=\"proven-results\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--eyebrow-gradient mb-6\">\n<h2>Privacy Safe Data for 29 Countries<\/h2>\n<p style=\"max-width:800px\">HCP Access is available to ³Ô¹Ï±¬ÁÏ\u2019s CRM customers, licensed by region, and delivered quarterly.<\/p>\n<\/p><\/div>\n<\/div>\n<div style=\"\" class=\"z-pattern__wrapper globe container pt-0 pb-0\">\n<div class=\"z-pattern__inner\">\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper d-none d-lg-block\">\n\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/home\/globe.png\" alt=\"\"\n\t\t  style=\"object-fit: contain;height:unset\" \/>\n\t  <\/div>\n<\/p><\/div>\n<div class=\"z-pattern__content z-pattern__subgrid\">\n\t  <!-- [1-4x] --><\/p>\n<div class=\"sidebar-info-box sidebar-info-box--stats-sm\">\n<h4>United States<\/h4>\n<\/p><\/div>\n<div class=\"sidebar-info-box sidebar-info-box--stats-sm\">\n<h4>Latin America<\/h4>\n<p>Brazil, Mexico<\/p>\n<\/p><\/div>\n<div class=\"sidebar-info-box sidebar-info-box--stats-sm\">\n<h4>Canada<\/h4>\n<\/p><\/div>\n<div class=\"sidebar-info-box sidebar-info-box--stats-sm\">\n<h4>Asia Pacific<\/h4>\n<p>Australia, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand<\/p>\n<\/p><\/div>\n<div class=\"sidebar-info-box sidebar-info-box--stats-sm\">\n<h4>Europe<\/h4>\n<p>Austria, Belgium, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom<\/p>\n<\/p><\/div>\n<div class=\"sidebar-info-box sidebar-info-box--stats-sm\">\n<h4>Planned for Availability in 2026<\/h4>\n<p>Argentina, Colombia, Japan, New Zealand, Vietnam<\/p>\n<\/p><\/div>\n<p>\t  <!-- [] -->\n\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/section>\n<section class=\"resource-block-cards resource-block-cards--light\" id=\"resource-block-0\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h2>Resources<\/h2>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded resource-block__cards--gridded-3-up\">\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/customer-stories\/astrazeneca-drives-smarter-targeting-with-hcp-access\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Watch Video<\/h6>\n<h5>AstraZeneca Drives 17% Sales Uplift Through Smarter Targeting with HCP Access<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/02\/resource-tile-astrazeneca-drives-17percent-sales-340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a><br \/>\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/blog\/5-ways-to-enable-better-field-execution-with-hcp-access-data\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Blog<\/h6>\n<h5>5 Ways to Enable Better Field Execution with HCP Access Data<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/02\/resource-tile-5-ways-to-enable-better-field-execution_340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a><br \/>\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/veeva-pulse-field-trends-report-1q24\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Report<\/h6>\n<h5>As Access Declines, Connected Engagement Creates an Edge<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/12\/resource-tile-2024-pulse-trends-report-video@2x.png\" alt=\"\"><\/div>\n<p><\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\" style=\"--footer-fix-color: transparent; --footer-fix-color-desktop: transparent;\">\n<div class=\"container copy-container copy-container--center\">\n<h3>Interested in learning more?<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\" target=\"_self\" rel=\"noopener\">Contact Us<\/a><br \/>\n\t\t\t<a class=\"button-tertiary button-tertiary--white\" href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/³Ô¹Ï±¬ÁÏ-Simple-Product-Sheet-HCP-Access.pdf\" target=\"_blank\" rel=\"noopener\">Download Product Sheet<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most complete, timely, accurate, and detailed data set for  HCP access \u2013 delivered quarterly.<\/p>\n","protected":false},"author":42,"featured_media":0,"parent":9525,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[1699],"class_list":["post-82679","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/82679"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=82679"}],"version-history":[{"count":48,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/82679\/revisions"}],"predecessor-version":[{"id":96283,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/82679\/revisions\/96283"}],"up":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/9525"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=82679"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=82679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}