{"id":86023,"date":"2025-07-25T17:56:26","date_gmt":"2025-07-25T15:56:26","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=86023"},"modified":"2026-06-19T23:14:43","modified_gmt":"2026-06-19T21:14:43","slug":"content-strategy","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/products\/veeva-promomats\/content-strategy\/","title":{"rendered":"³Ô¹Ï±¬ÁÏ PromoMats \u2013 Content Strategy"},"content":{"rendered":"<style>\n<p>    .veeva-2024 .hero-centered {\n        padding-top: 160px;\n        padding-bottom: 50px;\n    }\n}<\/p>\n<p>.form-shadow {\nbackground-color: #fff!important;\nborder: 1px solid #eee!important;\nbox-shadow: 1px 1px 11px #888!important;\npadding: 20px!important;\nborder-radius:16px!important;\n}<\/p>\n<p>.veeva-2024 .modal-btn-close {\nfloat: right;\nmargin-bottom: 10px;\n}<\/p>\n<p>.w-full .rounded-lg {\nborder-radius: 25px!important;\n}\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"\">\n<p><!-- Hero - Centered, White --><\/p>\n<section class=\"hero-centered hero-centered--white\">\n<div class=\"container copy-container copy-container--center\">\n<h6 style=\"color:#ff6b00\">³Ô¹Ï±¬ÁÏ PromoMats<\/h6>\n<h1>Deliver Personalized <br \/>Content at Scale<\/h1>\n<p>Compliant content tied to strategic goals for <br \/>enhanced analytics and content traceability.<\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"alert-news\" style=\"margin-top: 10px;\">\n    <a class=\"alert-news__wrapper container\" href=\"\/eu\/resources\/building-the-future-of-mlr-with-ai-fastest-path-to-approved-content\/\"><\/p>\n<div class=\"alert-news__inner\">\n<h6>Building the Future of MLR with AI: Fastest Path to Approved Content<\/h6>\n<p>            <span class=\"alert-news__btn-desktop button-secondary\" href=\"\/eu\/products\/content-management\/vault-promomats\/content-space-emerging-pharma\/\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-arrow-up-right--black.svg\" alt=\"\"><br \/>\n            <\/span><br \/>\n            <span class=\"alert-news__btn-mobile button-text-link button-text-link--black\" href=\"\/eu\/products\/content-management\/vault-promomats\/content-space-emerging-pharma\/\" target=\"_self\"><br \/>\n                <span class=\"button-label\">Learn More<\/span><br \/>\n                <span class=\"underline\"><\/span><br \/>\n            <\/span>\n        <\/div>\n<p>    <\/a><br \/>\n<\/section>\n<p><!-- Z Pattern - ³Ô¹Ï±¬ÁÏ, Light --><\/p>\n<section class=\"z-pattern z-pattern-products z-pattern--light z-pattern--bg-grey section-rounded-top\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\">\n            <!-- z-pattern: copy container --><\/p>\n<div class=\"copy-container copy-container--eyebrow-gradient copy-container--center copy-container--left-lg\">\n<h6>Overview<\/h6>\n<h3>Accelerating digital content at scale<\/h3>\n<\/p><\/div>\n<p>            <!-- z-pattern: img section --><\/p>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/07\/promomats-content-strategy-figure-1114x625-1.png\" alt=\"\" \/>\n                <\/div>\n<\/p><\/div>\n<p>            <!-- z-pattern: content section --><\/p>\n<div class=\"z-pattern__content z-pattern__subgrid\">\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Modular Content<\/h6>\n<\/p><\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Enable personalized content at scale through consistent, approvable messages at scale through reusable, traceable collections of content components for measurement and compliance across channels and geographies.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Communication Objective<\/h6>\n<\/p><\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Capture strategic messaging against content in PromoMats, receive insights on utilization against messaging from Vault CRM, and develop a standard foundation for message traceability across all of your approved content.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <!-- z-pattern__image will be duplicated to here via js for desktop ui -->\n    <\/div>\n<\/section>\n<div id=\"simple-product\" style=\"padding-top:0px\">\n<div class=\"blended-bg\">\n<p>\t\t\t<!-- Stats Start &#x2705; --><\/p>\n<section class=\"statistic-inline statistic-inline--dark section-rounded\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\" style=\"margin-bottom: 10px;\">\n<h6>Impact<\/h6>\n<h3>\n&#8220;The impact was a forecasted 15% to 25% <br \/>reduction in time to market&#8221;<br \/>\n<\/h3>\n<p>\nMartin N. Jensen, <strong>Lundbeck<\/strong>\n<\/p>\n<div class=\"copy-container__buttons\">\n\t<a class=\"button-primary button-primary--gradient\" target=\"_blank\" href=\"https:\/\/www.pm360online.com\/elite-2025-digital-crusader-martin-n-jensen-of-lundbeck\" rel=\"noopener\">Read Article<\/a>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>\t\t\t<!-- Video Player Start &#x2705; --><\/p>\n<section class=\"video-player-stacked video-player-stacked--dark\" style=\"padding-top:80px;padding-bottom:220px\">\n<div class=\"container copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Why ³Ô¹Ï±¬ÁÏ PromoMats <\/h6>\n<h3>Content Strategy<\/h3>\n<\/p><\/div>\n<div class=\"video-player-stacked__video container\">\n\t\t\t\t<!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.67989417989418% + 41px); height: 0; width: 100%;border-radius:25px\"><iframe src=\"https:\/\/demo.arcade.software\/cvTJMHYz7dx8g2vsHBZE?embed&#038;embed_mobile=inline&#038;embed_desktop=inline&#038;show_copy_link=true\" title=\"PromoMats\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen mozallowfullscreen allowfullscreen allow=\"clipboard-write\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" ><\/iframe><\/div>\n<p><!--ARCADE EMBED END-->\n\t\t\t\t<\/div>\n<\/section><\/div>\n<\/div>\n<p><!-- Quote - Tabs, Light, Logo Tablist --><\/p>\n<section class=\"quote-tabs quote-tabs--light\" style=\"margin-top:-120px;z-index:10;background:none\">\n<p>    <!-- content --><\/p>\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n            <!-- Carousel --><br \/>\n            <!-- NOTE: update carousel timing by passing in data-slide-interval=\"[time]\", where time is in milliseconds, if no data-slide-interval is set, it'll use 8500 by default --><\/p>\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n                <!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>                <!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n<p>                    <!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;We created a new content operational model that revolutionizes the content creation process and manages strategy across the organization. Modular content was the base of it.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/11\/customer-story-logo-grunenthal.png\" alt=\"Grunenthal\" \/>\n                                <\/div>\n<h5>Mubasher Hassan<\/h5>\n<h6>Global Head of Content Management, Gr\u00fcnenthal<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 2 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201c³Ô¹Ï±¬ÁÏ\u2019s modular content solution helps us generate compliant promotional content that resonates deeply with key audiences so we can create first-class digital experiences. ³Ô¹Ï±¬ÁÏ PromoMats allows us to move faster, increase content reuse across channels, and speed the review process.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/customer-story-logo-organon.png\" alt=\"Organon\" \/>\n                                <\/div>\n<h5>Cedric Grand-Pierre<\/h5>\n<h6>Global Customer Experience and Engagement Lead, Organon<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 3 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;Reusing pre-approved content modules and tailoring relevant content is crucial to our modular content strategy as we customize more memorable, omnichannel experiences. ³Ô¹Ï±¬ÁÏ PromoMats provides key capabilities like automated claims linking, global-to-local tracking, and content sharing to ensure digital assets are timely and compliant.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/11\/customer-story-logo-moderna.png\" alt=\"moderna\" \/>\n                                <\/div>\n<h5>Jason Benagh<\/h5>\n<h6>Director, Global Marketing Operations, Moderna<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"resource-block-cards resource-block-cards--light\" id=\"resource-block-0\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Resources<\/h6>\n<h3>Explore and Learn<\/h3>\n<div class=\"copy-container__buttons\"><a class=\"button-outline button-outline--black\" href=\"\/eu\/resources\/\" target=\"_self\" rel=\"noopener\"> View  More Resources<\/a><\/div>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n<p><a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/eu\/resources\/veeva-promomats-modular-content-video\/\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Watch Demo<\/h6>\n<h5>³Ô¹Ï±¬ÁÏ PromoMats Modular Content Video<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2021\/06\/resource-demo-tile-veeva-promomats-modular-content_340x240.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p><a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/bi-salix-scaling-content-strategy-for-personalized-engagement\/\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Watch Video<\/h6>\n<h5>Boehringer Ingelheim and Salix Pharmaceuticals: Scaling Content Strategy for Personalized Engagement<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/resource-tile-boehringer-ingelheim-salix-340x240-2@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/modular-content-product-brief\/\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Features Brief<\/h6>\n<h5>Modular Content Features Brief<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/PromoMats-Tile_340x240.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/otsukas-launch-90-days-to-personalize-customer-content-using-modular\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Customer Story<\/h6>\n<h5>Otsuka\u2019s Launch: 90 Days to Personalize Customer Content Using Modular<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/06\/resource-logo-tile-otsuka-340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div id=\"cmdo-contact\" class=\"modal fade\" tabindex=\"-1\" aria-modal=\"true\" role=\"dialog\">\n<div class=\"modal-dialog modal-lg modal-dialog-scrollable\">\n        <button type=\"button\" class=\"modal-btn-close\" data-bs-dismiss=\"modal\" aria-label=\"Close\"><br \/>\n          <span class=\"icon ready\" data-icon=\"close\" style=\"--icon: url('/eu/wp-json/wp/v2/pages/86023/wp-content/themes/veeva2015/assets/svg/icons/close.svg');\"><\/span><br \/>\n        <\/button><\/p>\n<div class=\"modal-content modal-content--white form-shadow\">\n<div class=\"modal-body\">\n             <form id=\"mktoForm_758\"><\/form><div id=\"mktoForm_758_thankyou\" style=\"text-align:center;display:none;\"><h3>Thank you for your inquiry.<\/h3><p style=\"padding:0\">We will review your request shortly.<\/p><\/div><div id=\"mktoForm_758_fallback\" style=\"display:none;\"><p class=\"veeva-form-error\">This form is temporarily unavailable and we are working to correct the issue. Please email us directly at <a href=\"mailto:contact@veeva.com\" target=\"_blank\" rel=\"noopener noreferrer\">contact@veeva.com<\/a>. We apologize for the inconvenience.<\/p><\/div>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Interested in Learning More?<\/h3>\n<div class=\"copy-container__buttons\">\n\t  <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n\t<\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compliant content tied to strategic goals for enhanced analytics and content traceability.<\/p>\n","protected":false},"author":395,"featured_media":72035,"parent":72115,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[1700],"class_list":["post-86023","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/86023"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/395"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=86023"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/86023\/revisions"}],"predecessor-version":[{"id":98638,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/86023\/revisions\/98638"}],"up":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/72115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/72035"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=86023"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=86023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}