{"id":90764,"date":"2025-11-21T17:05:23","date_gmt":"2025-11-21T16:05:23","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=90764"},"modified":"2025-11-21T18:17:12","modified_gmt":"2025-11-21T17:17:12","slug":"opendata","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/products\/opendata\/","title":{"rendered":"³Ô¹Ï±¬ÁÏ OpenData | Global Customer Reference Data"},"content":{"rendered":"<style>\n<p>.veeva-2024 #platform-product {\nbackground-color: white;\npadding-top: 60px;\n}<\/p>\n<p>@media (min-width:768px) {\n.veeva-2024 .h1, .veeva-2024 h1 {\nfont-size: 48px;\n}\n}<\/p>\n<p>.veeva-2024  #hero.hero-centered--image {\n--mobile-image: url(https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/background\/suite-hero-mobile.jpg);\n--desktop-image: url(https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/background\/suite-hero-desktop.jpg);\n}\n.veeva-2024 .alert-news {\ncolor: #01040b;\nmargin: 3rem 0;\n}\n.veeva-2024 .z-pattern__image-wrapper {\nwidth: 80%;\n}<\/p>\n<p>.veeva-2024 #platform-product #supplementary.white-bg:before {\nbackground: #fff;\nbackground: #eef1f5;\n}<\/p>\n<p>.veeva-2024 .border-box {\n\tmax-width: 1400px;\n\tpadding: 40px;\n\ttext-align: center;\n\tgap: 10px;\n\tborder-radius: 40px;\n\tbackground: #eef1f5;\n\tbox-shadow: 0px 5px 8px 0px rgba(0, 0, 0, 0.15);\n\tmargin: 60px 40px 20px 40px;\n}\n@media (min-width: 991px) {\n\t.veeva-2024 .border-box {\n          margin: 60px 40px 20px 40px;\n\t}\n }<\/p>\n<p>@media (min-width: 1400px) {\n\t.veeva-2024 .border-box {\n\tpadding:50px 60px;\n        margin: 60px auto 20px auto;\n\t}\n}\n.veeva-2024 .border-box h5 {\n\tfont-size:24px;\n\tcolor:#FA6D18;\n\tmargin-bottom:10px;\n}\n.veeva-2024 .border-box h6 {\n\tmargin-bottom:10px;\n}\n.veeva-2024 .border-box h6 a:hover {\n\tcolor:#636669;\n}<\/p>\n<p>.veeva-2024 .border-box p {\n\tcolor:#636669;font-size:16px;\n}<\/p>\n<p>@media (min-width: 767px) {\n\t.veeva-2024 .border-box h5 {\n\tfont-size:26px;\n\t}\n }<\/p>\n<p>.veeva-2024 .border-box .col-lg-4:first-child {\n\tmargin-bottom:30px;\n}               <\/p>\n<p>@media (min-width: 991px) {\n\t.veeva-2024 .border-box .col-lg-4 {\n\twidth:37%\n\t}  \n\t.veeva-2024 .border-box .col-lg-4:first-child {\n\twidth:26%;\n\tmargin-bottom:0px;\n\t}\n}     \n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"platform-product\">\n<p>   <!-- Hero - Centered &#x2705; --><\/p>\n<section id=\"hero\" class=\"hero-centered hero-centered--image\" style=\"padding:70px 0 60px 0\">\n<div class=\"container copy-container copy-container--center\">\n<h1>Global HCP and HCO Reference Data<\/h1>\n<p>Quality, scale, and speed for global engagement.<\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"alert-news\">\n  <a class=\"alert-news__wrapper container\" href=\"https:\/\/www.veeva.com\/resources\/veeva-opendata-and-veeva-network-enable-coordinated-customer-engagement-for-boehringer-ingelheim\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"alert-news__inner\">\n<h6>Boehringer Ingelheim standardizes on ³Ô¹Ï±¬ÁÏ OpenData and ³Ô¹Ï±¬ÁÏ Network Globally<\/h6>\n<p>\t\t  <span class=\"alert-news__btn-desktop button-secondary\"><br \/>\n\t\t\t  <img decoding=\"async\" src=\"\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-arrow-up-right--black.svg\" alt=\"\"><br \/>\n\t\t  <\/span><br \/>\n\t\t  <span class=\"alert-news__btn-mobile button-text-link button-text-link--black\"><br \/>\n\t\t\t  <span class=\"button-label\">Learn more<\/span><br \/>\n\t\t\t  <span class=\"underline\"><\/span><br \/>\n\t\t  <\/span>\n\t  <\/div>\n<p>  <\/a><br \/>\n<\/section>\n<section class=\"marquee-subpoints marquee-subpoints--light marquee-subpoints--3-up\" style=\"margin-top:55px;margin-bottom:0\">\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient\" style=\"margin-bottom:0\">\n<h3>³Ô¹Ï±¬ÁÏ OpenData<\/h3>\n<p>OpenData is the foundation for commercial data. It is reference data on healthcare professionals (HCPs), healthcare organizations (HCOs), and their affiliations. It is used in CRM, analytics, and data warehouses.<\/p>\n<p>OpenData has a global data model following ³Ô¹Ï±¬ÁÏ\u2019s Common Data Architecture for Life Sciences to simplify software and data integrations.<\/p>\n<\/p>\n<div class=\"copy-container__buttons\" style=\"margin-top:0px\">\n<p>\t\t\t\t<a style=\"font-size: 16px;text-decoration:underline;white-space:nowrap\" class=\"button-secondary button-secondary--black\" href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/07\/³Ô¹Ï±¬ÁÏ-Product-Sheet-OpenData.pdf\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-download--black.svg\" alt=\"\"> <span>Download Product Sheet<\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p>          <!-- Z Pattern - ³Ô¹Ï±¬ÁÏ &#x2705; --><\/p>\n<section class=\"z-pattern z-pattern-products z-pattern--light \" style=\"margin-top:35px;margin-bottom:0px;padding:0\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\">\n<div class=\"z-pattern__content z-pattern__subgrid\">\n<p>\t\t\t\t\t\t<a class=\"z-pattern-products__subpoint\" href=\"https:\/\/www.veeva.com\/eu\/products\/opendata-us\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>³Ô¹Ï±¬ÁÏ OpenData US<\/h6>\n<p>\t\t\t\t\t\t\t\t<span class=\"icon ready\" data-icon=\"arrow-up-right--black\" style=\"--icon: url(/eu/wp-json/wp/v2/pages/90764/&quot;//wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--black.svg&quot;);\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Provides HCP and HCO reference and compliance data for the US.<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<\/a><\/p>\n<p>\t\t\t\t\t\t<a class=\"z-pattern-products__subpoint\" href=\"https:\/\/www.veeva.com\/products\/opendata\/email\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>³Ô¹Ï±¬ÁÏ OpenData Email US<\/h6>\n<p>\t\t\t\t\t\t\t\t<span class=\"icon ready\" data-icon=\"arrow-up-right--black\" style=\"--icon: url(/eu/wp-json/wp/v2/pages/90764/&quot;//wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--black.svg&quot;);\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Provides verified email addresses for the US.<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<\/a><\/p>\n<p>\t\t\t\t\t\t<a class=\"z-pattern-products__subpoint\" href=\"https:\/\/www.veeva.com\/eu\/products\/opendata-europe\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>³Ô¹Ï±¬ÁÏ OpenData Europe<\/h6>\n<p>\t\t\t\t\t\t\t\t<span class=\"icon ready\" data-icon=\"arrow-up-right--black\" style=\"--icon: url(/eu/wp-json/wp/v2/pages/90764/&quot;//wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--black.svg&quot;);\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Provides HCP and HCO reference data for 52 countries across Europe, including Canada.<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<\/a><\/p>\n<p>\t\t\t\t\t\t<a class=\"z-pattern-products__subpoint\" href=\"https:\/\/www.veeva.com\/eu\/products\/opendata-latin-america\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>³Ô¹Ï±¬ÁÏ OpenData Latin America<\/h6>\n<p>\t\t\t\t\t\t\t\t<span class=\"icon ready\" data-icon=\"arrow-up-right--black\" style=\"--icon: url(/eu/wp-json/wp/v2/pages/90764/&quot;//wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--black.svg&quot;);\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Provides HCP and HCO reference data for 24 countries across Latin America.<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<\/a> <\/p>\n<p>\t\t\t\t\t\t<a class=\"z-pattern-products__subpoint\" href=\"https:\/\/www.veeva.com\/eu\/products\/opendata-asia-pacific\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>³Ô¹Ï±¬ÁÏ OpenData Asia Pacific<\/h6>\n<p>\t\t\t\t\t\t\t\t<span class=\"icon ready\" data-icon=\"arrow-up-right--black\" style=\"--icon: url(/eu/wp-json/wp/v2/pages/90764/&quot;//wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--black.svg&quot;);\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Provides HCP and HCO reference data for 11 countries across Asia Pacific.<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<\/a><\/p>\n<p>\t\t\t\t\t\t<a class=\"z-pattern-products__subpoint\" href=\"https:\/\/www.veeva.com\/eu\/products\/opendata-middle-east-and-africa\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>³Ô¹Ï±¬ÁÏ OpenData Middle East and Africa<\/h6>\n<p>\t\t\t\t\t\t\t\t<span class=\"icon ready\" data-icon=\"arrow-up-right--black\" style=\"--icon: url(/eu/wp-json/wp/v2/pages/90764/&quot;//wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--black.svg&quot;);\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Provides HCP and HCO reference data across 22 countries in the Middle East, Turkey, and Africa.<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<\/a> <\/p>\n<p>\t\t\t\t\t\t<a class=\"z-pattern-products__subpoint\" href=\"https:\/\/www.veeva.com\/eu\/products\/opendata-china\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>³Ô¹Ï±¬ÁÏ OpenData China<\/h6>\n<p>\t\t\t\t\t\t\t\t<span class=\"icon ready\" data-icon=\"arrow-up-right--black\" style=\"--icon: url(/eu/wp-json/wp/v2/pages/90764/&quot;//wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--black.svg&quot;);\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Provides HCP and HCO reference data and DCR services in China, Hong Kong, and Macao.<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/09\/product-detail-hero-opendata-NA.png\" alt=\"\/wp-content\/uploads\/2025\/03\/image-link-816x766-2x.png\">\n\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"container d-none\">\n<div class=\"border-box\">\n<div class=\"row\" style=\"text-align:left\">\n<div class=\"col-lg-4\">\n<h5>³Ô¹Ï±¬ÁÏ AI for Regulatory<\/h5>\n<\/p><\/div>\n<div class=\"col-lg-4\">\n<h6><\/h6>\n<\/p>\n<p><strong><a style=\"text-decoration:underline\" href=\"#\">See it in action<\/a><\/strong><\/p>\n<\/p><\/div>\n<div class=\"col-lg-4\">\n<h6><\/h6>\n<\/p>\n<p><strong><a style=\"text-decoration:underline\" href=\"#\">See it in action<\/a><\/strong><\/p>\n<\/p><\/div>\n<p>\t\t\t\t<!-- [] -->\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <\/div>\n\n --><\/p>\n<section class=\"resource-block-cards resource-block-cards--light section-rounded\" id=\"resource-block-0\"  style=\"padding:100px 0 100px 0;margin-bottom:0;background: linear-gradient(0deg,#fff 5.2%,#eef1f5 92.04%);\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h3>Resources for ³Ô¹Ï±¬ÁÏ OpenData<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t\t\t<a class=\"button-outline button-outline--black\" href=\"https:\/\/www.veeva.com\/resources\/\" target=\"_self\" rel=\"noopener\">See All Resources<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n\t\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/eu\/resources\/the-state-of-data-analytics-and-ai-in-commercial-biopharma\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read eBook<\/h6>\n<h5>The State of Data, Analytics, and AI in Commercial Biopharma<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/The-State-of-Data-Analytics-and-AI-in-Commercial-Biopharma.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/eu\/resources\/bayer-commits-to-veeva-vault-crm-and-veeva-opendata-globally\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Press Release<\/h6>\n<h5>Bayer Commits to ³Ô¹Ï±¬ÁÏ Vault CRM and ³Ô¹Ï±¬ÁÏ OpenData Globally<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/11\/bayer-press-release-tile.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/eu\/resources\/veeva-opendata-and-veeva-network-enable-coordinated-customer-engagement-for-boehringer-ingelheim\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Press Release<\/h6>\n<h5>Boehringer Ingelheim Standardizes on ³Ô¹Ï±¬ÁÏ OpenData and ³Ô¹Ï±¬ÁÏ Network Globally<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/07\/resource-tile-boehringer-340x240@2x-1.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/eu\/resources\/power-your-crm-with-veeva-opendata\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Watch Video<\/h6>\n<h5>Power Your CRM with ³Ô¹Ï±¬ÁÏ OpenData<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/08\/resource-tile-Power-Your-CRM-with-³Ô¹Ï±¬ÁÏ-OpenData-340x240-1.png\" alt=\"\"><\/div>\n<p><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p>        <!-- Hero - Contained &#x2705; --><\/p>\n<section id=\"pre-footer\" class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\" style=\"--footer-fix-color: transparent; --footer-fix-color-desktop: transparent;\">\n<div class=\"container copy-container copy-container--center\">\n<h3>Interested in learning more<br \/> about how ³Ô¹Ï±¬ÁÏ can help?<\/h3>\n<div class=\"copy-container__buttons\">\n                <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\" target=\"_self\" rel=\"noopener\">Contact Us<\/a>\n              <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenData is the foundation for commercial data. It is reference data on healthcare professionals (HCPs), healthcare organizations (HCOs) and their affiliations. It is used in CRM, analytics and data warehouses.<\/p>\n","protected":false},"author":131,"featured_media":0,"parent":9525,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[],"class_list":["post-90764","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/90764"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=90764"}],"version-history":[{"count":6,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/90764\/revisions"}],"predecessor-version":[{"id":94989,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/90764\/revisions\/94989"}],"up":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/9525"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=90764"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=90764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}