As your organization continues to create high-quality, authentic content, implementing a modular content strategy is a great way to ensure content is seen. Creating, reusing, and sharing promotional and medical content across channels with a modular approach helps you deliver compliant and customized content, quickly and at scale, adding significant value.<\/p>\n
High-quality, authentic content is the most critical component, but it’s only part of the equation. You also have to make sure that content gets seen. By creating, reusing, and sharing promotional and medical content across channels, a modular content strategy helps you deliver compliant and customized content, quickly and at scale.<\/p>\n
My team at Novo Nordisk is managing 600% more content today<\/em>, yet production time and costs have decreased. From the outset, we prioritized content with high potential for reuse, taking into account customer needs, channels, and content complexity.<\/p>\n Innovation has always been part of Novo Nordisk\u2019s culture, and our shared mindset has helped us prioritize practical improvements when we see an opportunity. For example, we have been a leader in the diabetes space for more than a century but are now embarking on new therapeutic areas. Facing a fast-growing and significant volume of content, we quickly realized that we needed a new way of working to achieve our business goals.<\/p>\n Here are some things we\u2019ve discovered since our modular content journey began:<\/p>\n Based on our experience, here are some key considerations to establishing a scalable content operating model:<\/p>\n As an organization, we have been on the path to delivering modular content for more than two years. There\u2019s no end point to this journey, just as there\u2019s no end point to content excellence.<\/p>\n Our next challenge is to achieve hyper-personalization, at scale. We want to serve up the \u2018Netflix experience\u2019 to our customers, using a data-driven approach to provide engaging and relevant content at the right time, based on their needs and interests.<\/p>\n As a result of our highly collaborative partnership, PromoMats is our single source of truth. We publish digital content for consumption and reuse through our brand portal and intend to be the first to adopt new capabilities in the coming months so that our teams and agencies can benefit from quicker, easier use and reuse.<\/p>\n Any organization striving to make modular content the new way of working will know that mindset shifts take time, persuasion, and metrics\u2014whether that\u2019s within the organization or among partner agencies. You can bring stakeholders on board by showing them what you\u2019re doing. Start small, perhaps with a pilot based on legacy materials, so that you can quickly demonstrate the impact of modular content. Finally, finding the right pace can help to bring the organization with you and gives your team the time to test, learn, and improve.<\/p>\nCreating an early adopter culture in your organization<\/h2>\n
\n
Bringing together technology and talent<\/h2>\n
\n
A marathon without a finishing line<\/h3>\n