{"id":96908,"date":"2026-04-27T23:02:33","date_gmt":"2026-04-27T21:02:33","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?p=96908"},"modified":"2026-06-01T23:49:58","modified_gmt":"2026-06-01T21:49:58","slug":"the-new-architecture-of-work-maap","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/eu\/blog\/the-new-architecture-of-work-maap\/","title":{"rendered":"The New Architecture of Work: MAAP<sup>&trade;<\/sup>"},"content":{"rendered":"<p>AI is changing the enterprise technology landscape, with major implications for business leaders. Your enterprise technology architecture is no longer just infrastructure. It&#8217;s how work gets done, with agents actively taking on some tasks previously handled by humans.<\/p>\n<p>This new way of working is enabled by a new technology architecture: Models, Agents, and Applications, the <strong>MAAP Architecture&trade;<\/strong>.<\/p>\n<p><strong>Models<\/strong> are frontier models like Anthropic, OpenAI, or Gemini. They can reason, generate, and interpret. They understand the capabilities of your core applications and use that context in their reasoning.<\/p>\n<p><strong>Agents<\/strong> are a new type of knowledge worker. They use models for reasoning and applications for execution. Dedicated agents will take on some tasks that previously required humans.<\/p>\n<p><strong>Applications<\/strong> are your systems of record. They codify your industry&#8217;s business rules and your company&#8217;s operating model, providing the structure and consistency needed to run the business. Core applications are becoming &#8220;dual mode,&#8221; controllable by both human users and agents. To enable this, applications must be easily understood by models and controllable by agents.<\/p>\n<p style=\"padding-bottom:15px;\">Your enterprise technology architecture is no longer just a technical decision. It reflects your operating model and your workforce. It&#8217;s about digital labor and the nature of work itself. CEOs need to take an active role and redefine how IT and the business work together in this new era.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/05\/new-architecture-of-work-maap-diagram-tm.png\" alt=\"Diagram illustrating The New Enterprise Architecture: MAAP. Three interconnected hexagons labeled Models, Agents, and Applications show how foundational AI, digital labor, and core systems interact.\" class=\"img-responsive mw-700\" style=\"border-radius:25px;\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enterprise tech is now your digital workforce. Read the CEO&#8217;s guide to The New Architecture of Work: MAAP (Models, Agents, and Applications).<\/p>\n","protected":false},"author":131,"featured_media":82314,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"product":[1470],"area":[1469],"coauthors":[1666],"class_list":["post-96908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","product-ai-vault-ai","area-ai-veeva-ai","blog-html-content-yes","region-eu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/96908"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=96908"}],"version-history":[{"count":7,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/96908\/revisions"}],"predecessor-version":[{"id":98058,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/96908\/revisions\/98058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/82314"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=96908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/categories?post=96908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/tags?post=96908"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product?post=96908"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/area?post=96908"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=96908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}