{"id":57759,"date":"2021-05-06T13:03:18","date_gmt":"2021-05-06T11:03:18","guid":{"rendered":"http:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=57759"},"modified":"2026-01-27T15:38:21","modified_gmt":"2026-01-27T14:38:21","slug":"veeva-launches-modular-content-solution-to-help-companies-speed-delivery-of-digital-content-at-scale","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/veeva-launches-modular-content-solution-to-help-companies-speed-delivery-of-digital-content-at-scale\/","title":{"rendered":"³Ô¹Ï±¬ÁÏ Launches Modular Content Solution to Help Companies Speed Delivery of Digital Content at Scale"},"content":{"rendered":"<p><strong>BARCELONA, Spain \u2014 6 May, 2021 \u2014<\/strong> <a href=\"\/eu\/\">³Ô¹Ï±¬ÁÏ Systems<\/a> (NYSE: VEEV) today announced new modular content capabilities in <a href=\"\/eu\/products\/veeva-promomats\/\">³Ô¹Ï±¬ÁÏ PromoMats<\/a> to help life sciences marketers speed content creation, review, and distribution across channels. New enhancements to the commercial content platform include features and connectors that enable brands to quickly deliver compliant content at scale. <\/p>\n<p>³Ô¹Ï±¬ÁÏ Pulse data shows life sciences companies created 3.5 times more digital content than print over the past year, with an average approval cycle of 21 days<sup>1<\/sup>,  underscoring the need for more content, faster. By using pre-approved content modules to build sales and marketing assets, teams can accelerate legal, medical, and regulatory (MLR) reviews.<\/p>\n<p>\u201c³Ô¹Ï±¬ÁÏ\u2019s modular content solution helps us generate compliant promotional content that resonates deeply with key audiences so we can create first-class digital experiences,\u201d said Cedric Grand-Pierre, global customer experience and engagement lead at Organon, the intended spinoff of Merck. \u201c³Ô¹Ï±¬ÁÏ PromoMats allows us to move faster, increase content reuse across channels, and speed the review process.\u201d<\/p>\n<p>Over the course of 2021, ³Ô¹Ï±¬ÁÏ will add the following features to its modular content solution in ³Ô¹Ï±¬ÁÏ PromoMats:<\/p>\n<ul>\n<li><strong>³Ô¹Ï±¬ÁÏ PromoMats Content Modules<\/strong> \u2013 Starting today, customers can create and store modules directly in their ³Ô¹Ï±¬ÁÏ Vault content library. The system now serves as a single source of truth for reusable blocks of text, images, or claims along with associated rules to govern the use of each module.<\/li>\n<li><strong>Omnichannel Authoring Connectors<\/strong> \u2013 ³Ô¹Ï±¬ÁÏ PromoMats content modules are also now sharable via ³Ô¹Ï±¬ÁÏ\u2019s APIs. In the coming months, customers will be able to integrate a range of channel-specific authoring tools\u2014including Anthill Activator, Viseven\u2019s eWizard platform, and others\u2014into ³Ô¹Ï±¬ÁÏ\u2019s modular content solution. Teams can use their preferred tools to assemble pre-existing modules, and then push finished assets back into ³Ô¹Ï±¬ÁÏ PromoMats for approval.<\/li>\n<li><strong>Modular MLR Review<\/strong> \u2013 Once an asset is ready for approval, marketers can kick off native MLR compliance workflows in ³Ô¹Ï±¬ÁÏ Vault. Later this year, the system will add visual highlights to indicate which of the assembled modules are already approved, pending, or being reviewed for the first time.<\/li>\n<\/ul>\n<p>\u201cModular content supports the industry\u2019s rapid shift to digital engagement through a marked change in how brand teams draft, review, and distribute content,\u201d said Pooja Lal, vice president of commercial content at ³Ô¹Ï±¬ÁÏ. \u201cOur solution builds on our strong heritage of MLR and digital asset management to create a flexible and modular system for content creation\u2014reducing review cycles more than 20 percent and increasing speed-to-market by more than 50 percent.\u201d<\/p>\n<p>To make it easy for brand teams to quickly distribute content modules through various channels, ³Ô¹Ï±¬ÁÏ is also partnering to enable a broad ecosystem of authoring tools. \u201cBy collaborating with ³Ô¹Ï±¬ÁÏ to automate the content production lifecycle, we are helping customers deliver personalized content more quickly and cost-effectively,\u201d said Nataliya Andreychuk, CEO at Viseven. Rasmus Kalms, chief product officer at Anthill, added, \u201cTogether with ³Ô¹Ï±¬ÁÏ, we can empower life sciences companies to improve content creation, reuse, and agility every step of the way.\u201d<\/p>\n<p>For more information on modular content best practices, register for the upcoming <a href=\"\/events\/commercial-summit\/\" target=\"_blank\" rel=\"noopener noreferrer\">³Ô¹Ï±¬ÁÏ Commercial &#038; Medical North America Summit Connect<\/a> on June 10, 2021. The live one-day virtual event is open to life sciences industry professionals. <\/p>\n<p><strong>Additional Information<\/strong><br \/>\nFor more on ³Ô¹Ï±¬ÁÏ PromoMats, visit: <a href=\"\/eu\/products\/veeva-promomats\/\">veeva.com\/eu\/PromoMats<\/a><br \/>\nConnect with ³Ô¹Ï±¬ÁÏ on LinkedIn: <a href=\"http:\/\/www.linkedin.com\/company\/veeva-systems\" target=\"_blank\" rel=\"noopener noreferrer\">linkedin.com\/company\/veeva-systems<\/a><br \/>\nFollow @veeva_eu on Twitter: <a href=\"https:\/\/twitter.com\/veeva_eu\" target=\"_blank\" rel=\"noopener noreferrer\">twitter.com\/veeva_eu<\/a><\/p>\n<p><strong>About ³Ô¹Ï±¬ÁÏ Systems<\/strong><br \/>\n³Ô¹Ï±¬ÁÏ is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, ³Ô¹Ï±¬ÁÏ serves more than 975 customers, ranging from the world\u2019s largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, ³Ô¹Ï±¬ÁÏ is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit <a href=\"\/eu\/\">veeva.com\/eu<\/a>.<\/p>\n<p><strong>Forward-looking Statements<\/strong><br \/>\nThis release contains forward-looking statements, including the market demand for and acceptance of ³Ô¹Ï±¬ÁÏ\u2019s products and services, the results from use of ³Ô¹Ï±¬ÁÏ\u2019s products and services, and general business conditions (including the on-going impact of COVID-19), particularly within the life sciences industry. Any forward-looking statements contained in this press release are based upon ³Ô¹Ï±¬ÁÏ\u2019s historical performance and its current plans, estimates, and expectations, and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent ³Ô¹Ï±¬ÁÏ\u2019s expectations as of the date of this press announcement. Subsequent events may cause these expectations to change, and ³Ô¹Ï±¬ÁÏ disclaims any obligation to update the forward-looking statements in the future. These forward-looking statements are subject to known and unknown risks and uncertainties that may cause actual results to differ materially. Additional risks and uncertainties that could affect ³Ô¹Ï±¬ÁÏ\u2019s financial results are included under the captions, \u201cRisk Factors\u201d and \u201cManagement\u2019s Discussion and Analysis of Financial Condition and Results of Operations,\u201d in the company\u2019s filing on Form 10-K for the period ended January 31, 2021. This is available on the company\u2019s website at <a href=\"\/\" target=\"_blank\" rel=\"noopener noreferrer\">veeva.com<\/a> under the Investors section and on the SEC\u2019s website at <a href=\"https:\/\/www.sec.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\">sec.gov<\/a>. Further information on potential risks that could affect actual results will be included in other filings ³Ô¹Ï±¬ÁÏ makes with the SEC from time to time. <\/p>\n<p class=\"text-center\">###<\/p>\n<p><strong>Contact:<\/strong><\/p>\n<p>Deivis Mercado<br \/>\n³Ô¹Ï±¬ÁÏ Systems<br \/>\n925-226-8821<br \/>\n<a href=\"mailto:deivis.mercado@veeva.com\">deivis.mercado@veeva.com<\/a><\/p>\n<p>Meagan Busath<br \/>\n³Ô¹Ï±¬ÁÏ Systems<br \/>\n925-452-6500<br \/>\n<a href=\"mailto:meagan.busath@veeva.com\">meagan.busath@veeva.com<\/a><\/p>\n<p><sup>1.   <a href=\"\/eu\/blog\/establishing-the-industrys-first-industry-wide-content-benchmarks\/\">³Ô¹Ï±¬ÁÏ Pulse data 2020<\/a><\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"<p>³Ô¹Ï±¬ÁÏ Systems announces new modular content capabilities in ³Ô¹Ï±¬ÁÏ Vault PromoMats to help life sciences marketers speed content creation, review, and distribution across channels.<\/p>\n","protected":false},"featured_media":58119,"parent":0,"template":"","class_list":["post-57759","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-commercial","resource-product-20-commercial-content-promomats","resource-type-news-press-release","resource-type-press-release"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/57759"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/57759\/revisions"}],"predecessor-version":[{"id":57761,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/57759\/revisions\/57761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/58119"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=57759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}