{"id":64396,"date":"2022-05-20T12:32:43","date_gmt":"2022-05-20T10:32:43","guid":{"rendered":"http:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=64396"},"modified":"2025-12-11T14:49:54","modified_gmt":"2025-12-11T13:49:54","slug":"astellas-pfizer-improve-engagement-with-kols","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/astellas-pfizer-improve-engagement-with-kols\/","title":{"rendered":"Astellas &#038; Pfizer: Improve Engagement with KOLs"},"content":{"rendered":"\n\t\t<div id=\"wppdfemb-frame-container-0\" style=\"-webkit-overflow-scrolling:auto;\">\n\t\t\t<iframe src=\"https:\/\/www.veeva.com\/eu\/?url=https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/05\/Achieving-Field-Medical-Excellence_eBook_EU_v1.pdf?2&#038;title=Achieving%20Field%20Medical%20Excellence_eBook_EU_v1&#038;index=1&#038;pdfID=0\"\n\t\t\t\tid=\"wppdf-emb-iframe-0\"\n\t\t\t\tdata-pdf-index=\"1\"\n\t\t\t\tclass=\"pdfembed-iframe nonfullscreen\"\n\t\t\t\tstyle=\"border:none;width:100%;max-width:100%;min-height:1000px\"\n\t\t\t\tscrolling=\"yes\">\n\t\t\t<\/iframe>\n\t\t<\/div>\n\n\t\t\n<p>Read more about <a href=\"\/eu\/resources\/how-medical-affairs-can-accelerate-value-creation\/\">the key trends shaping medical affairs today<\/a> and where teams should be focusing their strategic efforts in this thought starter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Astellas and Pfizer share perspectives on improving field medical engagement.<\/p>\n","protected":false},"featured_media":64414,"parent":0,"template":"","class_list":["post-64396","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-medical","resource-product-20-medical-crm","resource-type-ebooks"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/64396"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/64396\/revisions"}],"predecessor-version":[{"id":64413,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/64396\/revisions\/64413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/64414"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=64396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}