{"id":69182,"date":"2023-03-22T10:56:27","date_gmt":"2023-03-22T09:56:27","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=69182"},"modified":"2025-12-17T16:48:30","modified_gmt":"2025-12-17T15:48:30","slug":"the-new-role-of-customer-reference-data-in-launch-success","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/the-new-role-of-customer-reference-data-in-launch-success\/","title":{"rendered":"The New Role of Customer Reference Data <br class=\"hidden-xs\"> in Launch Success"},"content":{"rendered":"\n\t\t<div id=\"wppdfemb-frame-container-0\" style=\"-webkit-overflow-scrolling:auto;\">\n\t\t\t<iframe src=\"https:\/\/www.veeva.com\/eu\/?url=\/eu\/wp-content\/uploads\/2023\/02\/The-New-Role-of-Customer-Data-in-Launch-Success_EU_v9.pdf?1&#038;title=The%20New%20Role%20of%20Customer%20Data%20in%20Launch%20Success%20EU&#038;index=1&#038;pdfID=0\"\n\t\t\t\tid=\"wppdf-emb-iframe-0\"\n\t\t\t\tdata-pdf-index=\"1\"\n\t\t\t\tclass=\"pdfembed-iframe nonfullscreen\"\n\t\t\t\tstyle=\"border:none;width:100%;max-width:100%;min-height:1000px\"\n\t\t\t\tscrolling=\"yes\">\n\t\t\t<\/iframe>\n\t\t<\/div>\n\n\t\t\n<p>Learn how Alnylam reaches a broader new audience using <a href=\"\/eu\/customer-stories\/alnylam-reaches-a-broader-hcp-audience-using-integrated-customer-data\/\">integrated customer data<\/a> in this case study.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launching a new drug is now a high-stakes gamble for emerging biotech. Our new ebook outlines how to improve the odds of a successful launch.<\/p>\n","protected":false},"featured_media":69199,"parent":0,"template":"","class_list":["post-69182","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-commercial","resource-area-20-data","resource-product-20-commercial-data-warehouse-nitro","resource-product-20-network-mdm","resource-product-20-customer-reference-data-opendata","resource-type-ebooks"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/69182"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/69182\/revisions"}],"predecessor-version":[{"id":69279,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/69182\/revisions\/69279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/69199"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=69182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}