{"id":70081,"date":"2023-03-28T13:59:36","date_gmt":"2023-03-28T11:59:36","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=70081"},"modified":"2026-03-23T14:59:51","modified_gmt":"2026-03-23T13:59:51","slug":"the-business-case-for-boosting-commercial-content-reuse","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/the-business-case-for-boosting-commercial-content-reuse\/","title":{"rendered":"The Business Case for Boosting Commercial Content Reuse"},"content":{"rendered":"\n\t\t<div id=\"wppdfemb-frame-container-70083\" style=\"-webkit-overflow-scrolling:auto;\">\n\t\t\t<iframe src=\"https:\/\/www.veeva.com\/eu\/?url=https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/03\/Thought-Starter-Series_PromoMats-Content-Reuse_EU.pdf&#038;title=Thought%20Starter%20Series_PromoMats%20Content%20Reuse_EU&#038;index=1&#038;pdfID=70083\"\n\t\t\t\tid=\"wppdf-emb-iframe-70083\"\n\t\t\t\tdata-pdf-index=\"1\"\n\t\t\t\tclass=\"pdfembed-iframe nonfullscreen\"\n\t\t\t\tstyle=\"border:none;width:100%;max-width:100%;min-height:1000px\"\n\t\t\t\tscrolling=\"yes\">\n\t\t\t<\/iframe>\n\t\t<\/div>\n\n\t\t\n<p>Learn more about <a href=\"\/eu\/pharma-hcp-360-trends-report\/\">³Ô¹Ï±¬ÁÏ HCP 360 Trends Report<\/a> data and how it can help you benchmark and improve your processes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global life science companies reused only 9% of their commercial content in 2022. Boosting this rate by even a few percentage points would create savings for strategic reinvestment.<\/p>\n","protected":false},"featured_media":70122,"parent":0,"template":"","class_list":["post-70081","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-commercial","resource-product-20-commercial-content-promomats","resource-type-articles"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/70081"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/70081\/revisions"}],"predecessor-version":[{"id":70171,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/70081\/revisions\/70171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/70122"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=70081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}