{"id":70815,"date":"2023-05-15T12:34:51","date_gmt":"2023-05-15T10:34:51","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=70815"},"modified":"2026-03-23T17:17:53","modified_gmt":"2026-03-23T16:17:53","slug":"elevating-hcp-engagement-through-field-behavioral-change","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/elevating-hcp-engagement-through-field-behavioral-change\/","title":{"rendered":"Elevating HCP Engagement Through <br class=\"hidden-xs\"> Field Behavioral Change"},"content":{"rendered":"\n\t\t<div id=\"wppdfemb-frame-container-0\" style=\"-webkit-overflow-scrolling:auto;\">\n\t\t\t<iframe src=\"https:\/\/www.veeva.com\/eu\/?url=https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/05\/Thought-Starter-Series_Elevating-HCP-Engagement_EU.pdf?&#038;title=Thought%20Starter%20Series_Elevating%20HCP%20Engagement_EU&#038;index=1&#038;pdfID=0\"\n\t\t\t\tid=\"wppdf-emb-iframe-0\"\n\t\t\t\tdata-pdf-index=\"1\"\n\t\t\t\tclass=\"pdfembed-iframe nonfullscreen\"\n\t\t\t\tstyle=\"border:none;width:100%;max-width:100%;min-height:1000px\"\n\t\t\t\tscrolling=\"yes\">\n\t\t\t<\/iframe>\n\t\t<\/div>\n\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>New field team skills and behaviors are needed to enhance commercial execution. Here are the key considerations for embedding field behavioral change.<\/p>\n","protected":false},"featured_media":70817,"parent":0,"template":"","class_list":["post-70815","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-commercial","resource-product-20-digital-engagement-engage","resource-type-white-papers"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/70815"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/70815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/70817"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=70815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}