  {"id":73849,"date":"2023-10-24T00:40:54","date_gmt":"2023-10-23T22:40:54","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=73849"},"modified":"2025-11-19T16:35:05","modified_gmt":"2025-11-19T15:35:05","slug":"what-hcps-really-want-insight-into-todays-engagement-preferences","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/what-hcps-really-want-insight-into-todays-engagement-preferences\/","title":{"rendered":"What HCPs Really Want: Insights into Today\u2019s Engagement Preferences"},"content":{"rendered":"<p>The HCP Advisory Board\u2019s feedback has helped shape ³Ô¹Ï±¬ÁÏ CRM Engage into a one-stop shop that provides HCPs with compliant access to resources, requests, and, most importantly, your field teams. Learn more about <a href=\"\/eu\/products\/crm-suite\/engage\/\">³Ô¹Ï±¬ÁÏ CRM Engage<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HCPs share their views on how they like to engage with biopharma and where they think the industry could be doing better.<\/p>\n","protected":false},"featured_media":73851,"parent":0,"template":"","class_list":["post-73849","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-html-content-yes","resource-area-20-commercial","resource-product-20-digital-engagement-engage","resource-type-videos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/73849"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/73849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/73851"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=73849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}