{"id":80717,"date":"2024-02-12T16:38:36","date_gmt":"2024-02-12T15:38:36","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=80717"},"modified":"2026-04-16T16:41:30","modified_gmt":"2026-04-16T14:41:30","slug":"optimize-mlr-workflows-using-a-central-claims-library","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/optimize-mlr-workflows-using-a-central-claims-library\/","title":{"rendered":"Optimize MLR Workflows Using a Central Claims Library"},"content":{"rendered":"<p>Content is vital in life sciences marketing. Done well, it builds trust in your brand, informs targets<br \/>\nabout cutting-edge science and technology, and showcases your organization to the right<br \/>\naudiences. As a result, requests for content keep rising, meaning marketers have more to create,<br \/>\napprove, maintain, and catalog \u2014 not to mention deliver metrics on <a href=\"\/resources\/veeva-pulse-field-trends-report-4q22\/\">what assets are being used<\/a> and which are making the biggest impact.<\/p>\n<p>Scaling content requires you to address how assets typically live in a document, reference, claims,<br \/>\nor graphics library. A digital asset management (DAM) solution connects the libraries so you can<br \/>\nmonitor the medical, legal, and regulatory (MLR) approvals for every element in them. In addition,<br \/>\nmaintaining a central, digital repository helps to meet increased content demand and new or<br \/>\nchanging compliance requirements.<\/p>\n<p>With that foundation, let\u2019s focus on claims libraries and the MLR processes associated with them.<\/p>\n<h2>The case for a centralized claims library<\/h2>\n<p>A central claims library enables you to quickly yet compliantly publish materials that field reps and<br \/>\nothers request. It\u2019s a difficult and high-stakes act to greenlight the use of assets when it\u2019s unclear<br \/>\nwhich claims are approved. If claims live in multiple places, the problem of time-consuming or<br \/>\nconfusing MLR workflows is exacerbated, making it harder for teams to get the content they need<br \/>\non their timelines. And worse, organizations that lack an organized claims library risk FDA false<br \/>\nclaims notifications that can carry <a href=\"\/blog\/making-mlr-review-and-approval-more-efficient-and-effective\/\">punitive damages<\/a>.<\/p>\n<p>On the other end of the spectrum, life sciences organizations with centralized claims management<br \/>\nand optimal MLR workflows have seen a 57% reduction in review cycle times and a 55% drop in<br \/>\ntime spent in review meetings <a href=\"\/blog\/making-mlr-review-and-approval-more-efficient-and-effective\/\">in ³Ô¹Ï±¬ÁÏ\u2019s experience<\/a>. Plus, they have empowered teams who can<br \/>\ncount on quickly providing compliant content to HCPs and others when it\u2019s needed because:<\/p>\n<ul>\n<li>Internal and\/or contracted MLR review teams know where to go for approved text and<br \/>\nreferences, saving time and resources.<\/p>\n<li>Teams don\u2019t need to link and review references over and over.\n<li>Claims and reference anchors get approved once as a claim record accessible to all.\n<\/ul>\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive mw-700\" alt=\"\" src=\"\/wp-content\/uploads\/2024\/11\/Optimize-MLR-Workflows-Using-a-Central-Claims-Library1.png\"> <\/p>\n<h2>Automation\u2019s role in optimizing claims<\/h2>\n<p>Implementing modern claims management processes means automating at least some portions of<br \/>\nthe claims management process \u2014 for example, auto-linking claims to references in a claims library,<br \/>\n<a href=\"\/blog\/lundbeck-speeds-pharma-content-review-and-approval-with-modernized-claims-management\/\">as Lundbeck did<\/a>. In general, introducing technology to manage claims brings benefits such as:<\/p>\n<ul>\n<li>Reduced reliance on paper and spreadsheets<\/li>\n<li>Streamlined and standardized workflows that save time<\/li>\n<li>A seamless process for providing claims information<\/li>\n<li>Increased efficiency in onboarding new personnel<\/li>\n<\/ul>\n<p>Beyond gaining efficiency, automation can help life sciences organizations better mitigate false<br \/>\nclaims risks, increase claims use, ensure access to current claims data, and optimize resource<br \/>\nallocation.<\/p>\n<h2>Ready to optimize MLR workflows?<\/h2>\n<p>Your goals are to gather and approve high-quality content submissions in one place, in less time,<br \/>\nto publish better content. Once you\u2019ve established a central \u2014 ideally digital \u2014 claims library or a<br \/>\nDAM for all assets, you can focus on improving MLR workflows. But remember: by nature, the MLR<br \/>\nprocess is slow and steady, so your workflow optimization of it will be, too. Start small and build<br \/>\non incremental wins to demonstrate progress and promote buy-in.<\/p>\n<p>In addition, your organization\u2019s path to creating or optimizing your claims library and MLR processes<br \/>\nwill be unique. However, the following general framework helps gauge your starting point and aids<br \/>\nin auditing progress through general milestones, from initial adoption to advanced optimization.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive mw-700\" alt=\"\" src=\"\/wp-content\/uploads\/2024\/11\/Optimize-MLR-Workflows-Using-a-Central-Claims-Library2.png\"> <\/p>\n<h2>Evangelize the project<\/h2>\n<p>Creating or revamping your central claims library and MLR processes requires crucial conversations<br \/>\nwith the right stakeholders. Ideally, you\u2019ll foster their buy-in and they, in turn, spur interest and<br \/>\nalignment among others affected by the changes. For these essential, \u201cwhat\u2019s in it for you\u201d<br \/>\nconversations, here\u2019s a quick summary of how various stakeholders and teams benefit from a<br \/>\nclaims library:<\/p>\n<p><strong>1. COMMERCIAL LEADERS<\/strong><\/p>\n<ul>\n<li>Reduce organizational spending<\/li>\n<li>Increase speed to market<\/li>\n<li>Reduce challenges with MLR processes<\/li>\n<\/ul>\n<p><strong>2. REVIEWERS<\/strong><\/p>\n<ul>\n<li>Increase regulatory confidence in claim links from the library<\/li>\n<li>Reduce time reviewing for a greater focus on content<\/li>\n<li>Create a single source of truth for documented approvals<\/li>\n<\/ul>\n<p><strong>3. MARKETERS\/AGENCY OF RECORDS<\/strong><\/p>\n<ul>\n<li>Increase review efficiency<\/li>\n<li>Create a single source of truth for documented approvals<\/li>\n<li>Decrease agency spend<\/li>\n<li>Increase review speed through MLR<\/li>\n<li>Decrease timelines for derivative content\/increase use of production partners for derivative materials<\/li>\n<li>Increase resources for more creative\/strategic thinking<\/li>\n<\/ul>\n<p><strong>4. MARKETING OPERATIONS<\/strong><\/p>\n<ul>\n<li>Reduce time in review meetings<\/li>\n<li>Decrease back and forth with agencies and MLR teams<\/li>\n<li>Increase efficiency between team operations<\/li>\n<li>Decrease suggestions from editors for reduced churn<\/li>\n<li>Reduce the number of annotations to review<\/li>\n<\/ul>\n<p>The need for a central, regulated claims library that enables the creation, review, and approval of<br \/>\nclaims and content is growing rapidly along with the volume of requests for life sciences content.<br \/>\nBy making content and claims easily accessible for users, you\u2019re enhancing their ability to reuse<br \/>\napproved, compliant content using optimized MLR workflows that make your job more efficient, too.<\/p>\n<p>Discover more <a href=\"\/customers\/#722|734|\">content best practices<\/a> at life sciences companies. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Biopharmas with optimized MLR workflows see a 57% reduction in review cycle times and a 55% drop in time spent in review meetings. Learn how a claims library can help.<\/p>\n","protected":false},"featured_media":75955,"parent":0,"template":"","class_list":["post-80717","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-html-content-yes","resource-area-20-commercial","resource-product-20-commercial-content-promomats","resource-type-articles"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/80717"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/80717\/revisions"}],"predecessor-version":[{"id":80719,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/80717\/revisions\/80719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/75955"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=80717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}