{"id":80862,"date":"2024-12-05T10:00:57","date_gmt":"2024-12-05T09:00:57","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=80862"},"modified":"2026-05-07T15:04:38","modified_gmt":"2026-05-07T13:04:38","slug":"business-consulting-launch-excellence-solution-brief","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/business-consulting-launch-excellence-solution-brief\/","title":{"rendered":"Business Consulting Launch <br class=\"hidden-xs\">Excellence Solution Brief"},"content":{"rendered":"<style>\n.veeva-2024 .fa-ul li p {\nmargin-top:5px;\n}\n.veeva-2024 .content-block .fa-check-circle {\ncolor: #f7981d;\nfont-weight: 400;\nfont-size:20px;\n}\n@media (min-width:768px) {\n.veeva-2024 .hero-centered {\npadding: 100px 0;\n}\n}\n@media (min-width:992px) {\n.veeva-2024 .content-block {\nmargin-top: 6rem;\n}\n}\n.veeva-2024 .content-block__sidebar {\ndisplay:none;\n}<\/p>\n<p>.veeva-2024 .content-block__content .stat-box {\nbackground: #eef1f5;\ndisplay: inline-block;\npadding: 10px 30px;\nborder-radius: 16px;\nfont-size: 18px;\nmargin: 5px 5px 20px 5px;\nfont-weight: 500;\n}\n.veeva-2024 .content-block__content .stat-box span {\ncolor:#f5670e;\nfont-weight:600;\n}\n<\/style>\n<p>³Ô¹Ï±¬ÁÏ\u2019s launch acceleration strategy focuses on the new treatment awareness and adoption journeys of the most relevant healthcare professionals (HCPs) and key opinion leaders (KOLs).<\/p>\n<p>Launching a new drug has always been fraught with risks and today three in four launches fail to meet or outperform forecasts.<sup>1<\/sup> Early medical engagement improves the likelihood of launch success: ³Ô¹Ï±¬ÁÏ Pulse data shows that pre-launch field medical education can lead to a 1.5x increase in treatment adoption. Similarly, biopharmas with higher investments in pre launch scientific activity experience 40% faster treatment adoption.<\/p>\n<p><img decoding=\"async\" style=\"border-radius: 25px;\" class=\"img-responsive mw-800\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/Business-Consulting-Launch-Excellence-Solution-Brief-1.png\"><\/p>\n<p><img decoding=\"async\" style=\"border-radius: 25px;\" class=\"img-responsive mw-800\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/Business-Consulting-Launch-Excellence-Solution-Brief-2.png\"><\/p>\n<p>To overcome these challenges and capitalize on unique insights within ³Ô¹Ï±¬ÁÏ Data Cloud, ³Ô¹Ï±¬ÁÏ Business Consulting provides launch teams with accelerators that can be deployed across the launch lifecycle.<\/p>\n<p><img decoding=\"async\" style=\"border-radius: 25px;\" class=\"img-responsive mw-800\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/Business-Consulting-Launch-Excellence-Solution-Brief-3.pngg\"><\/p>\n<p>Together, these capabilities help teams go earlier, deeper, and faster during launch. Simple changes can unlock transformative change, enabling more consistent execution across markets and driving up to 25% difference in post-launch treatment adoption.<\/p>\n<p><img decoding=\"async\" style=\"border-radius: 25px;\" class=\"img-responsive mw-800\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/Business-Consulting-Launch-Excellence-Solution-Brief-4.png\"><\/p>\n<p>Learn how <a href=\"\/eu\/services\/business-consulting-services\/\">³Ô¹Ï±¬ÁÏ Business Consulting<\/a> can help your organization achieve launch excellence.<\/p>\n<p><footnotes><\/p>\n<hr>\n<p><sup>1<\/sup> Strategy&#038;, <a href=\"https:\/\/www.strategyand.pwc.com\/de\/en\/industries\/pharma-life-sciences\/pharma-contingency-planning\/strategyand-pharma-contingency-planning.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u2018Bridging Pharma\u2019s $200 million commercial gap\u2019<\/a>, 2023<br \/>\n<sup>2<\/sup> U.S.-based analysis of migraine products using data from ³Ô¹Ï±¬ÁÏ Link, ³Ô¹Ï±¬ÁÏ OpenData, ³Ô¹Ï±¬ÁÏ Compass, and ³Ô¹Ï±¬ÁÏ Pulse, March 2019-June 2023<br \/>\n<sup>3<\/sup> US based analysis of oncology products using data from ³Ô¹Ï±¬ÁÏ Link, ³Ô¹Ï±¬ÁÏ OpenData, ³Ô¹Ï±¬ÁÏ Compass and ³Ô¹Ï±¬ÁÏ Pulse, October 2020 \u2013 April 2024<br \/>\n<\/footnotes><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn ways ³Ô¹Ï±¬ÁÏ Business Consulting helps customers get launch-ready.<\/p>\n","protected":false},"featured_media":80919,"parent":0,"template":"","class_list":["post-80862","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-commercial","resource-area-20-data","resource-product-20-real-time-customer-intelligence-link","resource-product-20-hcp-access-data","resource-type-product-briefs"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/80862"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/80862\/revisions"}],"predecessor-version":[{"id":86414,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/80862\/revisions\/86414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/80919"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=80862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}