  {"id":81425,"date":"2024-04-23T15:47:52","date_gmt":"2024-04-23T13:47:52","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=81425"},"modified":"2026-04-23T11:24:46","modified_gmt":"2026-04-23T09:24:46","slug":"connecting-med-info-safety-and-quality-to-improve-operational-efficiency","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/connecting-med-info-safety-and-quality-to-improve-operational-efficiency\/","title":{"rendered":"Connecting Med Info, Safety, and Quality to Improve Operational Efficiency"},"content":{"rendered":"<p>\nModern drug innovation has changed the treatment paradigm. Increasingly<br \/>\nchallenged to stay current on the latest developments and scientific literature,<br \/>\nhealthcare providers (HCPs) are demanding deeper scientific exchange to support<br \/>\ntheir clinical decision-making. They\u2019ve come to rely more heavily on medical<br \/>\ninformation as a trusted source of product education and primary touchpoint for<br \/>\nreporting potential adverse events (AEs) and product quality complaints (PQCs).<br \/>\nBiopharma companies have sought to create more internal synergies between<br \/>\nmedical information, safety, and quality teams, but existing frameworks have<br \/>\nfallen short of overcoming the high degree of manual effort required to transfer<br \/>\nand reconcile data compliantly.\n<\/p>\n<p>\nWe recently sat down with a global medical operations lead at a top ten biopharma<br \/>\ncompany to discuss how his team overcame institutional challenges to connect<br \/>\nthis critical triangle and how organizations can get started driving transformation<br \/>\nof their own.\n<\/p>\n<div class=\"gray-box\" style=\"background:#f4f4f4\">\n  In a recent survey of US physicians, 60 percent of respondents said the integration of biopharma company interactions across channels was crucial to their experience.\n<\/div>\n<h2>The impetus for transformation<\/h2>\n<p>\nIn a recent survey of US physicians, 60 percent of respondents said the integration<br \/>\nof biopharma company interactions across channels was <a href=\"https:\/\/www.mckinsey.com\/industries\/life-sciences\/our-insights\/a-vision-for-medical-affairs-2030-five-priorities-for-patient-impact\">crucial to their experience<\/a>.\n<\/p>\n<p>\nCompanies are adapting their engagement models to meet these evolving<br \/>\npreferences across a wider mix of channels. To do this effectively requires<br \/>\norchestration behind the scenes. For this company, an area ripe for improvement<br \/>\nwas at the intersection of medical information, safety, and quality.\n<\/p>\n<p>\nThe executive explains, \u201cOur company cares about efficiency, productivity,<br \/>\nand driving commonality across the enterprise. It\u2019s not as flashy but the results<br \/>\nare tangible both in time and potentially money saved down the road.\n<\/p>\n<h2>The intersection of medical information, safety, and quality<\/h2>\n<p>\nOrganizations typically have procedures that define the compliant way to collect,<br \/>\nprocess, and report AEs and PQCs. However, lack of clarity on the processes shared<br \/>\nbetween teams creates confusion around who owns what.\n<\/p>\n<p><img decoding=\"async\" style=\"border-radius: 25px;\" class=\"img-responsive mw-800\" alt=\"\" src=\"\/wp-content\/uploads\/2024\/11\/MedInfo-Safety-Connection-PDF-Img-2.png\"><\/p>\n<p>\nWhen data and technology platforms are disconnected across functions, the time<br \/>\nspent reconciling these tasks is critical time lost, not just for HCPs and patients but<br \/>\nfor teams managing high case volumes across products and geographies.\n<\/p>\n<p>\nThe flip side of that coin is compliance. Siloed execution carries serious risks. As the<br \/>\nexecutive points out, \u201cIf we make a mistake in any of these realms, it\u2019s significant.\n<\/p>\n<p>\nIt can have regulatory implications. That manual effort is fraught with risk.\u201d<br \/>\nThe opportunity to simplify and streamline processes across teams is clear but<br \/>\nnew advancements in connected technology solutions are providing organizations<br \/>\nthe means to act.\n<\/p>\n<h2>Breaking down the silos<\/h2>\n<p>\nOn a path to replace their medical information intake system with <a href=\"\/eu\/products\/vault-medical\/veeva-medinquiry\/\">³Ô¹Ï±¬ÁÏ MedInquiry<\/a>, the global company saw a larger opportunity to establish an intake<br \/>\nmodel in partnership with safety and quality. As the executive puts it, \u201cWhen we\u2019re<br \/>\ntalking multinational, multi-therapeutic areas, complexity of country, region,<br \/>\ndifferent time zones \u2013 having a standard intake model just makes sense.\u201d\n<\/p>\n<p>\nThe company took advantage of ³Ô¹Ï±¬ÁÏ\u2019s <a href=\"\/eu\/resources\/medical-safety-connection-features-brief\/\">native connectivity across products<\/a> to<br \/>\nbuild a new coordinated approach between teams. Creating this alignment upfront<br \/>\nhas numerous downstream benefits. \u201cIt\u2019s adhering to our same policy standards,<br \/>\nbut it\u2019s more efficient,\u201d the executive explains. \u201cIt\u2019s keeping our external HCPs in<br \/>\nmind as it pertains to the crosstalk that has to happen in reconciliation.\u201d\n<\/p>\n<p>\nLeveraging <a href=\"\/eu\/products\/vault-platform\/veeva-connections\/\">³Ô¹Ï±¬ÁÏ Connections<\/a>, the company has been able to:<\/p>\n<ol>\n<li>Standardize cross-team processes across different Vaults<\/li>\n<li>Harmonize data management driving commonality between functions<\/li>\n<li>Automate manual work without the burden of integration and maintenance<\/li>\n<li>Mitigate risk by providing full traceability from one system to another<\/li>\n<li>Simplify the IT landscape by sharing a single core platform and common<br \/>\nrelease cycle<\/li>\n<\/ol>\n<p><img decoding=\"async\" style=\"border-radius: 25px;\" class=\"img-responsive mw-800\" alt=\"\" src=\"\/wp-content\/uploads\/2024\/11\/MedInfo-Safety-Connection-PDF-Img-3.png\"><\/p>\n<h2>Three pillars of unification<\/h2>\n<p>\nHere\u2019s how to think about your foundational components when looking to unify<br \/>\nmedical information, safety, and quality:\n<\/p>\n<h3>Baseline current capabilities<\/h3>\n<p>\nEvaluate existing capabilities from intake and triage to reporting and reconciliation.<br \/>\nWhat are the strengths and weaknesses? Document current pain points and their<br \/>\nroot causes and then identify the areas needing improvement, whether that includes<br \/>\ngaps to be filled, or inefficiencies that can be addressed through automation.\n<\/p>\n<h3>Define the north star for collaboration<\/h3>\n<p>\nThis is your destination. If there is an opportunity for stronger connection across<br \/>\nfunctions, define why this is important and what you are trying to achieve. Your<br \/>\nnorth star should clearly articulate the case for action, detailing why addressing this<br \/>\nopportunity is crucial for the business and outlining the potential risks of inaction.\n<\/p>\n<h3>Map the future state<\/h3>\n<p>\nIdentify your target capabilities and design the roadmap to meet them. Teams<br \/>\nshould collectively agree on desired outcomes at each level, with clearly defined<br \/>\naccountabilities and success measures. Consider this multi-phase framework<br \/>\nfor action.\n<\/p>\n<p><img decoding=\"async\" style=\"border-radius: 25px;\" class=\"img-responsive mw-800\" alt=\"\" src=\"\/wp-content\/uploads\/2024\/11\/MedInfo-Safety-Connection-PDF-Img-4.png\"><\/p>\n<p>\nRemember, transformation is an ongoing process. It doesn\u2019t have to be the full<br \/>\nsuite of capabilities from day one. You can be practical about these improvements<br \/>\noccurring over time, finding pockets of value along the way.\n<\/p>\n<p>To learn more about improving collaboration between medical information, safety, and quality, get in touch with <a href=\"\/eu\/services\/business-consulting-services\/\">³Ô¹Ï±¬ÁÏ Business Consulting<\/a>. <\/p>\n<h4>AUTHORS<\/h4>\n<p>\n<strong>Allie Reynolds<\/strong> <\/ br><br \/>\nSenior Director, Vault Medical Strategy <\/ br>\n<\/p>\n<p>\n<strong>Danielle Pagnan<\/strong> <\/ br><br \/>\nEngagement Manager, Medical Business Consulting <\/ br><br \/>\ndanielle.pagnan@veeva.com\n<\/p>\n<p>\n<strong>Mary Verdin Alcazar<\/strong> <\/ br><br \/>\nPrincipal Business Consultant, R&#038;D <\/ br><br \/>\nMary.alcazar@veeva.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the value of a connected Vault ecosystem in improving operational efficiency across medical information, safety, and quality teams.<\/p>\n","protected":false},"featured_media":78709,"parent":0,"template":"","class_list":["post-81425","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-html-content-yes","resource-area-20-development-cloud-a","resource-area-20-medical","resource-area-20-quality","resource-area-20-safety","resource-area-20-vault-platform-area","resource-product-20-development-cloud","resource-product-20-vault-medinquiry","resource-product-20-safety2","resource-product-20-vault-platform","resource-type-articles"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/81425"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/81425\/revisions"}],"predecessor-version":[{"id":81426,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/81425\/revisions\/81426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/78709"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=81425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}