  {"id":82765,"date":"2025-03-07T19:20:38","date_gmt":"2025-03-07T18:20:38","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=82765"},"modified":"2026-01-20T10:01:01","modified_gmt":"2026-01-20T09:01:01","slug":"measuring-the-impact-of-medical-affairs-assessing-and-measuring-valuable-relationships","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/measuring-the-impact-of-medical-affairs-assessing-and-measuring-valuable-relationships\/","title":{"rendered":"Measuring the Impact of Medical Affairs: Assessing and Measuring Valuable Relationships"},"content":{"rendered":"\n\t\t<div id=\"wppdfemb-frame-container-0\" style=\"-webkit-overflow-scrolling:auto;\">\n\t\t\t<iframe src=\"https:\/\/www.veeva.com\/eu\/?url=https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/03\/Measuring-the-Impact-of-Medical-Affairs-part-3_EU.pdf?1&#038;title=Measuring%20the%20Impact%20of%20Medical%20Affairs:%20Assessing%20and%20Measuring%20Valuable%20Relationships&#038;index=1&#038;pdfID=0\"\n\t\t\t\tid=\"wppdf-emb-iframe-0\"\n\t\t\t\tdata-pdf-index=\"1\"\n\t\t\t\tclass=\"pdfembed-iframe nonfullscreen\"\n\t\t\t\tstyle=\"border:none;width:100%;max-width:100%;min-height:1000px\"\n\t\t\t\tscrolling=\"yes\">\n\t\t\t<\/iframe>\n\t\t<\/div>\n\n\t\t\n<h2 class=\"mb-20\">More Resources<\/h2>\n<ul>\n<li><strong>Hub<\/strong><BR>For other medical impact resources and to subscribe to receive future papers, visit our <a href=\"https:\/\/www.veeva.com\/eu\/medicalimpact\/\">medical impact hub<\/a>.<\/li>\n<li>Learn more about how ³Ô¹Ï±¬ÁÏ can help your organization measure its impact, read our <a href=\"https:\/\/www.veeva.com\/eu\/resources\/business-consulting-medical-impact-solution-brief\/\">medical impact brief<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Industry leaders share their perspectives, key learnings, and best practices for measuring valuable relationships, one of three enablers within the medical affairs impact model.<\/p>\n","protected":false},"featured_media":82767,"parent":0,"template":"","class_list":["post-82765","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-data","resource-area-20-medical","resource-product-20-medical-crm","resource-product-20-real-time-customer-intelligence-link","resource-product-20-key-account-management","resource-product-20-vault-medcomms","resource-product-20-medical-insights","resource-product-20-vault-medinquiry","resource-type-white-papers"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/82765"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/82765\/revisions"}],"predecessor-version":[{"id":92813,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/82765\/revisions\/92813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/82767"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=82765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}