  {"id":85923,"date":"2025-07-23T13:03:42","date_gmt":"2025-07-23T11:03:42","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=85923"},"modified":"2026-05-07T14:53:09","modified_gmt":"2026-05-07T12:53:09","slug":"veeva-opendata-and-veeva-network-mdm-enable-coordinated-customer-engagement-for-boehringer-ingelheim","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/veeva-opendata-and-veeva-network-mdm-enable-coordinated-customer-engagement-for-boehringer-ingelheim\/","title":{"rendered":"³Ô¹Ï±¬ÁÏ OpenData and ³Ô¹Ï±¬ÁÏ Network MDM Enable Coordinated Customer Engagement for Boehringer Ingelheim"},"content":{"rendered":"<p><BR><\/p>\n<p><strong>BARCELONA, Spain \u2014 23 July 2025 \u2014 <\/strong> <a href=\"\/eu\/\">³Ô¹Ï±¬ÁÏ Systems<\/a> (NYSE: VEEV) today announced Boehringer Ingelheim is the latest top 20 biopharma to standardize customer data across more than 100 countries with <a href=\"\/eu\/products\/opendata\/\">³Ô¹Ï±¬ÁÏ OpenData<\/a> and <a href=\"\/eu\/products\/crm-suite\/network-mdm\/\">³Ô¹Ï±¬ÁÏ Network MDM<\/a>. Accurate and comprehensive customer reference data from OpenData will equip Boehringer Ingelheim\u2019s teams with the insights needed to engage healthcare professionals (HCPs) with relevant information, while laying the data foundation to scale AI.<\/p>\n<p>\u201cExtending our trusted partnership with ³Ô¹Ï±¬ÁÏ by adopting globally harmonized data will strengthen customer engagement and pave the way for future AI use cases,\u201d said Uday Bose, head of human pharma global customer experience excellence and business steering at Boehringer Ingelheim. \u201c³Ô¹Ï±¬ÁÏ OpenData and ³Ô¹Ï±¬ÁÏ Network MDM will empower our field and brand teams with a unified customer view to drive impactful and coordinated interactions focused on patient outcomes.\u201d<\/p>\n<p>By consolidating its data strategy to one comprehensive solution, Boehringer Ingelheim is simplifying data management and building efficiencies. Standardization ensures fast access to consistent, high-quality customer data across teams and regions, and improves cross-team collaboration. Connected software and data from ³Ô¹Ï±¬ÁÏ also streamlines Boehringer\u2019s migration to <a href=\"\/products\/crm-suite\/crm\/\">³Ô¹Ï±¬ÁÏ Vault CRM<\/a> by leveraging native OpenData and Network MDM integrations.<\/p>\n<p>\u201cBoehringer\u2019s forward-looking strategy of connected software and data sets the foundation for continued commercial excellence and future AI success,\u201d said Kilian Weiss, senior vice president, Data Cloud International at ³Ô¹Ï±¬ÁÏ. \u201cTogether, Vault CRM, OpenData, and Network MDM deliver an integrated solution that connects data, enhances HCP engagement, and drives AI innovation at scale.\u201d<\/p>\n<p>³Ô¹Ï±¬ÁÏ OpenData is part of <a href=\"\/eu\/products\/data-cloud\/\">³Ô¹Ï±¬ÁÏ Data Cloud<\/a>, which includes <a href=\"\/eu\/products\/veeva-link\/overview\/\">³Ô¹Ï±¬ÁÏ Link<\/a>, <a href=\"\/products\/veeva-compass\/\" target=\"_blank\" rel=\"noopener\">³Ô¹Ï±¬ÁÏ Compass<\/a>, and <a href=\"\/eu\/products\/hcpaccess\/\">³Ô¹Ï±¬ÁÏ HCP access<\/a>. ³Ô¹Ï±¬ÁÏ Network MDM is part of the <a href=\"\/eu\/products\/crm-suite\/\">Vault CRM Suite<\/a> that connects sales, marketing, and medical teams for seamless collaboration and more effective commercial execution.<\/p>\n<p><strong>About ³Ô¹Ï±¬ÁÏ Systems<\/strong><br \/>\n³Ô¹Ï±¬ÁÏ is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, ³Ô¹Ï±¬ÁÏ serves more than 1,000 customers, ranging from the world\u2019s largest biopharmaceutical companies to emerging biotechs. As a <a href=\"\/pbc\/\" rel=\"noopener\" target=\"_blank\">Public Benefit Corporation<\/a>, ³Ô¹Ï±¬ÁÏ is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit <a href=\"\/eu\/\">veeva.com\/eu<\/a>.<\/p>\n<p><strong>³Ô¹Ï±¬ÁÏ Forward-looking Statements<\/strong><br \/>\nThis release contains forward-looking statements regarding ³Ô¹Ï±¬ÁÏ\u2019s products and services and the expected results or benefits from use of our products and services. These statements are based on our current expectations. Actual results could differ materially from those provided in this release and we have no obligation to update such statements. There are numerous risks that have the potential to negatively impact our results, including the risks and uncertainties disclosed in our filing on Form 10-Q for the period ended April 30, 2025, which you can find <a href=\"https:\/\/www.sec.gov\/ix?doc=\/Archives\/edgar\/data\/0001393052\/000139305225000042\/veev-20250430.htm#i7e129a0ad48d459ea13c21cd7e2de073_124\" rel=\"noopener\" target=\"_blank\">here<\/a> (a summary of risks which may impact our business can be found on pages 32 and 33), and in our subsequent SEC filings, which you can access at <a href=\"http:\/\/sec.gov\" rel=\"noopener\" target=\"_blank\">sec.gov<\/a>.<\/p>\n<p><center><\/p>\n<p>###<\/center><\/p>\n<p><strong>Contact:<\/strong> <\/p>\n<p>Meera Lakhani-Patel<br \/>\n³Ô¹Ï±¬ÁÏ Systems<br \/>\n+44-790-430-0698<br \/>\n<a href=\"mailto:meera.lakhani-patel@veeva.com\">meera.lakhani-patel@veeva.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By consolidating its data strategy to one comprehensive solution, Boehringer Ingelheim is simplifying data management and building efficiencies.<\/p>\n","protected":false},"featured_media":80326,"parent":0,"template":"","class_list":["post-85923","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-html-content-yes","resource-area-20-clinical-data-management","resource-area-20-commercial","resource-product-20-network-mdm","resource-product-20-customer-reference-data-opendata","resource-type-news-press-release","resource-type-press-release"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/85923"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/85923\/revisions"}],"predecessor-version":[{"id":85963,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/85923\/revisions\/85963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/80326"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=85923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}