{"id":91525,"date":"2025-12-10T22:26:31","date_gmt":"2025-12-10T21:26:31","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=91525"},"modified":"2026-03-04T22:09:32","modified_gmt":"2026-03-04T21:09:32","slug":"veeva-hcp-360-trends-report-3q25","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/veeva-hcp-360-trends-report-3q25\/","title":{"rendered":"³Ô¹Ï±¬ÁÏ HCP 360 Trends Report"},"content":{"rendered":"<br \/>\n<style>\n.veeva-2024 .orange {\ncolor:#f5670e;font-size:18px;\n}\n.veeva-2024 .content-block__content .h3, .veeva-2024 .content-block__content h3 {\n\tfont-size: 20px;\n\tline-height: 26px;\n\tmargin-top: 35px;\n\tmargin-bottom: 20px;\n\tfont-weight:500;\n}<\/p>\n<p>.veeva-2024 .content-block .img-responsive {\ndisplay: block;\nheight: auto;\nmargin-left: auto;\nmargin-right: auto;\nmax-width: 100%;\npadding: 0;\nmargin-bottom:30px!important;\nmargin-top: 25px!important;\n}<\/p>\n<p>ol.color li {color: #f46600;font-weight:700!important;}\nol.color li span {color: #01040b;font-weight:400;}<\/p>\n<p>.veeva-2024 .content-block__content p.pulse-sub {\n\tfont-size:17px;\n\tline-height:24px;\n}\n.veeva-2024 .content-block__content p.pulse-sub span {\n\tdisplay:block;\n\tfont-weight:600;\n}\n.veeva-2024 .content-block__content hr {\n\tmargin-top: 50px;\n\tmargin-bottom: 15px;\n\tborder: 0;\n\tborder-top: 2px solid #afafaf;\n}\n.veeva-2024 .content-block__content hr.divide {\n\tmargin-top: 50px;\n\tmargin-bottom: 40px;\n\tborder: 0;\n\tborder-top: 1px solid #ccc;\n}\n.veeva-2024 .content-block__content h1 {\n\tmargin-bottom:30px;\n\tfont-weight:500;\n\tfont-size:26px;\n}\n.veeva-2024 .content-block__content h2 {\n\tmargin-bottom:30px;\n\tfont-weight:500;\n\tfont-size:22px;\n}<\/p>\n<p>@media (min-width: 767px) {\n.veeva-2024 .content-block__content h1 {\n\t\tmargin-bottom:35px;\n\t\tfont-weight:400;\n\t\tfont-size:36px;\n\t}\n.veeva-2024 .content-block__content h2 {\n\t\tmargin-bottom:30px;\n\t\tfont-weight:500;\n\t\tfont-size:28px;\n\t}\n.veeva-2024 .content-block__content p.pulse-sub {\n\tfont-size:22px;\n\tline-height:30px;\n}\n}<\/p>\n<p>.veeva-2024 .content-block__content blockquote {\nborder-left: 3px solid #f3692c;\ncolor: #f3692c;\npadding: 1.2rem 3.2rem 1.2rem 2.4rem;\nfont-weight:500;\n}\n.veeva-2024 .content-block__content blockquote span {\ncolor: #01040b;\n}<\/p>\n<p>.veeva-2024 .content-block__content blockquote span:first-of-type {<\/p>\n<p>margin-top: 1.4rem;\n}\n<\/style>\n<h2>Deep, contextual primary engagement data is a<br \/>\nrequirement to advance relationship management and<br \/>\nomnichannel orchestration<\/h2>\n<p>\nAs the primary engagement channel, field teams are the most direct and expensive way to build<br \/>\nrelationships with healthcare professionals (HCPs). Yet most companies miss the deep insights<br \/>\nfrom their most valued engagement channel by using structured drop-down values to record<br \/>\nmeeting notes, mainly because of legacy compliance concerns.\n<\/p>\n<p>\nRelying on generic meeting notes joined with third-party data, such as prescription data, does<br \/>\nnothing to advance relationship management, omnichannel orchestration, and AI initiatives in a<br \/>\ndifferentiated way.\n<\/p>\n<p>\nDetailed engagement data, captured through free text notes from the field, provides the context<br \/>\nand texture needed to understand an HCP\u2019s immediate needs and emerging treatment barriers.<br \/>\nIt\u2019s also vital for connecting the dots across HCP engagements with sales, marketing, and medical<br \/>\nteams, so each interaction informs the next.\n<\/p>\n<p>\nAs biopharmas invest heavily to drive more efficient and impactful engagements \u2014 through optimized<br \/>\npre-call planning and orchestrated omnichannel strategies, for example \u2014 building enriched primary<br \/>\nengagement insights with free text will become foundational to success. With ³Ô¹Ï±¬ÁÏ\u2019s Free Text Agent,<br \/>\nthe field force can capture the rich context of conversations within an organization\u2019s compliance<br \/>\nguardrails by monitoring free text in real-time.\n<\/p>\n<blockquote><p>\n\u201cWe can permit field members<br \/>\nto express themselves in<br \/>\ntheir own vernacular, with the<br \/>\ntools getting to a place where<br \/>\nwe benefit from unstructured<br \/>\ncompliant feedback.\u201d<br \/>\n    <span> Dale Cooke<\/span><br \/>\n    <span> Regulatory attorney for life sciences and medical device companies<\/span>\n<\/p><\/blockquote>\n<p>\nThis report explores the important steps for adopting a business-driven approach to using compliant<br \/>\nFree Text Agent and unlocking enriched engagement data as a differentiator.\n<\/p>\n<div class=\"text-left\" style=\"margin-top:20px;\">\n<p><img decoding=\"async\"  src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/11\/signature.png\" alt=\"\"><\/p>\n<p>\n<strong>Dan Rizzo<\/strong><br \/>\nVP, Global Head of Business Consulting\n<\/p>\n<p><img decoding=\"async\" style=\"border-radius:50%\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/04\/Headshot-Rizzo.png\" alt=\"\">\n<\/div>\n<hr class=\"divide\">\n<h2 class=\"mt-40\">Free text creates primary engagement<br \/>\ninsights for optimizing relationship management, omnichannel orchestration, and AI<\/h2>\n<p>\nWhen every organization can buy the same third-party data, the only true differentiator for strengthening relationships and orchestrating engagement is the quality and application of your primary engagement data.\n<\/p>\n<p>\nHighly valuable engagement insights \u2014 such as the HCP\u2019s true intent, sentiment regarding new data, unsolicited questions about off-label topics, or specific barriers to adoption \u2014 should be captured within rich, narrative free text. When field teams are forced to summarize a complex dialogue into a handful of predefined drop-down selections, nuance and connectivity is lost.\n<\/p>\n<p>\nMost commercial organizations still do not allow for free text entry due to compliance concerns. The fear that a field team member might inadvertently document an unapproved claim or proprietary information is often enough for an organization to default to a restrictive, lowest-common-denominator data capture policy. As a result, we lose important detail and limit the efficacy of high-value investments in AI designed to orchestrate engagement across functions and roles.\n<\/p>\n<p>\nEffectively capturing and using this deep, contextual data is the foundation for an engagement model that is connected, personalized, and truly orchestrated across sales, marketing, and medical teams.\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/11\/Top-Insights-Figure-1.png\"><\/p>\n<h2 class=\"mt-40\">Compliant Free Text Agent helps unlock<br \/>\nrich engagement data<\/h2>\n<p>\nFree Text Agent offers a real-time, proactive compliance check and coaching<br \/>\ntool that enables:\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/11\/Top-Insights-Figure-2.png\"><\/p>\n<p>\n\u201cIf the move toward structured information capture was to enable greater<br \/>\nconsistency and compliance, now we can possibly have the best of both worlds.<br \/>\nWe can permit field members to express themselves in their own vernacular,<br \/>\nwith the tools getting to a place where we benefit from unstructured compliant<br \/>\nfeedback,\u201d says Dale Cooke, a regulatory attorney for life sciences and medical<br \/>\ndevice companies.\n<\/p>\n<blockquote><p>\n\u201cIf the move toward structured information capture was to enable greater consistency and compliance, now we can possibly have the best of both worlds. We can permit field members to express themselves in their own vernacular, with the tools getting to a place where we benefit from unstructured compliant feedback.\u201d<br \/>\n    <span> Dale Cooke<\/span><br \/>\n    <span> Regulatory attorney for life sciences and medical device companies<\/span>\n<\/p><\/blockquote>\n<p>\nThe new technology in Free Text Agent is foundational for getting the most<br \/>\nvalue from more advanced commercial tools. For instance, pre-call agents and<br \/>\norchestration engines require deep engagement detail to operate effectively.\n<\/p>\n<h2 class=\"mt-40\">Test, learn, and scale<\/h2>\n<p>\nConnecting free text capture to its business impact is essential. Commercial and compliance leaders must agree<br \/>\non free text\u2019s role in driving commercial and medical innovation.\n<\/p>\n<p>\nEarly adopters of the AI agent for compliant free text are taking a structured, phased project approach:\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/11\/Top-Insights-Figure-3.png\"><\/p>\n<p>\nShifting to the use of free text is a necessity for advancing relationship management and omnichannel orchestration.<br \/>\nThe organizations that compliantly tap into and apply their own rich, primary engagement data will execute the most efficient and effective engagement model for the future.\n<\/p>\n<p>\n<strong>Ensure your commercial and medical teams are prepared to leverage the <br class=\"d-none d-lg-block\"><br \/>\nfull impact of AI agents with <a target=\"_blank\" href=\"https:\/\/www.veeva.com\/services\/business-consulting-services\/\" rel=\"noopener\">³Ô¹Ï±¬ÁÏ Business Consulting\u2019s<\/a> in-depth analysis.<\/strong>\n<\/p>\n<hr class=\"divide\">\n<h2 class=\"mt-40\" style=\"text-align:center\">Global and Regional Trends<\/h2>\n<p>This report highlights global and regional field engagement trends from ³Ô¹Ï±¬ÁÏ HCP 360 data gathered between October<br \/>\n2024 and September 2025. ³Ô¹Ï±¬ÁÏ HCP 360 data is sourced from ³Ô¹Ï±¬ÁÏ\u2019s aggregated CRM activity, including field<br \/>\nengagement stats from all instances of ³Ô¹Ï±¬ÁÏ CRM globally. <strong> In this report, comparisons in trending charts are year over<br \/>\nyear, Q3 2024 to Q3 2025, while non-trending charts contain quarter-over-quarter comparisons, Q2 2025 to Q3 2025.<\/strong><\/p>\n<div style=\"position:relative;\">\n  <a id=\"Global\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">Global trends*<\/h2>\n<h3 class=\"text-center\">Figure 1: Channel mix evolution, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-1-Channel-Mix-Evolution-Global-new.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 2: Channel mix, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-2-Channel-Mix-Global.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Global field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 3: Activity by region, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-3-Activity-by-Region-Global.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Global engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 4: Approved email volume, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-4-Approved-Email-Volume-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 5: Content usage by channel, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-5-Content-Usage-by-Channel-Global.png?v=1.0\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 6: ³Ô¹Ï±¬ÁÏ CRM Engage meeting duration, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-6-Meeting-Duration-Global.png\" alt=\"\" \/><\/p>\n<p class=\"font-14\" style=\"margin-top:20px\">\n<em>*This quarter\u2019s global trends report omits data from China.<\/em>\n<\/p>\n<div style=\"position:relative;\">\n  <a id=\"US\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">U.S. market trends<\/h2>\n<h3 class=\"text-center\">Figure 7: Channel mix evolution, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-7-Channel-Mix-Evolution-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 8: Channel mix, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-8-Channel-Mix-US.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>U.S. field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 9: Activity, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-9-Activity-US.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>U.S. engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 10: Approved email volume, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-10-Approved-Email-Volume-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 11: Content usage by channel, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-11-Content-Usage-by-Channel-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 12: ³Ô¹Ï±¬ÁÏ CRM Engage meeting duration, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-12-Meeting-Duration-US.png\" alt=\"\" \/><\/p>\n<div style=\"position:relative;\">\n  <a id=\"Europe\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">Europe market trends <\/h2>\n<h3 class=\"text-center\">Figure 13: Channel mix evolution, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-13-Channel-Mix-Evolution-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 14: Channel mix, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-14-Channel-Mix-Europe.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Europe field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 15: Activity by country, EU5<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-15-Activity-by-Region-EU5.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Europe engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 16: Approved email volume, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-16-Approved-Email-Volume-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 17: Content usage by channel, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-17-Content-Usage-by-Channel-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 18: ³Ô¹Ï±¬ÁÏ CRM Engage meeting duration, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-18-Meeting-Duration-Europe.png\" alt=\"\" \/><\/p>\n<div style=\"position:relative;\">\n  <a id=\"Asia\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">Asia market trends<\/h2>\n<h3 class=\"text-center\">Figure 19: Channel mix evolution, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-19-Channel-Mix-Evolution-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 20: Channel mix, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-20-Channel-Mix-APAC.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Asia field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 21: Activity by country, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-21-Activity-by-Region-APAC.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Asia engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 22: Approved email volume, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-22-Approved-Email-Volume-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 23: Content usage by channel, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-23-Content-Usage-by-Channel-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 24: ³Ô¹Ï±¬ÁÏ CRM Engage meeting duration, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-24-Meeting-Duration-APAC.png\" alt=\"\" \/><\/p>\n<div style=\"position:relative;\">\n  <a id=\"Latam\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">Latin America market trends<\/h2>\n<h3 class=\"text-center\">Figure 25: Channel mix evolution, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-25-Channel-Mix-Evolution-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 26: Channel mix, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-26-Channel-Mix-LATAM.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Latin America field team activity <\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 27: Activity by country, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-27-Activity-by-Counry-LATAM.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Latin America engagement quality <\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 28: Approved email volume, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-28-Approved-Email-Volume-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 29: Content usage by channel, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-29-Content-Usage-by-Channel-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 30: ³Ô¹Ï±¬ÁÏ CRM Engage meeting duration, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-30-Meeting-Duration-LATAM.png\" alt=\"\" \/><\/p>\n<hr class=\"mb-0\" style=\"border-top: 4px solid #444;\">\n<h2 class=\"mt-10\">Appendix: Data dictionary<\/h2>\n<p class=\"pulse-sub\">\n<span>Metric definitions<\/span>\n<\/p>\n<ul>\n<li><strong>Channel mix evolution over time:<\/strong> Weekly ³Ô¹Ï±¬ÁÏ CRM activity volume broken down by the channel of engagement (in-person, phone, video, email, chat or text)<\/li>\n<li><strong>Channel mix:<\/strong> Total ³Ô¹Ï±¬ÁÏ CRM activity volume broken out by engagement channel percentage, calculated using percent change during the specified period<\/li>\n<li><strong>Weekly activities per user:<\/strong> The average weekly number of ³Ô¹Ï±¬ÁÏ CRM activities submitted per number of users active in ³Ô¹Ï±¬ÁÏ CRM<\/li>\n<li><strong>Approved email volume:<\/strong> The average weekly volume of approved emails sent via ³Ô¹Ï±¬ÁÏ CRM, calculated using percent change during the specified period<\/li>\n<li><strong>Email open rate:<\/strong> Percentage of approved emails opened at least once out of all approved emails sent via ³Ô¹Ï±¬ÁÏ CRM<\/li>\n<li><strong>Email click rate:<\/strong> Percentage of approved emails clicked at least once out of all approved emails sent via ³Ô¹Ï±¬ÁÏ CRM<\/li>\n<li><strong>In-person % CLM usage:<\/strong> Percentage of in-person engagements that leveraged content in ³Ô¹Ï±¬ÁÏ CRM<\/li>\n<li><strong>Video % CLM usage:<\/strong> Percentage of video engagements that leveraged content in ³Ô¹Ï±¬ÁÏ CRM<\/li>\n<li><strong>³Ô¹Ï±¬ÁÏ CRM Engage meeting % CLM usage:<\/strong> Percentage of ³Ô¹Ï±¬ÁÏ CRM Engage meetings that leveraged content in ³Ô¹Ï±¬ÁÏ CRM<\/li>\n<li><strong>³Ô¹Ï±¬ÁÏ CRM Engage meeting duration:<\/strong> The average duration of ³Ô¹Ï±¬ÁÏ CRM Engage meetings in minutes<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>Engagement channel definitions<\/span>\n<\/p>\n<ul>\n<li><strong>In-person:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018in-person\u2019<\/li>\n<li><strong>Phone:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018phone\u2019<\/li>\n<li><strong>Video:<\/strong> ³Ô¹Ï±¬ÁÏ CRM Engage calls and video calls via other platforms that are then recorded as calls in ³Ô¹Ï±¬ÁÏ CRM with a Standard Metrics call channel value of \u2018video\u2019<\/li>\n<li><strong>Email:<\/strong> Approved emails and emails sent via other platforms that are then recorded as calls in ³Ô¹Ï±¬ÁÏ CRM with a Standard Metrics call channel value of \u2018email\u2019<\/li>\n<li><strong>Chat or text:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018chat or text\u2019<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>Region definitions<\/span>\n<\/p>\n<ul>\n<li><strong>Global:<\/strong> All markets globally except China <\/li>\n<li><strong>Europe:<\/strong> Albania, Andorra, Armenia, Aruba, Austria, Azerbaijan, Belarus, Belgium, Bermuda, Bosnia and Herzegovina,<br \/>\nBulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, French Polynesia, Georgia, Germany,<br \/>\nGreece, Greenland, Guadeloupe, Guernsey, Hungary, Ireland, Italy, Jersey, Latvia, Lithuania, Luxembourg, Macedonia,<br \/>\nMalta, Martinique, Republic of Moldova, Monaco, Montenegro, Netherlands, New Caledonia, Norway, Poland, Portugal,<br \/>\nRomania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom<\/li>\n<li><strong>Asia:<\/strong> Australia, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, Cocos (Keeling) Islands, Indonesia, Japan,<br \/>\nKazakhstan, Republic of Korea, Kyrgyzstan, Malaysia, Mongolia, Myanmar, Nauru, Nepal, New Zealand, Philippines,<br \/>\nSamoa, Singapore, Solomon Islands, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam<\/li>\n<li><strong>Latin America:<\/strong> Antigua and Barbuda, Argentina, Bahamas, Barbados, Belize, Bolivia, Brazil, Chile, Colombia, Costa<br \/>\nRica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico,<br \/>\nNicaragua, Panama, Paraguay, Peru, Trinidad and Tobago, Uruguay, Venezuela<\/li>\n<\/ul>\n<h2 class=\"mt-40\">Methodology<\/h2>\n<p>\nThe ³Ô¹Ï±¬ÁÏ HCP 360 Trends Report is a quarterly industry benchmark for global and regional healthcare<br \/>\nprofessional (HCP) engagement across the life sciences industry. The findings are based on:<\/p>\n<ul>\n<li>Approximately 600 million annual global field activities captured in <a href=\"\/eu\/products\/crm-suite\/\">³Ô¹Ï±¬ÁÏ CRM<\/a> and <a href=\"\/eu\/products\/crm-suite\/engage\/\">³Ô¹Ï±¬ÁÏ CRM Engage<\/a>.<\/li>\n<li>Marketing effectiveness data from <a href=\"https:\/\/www.veeva.com\/products\/marketing-analytics\/\" target=\"_blank\" rel=\"noopener\">³Ô¹Ï±¬ÁÏ Crossix<\/a>. Crossix connects anonymized health data on 300+ million patients to media data to measure the impact of direct-to-consumer and HCP marketing investments in the U.S.<\/li>\n<li>Anonymous patient longitudinal claims data from <a href=\"\/products\/veeva-compass\/patient\/\" target=\"_blank\" rel=\"noopener noreferrer\">³Ô¹Ï±¬ÁÏ Compass Patient<\/a> covering dispensed prescriptions, procedures, and diagnoses from 300+ million patients.<\/li>\n<li>4+ million profiles containing publications, clinical trials, conferences, associations, guidelines, grants, payments, social media, news mentions, and patient mix by disease and drug class from <a href=\"\/eu\/products\/veeva-link\/\">³Ô¹Ï±¬ÁÏ Link Key People<\/a> in 85+ countries and all major therapeutic areas.<\/li>\n<li>Global reference data of HCPs, healthcare organizations, and affiliations from <a href=\"\/eu\/products\/opendata\/\">³Ô¹Ï±¬ÁÏ OpenData<\/a>, containing addresses, emails, specialties, demographics, and compliance data (license information and industry identifiers) in 100+ countries.<\/li>\n<\/ul>\n<p>\nThe ³Ô¹Ï±¬ÁÏ HCP 360 Trends Report delivers insights that inform the industry and help field teams align their<br \/>\nstrategy to key market trends for improved commercial success. The global ³Ô¹Ï±¬ÁÏ Business Consulting team also<br \/>\nhelps customers inform their strategies using industry benchmarking with ³Ô¹Ï±¬ÁÏ HCP 360 data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ³Ô¹Ï±¬ÁÏ HCP 360 Trends Report focuses on measuring and rewarding team collaboration to create a connected flow of information and resources.<\/p>\n","protected":false},"featured_media":91534,"parent":0,"template":"","class_list":["post-91525","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-html-content-yes","resource-area-20-ai","resource-area-20-commercial","resource-area-20-data","resource-product-20-commercial-content-promomats","resource-type-report","region-eu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/91525"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/91525\/revisions"}],"predecessor-version":[{"id":92247,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/91525\/revisions\/92247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/91534"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=91525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}