{"id":97753,"date":"2026-05-28T05:00:35","date_gmt":"2026-05-28T03:00:35","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=97753"},"modified":"2026-06-23T01:56:08","modified_gmt":"2026-06-22T23:56:08","slug":"measuring-medical-affairs-impact-scientific-belief-alignment","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/measuring-medical-affairs-impact-scientific-belief-alignment\/","title":{"rendered":"Measuring the Impact of Medical Affairs: Measuring the Shift in Scientific Beliefs and Evidence Interpretation"},"content":{"rendered":"\n\t\t<div id=\"wppdfemb-frame-container-97755\" style=\"-webkit-overflow-scrolling:auto;\">\n\t\t\t<iframe src=\"https:\/\/www.veeva.com\/eu\/?url=https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/05\/Measuring-the-Impact-of-Medical-Affairs-Part-6_EU.pdf&#038;index=1&#038;pdfID=97755\"\n\t\t\t\tid=\"wppdf-emb-iframe-97755\"\n\t\t\t\tdata-pdf-index=\"1\"\n\t\t\t\tclass=\"pdfembed-iframe nonfullscreen\"\n\t\t\t\tstyle=\"border:none;width:100%;max-width:100%;min-height:1000px\"\n\t\t\t\tscrolling=\"yes\">\n\t\t\t<\/iframe>\n\t\t<\/div>\n\n\t\t\n<h2 class=\"mb-20\">More Resources<\/h2>\n<ul>\n<li>Hub: For other medical impact resources and to subscribe to receive future papers, visit <a href=\"\/eu\/medicalimpact\/\">this page<\/a>.<\/li>\n<li><a href=\"\/eu\/resources\/business-consulting-medical-impact-solution-brief\/\">Learn more<\/a> about how ³Ô¹Ï±¬ÁÏ can help you organization measure its impact.\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Our latest white paper introduces Scientific Belief Alignment (SBA) as a critical external outcome metric to measure how medical evidence is interpreted by key stakeholders. <\/p>\n","protected":false},"featured_media":97754,"parent":0,"template":"","class_list":["post-97753","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-medical","resource-product-20-medical-crm","resource-product-20-real-time-customer-intelligence-link","resource-product-20-hq-kol-management-link","resource-product-20-key-account-management","resource-product-20-vault-medcomms","resource-product-20-medical-insights","resource-product-20-vault-medinquiry","resource-type-white-papers"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/97753"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/97753\/revisions"}],"predecessor-version":[{"id":97756,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/97753\/revisions\/97756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/97754"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=97753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}