{"id":76642,"date":"2024-03-18T10:41:34","date_gmt":"2024-03-18T09:41:34","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources_it&#038;p=76642"},"modified":"2026-04-09T16:09:52","modified_gmt":"2026-04-09T14:09:52","slug":"massimizzare-il-valore-degli-msl-consigli-di-un-key-opinion-leader","status":"publish","type":"resources_it","link":"https:\/\/www.veeva.com\/eu\/it\/risorse\/massimizzare-il-valore-degli-msl-consigli-di-un-key-opinion-leader\/","title":{"rendered":"Massimizzare il Valore degli MSL: Consigli di un Key Opinion Leader"},"content":{"rendered":"<p>\nCome pu\u00f2 la direzione medica sfruttare al meglio il tempo con gli stakeholder chiave?<br \/>\nIl Dottor Marco Scatigna, Direttore Clinical Trials Unit al Centro Monzino di Milano e in precedenza Medical Director in aziende biofarmaceutiche, condivide il suo punto di vista sull\u2019evoluzione del ruolo dei Medical Science Liaison (MSL). Affronta i modi per migliorare le interazioni tra gli operatori sanitari e la direzione medica per portare i migliori trattamenti ai pazienti, nel minor tempo possibile.\n<\/p>\n<p><H2>Capitolo 1: Ampliare il ruolo strategico degli MSL<\/H2><\/p>\n<p>\n\u201cLa direzione medica all\u2019epoca era forse un po\u2019 isolata. Oggi gli MSL sono decisamente parte integrante dell\u2019attivit\u00e0 strategica delle aziende.\u201d\n<\/p>\n<p><a id=\"chapter-1\" class=\"scrolldown\"><\/a><br \/>\n<vid class=\"mt-0\"><br \/>\n<!-- [wistia-video id=\"56p90u282h] --><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/56p90u282h.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_56p90u282h seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<p><H2>Capitolo 2: Costruire una solida partnership tra KOL e mondo pharma<br \/>\n<\/H2><\/p>\n<p>\n\u201cLavorando a stretto contatto, la medica e la ricerca clinica possono costruire la fiducia degli operatori sanitari.\u201d\n<\/p>\n<p><a id=\"chapter-4\" class=\"scrolldown\"><\/a><br \/>\n<vid class=\"mt-0\"><br \/>\n<!-- [wistia-video id=\"8lsentmg59\"] --><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/8lsentmg59.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_8lsentmg59 seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<p>\nRafforzare <a href=\"\/eu\/it\/risorse\/collegare-la-ricerca-clinica-con-la-medica-per-migliorare-la-sperimentazione\/\">la collaborazione <\/a> tra la ricerca clinica e il medical affairs durante il processo di sviluppo di un farmaco pu\u00f2 migliorare significativamente il processo complessivo e permettere un accesso pi\u00f9 rapido dei trattamenti ai pazienti.\n<\/p>\n<p><H2>Capitolo 3: L\u2019impatto degli MSL sull\u2019adozione di nuove terapie<br \/>\n<\/H2><\/p>\n<p>\n\u201cQuando un MSL mi coinvolge nell&#8217;evoluzione progressiva di una molecola prima del lancio, mi fa sentire parte dello sviluppo del farmaco e quindi sar\u00f2 pi\u00f9 propenso a consigliarlo.\u201d\n<\/p>\n<p><a id=\"chapter-4\" class=\"scrolldown\"><\/a><br \/>\n<vid class=\"mt-0\"><br \/>\n<!-- [wistia-video id=\"88wrf0eys0\"] --><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/88wrf0eys0.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_88wrf0eys0 seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<p>\nL\u2019educazione degli operatori sanitari da parte degli MSL prima del lancio \u00e8 associata a un\u2019adozione di nuovi trattamenti 1.5 volte superiore. <a href=\"\/eu\/resources\/veeva-pulse-field-trends-report-1q2q23\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leggi il report<\/a> (in inglese).\n<\/p>\n<p>\nScopri come le <a href=\"\/eu\/products\/medical-solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Soluzioni Medical di ³Ô¹Ï±¬ÁÏ<\/a> possono massimizzare il ruolo strategico degli MSL (in inglese).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il Dr. Marco Scatigna condivide la sua opinione su come ottimizzare le interazioni tra i KOL e la direzione medica.<\/p>\n","protected":false},"featured_media":76776,"parent":0,"template":"","class_list":["post-76642","resources_it","type-resources_it","status-publish","has-post-thumbnail","hentry","resources-it-canonical-unique","resource-it-type-video","resource-it-area-commerciale","resource-it-area-dati","resource-it-area-medico","resource-it-product-deep-kol-data-link"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Il Dr. Marco Scatigna condivide la sua opinione su come ottimizzare le interazioni tra i KOL e la direzione medica.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/it\/risorse\/massimizzare-il-valore-degli-msl-consigli-di-un-key-opinion-leader\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta 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