{"id":52469,"date":"2026-05-28T12:11:13","date_gmt":"2026-05-28T03:11:13","guid":{"rendered":"https:\/\/www.veeva.com\/jp\/?post_type=veevablog&p=52469"},"modified":"2026-05-28T12:11:41","modified_gmt":"2026-05-28T03:11:41","slug":"the-optimal-solution-for-email-channels-to-accelerate-omnichannel-strategies","status":"publish","type":"veevablog","link":"https:\/\/www.veeva.com\/jp\/veevablog\/the-optimal-solution-for-email-channels-to-accelerate-omnichannel-strategies\/","title":{"rendered":"\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u52a0\u901f\u3055\u305b\u308bEmail\u30c1\u30e3\u30cd\u30eb\u306e\u6700\u9069\u89e3\u3000\u301cApproved Email\u3068Recommended Emails\u306e\u6226\u7565\u7684\u4f7f\u3044\u5206\u3051\u301c"},"content":{"rendered":"

\u65e5\u9803\u3001\u6570\u591a\u304f\u306e\u88fd\u85ac\u4f01\u696d\u69d8\u3092\u3054\u652f\u63f4\u3059\u308b\u4e2d\u3067\u3001\u300cEmail\u30c1\u30e3\u30cd\u30eb\u3092\u5c0e\u5165\u3057\u305f\u3082\u306e\u306e\u3001\u52b9\u679c\u7684\u306a\u4f7f\u3044\u65b9\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u3001\u300cMR\u306b\u3088\u308bApproved Email\u306e\u6d3b\u7528\u7387\u306b\u3070\u3089\u3064\u304d\u304c\u3042\u308b\u300d\u3001\u300c\u672c\u793e\u304c\u4f7f\u3063\u3066\u307b\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u73fe\u5834\u3067\u4f7f\u308f\u308c\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u304a\u60a9\u307f\u3092\u975e\u5e38\u306b\u591a\u304f\u4f3a\u3044\u307e\u3059\u3002
\n\u30b3\u30ed\u30ca\u798d\u3092\u7d4c\u3066\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u306b\u3088\u308b\u60c5\u5831\u63d0\u4f9b\u306f\u5b9a\u7740\u3057\u307e\u3057\u305f\u304c\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u306b\u306f\u306a\u3063\u3066\u3044\u3066\u3082\u3001\u771f\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5316\u306b\u5411\u3051\u3066\u306f\u8ab2\u984c\u304c\u6b8b\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002³Ô¹Ï±¬ÁÏ\u306e\u7c73\u56fd\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u533b\u7642\u5f93\u4e8b\u8005\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u7d0465%\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9593\u3067\u540c\u671f\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u65e5\u672c\u3067\u3082\u540c\u3058\u3088\u3046\u306b\u3001\u6a5f\u80fd\u304c\u30b5\u30a4\u30ed\u5316\u3057\u3001\u6d3b\u52d5\u304c\u5206\u65ad\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u3088\u304f\u898b\u53d7\u3051\u3089\u308c\u307e\u3059\u3002
\n\u73fe\u5728\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u6b21\u4e16\u4ee3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308bVault CRM\u3078\u306e\u79fb\u884c\u3092\u691c\u8a0e\u30fb\u63a8\u9032\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u30b7\u30b9\u30c6\u30e0\u3092\u5237\u65b0\u3059\u308b\u771f\u306e\u76ee\u7684\u306f\u3001\u3053\u306e\u300c\u5206\u65ad\u300d\u3092\u4e57\u308a\u8d8a\u3048\u3001\u672c\u793e\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u73fe\u5834\uff08\u55b6\u696d\uff09\u304c\u6b63\u3057\u304f\u9023\u643a\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u6cbf\u3063\u305f\u60c5\u5831\u63d0\u4f9b\u3092\u884c\u3046\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002
\n\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u5c06\u6765\u7684\u306a\u30b7\u30b9\u30c6\u30e0\u306e\u9032\u5316\u3092\u898b\u636e\u3048\u3064\u3064\u3001\u73fe\u6642\u70b9\u3067\u73fe\u5834\u306e\u8ca0\u62c5\u3092\u8efd\u6e1b\u3057\u672c\u793e\u306e\u6226\u7565\u3092\u78ba\u5b9f\u306b\u63a8\u9032\u3067\u304d\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066Recommended Emails\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5b9f\u306f\u3001\u3053\u306e\u975e\u5e38\u306b\u5f37\u529b\u306a\u6a5f\u80fd\u306e\u5b58\u5728\u3084\u4fa1\u5024\u3092\u307e\u3060\u3054\u5b58\u77e5\u306a\u3044\u304a\u5ba2\u69d8\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3092\u901a\u3058\u3066\u3001\u65e2\u5b58\u306eApproved Email\u3068\u306e\u9055\u3044\u3084\u6226\u7565\u7684\u306a\u4f7f\u3044\u5206\u3051\u3092\u77e5\u3063\u3066\u3044\u305f\u3060\u304d\u3001\u7686\u69d8\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u524d\u9032\u3055\u305b\u308b\u304d\u3063\u304b\u3051\u306b\u306a\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n

Email\u30c1\u30e3\u30cd\u30eb\u306e\u5168\u4f53\u50cf\uff1a\u500b\u5225\u5316\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u30b5\u30a4\u30ba\u306b\u3088\u308b\u30de\u30c3\u30d4\u30f3\u30b0<\/h2>\n

\u88fd\u85ac\u4f01\u696d\u304c\u5229\u7528\u3067\u304d\u308bEmail\u30c1\u30e3\u30cd\u30eb\u306b\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066\u4ee5\u4e0b\u306e4\u3064\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u500b\u5225\u5316\u306e\u5fc5\u8981\u6027\uff08\u9ad8\u30fb\u4f4e\uff09\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u30b5\u30a4\u30ba\uff08\u500b\u4eba\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u30fb\u30de\u30b9\uff09\u306e2\u8ef8\u3067\u6574\u7406\u3057\u3001\u660e\u78ba\u306b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

    \n
  1. \u500b\u4eba\u30e1\u30fc\u30eb\uff08Outlook\u306a\u3069\uff09\n
      \n
    • \u30bf\u30fc\u30b2\u30c3\u30c8: \u500b\u4eba \uff0f \u500b\u5225\u5316: \u9ad8<\/li>\n
    • \u5f79\u5272: \u65e5\u3005\u306e\u6328\u62f6\u3084\u3001\u500b\u5225\u306e\u533b\u5e2b\u304b\u3089\u306e\u3061\u3087\u3063\u3068\u3057\u305f\u8cea\u554f\u30fb\u30ea\u30af\u30a8\u30b9\u30c8\u3078\u306e\u56de\u7b54\u306a\u3069\u3001\u6975\u3081\u3066\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u6700\u9069\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n
    • Approved Email\n
        \n
      • \u30bf\u30fc\u30b2\u30c3\u30c8: \u500b\u4eba \uff0f \u500b\u5225\u5316: \u9ad8<\/li>\n
      • \u5f79\u5272: MR\u304c\u533b\u5e2b\u3068\u306e\u9762\u8ac7\u524d\u5f8c\u306b\u9001\u308b\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u8cc7\u6599\u3084\u3001\u500b\u5225\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u627f\u8a8d\u6e08\u307f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u304c\u6bd4\u8f03\u7684\u9ad8\u3044\u306e\u304c\u5f37\u307f\u3067\u3059\u3002\u307e\u305f\u3001\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u3084\u30af\u30ea\u30c3\u30af\u5c65\u6b74\u304cCRM\u306b\u9023\u643a\u3055\u308c\u308b\u3053\u3068\u3082\u4f7f\u7528\u3059\u308b\u4e0a\u3067\u306e\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n
      • Recommended Emails\n
          \n
        • \u30bf\u30fc\u30b2\u30c3\u30c8: \u30bb\u30b0\u30e1\u30f3\u30c8 \uff0f \u500b\u5225\u5316: \u4f4e\u301c\u4e2d<\/li>\n
        • \u5f79\u5272: \u672c\u793e\u304c\u6226\u7565\u306b\u6cbf\u3063\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6c7a\u3081\u3001\u8907\u6570\u4eba\u306b\u4e00\u62ec\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3064\u3064\u3001\u5dee\u51fa\u4eba\u306f\u62c5\u5f53MR\u3068\u306a\u308b\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u578b\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002\u65b0\u88fd\u54c1\u306e\u6848\u5185\u3084\u91cd\u8981\u30a4\u30d9\u30f3\u30c8\u306e\u544a\u77e5\u306a\u3069\u3001\u6700\u91cd\u8981\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002Recommended Emails\u306b\u3064\u3044\u3066\u3082\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u3084\u30af\u30ea\u30c3\u30af\u5c65\u6b74\u304cCRM\u306b\u9023\u643a\u3055\u308c\u308b\u3053\u3068\u3082\u3054\u4f7f\u7528\u3044\u305f\u3060\u304f\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n
        • Marketing Automation (Mass Email)\n
            \n
          • \u30bf\u30fc\u30b2\u30c3\u30c8: \u30bb\u30b0\u30e1\u30f3\u30c8\u301c\u30de\u30b9 \uff0f \u500b\u5225\u5316: \u4f4e\u301c\u4e2d<\/li>\n
          • \u5f79\u5272: \u4f1a\u793e\u30a2\u30c9\u30ec\u30b9\u304b\u3089\u81ea\u52d5\u9001\u4fe1\u3055\u308c\u308b\u30e1\u30fc\u30eb\u3067\u3001\u5e45\u5e83\u3044\u5c64\u3078\u306e\u75be\u60a3\u5553\u767a\u3084\u4e00\u822c\u7684\u306a\u88fd\u54c1\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306a\u3069\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

            \"\"<\/p>\n

            \u73fe\u5834\u306e\u8ca0\u62c5\u3092\u6291\u3048\u3001\u672c\u793e\u6226\u7565\u3092\u5f62\u306b\u3059\u308bRecommended Emails\u306e\u5f79\u5272<\/h2>\n

            \u3053\u308c\u307e\u3067MR\u306b\u3088\u3063\u3066\u6d3b\u7528\u7387\u306b\u3070\u3089\u3064\u304d\u304c\u3042\u308b\u3001\u4f5c\u6210\u306b\u624b\u9593\u304c\u304b\u304b\u308b\u3068\u3044\u3063\u305f\u8ab2\u984c\u304c\u3042\u3063\u305fApproved Email\u306b\u5bfe\u3057\u3001\u672c\u793e\u6226\u7565\u306e\u78ba\u5b9f\u306a\u5b9f\u884c\u3068\u73fe\u5834\u306e\u8ca0\u62c5\u8efd\u6e1b\u3092\u4e21\u7acb\u3059\u308b\u306e\u304cRecommended Emails\u3067\u3059\u3002
            \n\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u672c\u793e\u7ba1\u7406\u3068\u73fe\u5834\u306e\u30a2\u30b8\u30e3\u30b9\u30c8\u306e\u878d\u5408\u306b\u3042\u308a\u307e\u3059\u3002\u672c\u793e\u5074\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u9001\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u30bb\u30c3\u30c8\u3057\u3001\u73fe\u5834\u306eMR\u306f\u533b\u5e2b\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3066\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u5909\u66f4\u3084\u9001\u4fe1\u53d6\u308a\u6d88\u3057\u306e\u6700\u7d42\u5224\u65ad\u3092\u884c\u3046\u6a29\u9650\u3092\u6301\u3061\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001MR\u306e\u4f5c\u696d\u8ca0\u62c5\u3092\u6e1b\u3089\u3057\u306a\u304c\u3089\u672c\u793e\u306e\u6226\u7565\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u5b9f\u884c\u3067\u304d\u3001\u304b\u3064\u533b\u5e2b\u306b\u3068\u3063\u3066\u4e0d\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u9001\u4fe1\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Vault CRM\u3067\u5b9f\u73fe\u53ef\u80fd\u306b\u306a\u308b\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u9ad8\u5ea6\u306a\u30b8\u30e3\u30fc\u30cb\u30fc\u8a2d\u8a08\u3068\u63a8\u9032\u3092\u3001\u4eca\u306e\u74b0\u5883\u304b\u3089\u6bb5\u968e\u7684\u306b\u5b9f\u73fe\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u975e\u5e38\u306b\u6709\u52b9\u306a\u30b9\u30c6\u30c3\u30d7\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002
            \n\u307e\u305f\u3001\u8a72\u5f53\u3059\u308bMR\u304cApproved Email\u306e\u30e9\u30a4\u30bb\u30f3\u30b9\u3092\u4fdd\u6709\u3057\u3066\u3044\u308c\u3070\u3001\u8ffd\u52a0\u306e\u30e9\u30a4\u30bb\u30f3\u30b9\u8cbb\u7528\u306a\u3057\u3067\u62c5\u5f53MR\u540d\u7fa9\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u3054\u6d3b\u7528\u3044\u305f\u3060\u3051\u308b\u306e\u3082\u5927\u304d\u306a\u9b45\u529b\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n

            \u6210\u529f\u306e\u305f\u3081\u306e\u793e\u5185\u9023\u643a\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0<\/h2>\n

            \u771f\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001\u4e8b\u524d\u306e\u30c1\u30e3\u30cd\u30eb\u4f4d\u7f6e\u3065\u3051\u306e\u660e\u78ba\u5316\u3068\u3001\u672c\u793e\u30fb\u73fe\u5834\u9593\u306e\u5f79\u5272\u5206\u62c5\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n

              \n
            • MR\uff08\u73fe\u5834\uff09\u3078\uff1a\u672c\u793e\u304c\u30c9\u30e9\u30d5\u30c8\u3092\u4e00\u62ec\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u4f5c\u696d\u8ca0\u62c5\u3092\u8efd\u6e1b\u3057\u3001MR\u306f\u500b\u5225\u5316\u304c\u5fc5\u8981\u306a\u9ad8\u5ea6\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u6642\u9593\u3092\u5272\u3051\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n
            • \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u672c\u793e\uff09\u3078\uff1aApproved Email\u306e\u9ad8\u3044\u958b\u5c01\u7387\u3092\u6d3b\u304b\u3057\u3064\u3064\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u6cbf\u3063\u305f\u30b7\u30ca\u30ea\u30aa\u3092\u5b9f\u884c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n

              \u3055\u3089\u306b\u3001\u9762\u4f1a\u53ef\u80fd\u306a\u533b\u5e2b\u306b\u306fMR\u4e3b\u4f53\u306eApproved Email\u3001\u30ea\u30fc\u30c1\u3057\u306b\u304f\u3044\u533b\u5e2b\u306b\u306fRecommended Emails\u3092\u6d3b\u7528\u3059\u308b\u3068\u3044\u3063\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5225\u306e\u68f2\u307f\u5206\u3051\u30eb\u30fc\u30eb\u3092\u4f5c\u308b\u3053\u3068\u3082\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n

              \u304a\u308f\u308a\u306b<\/h2>\n

              \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5316\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u65ad\u3092\u89e3\u6d88\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u76ee\u7684\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5fdc\u3058\u3066Approved Email\u3068Recommended Emails\u3092\u6226\u7565\u7684\u306b\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u306f\u3001\u533b\u5e2b\u306b\u3068\u3063\u3066\u5fc3\u5730\u3088\u3044\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002
              \n\u5c06\u6765\u306eVault CRM\u3078\u306e\u79fb\u884c\u3092\u898b\u636e\u3048\u305f\u57fa\u76e4\u3065\u304f\u308a\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u81ea\u793e\u306eEmail\u30c1\u30e3\u30cd\u30eb\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u4eca\u4e00\u5ea6\u898b\u76f4\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002\u5177\u4f53\u7684\u306a\u4f7f\u7528\u65b9\u6cd5\u3084\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306b\u3064\u3044\u3066\u304a\u805e\u304d\u306b\u306a\u308a\u305f\u3044\u3053\u3068\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\u3001\u305c\u3072\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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