{"id":35555,"date":"2026-05-28T22:17:28","date_gmt":"2026-05-29T02:17:28","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?post_type=customer-stories&#038;p=35555"},"modified":"2026-06-05T01:17:26","modified_gmt":"2026-06-05T05:17:26","slug":"gsk-architecting-the-ai-ready-enterprise","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/kr\/customer-stories\/gsk-architecting-the-ai-ready-enterprise\/","title":{"rendered":"GSK: Architecting the AI-Ready Enterprise"},"content":{"rendered":"<p>\n<strong>Host:<\/strong> Florian Schnappauf, VP Commercial Strategy, ³Ô¹Ï±¬ÁÏ AI Europe <br \/>\n<strong>Guest:<\/strong> Kieron Scrutton, SVP, Enterprise Systems, and Digital &#038; Tech Risk Management, GSK<\/p>\n<p>\nIn this episode, Kieron Scrutton joins Florian Schnappauf to discuss architecting an AI-ready enterprise to achieve commercial efficiency at scale. Discover why prioritizing speed and a zero-disruption allowed GSK to move quickly to a next-generation platform with AI embedded to support its ambition of impacting 2.5 billion patients by 2030. Kieron shares how to identify high-value business processes for AI investment and the importance of role-specific training and data-driven decisions.\n<\/p>\n<p>\nHear more from the <a href=\"https:\/\/www.veeva.com\/what-pharma-needs-next\/\">What Pharma Needs Next<\/a>, ³Ô¹Ï±¬ÁÏ podcast series.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Host: Florian Schnappauf, VP Commercial Strategy, ³Ô¹Ï±¬ÁÏ AI Europe Guest: Kieron Scrutton, SVP, Enterprise Systems, and Digital &#038; Tech Risk Management, GSK In this episode, Kieron Scrutton joins Florian Schnappauf to discuss architecting an AI-ready enterprise to achieve commercial efficiency at scale. Discover why prioritizing speed and a zero-disruption allowed GSK to move quickly to&hellip;<\/p>\n","protected":false},"featured_media":34680,"parent":0,"template":"","product-link-list":[],"class_list":["post-35555","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/customer-stories\/35555"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/customer-stories\/35555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/34680"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=35555"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/product-link-list?post=35555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}