{"id":35578,"date":"2026-05-29T02:22:07","date_gmt":"2026-05-29T06:22:07","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?post_type=customer-stories&#038;p=35578"},"modified":"2026-06-05T02:01:35","modified_gmt":"2026-06-05T06:01:35","slug":"moderna-pioneering-mlr-transformation-with-veeva-ai","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/kr\/customer-stories\/moderna-pioneering-mlr-transformation-with-veeva-ai\/","title":{"rendered":"Moderna: Pioneering MLR Transformation with ³Ô¹Ï±¬ÁÏ AI"},"content":{"rendered":"<p>Hear how Jason Benagh, Global Marketing Operations Director at Moderna, the first ³Ô¹Ï±¬ÁÏ AI for PromoMats customer, partnered with ³Ô¹Ï±¬ÁÏ to transform MLR. Moderna prioritized the solution due to its easy implementation and minimal IT support required. Their strategy focuses on leveraging AI&#8217;s scalability to handle increasing content volume without disrupting the MLR team, moving them toward a &#8220;touch-free\u201d MLR review process.<\/p>\n<h2>Part 1:  Why Moderna Chose ³Ô¹Ï±¬ÁÏ AI First for MLR<\/h2>\n<p>\n&#8220;Implementing ³Ô¹Ï±¬ÁÏ AI was so simple, I told my digital team: &#8216;I don&#8217;t need any digital support \u2014 just my team&#8217;s project management skills. &#8220;The approval was easy: &#8216;Go ahead.&#8217;&#8221;\n<\/p>\n<p><a id=\"chapter-2\" class=\"scrolldown\"><\/a><br \/>\n<vid class=\"mt-0\"><br \/>\n<!-- [wistia-video id=\"plhff4jxx0\"] --><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/plhff4jxx0.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_plhff4jxx0 seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<h2>Part 2:  How Moderna Is Scaling with ³Ô¹Ï±¬ÁÏ AI for PromoMats<\/h2>\n<p>\n&#8220;We expect faster approvals and shorter cycle times, but the real key metric is delivering better content.&#8221;\n<\/p>\n<p><a id=\"chapter-3\" class=\"scrolldown\"><\/a><br \/>\n<vid class=\"mt-0\"><br \/>\n<!-- [wistia-video id=\"tvuatx7v3q\"] --><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/tvuatx7v3q.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_tvuatx7v3q\nseo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<h2>Full Video: How Moderna Is Transforming MLR with ³Ô¹Ï±¬ÁÏ AI<\/h2>\n<p><vid class=\"mt-0\"><br \/>\n<!-- [wistia-video id=\"wutbvmv331\"] --><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/wutbvmv331.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_wutbvmv331\nseo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<p> Discover more about <a href=\"https:\/\/www.veeva.com\/products\/veeva-ai-for-promomats\/\">³Ô¹Ï±¬ÁÏ AI for PromoMats<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear how Jason Benagh, Global Marketing Operations Director at Moderna, the first ³Ô¹Ï±¬ÁÏ AI for PromoMats customer, partnered with ³Ô¹Ï±¬ÁÏ to transform MLR. Moderna prioritized the solution due to its easy implementation and minimal IT support required. Their strategy focuses on leveraging AI&#8217;s scalability to handle increasing content volume without disrupting the MLR team, moving&hellip;<\/p>\n","protected":false},"featured_media":35560,"parent":0,"template":"","product-link-list":[],"class_list":["post-35578","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/customer-stories\/35578"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/customer-stories\/35578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/35560"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=35578"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/product-link-list?post=35578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}