{"id":34340,"date":"2026-01-12T01:04:29","date_gmt":"2026-01-12T06:04:29","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?p=34340"},"modified":"2026-07-09T13:13:58","modified_gmt":"2026-07-09T17:13:58","slug":"2026-commercial-predictions","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/kr\/blog\/2026-commercial-predictions\/","title":{"rendered":"2026\ub144 \ucee4\uba38\uc15c \ubd84\uc57c \uc804\ub9dd \ubcf4\uace0\uc11c"},"content":{"rendered":"<style>\n\t.blog-single-content hr {\n\t\tmargin: 10px 0 15px 0;\n\t}<\/p>\n<p>\t.blog-single-content img {\n\t\tpadding: 0 20px;\n\t\tmargin: 44px 0 0;\n\t}\n<\/style>\n<div class=\"blog-wrap\" style=\"position:relative; word-break: keep-all;\">\n<div class=\"row\">\n<div id=\"1\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/kr\/wp-content\/uploads\/2026\/01\/Dan-Rizzo.avif\" style=\"border:none;max-width:220px;width:100%;margin-bottom: 15px;\"><\/p>\n<p><strong>&mdash; \ub304 \ub9ac\uc870(Dan Rizzo), ³Ô¹Ï±¬ÁÏ \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud305 \ubd80\uc0ac\uc7a5<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\uc0ac\ub78c\uacfc \ud504\ub85c\uc138\uc2a4\uc758 \ubcc0\ud654\uac00 AI \uac00\uce58 \uc2e4\ud604\uc744 \uc774\ub04c \uac83\uc785\ub2c8\ub2e4.<\/h2>\n<p>\n\t\t\t\uc218\ub144\uac04 \ub0ae\uc740 ROI\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ubb34\ubd84\ubcc4\ud558\uac8c \uc9c4\ud589\ub418\uc5c8\ub358 AI \uc2dc\ubc94 \ub3c4\uc785 \uae30\uac04\uc744 \uc9c0\ub098, \uc774\uc81c \uc5c5\uacc4\ub294 &#8216;\ubb34\uc870\uac74\uc801\uc778 AI \ub3c4\uc785&#8217; \ubc29\uc2dd\uc5d0\uc11c \ud55c\ubc1c \ubb3c\ub7ec\uc124 \uac83\uc785\ub2c8\ub2e4. \uc55e\uc73c\ub85c \uc870\uc9c1\ub4e4\uc740 \uae30\uc5c5 \uc6b4\uc601\uc5d0 \ud544\uc218\uc801\uc778 \ud575\uc2ec \ud504\ub85c\uc138\uc2a4\uc5d0 <a href=\"https:\/\/www.veeva.com\/blog\/from-pilot-to-impact-focus-on-people-and-processes-to-deliver-ai-value\/\" target=\"_blank\" rel=\"noopener\">\uace0\uac00\uce58 AI \uc0ac\uc6a9 \uc0ac\ub840\ub97c \uc801\uc6a9<\/a>\ud558\uace0, \uc9c1\uc6d0\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \uc5c5\ubb34 \ubc29\uc2dd\uc5d0 \uc801\uc751\ud558\ub3c4\ub85d \ub3d5\ub294 \ub370 \uc9d1\uc911\ud560 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uc62c\ubc14\ub978 AI \ud504\ub85c\uc81d\ud2b8\ub294 \ub208\uc5d0 \ub744\ub294 \ud6a8\uc728\uc131\uacfc \uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uc744 \uc774\ub04c\uc5b4\ub0b4\uc9c0\ub9cc, \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub294 \uacb0\uad6d AI\uc758 \uc131\uacfc\ub97c \uacb0\uc815\uc9d3\ub294 &#8216;\uc0ac\ub78c&#8217;\uacfc &#8216;\ud504\ub85c\uc138\uc2a4&#8217;\uc5d0 \uc9d1\uc911\ud560 \ub54c \ucc3d\ucd9c\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ucee4\uba38\uc15c \ud300\uc758 MRL \ub9ac\ubdf0\ub97c \uc704\ud574 \ucee8\ud150\uce20\ub97c \uc2e0\uc18d\ud558\uac8c \ud3c9\uac00\ud558\ub3c4\ub85d \ub3d5\ub294 AI Agent\ub294 \uc815\ud655\uc131, \ube0c\ub79c\ub4dc \ubc0f \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\ub97c \ubcf4\uc7a5\ud558\uace0 \uac80\ud1a0 \uc2dc\uac04\uc744 \ub2e8\ucd95\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774 \uae30\uc220\uc758 \uc9c4\uc815\ud55c \uac00\uce58\ub294 \uace0\ub3c4\ub85c \uc219\ub828\ub41c \uc804\ubb38\uac00\ub4e4\uc774 \ub2e8\uc21c \uac80\ud1a0 \uc5c5\ubb34\uc5d0\uc11c \ubc97\uc5b4\ub098 \ub354 \uac00\uce58 \uc788\ub294 \uc5c5\ubb34\uc5d0 \ubab0\uc785\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \ub9cc\ub4e4\uc5b4\uc900\ub2e4\ub294 \uc810\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\ubc18\ubcf5 \uac00\ub2a5\ud558\uace0 \uc815\uad50\ud558\uac8c \uc124\uacc4\ub41c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc870\uc9c1\uc740 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub97c \uae30\ubc18\uc73c\ub85c \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0, \ud604\uc5c5 \uc0ac\uc6a9\uc790\ub4e4\uacfc \ud611\ub825\ud558\uc5ec AI\ub97c \ud604\uc7a5\uc5d0 \uc548\ucc29\uc2dc\ud0a4\uace0, \uc0ac\ub78c\uacfc \uc5c5\ubb34 \ud504\ub85c\uc138\uc2a4\ub97c \uc0c8\ub85c\uc6b4 \uc5c5\ubb34 \ubc29\uc2dd\uc5d0 \ub9de\uac8c \uc7ac\ud3b8\ud568\uc73c\ub85c\uc368, <a href=\"https:\/\/www.veeva.com\/kr\/resources\/veeva-hcp-360-trends-report\/\" target=\"_blank\" rel=\"noopener\">\uc758\ubbf8 \uc788\ub294 \uacb0\uacfc\ub97c \uac70\ub458 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/a>.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"2\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/kr\/wp-content\/uploads\/2026\/01\/matt-farrell-circle.avif\" alt=\"Dan Rizzo\" style=\"border:none;max-width:220px;width:100%;margin-bottom: 15px;\"><\/p>\n<p><strong>&mdash; \ub9f7 \ud328\ub7f4(Matt Farrell),³Ô¹Ï±¬ÁÏ Commercial Cloud \uc0ac\uc7a5<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\uc0b0\uc5c5 \ud2b9\ud654 AI, \ucee4\uba38\uc15c \uc5f0\uacb0\uc758 \uad6c\uc2ec\uc810\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n<p>\n\t\t\t\uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ud1b5\ud569 \ud50c\ub7ab\ud3fc\uacfc \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0 \ub0b4\uc7a5\ub41c \uc0b0\uc5c5 \ud2b9\ud654 AI\ub294 <a href=\"https:\/\/www.veeva.com\/resources\/the-life-sciences-crm-decision-key-advantages-of-vault-crm\/\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988, \ub9c8\ucf00\ud305, \uba54\ub514\uceec \ud65c\ub3d9 \uac04\uc758 \uc720\uae30\uc801\uc778 \ud611\uc5c5<\/a>\uc744 \uc774\ub04c\uc5b4\ub0bc \ud575\uc2ec \ub3d9\ub825\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \ub370\uc774\ud130, \ucee8\ud150\uce20, \uadf8\ub9ac\uace0 \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4\uc5d0 \uc548\uc804\ud558\uac8c \uc9c1\uc811 \uc811\uadfc\ud560 \uc218 \uc788\ub294 AI Agent\ub294 \ud300 \uac04\uc758 \uc7a5\ubcbd\uc744 \ud5c8\ubb3c\uace0 \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720\ud558\uba70, \ub9e4\ub044\ub7ec\uc6b4 \uc634\ub2c8\ucc44\ub110 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc744 \ud1b5\ud574 \uc804\uccb4 \uc5c5\ubb34 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \ud558\ub098\ub85c \uc5f0\uacb0\ud574 \uc904 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t<a href=\"https:\/\/www.veeva.com\/kr\/products\/veeva-ai\/#commercial\" target=\"_blank\" rel=\"noopener\">AI Agent<\/a>\ub294 \uc804\uccb4 \ucee4\uba38\uc15c \ud300\uc774 \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uacf5\uc720\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368, \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uc640 \ub354\uc6b1 \uc758\ubbf8 \uc788\ub294 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud544\ub4dc \ub2f4\ub2f9\uc790\uac00 \uc74c\uc131 \ub178\ud2b8\ub97c \uae30\ub85d\ud558\uba74 AI Agent\uac00 \uc774\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uac80\ud1a0\ud574 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \uc5ec\ubd80\ub97c \ud655\uc778\ud569\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \ub610 \ub2e4\ub978 AI Agent\ub294 \uc774 \uc815\ubcf4\ub97c \ud544\uc694\ub85c \ud558\ub294 \ud300\uc6d0\uc5d0\uac8c \uc801\uc2dc\uc5d0 \uc804\ub2ec\ud558\uc5ec \ub354 \ub098\uc740 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub098\uc544\uac00 \uc774\ub807\uac8c \ucd95\uc801\ub41c \uc74c\uc131 \ub178\ud2b8 \ub370\uc774\ud130\ub294 \uae30\uc874\uc5d0\ub294 \uc5c6\ub358 \ub9e4\uc6b0 \uac00\uce58 \uc788\ub294 \ub370\uc774\ud130\uc14b\uc73c\ub85c\uc11c AI\ub97c \ud1b5\ud574 \ud575\uc2ec\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ud14c\ub9c8\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \ub370 \ud65c\uc6a9\ub418\uba70, \uad81\uadf9\uc801\uc73c\ub85c \uae30\uc5c5\uc758 \ube0c\ub79c\ub4dc \ubc0f \uc2dc\uc7a5 \uc9c4\uc785 \uc804\ub7b5\uc758 \ubc11\uac70\ub984\uc774 \ub429\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uc774\ub7ec\ud55c \uc5d0\uc774\uc804\ud2f1 AI\uc758 \uc5ed\ub7c9\ub4e4\uc774 \uc720\uae30\uc801\uc73c\ub85c \uacb0\ud569\ub418\uc5b4, \ucee4\uba38\uc15c \ud300\uc774 \uc0dd\uc0b0\uc131\uc744 \ub192\uc774\uace0 \ub354 \ud6a8\uacfc\uc801\uc778 \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub4b7\ubc1b\uce68\ud560 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<div class=\"row\">\n<div id=\"3\" class=\"anchor\"><\/div>\n<div class=\"col-xs-12 col-sm-4 text-center\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/kr\/wp-content\/uploads\/2026\/01\/Pete-Stark.avif\" alt=\"Peter Stark\" style=\"border:none;max-width:220px;width:100%;margin-bottom: 15px;\"><\/p>\n<p><strong>&mdash; \ud53c\ud130 \uc2a4\ud0c0\ud06c(Peter Stark), ³Ô¹Ï±¬ÁÏ Data Cloud \ubd80\uc0ac\uc7a5<\/strong><\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-8\">\n<h2>\uc81c\ud488 \ucd9c\uc2dc \uc131\uacf5\uc744 \uc704\ud55c \ub354 \ubbfc\ucca9\ud558\uace0 \uc5ed\ub3d9\uc801\uc778 \ub370\uc774\ud130 \ud65c\uc6a9<\/h2>\n<p>\n\t\t\t\uc81c\ud488 \ucd9c\uc2dc \uc18d\ub3c4\uac00 \ube68\ub77c\uc9c0\uba74\uc11c \ub370\uc774\ud130\ub97c \ubcf4\ub2e4 \uc801\uc2dc\uc5d0 \ud65c\uc6a9\ud558\ub824\ub294 \uc6c0\uc9c1\uc784\uc774 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc73c\uba70, \uad00\ub828 \uc5c5\ubb34 \ud504\ub85c\uc138\uc2a4 \ub610\ud55c \ub9e4\uc77c \uc5c5\ub370\uc774\ud2b8\ub418\ub294 \ub370\uc774\ud130\ub97c \uc989\uac01 \ubc18\uc601\ud560 \uc218 \uc788\ub294 \uc218\uc900\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.veeva.com\/resources\/pre-launch-field-planning-with-projected-data-how-to-guide\/\" target=\"_blank\" rel=\"noopener\">\uc131\uacf5\uc801\uc778 \uc81c\ud488 \ucd9c\uc2dc\ub97c \uc704\ud574\uc11c\ub294 \uc5ed\ub3d9\uc801\uc778 \ubd84\uc11d\uacfc \uc758\uc0ac\uacb0\uc815\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4<\/a>. \uc608\ub97c \ub4e4\uc5b4, \ud2b9\uc815 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\ub098 \uc9c0\uc5ed\uc758 \uce58\ub8cc \ubaa9\ud45c \ub2ec\uc131 \ud604\ud669\uc5d0 \ub530\ub77c \ud544\ub4dc \uc778\ub825\uc744 \ud0c4\ub825\uc801\uc73c\ub85c \uc7ac\ubc30\uce58\ud558\ub294 \uc2dd\uc785\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ubc14\uc774\uc624 \uc81c\uc57d\uc0ac \ubc0f \uc2e0\ud765 \ubc14\uc774\uc624\ud14c\ud06c \uae30\uc5c5\ub4e4 \uc0ac\uc774\uc5d0\uc11c\ub294 \ub9ac\ud3ec\ud2b8\ub97c \uae30\ub2e4\ub9ac\ub294 \ub300\uc2e0, \ud0c0\uac9f\ud305\ub41c \ub370\uc774\ud130 \uc54c\ub9bc\uacfc \ubd84\uc11d \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \uc989\uac01\uc801\uc778 \uc870\uce58\ub97c \ucde8\ud558\ub824\ub294 \uacbd\ud5a5\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uac15\ud574\uc84c\uc2b5\ub2c8\ub2e4.\n\t\t\t<\/p>\n<p>\n\t\t\t\uc2e0\uaddc \uce58\ub8cc\uc81c\uc758 \uc2dc\uc7a5 \ucd9c\uc2dc \uc131\ud328\uc5d0 \uc0dd\uc874\uc774 \ub2ec\ub9b0 \uc18c\uaddc\ubaa8 \ubc14\uc774\uc624\ud14c\ud06c \uae30\uc5c5\ub4e4\uc740 \uc5c5\uacc4 \uc804\uccb4\uac00 \uc9c0\ud5a5\ud558\uac8c \ub420 \ubbfc\ucca9\uc131(Agility)\uc758 \ud601\uc2e0\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2026\ub144\uc5d0\ub294 \uc77c\ubd80 \uae30\uc5c5\ub4e4\uc774 \uae30\uc874\uc5d0 14\uc77c\uc774\ub098 \uac78\ub9ac\ub358 \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \uc2e4\ud589 \uc8fc\uae30\ub97c \ub2e8 14\uc2dc\uac04\uc73c\ub85c \ub2e8\ucd95\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc8fc\uac04, \uc6d4\uac04, \ubd84\uae30\ubcc4 \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud558\ub358 \uacfc\uac70\uc758 \ubc29\uc2dd\uc5d0\uc11c \uc644\uc804\ud788 \ubc97\uc5b4\ub09c \ud68d\uae30\uc801\uc778 \uc9c4\uc804\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc81c\uc57d\uc0ac\uc758 \uc131\uacf5\uc801\uc778 \uc2e0\uc57d \ucd9c\uc2dc\ub97c \ub4b7\ubc1b\uce68\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc0b0\uc5c5 \ud2b9\ud654 AI\uac00 \ub354\uc6b1 \uc815\ud655\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \ub9c8\ub828\ud574 \uc90d\ub2c8\ub2e4. \ud2b9\ud788 \ucd9c\uc2dc \ucd08\uae30 18\uac1c\uc6d4 \ub3d9\uc548 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc790\uc6d0\uc744 \uc7ac\ubc30\uce58\ud568\uc73c\ub85c\uc368, \uc2e0\uc57d\uc774 \ud544\uc694\ud55c \ud658\uc790\uc5d0\uac8c \ub354 \ube60\ub974\uac8c \uc804\ub2ec\ub418\ub3c4\ub85d \ub3c4\uc6b8 \uac83\uc785\ub2c8\ub2e4.\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uac04\uc18c\ud654\ub41c \ud504\ub85c\uc138\uc2a4, \uacf5\ud1b5 \ub370\uc774\ud130, \uc804\ub7b5\uc801 AI\ub97c \ud65c\uc6a9\ud55c \uc5f0\uacb0\ub41c \ucee4\uba38\uc15c \ud300\uc740 \ud5a5\ud6c4 HCP\ub4e4\uc5d0\uac8c \ub354 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc778 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 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