{"id":31840,"date":"2024-04-24T02:51:04","date_gmt":"2024-04-24T06:51:04","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?post_type=resources&#038;p=31840"},"modified":"2026-03-19T03:15:06","modified_gmt":"2026-03-19T07:15:06","slug":"veeva-pulse-field-trends-report-4q23","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/kr\/resources\/veeva-pulse-field-trends-report-4q23\/","title":{"rendered":"VEEVA PULSE FIELD TRENDS REPORT Q4 2023"},"content":{"rendered":"<style>\n.resources-content h3 {\n    font-family: \"Roboto\", sans-serif;\n    font-weight: 400;\n    font-size: 20px;\n    line-height: 26px;\n    margin: unset;\n    text-transform: unset;\n    color: #444;\n    padding: unset;\n    margin-top: 20px;\n    margin-bottom: 5px;\n}\n.resources-content, .resources-content p, .resources-content ul li, .resources-content ol li {\n    font-family: \"Roboto\", sans-serif;\n    font-weight: 300;\n    font-size: 18px;\n    line-height: 26px;\n    text-transform: unset;\n    margin-bottom: 20px;\n    margin-top: 15px;\n    color: #444;\n}\n.resources-content .mt-40 {\n    margin-top: 40px;\n    display: flex; justify-content: space-between;\n}\n@media (max-width: 635px) {\n    .resources-content .mt-40 {\n        display: block;\n    }\n}\n  .after-arrow-down-orange, .after-arrow-up-orange {\n    color: #F7981D;\n}\n  .after-arrow-down-orange::after {\n    display: inline-block;\n    content: \"\";\n    font-size: 0;\n    margin-left: 5px;\n    margin-bottom: 1px;\n    width: 0;\n    height: 0;\n    border-style: solid;\n    border-width: 7px 5px 0 5px;\n    border-color: #F7981D transparent transparent transparent;\n}\n.after-arrow-up-orange::after {\n    display: inline-block;\n    content: \"\";\n    font-size: 0;\n    margin-left: 5px;\n    margin-bottom: 1px;\n    width: 0;\n    height: 0;\n    border-style: solid;\n    border-width: 0px 5px 7px 5px;\n    border-color:  transparent transparent #F7981D transparent;\n}\n.after-arrow-down-orange:hover::after {\n    border-color: #e97f16 transparent transparent transparent;\n}\n.after-arrow-up-orange:hover::after {\n    border-color: transparent transparent  #e97f16 transparent;\n}\n.after-arrow-down-orange.active,.after-arrow-up-orange.active {\n    color: #FA6D18;\n}\n.after-arrow-down-orange.active::after {\n    border-color: #FA6D18 transparent transparent transparent;\n}\n.after-arrow-up-orange.active::after {\n    border-color: transparent transparent #FA6D18  transparent;\n}\n.down-links  {\npadding:12px 0;\ntext-align:center;\nmargin-top:60px;\nmargin-bottom:40px;\n}\n.down-links a {\nfont-size:15px; line-height:21px;\n}\n.down-links div {\ndisplay:inline-block;\npadding:5px 16px;\nwhite-space:nowrap;\n}\n.generic-container h3 {\nfont-weight:500;\nmargin-top:35px;\nmargin-bottom:20px;\n}\np.pulse-sub {\nfont-size:26px;\nline-height:33px;\n}\np.pulse-sub span {\ndisplay:block;\nfont-weight:500;\n}\n.resources-content hr {\nmargin-top: 50px;\nmargin-bottom: 10px;\nborder: 0;\nborder-top: 2px solid #afafaf;\n}\n.resources-content hr.divide {\nmargin-top: 50px;\nmargin-bottom: 40px;\nborder: 0;\nborder-top: 1px solid #ccc;\n}\n.resources-content h2 {\nmargin-bottom:30px;\nfont-weight:500;\nfont-size:30px;\n}\n.resources-content h2.fake-h1 {\nmargin-bottom:30px;\nfont-weight:300;\nfont-size: 38px;\n}\n@media (max-width: 767px) {\n    .resources-content h2.fake-h1 {\nmargin-bottom:25px;\nfont-weight:300;\nfont-size: 30px;\n}\n.resources-content h2 {\nmargin-bottom:25px;\nfont-weight:400;\nfont-size:25px;\n}\np.pulse-sub {\nfont-size:22px;\nline-height:30px;\n}\n.down-links  {\npadding:12px 0;\ntext-align:center;\nmargin-top:40px;\nmargin-bottom:40px;\n}\n}\n@media (max-width: 450px) {\n.down-links div {\ndisplay:block;\npadding:5px 20px;\nwhite-space:nowrap;\n}\n}\n@media only screen and (min-width: 768px) and (max-width: 960px) {\n    .down-links div {\n        padding: 5px 10px;\n    }\n    .down-links a {\n        font-size: 12px;\n    }\n}\n@media only screen and (min-width: 961px) and (max-width: 996px) {\n    .down-links div {\n        padding: 5px 14px;\n    }\n    .down-links a {\n        font-size: 14px;\n    }\n}\n.insight-box {\ndisplay:flex;\n}\n@media (max-width: 767px) {\n.insight-box {\ndisplay:block !important;\n}\n}\n.insights-sub {\nfont-size:26px;line-height:32px;font-weight:500;margin-bottom:5px;\n}\n@media (max-width: 767px) {\n.insights-sub {\nfont-size:22px;line-height:28px;font-weight:500;margin-bottom:5px;\n}\n}\n.insights-grey-box {\nbackground:#444;color:white;padding:30px 50px 30px 20px;height:100%\n}\n.resources-content .footnotes {\n\tfont-size:14px;\n\tline-height:22px;\n\tdisplay:inline-block;\n\tmargin-top:20px;\n}\n.resources-content .footnotes a {\n\tfont-weight:44;\n}\n<\/style>\n<div class=\"resources-content\">\n<h2 class=\"mt-40\" style=\"padding-bottom: 0; margin-bottom: 0;\">\ubc14\uc774\uc624\uc81c\uc57d\uc0ac\uac00 HCP\uc640\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uac1c\uc120\ud558\ub294 3\uac00\uc9c0 \ubc29\ubc95<\/h2>\n<p>\n\ubcf4\uac74\uc758\ub8cc\uc804\ubb38\uac00(Healthcare professionals, HCPs)\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4\ub97c \ube60\ub974\uac8c \uc81c\uacf5\ud558\ub294 \ud544\ub4dc \ud300\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \ub9e4\uc6b0 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub514\uc9c0\ud138 \ud5ec\uc2a4 \ucf5c\ub9ac\uc158(Digital Health Coalition)\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, HCP\uc758 27%\ub9cc\uc774 \ubc14\uc774\uc624\uc81c\uc57d\uc0ac\uc640 \uad00\ub828\uc131 \ub192\uc740(relevant ) \uac1c\uc778\ud654\ub41c(personalized) \ubc29\uc2dd\uc73c\ub85c \uc18c\ud1b5\ud55c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.\n<\/p>\n<p>\n<a href=\"https:\/\/www.veeva.com\/pharma-biotech-field-trends\/\">³Ô¹Ï±¬ÁÏ Pulse Field Trends Report<\/a>\ub294 \uc804 \uc138\uacc4 80%\uc758 \ubc14\uc774\uc624\uc81c\uc57d\uc0ac\ub85c\ubd80\ud130 \uc218\uc9d1\ud55c 6\uc5b5 \uac74 \uc774\uc0c1\uc758 HCP \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubd84\uc11d\uc744 \ud1b5\ud574 HCP \uad50\ub958\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ubc14\uc774\uc624\uc81c\uc57d\uc0ac\uc640 HCP\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uac1c\uc120\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774<br \/>\n\uc81c \ubc14\uc774\uc624\uc81c\uc57d\uc0ac \ud544\ub4dc \ud300\uc740 \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825<sup>1<\/sup>\uc744 \ud589\ub3d9\uc73c\ub85c \uc62e\uae30\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<\/p>\n<ul>\n<li><strong>\ucfc4\uc640 \uae30\ub9b0(Kyowa Kirin)<\/strong>\uc740 \uc0c8\ub85c\uc6b4 \ud658\uc790\uc758 \uc2dc\uc791\uc774 HCP\uc640\uc758 \ud68c\uc758\uc5d0\uc11c \ub514\uc9c0\ud138 \ucee8\ud150\uce20\ub97c \uacf5\uc720\ud560 \ub54c <strong>2.5\ubc30 \ub354 \ub9ce\uc774<\/strong> \uc77c\uc5b4\ub09c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uace0\ub824\ud558\uc5ec \ucee8\ud150\uce20 \uc0dd\uc131\uacfc \ud604\uc7a5 \uc0ac\uc774\uc758 \uac04\uadf9\uc744 \uc904\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub8ec\ub4dc\ubca1(Lundbeck)<\/strong>\uc740 \uc2e4\uc2dc\uac04 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \ud65c\uc6a9\ud558\uc5ec KOL\uc744 \ud0c0\uac9f\ud558\uace0 \uc788\uc73c\uba70, \ud544\ub4dc \uba54\ub514\uceec \ud300\uc774 \ucd08\uae30 \uc9c8\ubcd1 \uc0c1\ud0dc \uad50\uc721\uc744 \uc81c\uacf5\ud560 \ub54c \uce58\ub8cc <strong>\ucc44\ud0dd\uc774 <strong>1.5\ubc30 \ub354 \ub192\uc544\uc9c0\ub294<\/strong> \uac83\uc744 \ud655\uc778\ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ubca0\ub9c1\uac70\uc778\uac94\ud558\uc784(Boehringer Ingelheim)<\/strong>\uc740 Compliant chat\uc744 \ud1b5\ud574 \ud604\uc7a5 \ub2f4\ub2f9\uc790\uc640 HCP \uac04\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud558\uace0 \uc788\ub2e4. \uc774\ub97c \ud1b5\ud574 <strong>\ub514\uc9c0\ud138 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \ub450 \ubc30 \uc774\uc0c1 \uc99d\uac00<\/strong>\ud558\uace0 \ub300\uba74 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub294 \ub3d9\uc77c\ud558\uac70\ub098 \ub354 \ub098\uc544\uc9c0\ub294 \uacb0\uacfc\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\n\uc801\ud569\ud55c \ucee8\ud150\uce20, \uc801\uc808\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uae30\ud68c, \uc54c\ub9de\uc740 \ucc44\ub110\uc744 \ud1b5\ud574 \ud544\ub4dc \ud300\uc758 \ub2a5\ub825\uc744 \uac15\ud654\ud558\uba74 HCP\uc640 \ud658\uc790 \ubaa8\ub450\uc5d0\uac8c \uc9c0\uc18d\uc801\uc778 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \uac15\ub825\ud55c \uace0\uac1d \uad00\uacc4\uac00 \ud615\uc131\ub429\ub2c8\ub2e4.\n<\/p>\n<p>\n<a href=\"https:\/\/www.veeva.com\/services\/business-consulting-services\/\">³Ô¹Ï±¬ÁÏ \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud305<\/a>\uc758 \uc2ec\uce35 \ubd84\uc11d\uc744 \ud1b5\ud574 \ub370\uc774\ud130\uc640 \uae30\uc220\uc744 \uacb0\ud569\ud558\uc5ec HCP\uc640\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ucd94\uc9c4\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.\n<\/p>\n<p>\uac10\uc0ac\ud569\ub2c8\ub2e4.<br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/11\/signature.png\" alt=\"\"><\/p>\n<p>\n\ub304 \ub9ac\uc870(Dan Rizzo)<br \/>\n³Ô¹Ï±¬ÁÏ \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud305 \uae00\ub85c\ubc8c \ucc45\uc784\uc790\n<\/p>\n<p><img decoding=\"async\" style=\"border-radius:50%\"  src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/04\/Headshot-Rizzo.png\" alt=\"\"><\/p>\n<div class=\"footnotes\">\n<hr style=\"margin-left:0px;width:100px;border-top:1px solid #eee;\"><sup>1<\/sup> \uad75\uc740 \uae00\uc528\ub85c \ud45c\uc2dc\ub41c \uc778\uc0ac\uc774\ud2b8\ub294 ³Ô¹Ï±¬ÁÏ Pulse \ub370\uc774\ud130\uc5d0\uc11c \ub098\uc628 \uac83\uc73c\ub85c, \uc5b8\uae09\ub41c \uc0dd\uba85\uacfc\ud559 \uae30\uc5c5\uc5d0 \uad6d\ud55c\ub418\ub294 \uac83\uc740 \uc544\ub2c8\ub2e4.<\/div>\n<hr class=\"divide\">\n<h2 class=\"mt-40\" style=\"padding-bottom: 0; margin-bottom: 0;\">1. \ud544\ub4dc \ud300\uacfc \ud568\uaed8 \ub514\uc9c0\ud138 \ucee8\ud150\uce20 \ucc44\ud0dd \uadf9\ub300\ud654\ud558\uae30<\/h2>\n<p>\n<strong>³Ô¹Ï±¬ÁÏ Pulse \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 HCP \uc640\uc758 \ud68c\uc758 \uc911\uc5d0 \ub514\uc9c0\ud138 \ucee8\ud150\uce20\ub97c \uc0ac\uc6a9\ud558\uba74 \ucee8\ud150\uce20\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc558\uc744 \ub54c\ubcf4\ub2e4 <a href=\"https:\/\/www.veeva.com\/resources\/veeva-pulse-field-trends-report-4q22\/\">\uc0c8\ub85c\uc6b4 \ud658\uc790\ub97c 2.5\ubc30 \ub354 \ub9ce\uc774 \uc0dd\uc131<\/a>\ud560 \uc218 \uc788\ub2e4.<\/strong> \uadf8\ub7ec\ub098 \ud544\ub4dc \ud300\uc740 10\ud68c \uc911 6\ud68c \uaf34\ub85c \ub514\uc9c0\ud138 \ucee8\ud150\uce20\ub97c \ud65c\uc6a9\ud558\uc9c0 \uc54a\uace0 \uc788\ub2e4. \uac8c\ub2e4\uac00, \uc9c0\ub09c\ud574 \ud68c\uc0ac\ub4e4\uc774 \uc0dd\uc131\ud55c \ucee8\ud150\uce20\uac00 20% \ub354 \ub9ce\uc544\uc84c\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ud544\ub4dc \ud300\uc774 \uc0ac\uc6a9\ud55c \ucee8\ud150\uce20\ub294 \uadf8 \uc911\uc758 1\/4\ub3c4 \ub418\uc9c0 \uc54a\ub294 \uc0c1\ud669\uc774\ub2e4.\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Insights-graphic-1-web.png\" alt=\"\" \/><\/p>\n<div class=\"row mt-40\">\n<div class=\"col-sm-6\">\n<div class=\"insights-sub\">\ucfc4\uc640 \uae30\ub9b0(Kyowa Kirin)\uc758<br \/> \ud6a8\uacfc\uc801\uc778 \ucee8\ud150\uce20<br \/> \uc804\ub7b5\uc758 \uc5f4\uc1e0<\/div>\n<\/p><\/div>\n<div class=\"col-sm-6 hidden-xs\">\n\t\t<img decoding=\"async\" style=\"padding-top:30px\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Quote.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<p>\n\t\t\t\uc77c\ubcf8\uc758 \uc804\ubb38\uc81c\uc57d\ud68c\uc0ac\uc778 \ucfc4\uc640 \uae30\ub9b0(Kyowa Kirin)\uc758 \ucee4\uba38\uc15c \ub514\uc9c0\ud138 \uc5d1\uc124\ub7f0\uc2a4 \uc13c\ud130\ub97c \ucd1d\uad04\ud558\ub294 \uc81c\uc774 \ub9e5\ubbf8\ucee8(Jay McMeekan)\uc740 \ud544\ub4dc \ud300\uc758 \ucc38\uc5ec\uac00 \uc774 \ucee8\ud150\uce20 \uc0dd\uc131\uacfc \ucee8\ud150\uce20 \uc0ac\uc6a9 \uc0ac\uc774\uc758 \uac04\uadf9\uc744 \uc881\ud790 \uc218 \uc788\ub2e4\uace0 \ubbff\ub294\ub2e4.\n\t\t<\/p>\n<\/p><\/div>\n<div class=\"col-sm-6 visible-xs\">\n\t\t<img decoding=\"async\" style=\"padding-top:5px\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Quote.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<p>\n\t\t\t<strong>\ud544\ub4dc \ud300\uc744 \ucd08\uae30\uc5d0 \ucc38\uc5ec\uc2dc\ud0a4\uba74 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uac00 \uc788\uace0 \ud6a8\uacfc\uac00 \uc5c6\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud53c\ub4dc\ubc31\uc740 <a href=\"https:\/\/www.veeva.com\/blog\/3-questions-biopharma-marketers-need-to-ask-about-commercial-content-effectiveness\/\">\ucee8\ud150\uce20\uc758 \ud6a8\uacfc\ub97c \ub192\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c<\/a> \ud544\ub4dc \ud300\uc5d0\uc11c \uc6b0\uc218 \uc0ac\uc6a9\uc790, \uc989 \ucc54\ud53c\uc5b8\uc744 \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud544\ub4dc \ud300\uc774 \ucee8\ud150\uce20\ub97c \uc0ac\uc6a9\ud558\ub294 \uc774\uc720\ub294 \uc0ac\uc6a9\ud558\ub77c\uace0 \ud588\uae30 \ub54c\ubb38\uc774 \uc544\ub2c8\ub77c \uc0dd\uc131\uc5d0 \ucc38\uc5ec\ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.&#8221;<\/strong>\n\t\t<\/p>\n<p>\n\t\t\t<strong style=\"color:#00ABB5\">\u2013\uc81c\uc774 \ub9e5\ubbf8\ucee8(Jay McMeekan)<\/strong><br \/>\n\t\t\t\ucfc4\uc640 \uae30\ub9b0 \ucee4\uba38\uc15c \ub514\uc9c0\ud138 \uc5d1\uc124\ub7f0\uc2a4 \uc13c\ud130 \ucd1d\uad04\uace0\ubb38\n\t\t<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"row mt-20 insight-box\">\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">\uac04\uacb0\ud558\uac8c \uc720\uc9c0<\/strong><br \/>\n\t\t\t\ucfc4\uc640 \uae30\ub9b0 \ud300\uc740 \uc2ac\ub77c\uc774\ub4dc \uc790\ub8cc\ub97c 10\uc7a5\uc73c\ub85c \uc81c\ud55c\ud558\uc5ec \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \ud544\uc694\ud55c \ucee8\ud150\uce20\ub97c \ube60\ub974\uac8c \uc2dd\ubcc4\ud560 \uc218 \uc788\ub3c4\ub85d \ud55c\ub2e4.\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">\uc911\ubcf5 \uc8fc\uc758<\/strong><br \/>\n\t\t\t\ube44\uc2b7\ud55c \ucee8\ud150\uce20\uc758 \uc5ec\ub7ec \ubc84\uc804\uc740 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uc5b4\ub5a4 \uc790\ub8cc\ub97c \uc0ac\uc6a9\ud574\uc57c \ud558\ub294\uc9c0 \uc54c\uae30 \uc5b4\ub835\uac8c \ub9cc\ub4e0\ub2e4.\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">\ud604\uc7a5 \ud53c\ub4dc\ubc31 \ubc1b\uae30<\/strong><br \/>\n\t\t\t\ud504\ub85c\uc138\uc2a4 \ucd08\uae30\uc5d0 \ud544\ub4dc \ud300\uc774 \uace0\uac1d \uc55e\uc5d0\uc11c \ucee8\ud150\uce20\ub97c \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud560 \uac83\uc778\uc9c0\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4.\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- 2 --><\/p>\n<h2 class=\"mt-50\" style=\"padding-bottom: 0; margin-bottom: 0;\">2. \ucd08\uae30 KOL \ucc38\uc5ec\ub85c \uce58\ub8cc \ucc44\ud0dd\ub960 \ud5a5\uc0c1<\/h2>\n<p>\n<strong>³Ô¹Ï±¬ÁÏ \ub370\uc774\ud130 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, KOL\uacfc\uc758 \ucd08\uae30 \uc9c8\ubcd1 \uc0c1\ud0dc \uad50\uc721\uc740 \ub860\uce6d \ud6c4 \uccab 6\uac1c\uc6d4 \ub3d9\uc548 \ud574\ub2f9 \uc758\ub8cc\uae30\uad00 \uc804\ubc18\uc5d0 \uac78\uccd0 <a href=\"https:\/\/www.veeva.com\/resources\/veeva-pulse-field-trends-report-1q2q23\/\">1.5\ubc30 \ub354 \ub192\uc740 \uce58\ub8cc \ucc44\ud0dd\ub960<\/a>\uacfc \uc5f0\uad00\uc774 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/strong> \uadf8\ub7ec\ub098 KOL \uc120\uc815 \ubc0f \uc6b0\uc120\uc21c\uc704 \uacb0\uc815 \ubc29\ubc95\uc774 \uad6c\uc2dd\uc774\uae30 \ub54c\ubb38\uc5d0 KOL\uc758 70%\uac00 \ub2e8 \ud55c \uac1c\uc758 \uc81c\uc57d\ubc14\uc774\uc624\uc0ac \ud544\ub4dc \uba54\ub514\uceec \ud300\uacfc \ud611\ub825\ud558\uace0 \uc788\uc5b4 \ud559\uc220\uc801 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc81c\ud55c\ud558\uace0, \uad81\uadf9\uc801\uc73c\ub85c \ud544\ub4dc \uba54\ub514\uceec \ud300\uc758 \uc601\ud5a5\ub825\uc744 \uce21\uc815\ud558\ub294\ub370 \ud55c\uacc4\ub97c \uc9c0\ub2cc\ub2e4.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Insights-graphic-2-web.png?\" alt=\"\" \/><\/p>\n<div class=\"row mt-40\">\n<div class=\"col-sm-6\">\n<div class=\"insights-sub\">KOL \ucc38\uc5ec\uc5d0 \ub300\ud55c<br \/> \ub8ec\ub4dc\ubca1\uc758 \ub370\uc774\ud130 \uae30\ubc18<br \/> \uc811\uadfc \ubc29\uc2dd<\/div>\n<\/p><\/div>\n<div class=\"col-sm-6 hidden-xs\">\n\t\t<img decoding=\"async\" style=\"padding-top:30px\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Quote.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<p>\n\t\t\t\ub8ec\ub4dc\ubca1\uc758 \uba54\ub514\uceec \uc5d1\uc124\ub7f0\uc2a4 \ub2f4\ub2f9 \uc774\uc0ac\uc778 \ud06c\ub9ac\uc2a4\ud2f4 \uce90\uc2a4\ud2b8\ub85c\ub294 KOL\uc744 \uc2dd\ubcc4\ud558\uace0, \uc6b0\uc120\uc21c\uc704\ub97c \uacb0\uc815\ud55c \ub4a4, \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc6b4\uc601\ud558\ub294 \ub370\uc5d0 \ub300\ud55c \ud45c\uc900\ud654\ub41c \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc758 \uac00\uce58\ub97c \uc778\uc9c0\ud558\uace0 \uc788\ub2e4. \ub8ec\ub4dc\ubca1\uc740 \uc2e4\uc2dc\uac04 \uace0\uac1d \uc778\ud154\ub9ac\uc804\uc2a4\uc640 CRM \ub370\uc774\ud130\ub97c \uacb0\ud569\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc804\ub7b5\uc744 \uad6c\ucd95\ud558\uace0 \uc788\ub2e4.\n\t\t<\/p>\n<\/p><\/div>\n<div class=\"col-sm-6 visible-xs\">\n\t\t<img decoding=\"async\" style=\"padding-top:5px\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Quote.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<p>\n\t\t\t<strong>\uc6b0\ub9ac\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc804\ub7b5\uc5d0\ub294 \uc801\ud569\ud55c \ub370\uc774\ud130\uac00 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uce58\ub8cc\uc81c \ub860\uce6d\uc744 \uc900\ube44\ud558\ub294 \uacfc\uc815\uc5d0\uc11c ³Ô¹Ï±¬ÁÏ\uac00 \uc81c\uacf5\ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc811\uadfc \ubc29\uc2dd\uc740 \uc6b0\ub9ac\uc5d0\uac8c \uc801\uc808\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \ud559\uc220\uc801 \uc601\ud5a5\ub825\uc774 \uac00\uc7a5 \ucee4\uc9c8 \uc218 \uc788\ub294 \ubd84\uc57c\uc5d0 \uc790\uc6d0\uc744 \uc9d1\uc911\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u201d<\/strong>\n\t\t<\/p>\n<p>\n\t\t\t<strong style=\"color:#00ABB5\">\u2013\ud06c\ub9ac\uc2a4\ud2f4 \uce90\uc2a4\ud2b8\ub85c(Christine Castro)<\/strong><br \/>\n\t\t\t\ub8ec\ub4dc\ubca1 \uba54\ub514\uceec \uc5d1\uc124\ub7f0\uc2a4 \ub2f4\ub2f9 \uc774\uc0ac\n\t\t<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"row mt-20 insight-box\">\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uacc4\ud68d \uad6c\uc0c1<\/strong><br \/>\n\t\t\t\uba3c\uc800 \uc790\uc2e0\uc758 \ubaa9\ud45c\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc73c\ub85c \uc2dc\uc791\ud55c\ub2e4. \ub2f9\uc2e0\uc740 \ubb34\uc5c7\uc744 \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294\uac00? \ub2f9\uc2e0\uc740 \uc5b4\ub5a4 KPI\ub97c \uce21\uc815\ud560 \uac83\uc778\uac00?\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">\uc870\uc0ac \uc218\ud589<\/strong><br \/>\n\t\t\t\ub2f9\uc2e0\uc740 \uc801\uc808\ud55c KOL\uacfc \ud611\ub825\ud558\uace0 \uc788\ub294\uac00? \uc678\ubd80 \uc0b0\uc5c5 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec KOL \uc120\uc815\uc5d0 \ub3c4\uc804\ud55c\ub2e4.\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">\uac00\uce58 \uc99d\uba85<\/strong><br \/>\n\t\t\t\ub2f9\uc2e0\uacfc\uc758 \ub9cc\ub0a8\uc744 \ud1b5\ud574 \uace0\uac1d\uc774 \uc5bb\uac8c \ub420 \uac83\uc740 \ubb34\uc5c7\uc778\uac00? \uace0\uac1d\uc774 \uac00\uce58\ub97c \uc778\uc9c0\ud558\ub3c4\ub85d \ud558\uace0 \uadf8 \ub0b4\uc6a9\uc744 \ubb38\uc11c\ud654\ud55c\ub2e4.\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- 3 --><\/p>\n<h2 class=\"mt-50\" style=\"padding-bottom: 0; margin-bottom: 0;\">3. HCP\uc758 \ub2c8\uc988\uac00 \ubc1c\uc0dd\ud55c \uc21c\uac04\uc5d0 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 HCP\uc640 \uc18c\ud1b5\ud560 \uc218 \uc788\ub3c4\ub85d<\/h2>\n<p>\n<strong>\ube44\ub85d \ub300\uba74 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ub300\uccb4\ud560 \uc218\ub294 \uc5c6\uc9c0\ub9cc, <a href=\"https:\/\/www.veeva.com\/pharma-biotech-field-trends\/\">\uc778\ubc14\uc6b4\ub4dc \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\uc744 \ucd94\uac00\ud568\uc73c\ub85c\uc368<\/a> HCP\ub294 \ud544\uc694\ud55c \uc21c\uac04\uc5d0 \ud544\ub4dc \ud300\uc5d0 \uc694\uccad \ud560 \uc218 \uc788\ub2e4.<\/strong> Compliant chat \ucc44\ub110\uc774 \uc81c\uacf5\ub418\uba74 HCP\uac00 \ub300\ud654\ub97c \uc2dc\uc791\ud558\ub294 \uacbd\uc6b0\uac00 \uc804\uccb4\uc758 30%\ub97c \ucc28\uc9c0\ud558\uac8c \ub418\uba70, \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uc54c\ub9de\uc740 \ub2f5\ubcc0\uc73c\ub85c \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\uac8c \ub41c\ub2e4. <\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Insights-graphic-3-web.png\" alt=\"\" \/><\/p>\n<div class=\"row mt-40\">\n<div class=\"col-sm-6\">\n<div class=\"insights-sub\">Compliant chat\uc774<br \/> \uc601\uc5c5 \ub2f4\ub2f9\uc790-HCP \uacbd\ud5d8\uc744<br \/> \uac1c\uc120\ud558\ub294 \ubc29\ubc95<\/div>\n<\/p><\/div>\n<div class=\"col-sm-6 hidden-xs\">\n\t\t<img decoding=\"async\" style=\"padding-top:30px\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Quote.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<p>\n\t\t\t\ubca0\ub9c1\uac70\uc778\uac94\ud558\uc784\uc740 ³Ô¹Ï±¬ÁÏ\uac00 \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4 \uc911\uc2ec \ubaa8\ub378\uc744 \uc801\uc6a9\ud558\uc5ec, \ub300\uba74 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc758 \ubcfc\ub968\uc744 \ub3d9\uc77c\ud558\uac70\ub098 \ub354 \uc88b\uac8c \uc720\uc9c0\ud558\uba74\uc11c <a href=\"\/resources\/veeva-pulse-field-trends-report-3q23\/\">\ub514\uc9c0\ud138 \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \ub450 \ubc30 \uc774\uc0c1 \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\uc5c8\ub2e4.<\/a> \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \ub300\uba74 \ubbf8\ud305\uc744 \uae30\ub2e4\ub9ac\uc9c0 \uc54a\uace0\ub3c4 HCP\uac00 \uac00\uce58 \uc788\ub294 \uc815\ubcf4\uc5d0 \uc989\uc2dc \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \ud55c\ub2e4.\n\t\t<\/p>\n<\/p><\/div>\n<div class=\"col-sm-6 visible-xs\">\n\t\t<img decoding=\"async\" style=\"padding-top:5px\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Quote.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<p>\n\t\t\t<strong>Compliant chat\uc744 \ud1b5\ud574 \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \ud3b8\ub9ac\ud55c \ud50c\ub7ab\ud3fc\uc5d0\uc11c HCP\uc5d0 \ub354 \ube60\ub974\uac8c \uc751\ub2f5\ud568\uc73c\ub85c\uc368 \uc811\uadfc\uc131\uc744 \ub192\uc774\uace0 \uae34\ubc00\ud55c \uad00\uacc4\ub97c \ud615\uc131\ud574 \ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/strong>\n\t\t<\/p>\n<p>\n\t\t\t<strong style=\"color:#00ABB5\">\u2013\uc9c8 \uc1fc\ud504\ub108-\ube0c\ub77c\uc6b4(Jill Shoffner-Brown)<\/strong><br \/>\n\t\t\t\ubca0\ub9c1\uac70\uc778\uac94\ud558\uc784(Boehringer Ingelheim) \ucee4\uba38\uc15c \ube44\uc988\ub2c8\uc2a4 \uc774\uc0ac\n\t\t<\/p>\n<p>\n\t\t\t<strong>\u201c\uad50\ub958\ub294 \uc591\ubc29\ud5a5\uc774 \ub418\uc5b4\uc57c \ud55c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc801\uc808\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \uc758\uc0ac\uac00 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc640, \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uc758\uc0ac\uc640 \uc5f0\uacb0\ub420 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.\u201d<\/strong>\n\t\t<\/p>\n<p>\n\t\t\t<strong style=\"color:#00ABB5\">\u2013\uce74\ub9b0 \ud479\uc2a4(Karin Fuchs)<\/strong><br \/>\n\t\t\t\uc0b0\ubd80\uc778\uacfc \uc804\ubb38\uc758, ³Ô¹Ï±¬ÁÏ HCP \uc790\ubb38\uc704\uc6d0\ud68c\n\t\t<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"row mt-20 insight-box\">\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">HCP \ucc38\uc5ec \uc99d\ub300<\/strong><br \/>\n\t\t\t\uace0\uac1d\uc740 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ud658\uc790 \uc9c0\uc6d0 \ub9ac\uc18c\uc2a4, \ucee8\ud150\uce20, \uc0d8\ud50c \ubc0f \ubbf8\ud305\uc744 \uc694\uccad\ud560 \uc218 \uc788\ub2e4.\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">\ub354 \ub9ce\uc740 \uc5f0\uacb0 \uc0dd\uc131<\/strong><br \/>\n\t\t\t\uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \ub300\uba74 \ubbf8\ud305 \uc0ac\uc774\uc5d0 \uc0c8\ub85c\uc6b4 \uad00\uacc4\ub97c \uc27d\uac8c \uc0dd\uc131\ud558\uace0 \ube60\ub974\uac8c \uc751\ub2f5\ud560 \uc218 \uc788\ub2e4.\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">\ud6a8\uacfc\uc801\uc778 \ud611\uc5c5<\/strong><br \/>\n\t\t\t\uacf5\ub3d9 \ubaa9\ud45c\uc5d0 \ub300\ud574, \ud30c\ud2b8\ub108\ub4e4\uc740 \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc6d0\ud65c\ud558\uac8c \ucc38\uc5ec\uac00 \uac00\ub2a5\ud558\uc5ec \ud611\uc5c5\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub2e4.\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"mt-30\">\n<a href=\"https:\/\/www.veeva.com\/services\/business-consulting-services\/\">³Ô¹Ï±¬ÁÏ Business Consulting\uc5d0 \ubb38\uc758<\/a>\ud558\uc5ec ³Ô¹Ï±¬ÁÏ Pulse \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9de\ub294 \uc11c\ube44\uc2a4 \uc911\uc2ec \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubaa8\ub378\uc744 \uc0dd\uc131\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc790.\n<\/p>\n<hr class=\"divide\">\n<h2 class=\"fake-h1\" style=\"padding-bottom: 0; margin-bottom: 0;\">\uae00\ub85c\ubc8c \ubc0f \uc9c0\uc5ed\ubcc4 \ud2b8\ub80c\ub4dc<\/h2>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 2022\ub144 10\uc6d4\ubd80\ud130 2023\ub144 12\uc6d4\uae4c\uc9c0 \uc218\uc9d1\ub41c ³Ô¹Ï±¬ÁÏ Pulse \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uae00\ub85c\ubc8c \ubc0f \uc9c0\uc5ed\ubcc4 \ud604\uc7a5 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud2b8\ub80c\ub4dc\ub97c \uacf5\uc720\ud55c\ub2e4. ³Ô¹Ï±¬ÁÏ Pulse \ub370\uc774\ud130\ub294 \uc804\uc138\uacc4 \ubaa8\ub4e0 ³Ô¹Ï±¬ÁÏ CRM \uc778\uc2a4\ud134\uc2a4\uc758 \ud604\uc7a5 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud1b5\uacc4\ub97c \ud3ec\ud568\ud558\uc5ec ³Ô¹Ï±¬ÁÏ\uc758 \uc9d1\uacc4\ub41c CRM \ud65c\ub3d9\uc5d0\uc11c \ud30c\uc0dd\ub41c\ub2e4. <strong>\ubcc4\ub3c4\ub85c \uc5b8\uae09\ub418\uc9c0 \uc54a\ub294 \ud55c, \ucc28\ud2b8 \uc778\uc0ac\uc774\ud2b8\ub294 2023\ub144 4\ubd84\uae30\uc640 2022\ub144 4\ubd84\uae30\ub97c \ube44\uad50\ud55c\ub2e4.<\/strong><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-down-orange quicklink active\">\uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-down-orange quicklink\">\ubbf8\uad6d \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-down-orange quicklink\">\uc720\ub7fd \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink\">\uc544\uc2dc\uc544 \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Global\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>\uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc<\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 1: \uae00\ub85c\ubc8c \ucc44\ub110 \uad6c\uc131 \ubcc0\ud654<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-1-Channel-Mix-Evolution-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 2: \uae00\ub85c\ubc8c \ucc44\ub110 \uad6c\uc131<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-2-Channel-Mix-Global.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>\uae00\ub85c\ubc8c \ud544\ub4dc \ud300 \ud65c\ub3d9<\/span> \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110 \ubc0f \uc0ac\uc6a9\uc790\ubcc4 \uc8fc\uac04 \ud65c\ub3d9\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 3: \uae00\ub85c\ubc8c \uc9c0\uc5ed\ubcc4 \ud65c\ub3d9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-3-Activity-by-Region-Global.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">\uadf8\ub9bc 4: \uae00\ub85c\ubc8c \uc0ac\uc6a9\uc790 \uc720\ud615\ubcc4 \ud65c\ub3d9<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-4-Activity-by-User-Type-Global.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">\uadf8\ub9bc 5: \uae00\ub85c\ubc8c \uae30\uc5c5 \uaddc\ubaa8\ubcc4 \ud65c\ub3d9<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-5-Activity-by-Company-Size-Global.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>\uae00\ub85c\ubc8c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc758 \ud488\uc9c8<\/span> \uc8fc\uc694 \ud488\uc9c8 \uba54\ud2b8\ub9ad \ud1b5\ud569\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 6: \uae00\ub85c\ubc8c\uc758 Approved email \ubc1c\uc1a1\ub7c9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-6-Approved-Email-Volume-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 7: \uae00\ub85c\ubc8c \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-7-Content-Usage-by-Channel-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 8: \uae00\ub85c\ubc8c ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc9c0\uc18d \uc2dc\uac04<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-8-Meeting-Duration-Global.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">\uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-down-orange quicklink  active\">\ubbf8\uad6d \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-down-orange quicklink\">\uc720\ub7fd \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink\">\uc544\uc2dc\uc544 \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"US\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>\ubbf8\uad6d \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc<\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 9: \ubbf8\uad6d\uc758 \ucc44\ub110 \uad6c\uc131 \ubcc0\ud654<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-9-Channel-Mix-Evolution-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 10: \ubbf8\uad6d\uc758 \ucc44\ub110 \uad6c\uc131<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-10-Channel-Mix-US.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>\ubbf8\uad6d \ud544\ub4dc \ud300 \ud65c\ub3d9<\/span> \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110 \ubc0f \uc0ac\uc6a9\uc790\ubcc4 \uc8fc\uac04 \ud65c\ub3d9\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 11: \ubbf8\uad6d\uc758 \ud65c\ub3d9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-11-Activity-US.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">\uadf8\ub9bc 12: \ubbf8\uad6d\uc758 \uc0ac\uc6a9\uc790 \uc720\ud615\ubcc4 \ud65c\ub3d9<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-12-Activity-by-User-Type-US.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">\uadf8\ub9bc 13: \ubbf8\uad6d\uc758 \uae30\uc5c5 \uaddc\ubaa8\ubcc4 \ud65c\ub3d9<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-13-Activity-by-Company-Size-US.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>\ubbf8\uad6d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc758 \ud488\uc9c8<\/span> \uc8fc\uc694 \ud488\uc9c8 \uba54\ud2b8\ub9ad \ud1b5\ud569\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 14: \ubbf8\uad6d\uc758 Approved email \ubc1c\uc1a1\ub7c9<\/h4>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-14-Approved-Email-Volume-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 15: \ubbf8\uad6d\uc758 \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9<\/h4>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-15-Content-Usage-by-Channel-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 16: \ubbf8\uad6d\uc758 ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc9c0\uc18d \uc2dc\uac04<\/h4>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-16-Meeting-Duration-US.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">\uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-up-orange quicklink\">\ubbf8\uad6d \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-down-orange quicklink active\">\uc720\ub7fd \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink\">\uc544\uc2dc\uc544 \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Europe\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>\uc720\ub7fd \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc<\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 17: \uc720\ub7fd\uc758 \ucc44\ub110 \uad6c\uc131 \ubcc0\ud654<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-17-Channel-Mix-Evolution-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 18: \uc720\ub7fd\uc758 \ucc44\ub110 \uad6c\uc131<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-18-Channel-Mix-Europe.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>\uc720\ub7fd \ud544\ub4dc \ud300 \ud65c\ub3d9<\/span> \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110 \ubc0f \uc0ac\uc6a9\uc790\ubcc4 \uc8fc\uac04 \ud65c\ub3d9\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 19: EU5\uc758 \uad6d\uac00\ubcc4 \ud65c\ub3d9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-19-Activity-by-Region-EU5.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">\uadf8\ub9bc 20: \uc720\ub7fd\uc758 \uc0ac\uc6a9\uc790 \uc720\ud615\ubcc4 \ud65c\ub3d9<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-20-Activity-by-User-Type-Europe.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">\uadf8\ub9bc 21: \uc720\ub7fd\uc758 \uae30\uc5c5 \uaddc\ubaa8\ubcc4 \ud65c\ub3d9<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-21-Activity-by-Company-Size-Europe.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>\uc720\ub7fd \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc758 \ud488\uc9c8<\/span> \uc8fc\uc694 \ud488\uc9c8 \uba54\ud2b8\ub9ad \ud1b5\ud569\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 22: \uc720\ub7fd\uc5d0\uc11c\uc758 Approved email \ubc1c\uc1a1\ub7c9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-22-Approved-Email-Volume-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 23: \uc720\ub7fd\uc758 \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-23-Content-Usage-by-Channel-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 24: \uc720\ub7fd\uc758 ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc9c0\uc18d \uc2dc\uac04<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-24-Meeting-Duration-Europe.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">\uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-up-orange quicklink\">\ubbf8\uad6d \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-up-orange quicklink\">\uc720\ub7fd \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink active\">\uc544\uc2dc\uc544 \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Asia\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>\uc544\uc2dc\uc544 \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc<\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 25: \uc544\uc2dc\uc544\uc758 \ucc44\ub110 \uad6c\uc131 \ubcc0\ud654<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-25-Channel-Mix-Evolution-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 26: \uc544\uc2dc\uc544\uc758 \ucc44\ub110 \uad6c\uc131<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-26-Channel-Mix-APAC.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>\uc544\uc2dc\uc544 \ud544\ub4dc \ud300 \ud65c\ub3d9<\/span> \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110 \ubc0f \uc0ac\uc6a9\uc790\ubcc4 \uc8fc\uac04 \ud65c\ub3d9\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 27: \uc544\uc2dc\uc544\uc758 \uad6d\uac00\ubcc4 \ud65c\ub3d9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-27-Activity-by-Region-APAC.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">\uadf8\ub9bc 28: \uc544\uc2dc\uc544\uc758 \uc0ac\uc6a9\uc790 \uc720\ud615\ubcc4 \ud65c\ub3d9<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-28-Activity-by-User-Type-APAC.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">\uadf8\ub9bc 29: \uc544\uc2dc\uc544\uc758 \uae30\uc5c5 \uaddc\ubaa8\ubcc4 \ud65c\ub3d9<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-29-Activity-by-Company-Size-APAC.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>\uc544\uc2dc\uc544 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc758 \ud488\uc9c8<\/span> \uc8fc\uc694 \ud488\uc9c8 \uba54\ud2b8\ub9ad \ud1b5\ud569\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 30: \uc544\uc2dc\uc544\uc5d0\uc11c\uc758 Approved email \ubc1c\uc1a1\ub7c9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-30-Approved-Email-Volume-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 31: \uc544\uc2dc\uc544\uc758 \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-31-Content-Usage-by-Channel-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 32: \uc544\uc2dc\uc544\uc758 ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc9c0\uc18d \uc2dc\uac04<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-32-Meeting-Duration-APAC.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">\uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-up-orange quicklink\">\ubbf8\uad6d \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-up-orange quicklink\">\uc720\ub7fd \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-up-orange quicklink\">\uc544\uc2dc\uc544 \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink active\">\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ud2b8\ub80c\ub4dc<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Latam\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc<\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 33: \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc758 \ucc44\ub110 \uad6c\uc131 \ubcc0\ud654<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-33-Channel-Mix-Evolution-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 34: \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc758 \ucc44\ub110 \uad6c\uc131<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-34-Channel-Mix-LATAM.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ud544\ub4dc \ud300 \ud65c\ub3d9<\/span> \ucc38\uc5ec \ucc44\ub110 \ubc0f \uc0ac\uc6a9\uc790\ubcc4 \uc8fc\uac04 \ud65c\ub3d9\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 35: \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc758 \uad6d\uac00\ubcc4 \ud65c\ub3d9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-35-Activity-by-Counry-LATAM.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">\uadf8\ub9bc 36: \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \uc0ac\uc6a9\uc790 \uc720\ud615\ubcc4 \ud65c\ub3d9<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-36-Activity-by-User-Type-LATAM.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">\uadf8\ub9bc 37: \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc758 \uae30\uc5c5 \uaddc\ubaa8\ubcc4 \ud65c\ub3d9<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-37-Activity-by-Company-Size-LATAM.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc758 \ud488\uc9c8<\/span> \uc8fc\uc694 \ud488\uc9c8 \uba54\ud2b8\ub9ad \ud1b5\ud569\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 38: \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc758 Approved email \ubc1c\uc1a1\ub7c9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-38-Approved-Email-Volume-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 39: \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc758 \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-39-Content-Usage-by-Channel-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 40: \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc758 ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc9c0\uc18d \uc2dc\uac04<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-40-Meeting-Duration-LATAM.png\" alt=\"\" \/><\/p>\n<hr class=\"mb-0\" style=\"border-top: 4px solid #444;\">\n<h2 class=\"fake-h1 mt-10\">\ubd80\ub85d: \ub370\uc774\ud130 \uc0ac\uc804<\/h2>\n<p class=\"pulse-sub\">\n<span>\uba54\ud2b8\ub9ad \uc815\uc758<\/span>\n<\/p>\n<ul>\n<li><strong>\uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \ucc44\ub110 \uad6c\uc131 \ubcc0\ud654:<\/strong> \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110(\ub300\uba74, \uc804\ud654, \ube44\ub514\uc624, \uc774\uba54\uc77c, \ucc44\ud305 \ub610\ub294 \ubb38\uc790)\ubcc4\ub85c \ubd84\ub958\ub41c \uc8fc\uac04 ³Ô¹Ï±¬ÁÏ CRM \ud65c\ub3d9\ub7c9<\/li>\n<li><strong>\ucc44\ub110 \uad6c\uc131:<\/strong> \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110 \ube44\uc728\ub85c \ubd84\ub958\ub41c \ucd1d ³Ô¹Ï±¬ÁÏ CRM \ud65c\ub3d9\ub7c9<\/li>\n<li><strong>\uc0ac\uc6a9\uc790\ubcc4 \uc8fc\uac04 \ud65c\ub3d9:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc5d0\uc11c \ud65c\ub3d9\ud558\ub294 \uc0ac\uc6a9\uc790 \uc218\ub2f9 \uc81c\ucd9c\ub41c \ud3c9\uade0 \uc8fc\uac04 ³Ô¹Ï±¬ÁÏ CRM \ud65c\ub3d9 \uc218<\/li>\n<li><strong>Approved email \ubc1c\uc1a1\ub7c9:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc744 \ud1b5\ud574 \uc804\uc1a1\ub41c Approved email \ubc1c\uc1a1\ub7c9<\/li>\n<li><strong>\uc774\uba54\uc77c \uc5f4\ub78c\uc728:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc744 \ud1b5\ud574 \uc804\uc1a1\ub41c \ubaa8\ub4e0 Approved email \uc911 \uc801\uc5b4\ub3c4 \ud55c \ubc88\uc774\ub77c\ub3c4 \uc5f4\ub78c\ub41c Approved email\uc758 \ube44\uc728<\/li>\n<li><strong>\uc774\uba54\uc77c \ud074\ub9ad\ub960:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc744 \ud1b5\ud574 \uc804\uc1a1\ub41c \ubaa8\ub4e0 Approved email \uc911 \uc801\uc5b4\ub3c4 \ud55c \ubc88 \ud074\ub9ad\ub41c Approved email\uc758 \ube44\uc728<\/li>\n<li><strong>\ub300\uba74 % CLM \uc0ac\uc6a9\ub7c9:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc5d0\uc11c \ucee8\ud150\uce20\ub97c \ud65c\uc6a9\ud55c \ub300\uba74 \ucc38\uc5ec \ube44\uc728<\/li>\n<li><strong>\ube44\ub514\uc624 % CLM \uc0ac\uc6a9\ub7c9:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc5d0\uc11c \ucee8\ud150\uce20\ub97c \ud65c\uc6a9\ud55c \ube44\ub514\uc624 \ucc38\uc5ec \ube44\uc728<\/li>\n<li><strong>³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 % CLM \uc0ac\uc6a9\ub7c9:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc5d0\uc11c \ucee8\ud150\uce20\ub97c \ud65c\uc6a9\ud55c ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \ube44\uc728<\/li>\n<li><strong>³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc9c0\uc18d \uc2dc\uac04:<\/strong> ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305\uc758 \ud3c9\uade0 \uc9c0\uc18d \uc2dc\uac04(\ubd84)<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110 \uc815\uc758<\/span>\n<\/p>\n<ul>\n<li><strong>\ub300\uba74:<\/strong> CRM Standard Metrics \ucf5c \ucc44\ub110 \uac12\uc774 &#8216;\ub300\uba74&#8217;\uc73c\ub85c \uc81c\ucd9c\ub41c \ucf5c<\/li>\n<li><strong>\uc804\ud654:<\/strong> CRM Standard Metrics \ucf5c \ucc44\ub110 \uac12\uc774 &#8216;\uc804\ud654&#8217;\ub85c \uc81c\ucd9c\ub41c \ucf5c<\/li>\n<li><strong>\ube44\ub514\uc624:<\/strong> \ub2e4\ub978 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud55c ³Ô¹Ï±¬ÁÏ CRM Engage \ucf5c \ubc0f \ube44\ub514\uc624 \ucf5c. \uc774\ud6c4 ³Ô¹Ï±¬ÁÏ CRM Standard Metrics \ucf5c \ucc44\ub110 \uac12\uc774 &#8216;\ube44\ub514\uc624&#8217;\ub85c \ucf5c \uae30\ub85d\ub428<\/li>\n<li><strong>\uc774\uba54\uc77c:<\/strong> Approved email\uacfc \ub2e4\ub978 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc804\uc1a1\ub41c \uc774\uba54\uc77c. \uc774\ud6c4 Standard Metrics \ucf5c \ucc44\ub110 \uac12\uc774 &#8216;\uc774\uba54\uc77c&#8217;\ub85c ³Ô¹Ï±¬ÁÏ CRM\uc5d0\uc11c \ucf5c \uae30\ub85d\ub428<\/li>\n<li><strong>\ucc44\ud305 \ub610\ub294 \ubb38\uc790:<\/strong> CRM Standard Metrics \ucf5c \ucc44\ub110 \uac12\uc774 &#8216;\ucc44\ud305 \ub610\ub294 \ubb38\uc790&#8217;\ub85c \uc81c\ucd9c\ub41c \ucf5c<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>\uc0ac\uc6a9\uc790 \uc720\ud615 \uc815\uc758<\/span>\n<\/p>\n<ul>\n<li><strong>\uc601\uc5c5:<\/strong> CRM Standard Metrics \uc0ac\uc6a9\uc790 \uc720\ud615 \ud544\ub4dc\uc5d0\uc11c &#8216;\uc601\uc5c5&#8217; \uac12\uc73c\ub85c \ubd84\ub958\ub41c \uc0ac\uc6a9\uc790<\/li>\n<li><strong>\uc8fc\uc694 \uacc4\uc815 \uad00\ub9ac\uc790:<\/strong> CRM Standard Metrics \uc0ac\uc6a9\uc790 \uc720\ud615 \ud544\ub4dc\uc5d0\uc11c &#8216;\uc8fc\uc694 \uacc4\uc815 \uad00\ub9ac\uc790&#8217; \uac12\uc73c\ub85c \ubd84\ub958\ub41c \uc0ac\uc6a9\uc790<\/li>\n<li><strong>\uba54\ub514\uceec:<\/strong> CRM Standard Metrics \uc0ac\uc6a9\uc790 \uc720\ud615 \ud544\ub4dc\uc5d0\uc11c &#8216;\uba54\ub514\uceec&#8217; \uac12\uc73c\ub85c \ubd84\ub958\ub41c \uc0ac\uc6a9\uc790<\/li>\n<li><strong>\uae00\ub85c\ubc8c \uc0c1\uc704\uc758 \ubc14\uc774\uc624\uc81c\uc57d\uc0ac:<\/strong> \ub9e4\ucd9c \uae30\uc900 \uc0c1\uc704 17\uac1c \uae00\ub85c\ubc8c \ubc14\uc774\uc624\uc81c\uc57d \ud68c\uc0ac<\/li>\n<li><strong>\uae30\ud0c0 \uc0b0\uc5c5:<\/strong> \uae30\ud0c0 \ubaa8\ub4e0 \ubc14\uc774\uc624\uc81c\uc57d\uc0ac<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>\uc9c0\uc5ed\ubcc4 \uc815\uc758<\/span>\n<\/p>\n<ul>\n<li><strong>\uae00\ub85c\ubc8c:<\/strong> \ubaa8\ub4e0 \uae00\ub85c\ubc8c \uc2dc\uc7a5<\/li>\n<li><strong>\uc720\ub7fd:<\/strong> \uc54c\ubc14\ub2c8\uc544, \uc548\ub3c4\ub77c, \uc544\ub974\uba54\ub2c8\uc544, \uc544\ub8e8\ubc14, \uc624\uc2a4\ud2b8\ub9ac\uc544, \uc544\uc81c\ub974\ubc14\uc774\uc794, \ubca8\ub85c\ub8e8\uc2dc, \ubca8\uae30\uc5d0, \ubc84\ubba4\ub2e4, \ubcf4\uc2a4\ub2c8\uc544 \ud5e4\ub974\uccb4\uace0\ube44\ub098, \ubd88\uac00\ub9ac\uc544, \ud06c\ub85c\uc544\ud2f0\uc544, \ud0a4\ud504\ub85c\uc2a4, \uccb4\ucf54, \ub374\ub9c8\ud06c, \uc5d0\uc2a4\ud1a0\ub2c8\uc544, \ud540\ub780\ub4dc, \ud504\ub791\uc2a4, \ud504\ub791\uc2a4\ub839 \ud3f4\ub9ac\ub124\uc2dc\uc544, \uc870\uc9c0\uc544, \ub3c5\uc77c, \uadf8\ub9ac\uc2a4, \uadf8\ub9b0\ub780\ub4dc, \uacfc\ub4e4\ub8e8\ud504, \uac74\uc9c0, \ud5dd\uac00\ub9ac, \uc544\uc77c\ub79c\ub4dc, \uc774\ud0c8\ub9ac\uc544, \uc800\uc9c0, \ub77c\ud2b8\ube44\uc544, \ub9ac\ud22c\uc544\ub2c8\uc544, \ub8e9\uc148\ubd80\ub974\ud06c, \ub9c8\ucf00\ub3c4\ub2c8\uc544, \ubab0\ud0c0, \ub9c8\ub974\ud2f0\ub2c8\ud06c, \ubab0\ub3c4\ubc14 \uacf5\ud654\uad6d, \ubaa8\ub098\ucf54, \ubaac\ud14c\ub124\uadf8\ub85c, \ub124\ub35c\ub780\ub4dc, \ub274\uce7c\ub808\ub3c4\ub2c8\uc544, \ub178\ub974\uc6e8\uc774, \ud3f4\ub780\ub4dc, \ud3ec\ub974\ud22c\uac08, \ub8e8\ub9c8\ub2c8\uc544, \uc138\ub974\ube44\uc544, \uc2ac\ub85c\ubc14\ud0a4\uc544, \uc2ac\ub85c\ubca0\ub2c8\uc544, \uc2a4\ud398\uc778, \uc2a4\uc6e8\ub374, \uc2a4\uc704\uc2a4, \uc6b0\ud06c\ub77c\uc774\ub098, \uc601\uad6d<\/li>\n<li><strong>\uc544\uc2dc\uc544:<\/strong> \ud638\uc8fc, \ubc29\uae00\ub77c\ub370\uc2dc, \ubd80\ud0c4, \ube0c\ub8e8\ub098\uc774 \ub2e4\ub8e8\uc0b4\ub78c, \uce84\ubcf4\ub514\uc544, \ucf54\ucf54\uc2a4 \uc81c\ub3c4, \uc778\ub3c4\ub124\uc2dc\uc544, \uc77c\ubcf8, \uce74\uc790\ud750\uc2a4\ud0c4, \ub300\ud55c\ubbfc\uad6d, \ud0a4\ub974\uae30\uc2a4\uc2a4\ud0c4, \ub9d0\ub808\uc774\uc2dc\uc544, \ubabd\uace8, \ubbf8\uc580\ub9c8, \ub098\uc6b0\ub8e8, \ub124\ud314, \ub274\uc9c8\ub79c\ub4dc, \ud544\ub9ac\ud540, \uc0ac\ubaa8\uc544, \uc2f1\uac00\ud3ec\ub974, \uc194\ub85c\ubaac \uc81c\ub3c4, \uc2a4\ub9ac\ub791\uce74, \ub300\ub9cc, \ud0c0\uc9c0\ud0a4\uc2a4\ud0c4, \ud0dc\uad6d, \ud22c\ub974\ud06c\uba54\ub2c8\uc2a4\ud0c4, \uc6b0\uc988\ubca0\ud0a4\uc2a4\ud0c4, \ubca0\ud2b8\ub0a8<\/li>\n<li><strong>\uc911\ub0a8\ubbf8:<\/strong> \uc564\ud2f0\uac00 \ubc14\ubd80\ub2e4, \uc544\ub974\ud5e8\ud2f0\ub098, \ubc14\ud558\ub9c8, \ubc14\ubca0\uc774\ub3c4\uc2a4, \ubca8\ub9ac\uc988, \ubcfc\ub9ac\ube44\uc544, \ube0c\ub77c\uc9c8, \uce60\ub808, \ucf5c\ub86c\ube44\uc544, \ucf54\uc2a4\ud0c0\ub9ac\uce74, \ucfe0\ubc14, \ub3c4\ubbf8\ub2c8\uce74 \uacf5\ud654\uad6d, \uc5d0\ucf70\ub3c4\ub974, \uc5d8\uc0b4\ubc14\ub3c4\ub974, \uacfc\ud14c\ub9d0\ub77c, \uac00\uc774\uc544\ub098, \uc544\uc774\ud2f0, \uc628\ub450\ub77c\uc2a4, \uc790\uba54\uc774\uce74, \uba55\uc2dc\ucf54, \ub2c8\uce74\ub77c\uacfc, \ud30c\ub098\ub9c8, \ud30c\ub77c\uacfc\uc774, \ud398\ub8e8, \ud2b8\ub9ac\ub2c8\ub2e4\ub4dc \ud1a0\ubc14\uace0, \uc6b0\ub8e8\uacfc\uc774, \ubca0\ub124\uc218\uc5d8\ub77c<\/li>\n<\/ul>\n<h2 class=\"fake-h1\">\ubc29\ubc95\ub860<\/h2>\n<p>\n\t<a href=\"https:\/\/www.veeva.com\/resources\/veeva-pulse-field-trends-report\/\">³Ô¹Ï±¬ÁÏ Pulse Field Trends Report<\/a>\ub294 \uc0dd\uba85 \uacfc\ud559 \uc0b0\uc5c5 \uc804\ubc18\uc758 \uae00\ub85c\ubc8c \ubc0f \uc9c0\uc5ed \uc758\ub8cc \uc804\ubb38\uac00(HCP) \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc5d0 \ub300\ud55c \ubd84\uae30\ubcc4 \uc5c5\uacc4 \ubca4\uce58\ub9c8\ud06c\uc774\ub2e4. \uc774 \ubcf4\uace0\uc11c\ub294 \ub3c5\uc810\uc801\uc778 ³Ô¹Ï±¬ÁÏ Pulse \ub370\uc774\ud130\uc640 \uc804 \uc138\uacc4 \ubaa8\ub4e0 \uc5c5\uacc4 \ub300\ud45c(\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \uc720\ub7fd, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ubc0f \ubbf8\uad6d) \uc911 80% \uc774\uc0c1\uc758 \ud544\ub4dc \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud65c\ub3d9\uc73c\ub85c\ubd80\ud130 \uc5bb\uc740 \ud1b5\ucc30\ub825\uc744 \uae30\ubc18\uc73c\ub85c \ud55c\ub2e4. ³Ô¹Ï±¬ÁÏ CRM Standard Metrics\ub294 \ud604\uc7ac \uc5c5\uacc4 \uc804\ubc18\uc5d0\uc11c \uc0ac\uc6a9\ub418\uace0 \uc788\uc73c\uba70, \uc9c0\uc5ed, \uc5ed\ud560 \ubc0f \uc2dc\uc7a5 \ubd80\ubb38 \uc804\ubc18\uc758 \ucc44\ub110 \uad6c\uc131\uacfc \uc0dd\uc0b0\uc131\uc744 \ud3ec\ud568\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 KPI\ub97c \uc77c\uad00\ub418\uac8c \uc218\uc9d1\ud558\uace0 \uce21\uc815\ud560 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \uc81c\uacf5\ud55c\ub2e4. \uacb0\uacfc\ub294 \ub2e4\uc74c\uc744 \uae30\ubc18\uc73c\ub85c \ud55c\ub2e4.\n<\/p>\n<ul>\n<li><a href=\"https:\/\/www.veeva.com\/products\/crm-suite\/crm\/\">³Ô¹Ï±¬ÁÏ CRM<\/a> \ubc0f <a href=\"https:\/\/www.veeva.com\/products\/crm-suite\/engage\/\">³Ô¹Ï±¬ÁÏ CRM Engage<\/a>\uc5d0\uc11c \uc6b4\uc601\ub418\ub294 \uc5f0\uac04 \uc57d 6\uc5b5 \uac74\uc758 \uae00\ub85c\ubc8c \ud604\uc7a5 \ud65c\ub3d9<\/li>\n<li>\ubbf8\uad6d \uae30\ubc18\uc758 \uc138\ubd84\ud654\ub41c \ud658\uc790 \ub370\uc774\ud130 \uc138\ud2b8\uc778 <a href=\"https:\/\/www.veeva.com\/products\/veeva-compass-patient-data\/\">³Ô¹Ï±¬ÁÏ Compass Patient<\/a>\uc5d0\uc11c 600\uc5b5 \uac74\uc758 \ucc98\ubc29(Rx) \ubc0f \uc758\ub8cc(MX) \uae30\ub85d<\/li>\n<li>85\uac1c \uc774\uc0c1 \uad6d\uac00 \ubc0f 24\uac1c \uce58\ub8cc \ubd84\uc57c\uc5d0 \uac78\uce5c \ucd9c\ud310\ubb3c, \uc784\uc0c1\uc2dc\ud5d8, \ucee8\ud37c\ub7f0\uc2a4, \ud611\ud68c, \uc9c0\uce68, \ubcf4\uc870\uae08, \uc9c0\uae09, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ub274\uc2a4 \uc5b8\uae09 \ubc0f \uc9c0\uc5ed \uc0ac\ud68c \uc2e4\ucc9c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 \ub4f1\uc744 \ud3ec\ud568\ud55c 3\ubc31\ub9cc \uac1c \uc774\uc0c1\uc758 \ud504\ub85c\ud544\uc744 <a href=\"https:\/\/www.veeva.com\/products\/veeva-link\/\">³Ô¹Ï±¬ÁÏ Link Key People<\/a>\uc5d0\uc11c \ud3ec\ucc29<\/li>\n<li>\uc758\ub8cc \uc804\ubb38\uac00, \uc758\ub8cc \uae30\uad00 \ubc0f \uc18c\uc18d \uae30\uad00\uc5d0 \ub300\ud55c \uae00\ub85c\ubc8c \ucc38\uc870 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294  <a href=\"https:\/\/www.veeva.com\/products\/opendata\/\">³Ô¹Ï±¬ÁÏ OpenData<\/a>\uc758 \uc8fc\uc18c, \uc774\uba54\uc77c, \uc804\ubb38 \ubd84\uc57c, \uc778\uad6c \ud1b5\uacc4, \uaddc\uc815 \uc900\uc218 \ub370\uc774\ud130(\ub77c\uc774\uc120\uc2a4 \uc815\ubcf4 \ubc0f \uc5c5\uacc4 \uc2dd\ubcc4\uc790) &#8211; \ud604\uc7ac 65\uac1c\uad6d \uc774\uc0c1, 2023\ub144 \ub9d0\uae4c\uc9c0 100\uac1c\uad6d \uc774\uc0c1\uc5d0\uc11c \uc0ac\uc6a9 \uac00\ub2a5<\/li>\n<\/ul>\n<p>\n³Ô¹Ï±¬ÁÏ Pulse Field Trends Report\ub294 \uc5c5\uacc4\uc5d0 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uace0 \ud544\ub4dc \ud300\uc774 \uc8fc\uc694 \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc870\uc815\ud558\uc5ec \ube44\uc988\ub2c8<br \/>\n\uc2a4\uc758 \uc131\uacf5 \uac00\ub2a5\uc131\uc744 \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud55c\ub2e4. \ub610\ud55c \uae00\ub85c\ubc8c ³Ô¹Ï±¬ÁÏ Business Consulting \ud300\uc740 \uace0\uac1d\uc774<br \/>\n³Ô¹Ï±¬ÁÏ Pulse \ub370\uc774\ud130\uc640 \ud568\uaed8 \uc5c5\uacc4 \ubca4\uce58\ub9c8\ud0b9\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc804\ub7b5\uc744 \uc54c\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4.\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ubc14\uc774\uc624\uc81c\uc57d\uc0ac\uac00 HCP\uc640\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uac1c\uc120\ud558\ub294 3\uac00\uc9c0 \ubc29\ubc95<\/p>\n","protected":false},"featured_media":31841,"parent":0,"template":"","class_list":["post-31840","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-commercial","resource-type-industry-reports","resource-product-approved-email","resource-product-clm","resource-product-commercial-cloud-complete-commercial","resource-product-crm","resource-product-digital-engagement","resource-product-key-account-management","resource-product-medical-crm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/31840"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/31840\/revisions"}],"predecessor-version":[{"id":32835,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/31840\/revisions\/32835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/31841"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=31840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}