{"id":31945,"date":"2024-05-30T23:20:42","date_gmt":"2024-05-31T03:20:42","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?post_type=resources&#038;p=31945"},"modified":"2026-03-19T03:59:22","modified_gmt":"2026-03-19T07:59:22","slug":"veeva-pulse-field-trends-report-1q24","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/kr\/resources\/veeva-pulse-field-trends-report-1q24\/","title":{"rendered":"VEEVA PULSE FIELD TRENDS REPORT Q1 2024"},"content":{"rendered":"<style>\n\t.resources-content h2.font-27 {\n    font-size:27px;\n\t}\n  p.font-22 {\n\t\tfont-size:22px; line-height:30px;\n  }\n\t@media screen and (max-width: 767px){\n\t\tp.font-22 {\n\t\t\tfont-size:19px; line-height:26px;\n\t\t}\n\t}\n  p.font-14 {\n\t\tfont-size:14px; line-height:20px;\n  }\n  .after-arrow-down-orange, .after-arrow-up-orange {\n    color:#F7981D;\n\t}\n  .after-arrow-down-orange::after {\n\t\tdisplay:inline-block; content:\"\"; font-size:0;\n\t\tmargin-left:5px; margin-bottom:1px; width:0; height:0;\n\t\tborder-style:solid; border-width:7px 5px 0 5px; border-color:#F7981D transparent transparent transparent;\n\t}\n\t.after-arrow-up-orange::after {\n    display:inline-block; content:\"\"; font-size:0;\n    margin-left:5px; margin-bottom:1px; width:0; height:0;\n    border-style:solid; border-width:0px 5px 7px 5px; border-color:transparent transparent #F7981D transparent;\n\t}\n\t.after-arrow-down-orange:hover::after {\n    border-color:#e97f16 transparent transparent transparent;\n\t}\n\t.after-arrow-up-orange:hover::after {\n    border-color:transparent transparent #e97f16 transparent;\n\t}\n\t.after-arrow-down-orange.active,.after-arrow-up-orange.active {\n    color:#FA6D18;\n\t}\n\t.after-arrow-down-orange.active::after {\n    border-color:#FA6D18 transparent transparent transparent;\n\t}\n\t.after-arrow-up-orange.active::after {\n    border-color:transparent transparent #FA6D18  transparent;\n\t}\n\t.down-links  {\n\t\tpadding:12px 0; text-align:center; margin-top:60px; margin-bottom:40px;\n\t}\n\t.down-links a {\n\t\tfont-size:15px; line-height:21px;\n\t}\n\t.down-links div {\n\t\tdisplay:inline-block; padding:5px 16px; white-space:nowrap;\n\t}\n\t.generic-container h3 {\n\t\tfont-weight:500; margin-top:35px; margin-bottom:20px;\n\t}\n\tp.pulse-sub {\n\t\tfont-size:26px; line-height:33px;\n\t}\n\tp.pulse-sub span {\n\t\tdisplay:block; font-weight:500;\n\t}\n\t.resources-content hr {\n\t\tmargin-top:50px; margin-bottom:10px; border:0; border-top:2px solid #afafaf;\n\t}\n\t.resources-content hr.divide {\n\t\tmargin-top:50px; margin-bottom:40px; border:0; border-top:1px solid #ccc;\n\t}\n\t.resources-content h2 {\n\t\tmargin-bottom:30px; font-weight:500; font-size:30px;\n\t}\n\t.resources-content h2.fake-h1 {\n\t\tmargin-bottom:30px; font-weight:300; font-size:38px;\n\t}\n\t@media (max-width: 767px) {\n\t\t.resources-content h2.fake-h1 {\n\t\t\tmargin-bottom:25px; font-weight:300; font-size: 30px;\n\t\t}\n\t\t.resources-content h2 {\n\t\t\tmargin-bottom:25px; font-weight:400; font-size:25px;\n\t\t}\n\t\tp.pulse-sub {\n\t\t\tfont-size:22px; line-height:30px;\n\t\t}\n\t\t.down-links  {\n\t\t\tpadding:12px 0; text-align:center; margin-top:40px; margin-bottom:40px;\n\t\t}\n\t}\n\t@media (max-width: 450px) {\n\t\t.down-links div {\n\t\t\tdisplay:block; padding:5px 20px; white-space:nowrap;\n\t\t}\n\t}\n\t@media only screen and (min-width: 768px) and (max-width: 960px) {\n\t\t.down-links div {\n\t\t\tpadding:5px 10px;\n\t\t}\n\t\t.down-links a {\n\t\t\tfont-size:12px;\n\t\t}\n\t}\n\t@media only screen and (min-width: 961px) and (max-width: 996px) {\n\t\t.down-links div {\n\t\t\tpadding:5px 14px;\n\t\t}\n\t\t.down-links a {\n\t\t\tfont-size:14px;\n\t\t}\n\t}\n\t.insight-box {\n\t\tdisplay:flex;\n\t}\n\t@media (max-width: 767px) {\n\t\t.insight-box {\n\t\t\tdisplay:block !important;\n\t\t}\n\t}\n\t.insights-sub {\n\t\tfont-size:26px;line-height:32px;font-weight:500;margin-bottom:5px;\n\t}\n\t@media (max-width: 767px) {\n\t\t.insights-sub {\n\t\t\tfont-size:22px;line-height:28px;font-weight:500;margin-bottom:5px;\n\t\t}\n\t}\n\t.insights-grey-box {\n\t\tbackground:#444; color:white; padding:30px 50px 30px 20px; height:100%;\n\t}\n\t.generic-container h3 {\n\t\tfont-size:20px; color:#444; \n\t}\n\t.generic-container strong {\n\t\tfont-weight:500;\n\t}\n\t.down-links {\n\t\t\tpadding:12px 0;\n\t\t\ttext-align:center;\n\t\t\tmargin-bottom:40px;\n\t\t\tjustify-content:space-between;\n\t}\n.veeva-2024 .generic-container h2 {\n    margin-bottom: 0;}\n<\/style>\n<div class=\"resources-content\">\n<h2 class=\"mt-40 font-27\">HCP\uc5d0 \ub300\ud55c \uc5d1\uc138\uc2a4\uac00 \uac10\uc18c\ud558\uace0 \uc788\ub294 \uc0c1\ud669\uc5d0\uc11c\ub3c4, \uc634\ub2c8\ucc44\ub110\ub85c \ud1b5\ud569\ub41c \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc740 \uc774\uc810\uc774 \ub429\ub2c8\ub2e4. <\/h2>\n<p>\n18\uac1c\uc6d4 \uc804, \ubc14\uc774\uc624\uc81c\uc57d \uae30\uc5c5\uc740 60%\uc758 HCP\uacfc \uc778\uac8c\uc774\uba3c\ud2b8\uac00 \uac00\ub2a5\ud558\uc600\uc9c0\ub9cc, \ud604\uc7ac\ub294 45% \uc218\uc900\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. 2022\ub144\uc5d0 \uc5c5\uacc4\uac00 \uacbd\ud5d8\ud588\ub358 \ub192\uc740 \uc811\uadfc \uc218\uc900\uc740 \ud32c\ub370\ubbf9 \uc774\ud6c4\uc5d0 \ubc8c\uc5b4\uc9c4 \uc774\uc0c1 \ud604\uc0c1\uc774\uc5c8\uace0, \uc774\ud6c4 \uc774\ub7ec\ud55c \ucd94\uc138\uc5d0\uc11c \ub2e4\uc2dc \uc815\uc0c1 \uc218\uc900\uc73c\ub85c \ub3cc\uc544\uc624\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ud30c\uc545\ub429\ub2c8\ub2e4. HCP\ub3c4 \uc774\ub7ec\ud55c \uacbd\ud5a5\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c 3\uac1c \uc774\ud558\uc758 \ubc14\uc774\uc624\uc81c\uc57d \uae30\uc5c5\uacfc\ub9cc \uc120\ud0dd\uc801\uc73c\ub85c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc9c4\ud589\ud558\ub294 \uacbd\ud5a5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<\/p>\n<p>\n\uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ubc14\uc774\uc624\uc81c\uc57d \uae30\uc5c5\ub4e4\uc740 HCP\uc640 \uadf8\ub4e4\uc758 \uc774\uac19\uc774 \uc81c\ud55c\ub41c \uc2dc\uac04\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \uac00\ub2a5\ud55c HCP\uc758 \ubc94\uc704\ub098 \ubc29\ubb38\ud69f\uc218\uc640 \uac19\uc740 \uc804\ud1b5\uc801\uc778 \uc131\uacfc \uce21\uc815\ubc29\uc2dd\uc744 \ub118\uc5b4\uc120 \uac01\uac01\uc758 HCP\uc5d0\uac8c \ud544\uc694\ud55c \uac83\uc744 \uc2dc\uae30\uc801\uc808\ud558\uac8c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc5b4\ub5bb\uac8c \uc6b0\uc120\uc21c\uc704\ud654 \ud560 \uac83\uc778\uc9c0\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ubaa8\ub378\ub4e4\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\ubc1c\ub418\uace0 \uc788\ub294 \uac83\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\nHCP\uac00 \ud544\uc694\ub85c \ud558\ub294 \uc2dc\uc810\uc5d0 \ud544\uc694\ud55c \ucee8\ud150\uce20\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uac1c\uc778\ud654, \uc2e4\uc2dc\uac04 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc44\ub110, \uc5f0\uad00\uc131 \uc788\ub294 \ucee8\ud150\uce20\ub4e4\uc758 \uc911\uc694\uc131\uc774 \uc810\uc810 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc138\uc77c\uc988, \ub9c8\ucf00\ud305, \uba54\ub514\uceec\uc774 \ud1b5\ud569\uc801\uc73c\ub85c \uc5f0\uacb0\ub418\uc5b4 \uace0\uac1d\uc5d0\uac8c \uc77c\uad00\ub41c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc740 \ud544\ub4dc \ud300\uacfc HCP \uc0ac\uc774\uc5d0 \uc218\uc900 \ub192\uc740 \uc2e0\ub8b0 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.\n<\/p>\n<p>\n³Ô¹Ï±¬ÁÏ HCP \uc790\ubb38\uc704\uc6d0\ud68c\uc758 \uc790\ubb38\uc704\uc6d0\uc778 \ube44\ub1e8\uae30\uacfc \uc804\ubb38\uc758 Dr. Vital Hevia\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4.\n<\/p>\n<p style=\"color:#F46700;font-weight:500\">\n\u201c\ud658\uc790\uc5d0\uac8c \uac00\uc7a5 \ub9de\ub294 \uce58\ub8cc\uc758 \ud6a8\uacfc\ub97c \uc5bb\uae30\uc704\ud574 , \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uace0\ud488\uc9c8\uc758 \uc81c\ud488 \uc815\ubcf4, HCP\ub97c \uc704\ud55c \ud559\uc220 \uad50\uc721, \uc5f0\uad6c \uacb0\uacfc\ub97c \ud1b5\ud55c \uc778\uc0ac\uc774\ud2b8 \ub4f1 3\uac00\uc9c0\ub97c \ubc14\uc774\uc624\uc81c\uc57d \uc5c5\uacc4\uac00 \uc81c\uacf5\ud574 \uc8fc\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \uc758\uc0ac\ub4e4\uc5d0\uac8c\ub294 \uc0c8\ub85c\uc6b4 \uc815\ubcf4\ub4e4\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc81c\uacf5\ub418\uc5b4 \uad50\uc721\ub418\uc5b4\uc57c \ud558\uba70, \ubc14\uc774\uc624\uc81c\uc57d \uc778\ub354\uc2a4\ud2b8\ub9ac\uc640\uc758 \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc740 \ub2e4\uc74c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc758 \ub0b4\uc6a9\uc5d0 \ubc18\uc601\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.\u201d\n<\/p>\n<p>\n³Ô¹Ï±¬ÁÏ Business Consulting \ud300\uc774 \uc81c\uacf5\ud558\ub294 \uc2ec\uce35 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc138\uc77c\uc988, \ub9c8\ucf00\ud305, \uba54\ub514\uceec \uc804\ubc18\uc5d0 \uac78\uccd0 \ubcf4\ub2e4 \uc5f0\uacb0\ub41c \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c HCP \uad00\uacc4\ub97c \ud655\uc7a5\ud558\uace0, \ud658\uc790\uc5d0\uac8c \ud544\uc694\ud55c \uc758\uc57d\ud488\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.\n<\/p>\n<p>Thank you,<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/11\/signature.png\" alt=\"\"><\/p>\n<p>\nDan Rizzo<br \/>\nGlobal Head of ³Ô¹Ï±¬ÁÏ Business Consulting\n<\/p>\n<p><img decoding=\"async\" style=\"border-radius:50%\"  src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/04\/Headshot-Rizzo.png\" alt=\"\"><\/p>\n<hr class=\"divide\">\n<h2 class=\"mt-40 mb-20\">HCP access declined from 60% to 45%<\/h2>\n<p class=\"font-22\">\nHCP access in the U.S. is back to pre-pandemic levels, dropping from 60% in 2022 to 45% in 2024.<br \/>\nA number of underlying factors continue to influence decreasing HCP access \u2014 including<br \/>\nincreased market consolidation, health system restrictions, growing patient loads, and the<br \/>\ndiversity and complexity of modern medicine.\n<\/p>\n<h3 class=\"text-center\">U.S. HCP Access, 2010\u20132024<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Top-Insights-FIGURE-1v2.png\" alt=\"\" \/><\/p>\n<p class=\"font-22 mt-40\">\nAccess also varies greatly by specialty and channel, as seen in the figure below. The hardest-to-reach specialties are oncology, internal medicine, and psychiatry. HCPs who are accessible via both in-person and video represent an increasing share of overall access compared to prior years.\n<\/p>\n<h3 class=\"text-center\">U.S. HCP Access by Top Specialty and Channel<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Top-Insights-FIGURE-2-v2.png\" alt=\"\" \/><\/p>\n<h2 class=\"mt-50 mb-20\">Half of accessible HCPs meet with three or fewer companies<\/h2>\n<p class=\"font-22\">\nHCPs remain highly selective when it comes to engagement with biopharmas \u2014 half of accessible HCPs meet with three or fewer companies. HCP access also varies greatly by specialty. Internal medicine, oncology, psychiatry, and urology remain the most restrictive specialties, with nearly 30% of HCPs restricting access to just one company.\n<\/p>\n<h3 class=\"text-center\">U.S. HCP Selectivity by Top Specialty<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Top-Insights-FIGURE-3.png\" alt=\"\" \/><\/p>\n<h2 class=\"mt-50 mb-20\">Connected engagement models strengthen HCP relationships<\/h2>\n<p class=\"font-22\">\nAlthough access has declined back to pre-pandemic levels, the way biopharmas engage HCPs has evolved significantly during this time. Connected engagement models \u2014 where sales, marketing, and medical work together seamlessly \u2014 are extending conversations with customers, responding more quickly to HCPs\u2019 needs, and improving treatment adoption.\n<\/p>\n<p class=\"font-22\">\nNow, there are early signs the industry is engaging HCPs in a more connected way. Here\u2019s how a connected engagement model improves outcomes and delivers a better customer experience.\n<\/p>\n<h3 class=\"text-center\">Connected HCP Engagement<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Top-Insights-Infographic.png\" alt=\"\" \/><\/p>\n<p class=\"mt-50\">\n<strong>Reach out to <a href=\"https:\/\/www.veeva.com\/services\/business-consulting-services\/\">³Ô¹Ï±¬ÁÏ Business Consulting<\/a> to find out how you can use ³Ô¹Ï±¬ÁÏ Pulse data to create a coordinated approach across sales, marketing, and medical. <\/strong>\n<\/p>\n<hr class=\"divide\">\n<h2 style=\"text-align:center\" class=\"fake-h1\">Global and Regional Trends<\/h2>\n<p>This report highlights global and regional field engagement trends from ³Ô¹Ï±¬ÁÏ Pulse data gathered between January 2023 and March 2024. ³Ô¹Ï±¬ÁÏ Pulse data is sourced from ³Ô¹Ï±¬ÁÏ\u2019s aggregated CRM activity, including field engagement stats from all instances of ³Ô¹Ï±¬ÁÏ CRM globally. <strong>In this report, all comparisons are year-over-year, Q1 2023 to Q1 2024, unless otherwise noted. <\/strong><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-down-orange quicklink active\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-down-orange quicklink\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-down-orange quicklink\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Global\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>Global trends<\/h2>\n<h3 class=\"text-center\">Figure 1: Channel mix evolution, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-1-Channel-Mix-Evolution-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 2: Channel mix, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-2-Channel-Mix-Global.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Global field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 3: Activity by region, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-3-Activity-by-Region-Global.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 4: Activity by user type, global<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-4-Activity-by-User-Type-Global.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 5: Activity by company size, global<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-5-Activity-by-Company-Size-Global.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>Global engagement quality<\/span> Consolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 6: Approved email volume, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-6-Approved-Email-Volume-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 7: Content usage by channel, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-7-Content-Usage-by-Channel-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 8: ³Ô¹Ï±¬ÁÏ CRM Engage meeting duration, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-8-Meeting-Duration-Global.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-down-orange quicklink  active\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-down-orange quicklink\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"US\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>U.S. market trends<\/h2>\n<h3 class=\"text-center\">Figure 9: Channel mix evolution, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-9-Channel-Mix-Evolution-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 10: Channel mix, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-10-Channel-Mix-US.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>U.S. field team activity<\/span> Weekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 11: Activity, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-11-Activity-US.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 12: Activity by user type, U.S.<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-12-Activity-by-User-Type-US.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 13: Activity by company size, U.S.<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-13-Activity-by-Company-Size-US.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>U.S. engagement quality<\/span> Consolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 14: Approved email volume, U.S.<\/h4>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-14-Approved-Email-Volume-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 15: Content usage by channel, U.S.<\/h4>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-15-Content-Usage-by-Channel-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 16: ³Ô¹Ï±¬ÁÏ CRM Engage meeting duration, U.S.<\/h4>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-16-Meeting-Duration-US.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-up-orange quicklink\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-down-orange quicklink active\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Europe\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>Europe market trends <\/h2>\n<h3 class=\"text-center\">Figure 17: Channel mix evolution, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-17-Channel-Mix-Evolution-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 18: Channel mix, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-18-Channel-Mix-Europe.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Europe field team activity<\/span> Weekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 19: Activity by country, EU5<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-19-Activity-by-Region-EU5.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 20: Activity by user type, Europe<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-20-Activity-by-User-Type-Europe.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 21: Activity by company size, Europe<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-21-Activity-by-Company-Size-Europe.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>Europe engagement quality<\/span> Consolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 22: Approved email volume, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-22-Approved-Email-Volume-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 23: Content usage by channel, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-23-Content-Usage-by-Channel-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 24: ³Ô¹Ï±¬ÁÏ CRM Engage meeting duration, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-24-Meeting-Duration-Europe.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-up-orange quicklink\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-up-orange quicklink\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink active\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Asia\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>Asia market trends<\/h2>\n<h3 class=\"text-center\">Figure 25: Channel mix evolution, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-25-Channel-Mix-Evolution-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 26: Channel mix, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-26-Channel-Mix-APAC.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Asia field team activity<\/span> Weekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 27: Activity by country, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-27-Activity-by-Region-APAC.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 28: Activity by user type, Asia<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-28-Activity-by-User-Type-APAC.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 29: Activity by company size, Asia<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-29-Activity-by-Company-Size-APAC.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>Asia engagement quality<\/span> Consolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 30: Approved email volume, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-30-Approved-Email-Volume-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 31: Content usage by channel, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-31-Content-Usage-by-Channel-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 32: ³Ô¹Ï±¬ÁÏ CRM Engage meeting duration, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-32-Meeting-Duration-APAC.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-up-orange quicklink\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-up-orange quicklink\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-up-orange quicklink\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink active\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Latam\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>Latin America market trends<\/h2>\n<h3 class=\"text-center\">Figure 33: Channel mix evolution, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-33-Channel-Mix-Evolution-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 34: Channel mix, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-34-Channel-Mix-LATAM.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Latin America field team activity <\/span> Weekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 35: Activity by country, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-35-Activity-by-Counry-LATAM.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 36: Activity by user type, Latin America<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-36-Activity-by-User-Type-LATAM.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 37: Activity by company size, Latin America<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-37-Activity-by-Company-Size-LATAM.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>Latin America engagement quality <\/span> Consolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 38: Approved email volume, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-38-Approved-Email-Volume-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 39: Content usage by channel, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-39-Content-Usage-by-Channel-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 40: ³Ô¹Ï±¬ÁÏ CRM Engage meeting duration, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/05\/Figure-40-Meeting-Duration-LATAM.png\" alt=\"\" \/><\/p>\n<hr class=\"mb-0\" style=\"border-top: 4px solid #444;\">\n<h2 class=\"fake-h1 mt-10\">Appendix: Data dictionary<\/h2>\n<p class=\"pulse-sub\">\n<span>Metric definitions<\/span>\n<\/p>\n<ul>\n<li><strong>Channel mix evolution over time:<\/strong> Weekly ³Ô¹Ï±¬ÁÏ CRM activity volume broken down by the channel of engagement (in-person, phone, video, email, chat, or text)<\/li>\n<li><strong>Channel mix:<\/strong> Total ³Ô¹Ï±¬ÁÏ CRM activity volume broken down by engagement channel percentage<\/li>\n<li><strong>Weekly activities per user:<\/strong> The average weekly number of ³Ô¹Ï±¬ÁÏ CRM activities submitted per number of users active in ³Ô¹Ï±¬ÁÏ CRM<\/li>\n<li><strong>Approved email volume:<\/strong> Volume of approved emails sent via ³Ô¹Ï±¬ÁÏ CRM<\/li>\n<li><strong>Email open rate:<\/strong> Percentage of approved emails opened at least once out of all approved emails sent via ³Ô¹Ï±¬ÁÏ CRM<\/li>\n<li><strong>Email click rate:<\/strong> Percentage of approved emails clicked at least once out of all approved emails sent via ³Ô¹Ï±¬ÁÏ CRM<\/li>\n<li><strong>In-person % CLM usage:<\/strong> Percentage of in-person engagements that leveraged content in ³Ô¹Ï±¬ÁÏ CRM<\/li>\n<li><strong>Video % CLM usage:<\/strong> Percentage of video engagements that leveraged content in ³Ô¹Ï±¬ÁÏ CRM<\/li>\n<li><strong>³Ô¹Ï±¬ÁÏ CRM Engage meeting % CLM usage:<\/strong> Percentage of ³Ô¹Ï±¬ÁÏ CRM Engage meetings that leveraged content in ³Ô¹Ï±¬ÁÏ CRM<\/li>\n<li><strong>³Ô¹Ï±¬ÁÏ CRM Engage meeting duration:<\/strong> The average duration of ³Ô¹Ï±¬ÁÏ CRM Engage meetings in minutes<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>Engagement channel definitions<\/span>\n<\/p>\n<ul>\n<li><strong>In-person:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018in-person\u2019<\/li>\n<li><strong>Phone:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018phone\u2019<\/li>\n<li><strong>Video:<\/strong> ³Ô¹Ï±¬ÁÏ CRM Engage calls and video calls via other platforms that are then recorded as calls in ³Ô¹Ï±¬ÁÏ CRM with a Standard Metrics call channel value of \u2018video\u2019<\/li>\n<li><strong>Email:<\/strong> Approved emails and emails sent via other platforms that are then recorded as calls in ³Ô¹Ï±¬ÁÏ CRM with a Standard Metrics call channel value of \u2018email\u2019<\/li>\n<li><strong>Chat or text:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018chat or text\u2019<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>User type definitions<\/span>\n<\/p>\n<ul>\n<li><strong>Sales:<\/strong> Users that have been classified with the \u2018sales\u2019 value in the CRM Standard Metrics user type field<\/li>\n<li><strong>Key account manager:<\/strong> Users that have been classified with the \u2018key account manager\u2019 value in the CRM Standard Metrics user type field<\/li>\n<li><strong>Medical:<\/strong> Users that have been classified with the \u2018medical\u2019 value in the CRM Standard Metrics user type field<\/li>\n<li><strong>Top global biopharma:<\/strong> Top 17 global biopharma companies by revenue<\/li>\n<li><strong>Rest of industry:<\/strong> All other biopharmas<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>Region definitions<\/span>\n<\/p>\n<ul>\n<li><strong>Global:<\/strong> All markets globally <\/li>\n<li><strong>Europe:<\/strong> Albania, Andorra, Armenia, Aruba, Austria, Azerbaijan, Belarus, Belgium, Bermuda, Bosnia and Herzegovina,<br \/>\nBulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, French Polynesia, Georgia, Germany,<br \/>\nGreece, Greenland, Guadeloupe, Guernsey, Hungary, Ireland, Italy, Jersey, Latvia, Lithuania, Luxembourg, Macedonia,<br \/>\nMalta, Martinique, Republic of Moldova, Monaco, Montenegro, Netherlands, New Caledonia, Norway, Poland, Portugal,<br \/>\nRomania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom<\/li>\n<li><strong>Asia:<\/strong> Australia, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, Cocos (Keeling) Islands, Indonesia, Japan,<br \/>\nKazakhstan, Republic of Korea, Kyrgyzstan, Malaysia, Mongolia, Myanmar, Nauru, Nepal, New Zealand, Philippines,<br \/>\nSamoa, Singapore, Solomon Islands, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam<\/li>\n<li><strong>Latin America:<\/strong> Antigua and Barbuda, Argentina, Bahamas, Barbados, Belize, Bolivia, Brazil, Chile, Colombia, Costa<br \/>\nRica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico,<br \/>\nNicaragua, Panama, Paraguay, Peru, Trinidad and Tobago, Uruguay, Venezuela<\/li>\n<\/ul>\n<h2 class=\"fake-h1\">Methodology<\/h2>\n<p>\nThe <a href=\"https:\/\/www.veeva.com\/resources\/veeva-pulse-field-trends-report\/\">³Ô¹Ï±¬ÁÏ Pulse Field Trends Report<\/a> is a quarterly industry benchmark for global and regional healthcare professional<br \/>\n(HCP) engagement across the life sciences industry. The report is based on proprietary ³Ô¹Ï±¬ÁÏ Pulse data and insights<br \/>\nfrom field engagement activities of more than 80% of all industry representatives worldwide (Asia Pacific, Europe, Latin<br \/>\nAmerica, and the United States). ³Ô¹Ï±¬ÁÏ CRM Standard Metrics \u2014 now used industrywide \u2014 provide the basis for<br \/>\nconsistent collection and measurement of engagement KPIs, including channel mix and productivity across regions,<br \/>\nroles, and market segments. The findings are based on:\n<\/p>\n<ul>\n<li>Approximately 600 million annual global field activities captured in <a href=\"https:\/\/www.veeva.com\/products\/crm-suite\/crm\/\">³Ô¹Ï±¬ÁÏ CRM<\/a> and <a href=\"https:\/\/www.veeva.com\/products\/crm-suite\/engage\/\">³Ô¹Ï±¬ÁÏ CRM Engage<\/a><\/li>\n<li>80 billion prescription (Rx) and medical (Mx) records captured in <a href=\"https:\/\/www.veeva.com\/products\/veeva-compass-patient-data\/\">³Ô¹Ï±¬ÁÏ Compass Patient<\/a>, U.S.-specific<br \/>\nanonymous patient longitudinal data that includes prescriptions, procedures, and diagnoses<\/li>\n<li>3+ million profiles containing publications, clinical trials, conferences, associations, guidelines, grants,<br \/>\npayments, social media, news mentions, and influence on community practice from <a href=\"https:\/\/www.veeva.com\/products\/veeva-link\/\">³Ô¹Ï±¬ÁÏ Link Key People<\/a> across 85+ countries and 24 therapeutic areas<\/li>\n<li>Global reference data of healthcare professionals, healthcare organizations, and affiliations from <a href=\"https:\/\/www.veeva.com\/products\/opendata\/\">OpenData Commercial<\/a>, containing addresses, emails, specialties, demographics, and compliance data (license<br \/>\ninformation and industry identifiers) available in 100+ countries today and 115+ countries by the end of 2024<\/li>\n<\/ul>\n<p>\n<em>The ³Ô¹Ï±¬ÁÏ Pulse Field Trends Report delivers insights that inform the industry and help field teams align their strategy to key<br \/>\nmarket trends for improved commercial success. The global ³Ô¹Ï±¬ÁÏ Business Consulting team also helps customers inform<br \/>\ntheir strategies using industry benchmarking with ³Ô¹Ï±¬ÁÏ Pulse data.<\/em>\n<\/p>\n<p class=\"font-14\">\n<em>*All trending chart insights (except Figure 7) are calculated using an average weekly percent change during the specified time period.<\/em>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>HCP\uc5d0 \ub300\ud55c \uc5d1\uc138\uc2a4\uac00 \uac10\uc18c\ud558\ub294 \ucd94\uc138\uc5d0\uc11c \ud1b5\ud569\ub41c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \uc774\uc810\uc774 \ub418\ub2e4<\/p>\n","protected":false},"featured_media":31947,"parent":0,"template":"","class_list":["post-31945","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-commercial","resource-type-industry-reports","resource-product-approved-email","resource-product-clm","resource-product-commercial-cloud-complete-commercial","resource-product-crm","resource-product-digital-engagement","resource-product-key-account-management","resource-product-medical-crm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/31945"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":3,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/31945\/revisions"}],"predecessor-version":[{"id":32834,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/31945\/revisions\/32834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/31947"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=31945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}