{"id":33522,"date":"2025-09-10T02:49:26","date_gmt":"2025-09-10T06:49:26","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?post_type=resources&#038;p=33522"},"modified":"2026-04-14T20:50:56","modified_gmt":"2026-04-15T00:50:56","slug":"building-the-future-of-mlr-with-ai-fastest-path-to-approved-content","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/kr\/resources\/building-the-future-of-mlr-with-ai-fastest-path-to-approved-content\/","title":{"rendered":"<strong>AI\ub85c \ub9cc\ub4dc\ub294 MLR\uc758 \ubbf8\ub798: \ucee8\ud150\uce20 \uc2b9\uc778\uc744 \uc704\ud55c \ucd5c\ub2e8 \uacbd\ub85c<\/strong>"},"content":{"rendered":"<style>\n\/* .veeva-2024 .content-block__main {\nmax-height: none;\n}\n.resources-content {\n  display: flex;\n  align-items: flex-start;\n  gap: 2rem;\n}\n.content-block__sidebar {\n  position: sticky;\n  top: 20px;\n  flex: 0 0 300px;\n  max-height: calc(100vh - 20px);\n}\n.content-block__main {\n  flex: 1;\n  overflow-y: auto;\n  max-height: 100vh;\n} *\/\n.veeva-2024 h2 {\n    color: #01040b;\n    margin-bottom: 2.4rem;\n}\n\/*\n@media (max-width: 991px) {\n.veeva-2024 .resources-content {\ndisplay: block;\n}\n.veeva-2024 .content-block__sidebar {\ndisplay: none;\n}\n}\n*\/\n.veeva-2024 hr {\n    border: 0;\n    border-top: 1px solid hsla(240, 1%, 74%, .5);\n    margin-bottom: 2.4rem;\n    margin-top: 2.4rem;\n}\n<\/style>\n<div class=\"resources-content\" data-toc-target-area style=\"word-break: keep-all;\">\n<!-- \n\n<article class=\"content-block__sidebar post-103766 resources type-resources status-publish has-post-thumbnail hentry resource-area-20-commercial resource-product-20-commercial-content-promomats resource-type-whitepapers\" style=\"text-align: center;\">\n      Content Block: Starts\n      \n\n<div class=\"content-block container-lg px-0 \" style=\"margin-top: 0;\">\n        Render Sidebar if (1) no pdf embed, (2) has >2 toc selector elements\n                  \n\n<div class=\"content-block__sidebar\">\n            Page TOC: desktop\n            \n\n<div class=\"page-toc\" data-toc-target-element-selector=\"h2:not(.gray-box h2)\">\n              \n\n<div class=\"page-toc__field-desktop-wrapper\">\n                Page TOC fields will be added automatically\n            <\/div>\n\n\n        <\/div>\n\n\n\n          Page TOC: mobile\n          \n\n<div style=\"padding: 0;\">\n            \n\n<div style=\"color: #f8991d;\">\n<span style=\"color: #444; font-weight: 400;\">\ubaa9\ucc28<\/span>\n                <a href=\"#the-value-of-transforming-the-mlr-role\" class=\"dropdown-item\">MLR \uc5ed\ud560 \uc804\ud658\uc758 \uac00\uce58<\/a>   |&nbsp;<a href=\"#ai-and-the-evolution-of-mlr-teams\" class=\"dropdown-item\">AI\uc640 MLR \ud300\uc758 \uc9c4\ud654<\/a>&nbsp;| <a href=\"#the-future-of-reviews\" class=\"dropdown-item\">\ucee8\ud150\uce20 \uac80\ud1a0\uc758 \ubbf8\ub798<\/a><br \/> <a href=\"#innovating-across-the-content-lifecycle\" class=\"dropdown-item\">\ucee8\ud150\uce20 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uc804\ubc18\uc5d0 \uac78\uce5c \ud601\uc2e0<\/a>&nbsp;| <a href=\"#6-takeaways-to-create-efficiencies-with-ai\" class=\"dropdown-item\">AI\ub97c \ud1b5\ud574 \ud6a8\uc728\uc131\uc744 \ucc3d\ucd9c\ud558\uae30 \uc704\ud55c 6\uac00\uc9c0 \ud575\uc2ec \uc2dc\uc0ac\uc810<\/a>\n            <\/div>\n\n\n          <\/div>\n\n\n<\/article>\n\n --><\/p>\n<div class=\"content-block__main\">\n<p>\ubc14\uc774\uc624 \uc81c\uc57d\uc0ac\ub4e4\uc740 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uacfc \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0 \uac78\uccd0 \ud6a8\uacfc\uc801\uc73c\ub85c \uad50\ub958\ud558\uae30 \uc704\ud574 \uc0ac\uc0c1 \ucd5c\uace0\uce58\uc5d0 \ub2ec\ud558\ub294 \ucee8\ud150\uce20\ub97c \uc81c\uc791\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c 2023\ub144\uc5d0\ub294 \uc804\ub144 \ub300\ube44 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 7%, \ubbf8\uad6d\uc5d0\uc11c\ub294 29% \uc0dd\uc0b0\ub7c9\uc774 \uc99d\uac00\ud588\uc73c\uba70, \uc774\ub7ec\ud55c \uc18d\ub3c4\ub294 \uc5ec\uc804\ud788 \uc9c0\uc18d\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4 (\uadf8\ub9bc 1). \ud55c\ud3b8, \ud544\ub4dc\ud300\uc740 \uc2b9\uc778\ub41c \ucee8\ud150\uce20 \uc911 77%\ub97c \uac70\uc758 \ub610\ub294 \uc804\ud600 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ucee8\ud150\uce20 \uacf5\uae09\ub9dd\uc758 \ubaa8\ub4e0 \uad00\uacc4\uc790\ub4e4\uc740 \uc758\ubbf8 \uc788\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \uc720\ub3c4\ud558\uba74\uc11c\ub3c4 \ube44\uc6a9\uc744 \ub4e4\uc77c \uac00\uce58\uac00 \uc788\ub294 \ucee8\ud150\uce20\ub9cc\uc744 \uac1c\ubc1c\ud574\uc57c \ud558\ub294 \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/05\/MLR-WP-Figure-1.png\"\/><\/p>\n<p><\/p>\n<p><footnotes><\/p>\n<hr \/>\n<p>   <sup>1<\/sup> <a href=\"https:\/\/b2b.healthgrades.com\/insights\/special-reports\/2024-outlook-pharma-marketing-trends-to-watch\/\" rel=\"noopener\" target=\"_blank\">Healthgrades 2024 Outlook: \uc81c\uc57d \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc<\/a> <br \/>\n   <sup>2<\/sup> <a href=\"https:\/\/www.veeva.com\/resources\/higher-content-volumes-make-benchmarking-vital\/\" rel=\"noopener\" target=\"_self\">³Ô¹Ï±¬ÁÏ \ubbf8\uad6d \ucee8\ud150\uce20 \ubca4\uce58\ub9c8\ud06c \ub370\uc774\ud130, 2023<\/a> <br \/>\n   <sup>3<\/sup> <a href=\"https:\/\/www.veeva.com\/kr\/products\/vault-promomats\/\">³Ô¹Ï±¬ÁÏ Vault PromoMats<\/a> <br \/>\n   <sup>4<\/sup> <a href=\"https:\/\/www.veeva.com\/eu\/resources\/using-benchmarks-to-speed-and-scale-life-sciences\/\">³Ô¹Ï±¬ÁÏ Pulse Content Metrics, 2023<\/a> <br \/>\n   <!-- <sup>5<\/sup> ³Ô¹Ï±¬ÁÏ Pulse Field Trends, 2023 <br \/> --><br \/>\n<\/footnotes><\/p>\n<p><\/p>\n<p>\ucee8\ud150\uce20 \ud300\uc740 \uad00\ub828\uc131 \uc788\uace0 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uc790\ub8cc\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 \uace0\ub3c4\ub85c \uc219\ub828\ub41c \uc758\ub8cc, \ubc95\ub960 \ubc0f \uaddc\uc81c(MLR) \uc804\ubb38\uac00\uc5d0\uac8c \uc758\uc874\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uac80\ud1a0\uc790(Reviewer)\ub4e4\uc758 \uc804\ubb38\uc131\uc740 \ucee8\ud150\uce20 \uc81c\uc791 \uacfc\uc815 \ud6c4\ubc18\uc5d0 \uac00\uc11c\uc57c \ud65c\uc6a9\ub429\ub2c8\ub2e4.  \uc774\ub7ec\ud55c \uacfc\uc815\uc740 \uc815\uccb4\ub418\uac70\ub098 \uac10\uc18c\ud55c \uac80\ud1a0\uc790 \uc778\ub825\uacfc \ub9de\ubb3c\ub824 \uc5c5\ubb34\uc5d0 \ud070 \ubd80\ub2f4\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \ucee8\ud150\uce20 \uc81c\uc791 \uacfc\uc815\uc5d0\uc11c \ub354 \uc8fc\ub3c4\uc801\uc778 \uc5ed\ud560\uc774\ub098 \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud558\uc9c0 \ubabb\ud558\uba74, \uac80\ud1a0\uc790\ub4e4\uc740 \ucee8\ud150\uce20 \ubb3c\ub7c9 \uc99d\uac00\uc5d0 \ub530\ub77c \uc911\ubcf5\uc801\uc778 \uac80\ud1a0\ub97c \ucc98\ub9ac\ud558\uba70 \ubcd1\ubaa9 \ud604\uc0c1\uc73c\ub85c \uc778\uc2dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\u201c\ucee8\ud150\uce20\ub97c \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \ucd9c\uc2dc\ud558\ub824\uba74, \uae30\uc5c5\ub4e4\uc740 MLR\uc744 \ube44\uc988\ub2c8\uc2a4 \ubb38\uc81c\ub85c \uc778\uc2dd\ud558\uace0 \uc774\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud55c \ud22c\uc790\uc5d0 \uc801\uadf9\uc801\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4\u201d <br \/>Dr. Samin Saeed , Vice President, Early Assets Medical, GSK <\/p>\n<p>\ub354 \ub9ce\uace0 \ube68\ub77c\uc9c4 \uc81c\ud488 \ucd9c\uc2dc\uc640 \ubcc0\ud654\ud558\ub294 \uc758\ub8cc\uc804\ubb38\uac00(HCP)\uc758 \ucee8\ud150\uce20 \uc120\ud638\ub3c4\ub85c \uc778\ud574 MLR \uc5ed\ud560\uc5d0 \ub300\ub300\uc801\uc778 \ubcc0\ud654\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. AI\uac00 \ucee8\ud150\uce20 \uac00\uc18d\ud654\ub97c \ub3d5\ub294\ub2e4\uace0 \ud558\uc9c0\ub9cc, \uadf8\uac83\uc740 \uc5ec\ub7ec \uc218\ub2e8 \uc911 \ud558\ub098\uc77c \ubfd0\uc785\ub2c8\ub2e4. MLR \ud300\uc758 \ud488\uc9c8 \ud5a5\uc0c1 \ubc0f \uc5c5\ubb34\ub7c9 \uac10\uc18c\uc5d0 \uae30\uc5ec\ud574 \uc628 \uadf8 \uac00\uce58\ub294, \uc774\uc81c \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \ucee8\ud150\uce20 \uc6b4\uc601\uc744 \uc7ac\uad6c\uc0c1\ud558\ub294 \ub354 \ud070 \uae30\ud68c\uc758 \ud55c \ubd80\ubd84\uc73c\ub85c\uc11c \uba85\ud655\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>AI\uc640 \ub354\ubd88\uc5b4 MLR \uc5ed\ud560\uc758 \ud601\uc2e0\uc744 \uc9c0\uc6d0\ud558\ub294 \ud504\ub85c\uc138\uc2a4 \ud601\uc2e0\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4: <\/p>\n<ol style=\"font-size: 16px;\">\n<li style=\"margin-top: 0.5rem;\"><a href=\"https:\/\/www.veeva.com\/blog\/lundbeck-speeds-pharma-content-review-and-approval-with-modernized-claims-management\/\">\ud074\ub808\uc784 \uad00\ub9ac \ubc0f \uc218\uc9d1<\/a>: \ub514\uc9c0\ud138 \ub3c4\uad6c\ub294 \uc2b9\uc778\ub41c \ud074\ub808\uc784\uc744 \uc911\uc559\ud654\ub41c \ud074\ub808\uc784 \ub77c\uc774\ube0c\ub7ec\ub9ac\uc758 \ucc38\uc870 \ubb38\uc11c\uc5d0 \uc790\ub3d9\uc73c\ub85c \uc5f0\uacb0\ud558\uc5ec \uc218\ub3d9 \uc791\uc5c5 \ub300\ube44 90%\uc758 \uc5c5\ubb34\ub97c \uc904\uc5ec\uc90d\ub2c8\ub2e4. \ud074\ub808\uc784 \uc218\uc9d1\uc740 \uc644\uc131\ub41c \ubb38\uc11c\ub4e4(steady-state documents)\uc758 \ub9c1\ud06c \uc8fc\uc11d\uc5d0\uc11c \ud074\ub808\uc784\uc744 \uc0dd\uc131\ud558\uc5ec \ub77c\uc774\ube0c\ub7ec\ub9ac \uad00\ub9ac\ub97c \ub354 \uc27d\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.\n<\/li>\n<li style=\"margin-top: 0.5rem;\"><a href=\"https:\/\/www.veeva.com\/resources\/6-guidelines-for-preparing-teams-to-scale-modular-content\/\">\ucee8\ud150\uce20 \uc7ac\ud65c\uc6a9<\/a>: \uc2b9\uc778\uc744 \ubc1b\uc740 \ucee8\ud150\uce20 \ubaa8\ub4c8\uc740 \ub2e4\uc591\ud55c \uc790\uc0b0 \ubc0f \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \ubc14\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uac8c \ub418\uc5b4, \ud55c\uce35 \ub354 \uac1c\uc778\ud654\ub41c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li style=\"margin-top: 0.5rem;\"><a href=\"https:\/\/www.veeva.com\/blog\/streamlining-biopharma-content-review-a-risk-based-tiered-approach\/\">\ub4f1\uae09 \uae30\ubc18 \uac80\ud1a0<\/a>: \ub300\ub2e4\uc218 \ucee8\ud150\uce20\ub97c \uac04\uc18c\ud654\ub41c \ub4f1\uae09\uc5d0 \ub530\ub77c \uaddc\uc815\uc744 \uc900\uc218\ud558\uba74\uc11c\ub3c4 \ud6a8\uc728\uc801\uc73c\ub85c \ucc98\ub9ac\ud558\uc5ec, \uace0\uac00\uce58, \uace0\uc704\ud5d8 \uc790\ub8cc\uc5d0 \uc790\uc6d0\uc744 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.\n<\/li>\n<li style=\"margin-top: 0.5rem;\"><a href=\"https:\/\/www.veeva.com\/resources\/higher-content-volumes-make-benchmarking-vital\/\">\ucee8\ud150\uce20 \uc720\uc0ac\uc131<\/a>: \ud30c\uc0dd \ucee8\ud150\uce20\ub97c \uc2a4\ucf54\uc5b4\ub9c1\uacfc \ube44\uad50\ud558\uba74, \uac80\ud1a0\uc790\ub4e4\uc774 \uac80\ud1a0 \ubc0f \uc2b9\uc778 \uacfc\uc815\uc5d0\uc11c \uc2dc\uac04\uc744 \uc5b4\ub514\uc5d0 \ud560\uc560\ud574\uc57c \ud560\uc9c0 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n<\/li>\n<\/ol>\n<p>\uc774\ub7ec\ud55c \ubc1c\uc804\uc740 \uae30\uc5c5\uc758 \uace0\uc720\ud55c \ub85c\ub4dc\ub9f5\uacfc \ud568\uaed8 \uc9c4\ud654\ud560 \uc218 \uc788\ub294 AI \uc81c\ud488\uacfc \uacb0\ud569\ub418\uc5b4 \ucd5c\uace0\uc758 \ud22c\uc790 \uc218\uc775(ROI)\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <br \/>\uc774\ub294 \ucee8\ud150\uce20 \uc81c\uc791, \uac80\ud1a0 \ubc0f \uc2b9\uc778 \uc8fc\uae30\ub97c \uac00\uc18d\ud654\ud558\uc5ec MLR \uc5ed\ud560\uc744 \ud601\uc2e0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<div class=\"leading-quote leading-quote--inline leading-quote--inline-in-content\" style=\"border-left:3px solid orange; padding: 2.4rem;\">\n<div class=\"leading-quote__inner\">\n<p style=\"font-size: 22px; font-weight:500;\">&#8220;\ucee8\ud150\uce20 \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc640 \uc0dd\uc560\uc8fc\uae30\uc758 \uac01 \ubd80\ubd84\uc744 \ub2f4\ub2f9\ud558\ub294 \ubaa8\ub4e0 \ud575\uc2ec \ucd95\uc740 \uc870\ud654\ub97c \uc774\ub904\uc57c \ud569\ub2c8\ub2e4. <br \/>\uadf8\ub7ec\ub098 \ud2b9\ud788 AI\uac00 \ud6a8\ub825\uc744 \ubc1c\ud718\ud568\uc5d0 \ub530\ub77c \uc5ed\ud560\uc774 \uace0\uc815\ub420 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.&#8221;<\/p>\n<div class=\"content-leading-quote__author\">\n<h6 style=\"color:#444444; margin-bottom: 3px;\">\ucee8\ud150\uce20 \uc804\ub7b5 \ub514\ub809\ud130, \uc8fc\uc694 \uae00\ub85c\ubc8c \ubc14\uc774\uc624 \uc81c\uc57d\uc0ac<\/h6>\n<\/div><\/div>\n<\/div>\n<h2>MLR \uc5ed\ud560 \uc804\ud658\uc758 \uac00\uce58<\/h2>\n<p>MLR \ud300\uc740 \ucee8\ud150\uce20 \uc81c\uc791 \uacfc\uc815 \uc911 \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\uc5d0\uc11c \ucee8\ud150\uce20\ub97c \uc804\ub2ec\ubc1b\uae30 \ub54c\ubb38\uc5d0, \ub9c8\ucf00\ud305 \uc6b4\uc601\ud300, \ube0c\ub79c\ub4dc \ud300, \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108 \ubc0f \uae30\ud0c0 \uc774\ud574\uad00\uacc4\uc790\ub4e4\uacfc \uacc4\uc18d\ud574\uc11c \uc18c\ud1b5\ud569\ub2c8\ub2e4. \ucee8\ud150\uce20 \ubb3c\ub7c9 \uc99d\uac00\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 MLR \uac80\ud1a0 \uc8fc\uae30\ub294 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc544, \ucee8\ud150\uce20 \uc2b9\uc778\uc744 \uc704\ud55c \uae00\ub85c\ubc8c \ud3c9\uade0 \uc2dc\uac04\uc740 \uc77c\uad00\ub418\uac8c \uc720\uc9c0\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc0ac\uc804 \uac80\ud1a0 \ud504\ub85c\uc138\uc2a4\ub294 \uc2dc\uac04\uc744 \ub354 \ud560\uc560\ud558\uba70, \uac01 \uc790\ub8cc\ub2f9 5\uc77c\uc5d0\uc11c 150\uc77c\uae4c\uc9c0 \uc18c\uc694\ub429\ub2c8\ub2e4. \uc758\ub8cc\uc804\ubb38\uac00(HCP)\uc758 \uc99d\uac00\ud558\ub294 \ucee8\ud150\uce20 \uc694\uad6c\ub97c \ucda9\uc871\ud558\uae30 \uc704\ud55c \ucd5c\uc120\uc758 \ubc29\ubc95\uc740 \ud504\ub85c\uc138\uc2a4 \uac1c\uc120\uacfc AI \ubc0f \uc790\ub3d9\ud654 \uac15\ud654, \ud2b9\ud788 MLR \uac80\ud1a0 \uacfc\uc815\uc5d0\uc11c \uac15\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. <\/p>\n<p>&#8220;\ucee8\ud150\uce20 \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc640 \uc0dd\uc560\uc8fc\uae30\uc758 \uac01 \ubd80\ubd84\uc744 \ub2f4\ub2f9\ud558\ub294 \ubaa8\ub4e0 \ud575\uc2ec \ucd95\uc740 \uc870\ud654\ub97c \uc774\ub904\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud2b9\ud788 AI\uac00 \ud6a8\ub825\uc744 \ubc1c\ud718\ud568\uc5d0 \ub530\ub77c \uc5ed\ud560\uc774 \uace0\uc815\ub420 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.&#8221; \ub77c\uace0 \ud55c \uc8fc\uc694 \uae00\ub85c\ubc8c \ubc14\uc774\uc624 \uc81c\uc57d\uc0ac\uc758 \ucee8\ud150\uce20 \uc804\ub7b5 \ub514\ub809\ud130\uac00 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ucee8\ud150\uce20 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \ucd08\uae30\ubd80\ud130 \uac80\ud1a0\uc790, \ube0c\ub79c\ub4dc \ud300 \ubc0f\/\ub610\ub294 \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108, \uadf8\ub9ac\uace0 \ub9c8\ucf00\ud305 \uc6b4\uc601\ud300 \uac04\uc758 \ud611\uc5c5\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \uac83\uc740 \uc911\uc694\ud55c \ubcc0\ud654\uc785\ub2c8\ub2e4. \uc774\ub294 \ud300\uc774 \ucd08\uae30\ubd80\ud130 \ub354 \ub192\uc740 \ud488\uc9c8\uc758 \ucee8\ud150\uce20\ub97c \uacf5\ub3d9 \uc81c\uc791\ud558\uace0, \ucd94\ud6c4 \uc7ac\uc791\uc5c5\uc744 \uc904\uc77c \uc218 \uc788\ub3c4\ub85d \uc5ed\ub7c9\uc744 \uac15\ud654\ud569\ub2c8\ub2e4.\n<\/p>\n<p>\uae30\uc220 \uae30\ubc18\uc758 \ud611\uc5c5 \ud300\uc740 \ub354 \ub9ce\uc740 \uc801\uc751\uc99d\uc5d0 \ub300\ud55c \uc2e0\uc18d\ud55c \ucd9c\uc2dc\uc640 \uac19\uc740 \uc0c8\ub85c\uc6b4 \ub3c4\uc804 \uacfc\uc81c\ub4e4\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uad00\ub828\uc131 \uc788\ub294 \ucee8\ud150\uce20\ub97c \ub354 \ube60\ub974\uac8c \uc0dd\uc0b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc811\uadfc \ubc29\uc2dd\uacfc \uae30\uc220\uc740 \uac80\ud1a0\uc790 \ubc0f \uc758\ub8cc \ubc0f \ub9c8\ucf00\ud305 \ucee8\ud150\uce20\ub97c \ub2e4\ub8e8\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uc758 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.\n<\/p>\n<p>&#8220;\ubaa8\ub4e0 \uc774\ud574\uad00\uacc4\uc790\ub97c \uc704\ud574 MLR \uac80\ud1a0 \ud504\ub85c\uc138\uc2a4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub294 \ub370 \uc790\uc6d0\uc744 \uc9d1\uc911\ud558\ub294 \ub3d9\uc2dc\uc5d0, \ubaa8\ub4e0 \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4\ub97c \uaddc\uc815\uc744 \uc900\uc218\ud558\uba70 \uc9c0\uc6d0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.&#8221;\ub77c\uace0 Argenx\uc758 MRC \ubc0f \uc758\ub8cc \uc6b4\uc601 \ub2f4\ub2f9\uc790\uc778 Jamie Moccia\uac00 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.\n<\/p>\n<p><\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/07\/Reviewer-Experience.png\"\/><\/p>\n<p><\/p>\n<div class=\"leading-quote leading-quote--inline leading-quote--inline-in-content\" style=\"border-left:3px solid orange;padding: 2.4rem;\">\n<div class=\"leading-quote__inner\">\n<p style=\"font-size: 22px; font-weight:500;\">&#8220;FDA \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \uaddc\uc815 \uc900\uc218\ub97c \ubcf4\uc7a5\ud558\ub294 \uac83\uc740 \uc6b0\ub9ac MLR \ud300\uc758 \ud575\uc2ec \uc784\ubb34\ub85c \ub0a8\uc544 \uc788\uc73c\uba70, \uc774\ub294 AI\ub9cc\uc73c\ub85c\ub294 \ucc98\ub9ac\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<div class=\"content-leading-quote__author\">\n<h6 style=\"color:#444444; margin-bottom: 3px;\">Andrea Ward<\/h6>\n<p style=\"margin-top: 0;\">\uae00\ub85c\ubc8c \uc724\ub9ac \ubc0f \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \ub514\ub809\ud130, Astellas<\/p>\n<\/div><\/div>\n<\/div>\n<h2>AI\uc640 MLR \ud300\uc758 \uc9c4\ud654<\/h2>\n<p>\uc218\ub144 \uac04, \uc601\uc5c5\ud300\uc740 \ub290\ub9ac\uace0 \uc624\ub958 \ubc1c\uc0dd \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc218\ub3d9\uc801\uc778 \uc885\uc774 \uae30\ubc18 \uc2dc\uc2a4\ud15c\uc5d0 \uc758\uc874\ud588\uc2b5\ub2c8\ub2e4.  \uc774\uc5d0 \ub530\ub77c \ucee8\ud150\uce20 \ud300\uc740 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uac04\uc18c\ud654\ud558\uace0 \ud611\uc5c5\uc744 \uac1c\uc120\ud558\uba70 \ud64d\ubcf4 \uc790\ub8cc \uac1c\ubc1c\uc758 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc744 \ubaa8\uc0c9\ud558\uae30 \uc704\ud574 <a href=\"https:\/\/www.veeva.com\/kr\/products\/vault-promomats\/\">\ub514\uc9c0\ud138 \uae30\uc220<\/a>\ub85c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4. \uc870\uc9c1\ub4e4\uc774 \ub514\uc9c0\ud138 \ucee8\ud150\uce20 \ud22c\uc790\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \ud559\uc2b5\ud558\uba74\uc11c \uc5c5\uacc4\ub294 \ub514\uc9c0\ud138 \ub974\ub124\uc0c1\uc2a4 \uc2dc\ub300\ub85c \uc9c4\uc785\ud588\uc2b5\ub2c8\ub2e4.\n<\/p>\n<p>\uae30\uc5c5\ub4e4\uc774 \ud6a8\uc728\uc131, \uc18d\ub3c4, \ud488\uc9c8 \uad00\ub9ac, \uadf8\ub9ac\uace0 \uac80\ud1a0\uc790 \ub9cc\uc871\ub3c4 \uac1c\uc120\uc744 \ubaa9\ud45c\ub85c AI\ub97c \uc2dc\ud5d8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc0c8\ub85c\uc6b4 \uc804\ud658\uc774 \uc9c4\ud589\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. ³Ô¹Ï±¬ÁÏ \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \ub300\ud615 \uc0dd\uba85\uacfc\ud559 \uae30\uc5c5\uc758 80% \uc774\uc0c1\uc774 \ucee8\ud150\uce20 \uc0dd\uc131 \ubc0f \uac80\ud1a0 \uacfc\uc815, \ud0dc\uadf8 \uc791\uc5c5, \uadf8\ub9ac\uace0 \ud488\uc9c8 \uac80\uc0ac\uc5d0 AI \ud65c\uc6a9 \ubc29\uc548\uc744 \ubaa8\uc0c9 \uc911\uc785\ub2c8\ub2e4.\n<\/p>\n<p>\ucd08\uae30 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc0dd\uba85\uacfc\ud559 \uae30\uc5c5\ub4e4\uc740 AI \ud65c\uc6a9\uc744 \ud1b5\ud574 50\uc5b5~70\uc5b5 \ub2ec\ub7ec\uc758 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uae30\ud68c\uac00 \uc788\uc73c\uba70, \uc0c1\uc5c5\uc801 \uc6a9\ub3c4\uc5d0\uc11c\ub9cc 25~35%\uac00 \ubc1c\uc0dd\ud560 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc5ec\uc804\ud788 \ub9cc\ub2a5 \ud574\uacb0\ucc45\uc740 \uc5c6\uc73c\uba70, MLR \uac80\ud1a0\uc5d0\uc11c\uc758 AI \ud65c\uc6a9\uc5d0 \ub300\ud55c \uacb0\uacfc\ub294 \uc5ec\uc804\ud788 \uad6c\uccb4\ud654 \uacfc\uc815\uc744 \uac70\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. <br \/>\uadf8\ub7ec\ub098 \uc131\uacf5 \uc9c0\ud45c\ub4e4\uc774 \uc11c\uc11c\ud788 \ub4dc\ub7ec\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4 (\uadf8\ub9bc 2).\n<\/p>\n<p><\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/05\/MLR-WP-Figure-2.png\"\/><\/p>\n<p><\/p>\n<p>MLR \uac80\ud1a0\ub97c \ud601\uc2e0\ud558\ub294 AI\uc758 \ub2a5\ub825\uc5d0 \ub300\ud55c \uc5c5\uacc4\uc758 \uc2e0\ub8b0\uac00 \ucee4\uc9c0\uace0 \uc788\uc9c0\ub9cc, \uac80\ud1a0\uc790\ub4e4\uc774 \ucd5c\uc885 \uacb0\uc815\uad8c\uc744 \uc720\uc9c0\ud574\uc57c \ud55c\ub2e4\ub294 \uc911\uc694\ud55c \uc804\uc81c\uac00 \ub530\ub985\ub2c8\ub2e4. Astellas\uc758 \uae00\ub85c\ubc8c \uc724\ub9ac \ubc0f \uaddc\uc815 \uc900\uc218 \ub2f4\ub2f9 \ub514\ub809\ud130\uc778 Andrea Ward\ub294 FDA \ubc0f \uae30\ud0c0 \uaddc\uc81c \uae30\uad00\uc758 \uaddc\uc815 \uc900\uc218\ub294 \ud2b9\ud788 \uac10\uc0ac \ucd94\uc801 \ubc0f \ubb38\uc11c\ud654\ub41c \uaddc\uc815 \uc900\uc218 \uc99d\uba85\uacfc \uac19\uc740 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \uc778\uac04\uc758 \uac1c\uc785\uc744 \uc758\ubb34\ud654\ud55c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;FDA \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \uaddc\uc815 \uc900\uc218\ub97c \ubcf4\uc7a5\ud558\ub294 \uac83\uc740 \uc6b0\ub9ac MLR \ud300\uc758 \ud575\uc2ec \uc5ed\ud560\ub85c \ub0a8\uc544 \uc788\uc73c\uba70, \uc774\ub294 AI\ub9cc\uc73c\ub85c\ub294 \ucc98\ub9ac\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.&#8221;\n<\/p>\n<p>Sanofi\uc758 \uc2dc\uc7a5 \ucd9c\uc2dc \uc5ed\ub7c9 \uae00\ub85c\ubc8c \ucee8\ud150\uce20 \uc6b4\uc601 \ucc45\uc784\uc790\uc778 Sabine Post\ub3c4 \uc774\uc5d0 \ub3d9\uc758\ud569\ub2c8\ub2e4. &#8220;\uc790\ub3d9\ud654\uac00 \ub4f1\uae09 \uae30\ubc18 \uac80\ud1a0\uc640 \uac19\uc740 \ubc29\uc2dd\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uc9c0\ub9cc, \uc815\ud655\uc131\uacfc \uaddc\uc815 \uc900\uc218\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc778\uac04\uc758 \uac10\ub3c5\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.&#8221;\n<\/p>\n<p>\uac80\ud1a0 \uc678\uc5d0 \ucee8\ud150\uce20 \uc0dd\uc131 \ubc0f \uad00\ub9ac\ub97c \uc704\ud55c AI \ub3c4\uad6c \uc0ac\uc6a9\uc5d0 \ub300\ud55c \ub9c8\ucf00\ud130\ub4e4\uc758 \uae30\uc220\uacfc \uc219\ub828\ub3c4\ub294 \uc544\uc9c1 \uc131\uc7a5 \uc911\uc785\ub2c8\ub2e4. \ub610\ud55c, \ubc14\uc774\uc624 \uc81c\uc57d\uc0ac\ub4e4\uc740 \uc774\ub7ec\ud55c \ubaa9\uc801\uc744 \uc704\ud55c AI \uc0ac\uc6a9\uc5d0\uc11c \ud655\uc7a5\uc131\uc744 \uacbd\ud5d8\ud558\uc9c0 \ubabb\ud588\uc9c0\ub9cc, \uc774\ub294 \ube60\ub974\uac8c \ubcc0\ud654\ud560 \uac83\uc785\ub2c8\ub2e4.\n<\/p>\n<div class=\"leading-quote leading-quote--inline leading-quote--inline-in-content\" style=\"border-left:3px solid orange;padding: 2.4rem;\">\n<div class=\"leading-quote__inner\">\n<p style=\"font-size: 22px; font-weight:500;\">&#8220;\uc6b0\ub9ac\ub294 GenAI\uac00 \uc5c5\uacc4\uc5d0 \uac00\uc838\uc62c \uac83\uc774\ub77c\uace0 \uc57d\uc18d\ud588\ub358 \uc601\ud5a5\ub825\uc744 \uc544\uc9c1 \uc77c\uc0c1 \uc5c5\ubb34\uc5d0\uc11c \uccb4\uac10\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. GenAI\uac00 \uac00\uc7a5 \ud070 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c4 \ubd84\uc57c\ub294 MLR\uc774\uba70, ³Ô¹Ï±¬ÁÏ\uac00 MLR Bot\uc744 \ud1b5\ud574 \uc774\ub97c \uc218\uc6a9\ud558\ub294 \uac83\uc744 \ubcf4\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc069\ub2c8\ub2e4.&#8221;<\/p>\n<div class=\"content-leading-quote__author\">\n<h6 style=\"color:#444444; margin-bottom: 3px;\">Dr. Samin Saeed<\/h6>\n<p style=\"margin-top: 0;\">Vice President, Early Assets Medical, GSK<\/p>\n<\/div><\/div>\n<\/div>\n<h2>\ucee8\ud150\uce20 \uac80\ud1a0\uc758 \ubbf8\ub798<\/h2>\n<p>&#8220;90% \uc644\uc131\ub41c&#8221; \uc218\uc900\uc774\uba70, \uc0ac\uc804 \uac80\ud1a0\ub97c \ub9c8\uce5c \ucee8\ud150\uce20\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 AI\ub97c \ub3c4\uc785\ud558\ub294 \uac83\uc740 \ucee8\ud150\uce20 \uacf5\uae09\ub9dd\uc744 \uc7ac\uad6c\uc0c1\ud558\ub294 \ub370 \uc788\uc5b4 \uc120\uc81c\uc801\uc778 \ubc29\uc548\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub2c8\uc988\uc5d0 \ubd80\uc751\ud558\uc5ec <a href=\"https:\/\/www.veeva.com\/kr\/products\/vault-promomats\/\">³Ô¹Ï±¬ÁÏ PromoMats<\/a> \ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 AI \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc774 \uace7 \ucd9c\uc2dc\ub420 \uc608\uc815\uc785\ub2c8\ub2e4. <a href=\"https:\/\/explore.veeva.com\/promomats-mlr-bot.html\">³Ô¹Ï±¬ÁÏ MLR Bot<\/a>\uc740 MLR \uc0ac\uc804 \uac80\ud1a0 \ud6a8\uc728\uc131\uc5d0 \uc6b0\uc120\uc801\uc73c\ub85c \ucd08\uc810\uc744 \ub9de\ucdb0 \ud488\uc9c8, \uc18d\ub3c4 \ubc0f \uc2e0\ub8b0\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud569\ub2c8\ub2e4. \ud5a5\ud6c4 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc9c0\uc18d \uac00\ub2a5\ud55c \ucee8\ud150\uce20 \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc5d0 \ub354 \ud06c\uac8c \uae30\uc5ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uac83\uc785\ub2c8\ub2e4.\n<\/p>\n<p>MLR Bot\uc740 \uace0\uac1d\uc774 \ud638\uc2a4\ud305\ud558\uac70\ub098 ³Ô¹Ï±¬ÁÏ\uac00 \uc81c\uacf5\ud558\ub294 \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\uba70, \ucee8\ud150\uce20 \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc5d0 AI\ub97c \ub0b4\uc7a5\ud569\ub2c8\ub2e4. \uc774 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc740 MLR \uac80\ud1a0 \ubc0f \uc2b9\uc778 \uc804\uc5d0 \ud488\uc9c8 \uac80\uc0ac\ub97c \uc218\ud589\ud558\ub294 \ucc44\ud305 \ud615\ud0dc\uc758 \ubcf4\uc870 \ub3c4\uad6c\ub85c, \ub2e4\uc74c \uc0ac\ud56d\uc5d0 \ub300\ud55c \uc900\uc218 \uc5ec\ubd80\ub97c \ud655\uc778\ud569\ub2c8\ub2e4:\n<\/p>\n<ul style=\"font-size: 16px;\">\n<li><strong>\ud3b8\uc9d1 \uae30\uc900<\/strong>: \uc624\ud0c0, \ubb38\ubc95 \uc624\ub958, \uadf8\ub9ac\uace0 \uae08\uc9c0\ub41c \ubb38\uad6c\ub97c \ube60\ub974\uac8c \uc2dd\ubcc4<\/li>\n<li><strong>\ube0c\ub79c\ub4dc \uac00\uc774\ub4dc\ub77c\uc778<\/strong>: \uc800\uc791\uad8c, \uc0c1\ud45c, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45 \ubc0f \uc774\ubbf8\uc9c0\uc758 \uc62c\ubc14\ub978 \uc0ac\uc6a9 \uc5ec\ubd80 \ud655\uc778 <\/li>\n<li><strong>\uc2dc\uc7a5 \uac00\uc774\ub4dc\ub77c\uc778<\/strong>: \ube14\ub799\ubc15\uc2a4 \uacbd\uace0\ubb38, \uc5ed\uc0bc\uac01\ud615, \uadf8\ub9ac\uace0 ISI(\ud544\uc218 \uc548\uc804 \uc815\ubcf4) \ub610\ub294 PI(\uc81c\ud488 \uc815\ubcf4) \ud3ec\ud568\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \ubcc0\ud654\ud558\ub294 \uc9c0\uc5ed \ubcf4\uac74 \ub2f9\uad6d \uaddc\uc81c \uc900\uc218\ub97c \ubcf4\uc7a5 <\/li>\n<li><strong>\ucc44\ub110 \ub8f0<\/strong>: \uad6c\ub3c5 \ucde8\uc18c \uc635\uc158, QR \ucf54\ub4dc, \uc0ac\uc774\uc988, \uc811\uadfc\uc131\uc744 \ud3ec\ud568\ud55c \ucc44\ub110\ubcc4 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ucee8\ud150\uce20\uac00 \ubd80\ud569\ud558\ub294\uc9c0 \ud655\uc778 <\/li>\n<\/ul>\n<div class=\"gray-box\" style=\"background: #eef1f5; border-radius: 24px; padding: 3.2rem; margin: 3.2rem 0;\">\n<h3 style=\"margin-top:10px; color:#444444; font-weight: 600; font-size: 22px; margin-bottom: 15px;\">MLR Bot: \ub354 \ud070 AI \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \uc77c\ud658<\/h3>\n<p>³Ô¹Ï±¬ÁÏ\uc758 AI \ud30c\ud2b8\ub108 \ud504\ub85c\uadf8\ub7a8\uc740 \uace0\uac1d\uacfc \ud30c\ud2b8\ub108\uac00 ³Ô¹Ï±¬ÁÏ Vault \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uacfc \ud1b5\ud569\ub418\ub294 AI \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.  \ub610\ud55c, \ub2e4\uc774\ub809\ud2b8 \ub370\uc774\ud130 API(direct data API)\ub294 AI\uc5d0 \ud544\uc694\ud55c \ub370\uc774\ud130\uc5d0 \ube60\ub978 \uc18d\ub3c4\ub85c \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. <br \/>\uae30\uc5c5\ub4e4\uc740 \uc9c0\uccb4 \uc5c6\uc774 \uc624\ub298 \ubc14\ub85c \ucd5c\uc801\uc758 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uacfc \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\n\u201c\uc6b0\ub9ac\ub294 GenAI\uac00 \uc5c5\uacc4\uc5d0 \uac00\uc838\uc62c \uac83\uc774\ub77c\uace0 \uc57d\uc18d\ud588\ub358 \uc601\ud5a5\ub825\uc744 \uc544\uc9c1 \uc77c\uc0c1 \uc5c5\ubb34\uc5d0\uc11c \uccb4\uac10\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.  GenAI\uac00 \uac00\uc7a5 \ud070 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c4 \ubd84\uc57c\ub294 MLR\uc774\uba70, ³Ô¹Ï±¬ÁÏ\uac00 MLR Bot\uc744 \ud1b5\ud574 \uc774\ub97c \uc218\uc6a9\ud558\ub294 \uac83\uc744 \ubcf4\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc069\ub2c8\ub2e4.&#8221; \ub77c\uace0 GSK\uc758 \ucd08\uae30 \uc790\uc0b0 \uc758\ub8cc \ubd80\ubb38 \ubd80\uc0ac\uc7a5\uc778 Samin Saeed \ubc15\uc0ac\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.\n<\/p>\n<p>MLR Bot\uc73c\ub85c \uac80\ud1a0\ub97c \uac15\ud654\ud558\ub294 \uac83\uc740 \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uac80\ud1a0\uc790\ub4e4\uc740 \ucee8\ud150\uce20 \uc81c\uc791\uc5d0 \ub354 \uc8fc\ub3c4\uc801\uc778 \uc5ed\ud560\uc744 \ub9e1\uace0 \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\uc5d0\uc11c\uc758 \uc7ac\uc791\uc5c5\uc744 \uc904\uc77c \uc2dc\uac04\uc744 \ud655\ubcf4\ud558\uac8c \ub429\ub2c8\ub2e4. AI\uc758 \uc9c0\uc6d0\uc73c\ub85c MLR \ud300\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4:\n<\/p>\n<ul style=\"font-size:16px;\">\n<li> ³Ô¹Ï±¬ÁÏ \ucd94\uc815\uce58\uc5d0 \ub530\ub974\uba74 \uc8fc\uae30 \uc2dc\uac04\uc744 \ucd5c\ub300 75% \ub2e8\ucd95\ud558\uc5ec \ub354 \ube60\ub978 \uac80\ud1a0 \uc218\ud589 <\/li>\n<li> \uac80\ud1a0\uc790\uc758 \uc8fc\uc758\ub97c \uace0\uc704\ud5d8 \ucee8\ud150\uce20\uc5d0 \uc9d1\uc911\uc2dc\ucf1c \ud5a5\uc0c1\ub41c \ud488\uc9c8 \ubc0f \uaddc\uc815 \uc900\uc218 <\/li>\n<li> \ubc18\ubcf5\uc801\uc774\uace0 \ud589\uc815\uc801\uc774\uba70 \uc218\ub3d9\uc801\uc778 \uc791\uc5c5\uc744 \uc904\uc5ec \ud5a5\uc0c1\ub41c \uac80\ud1a0\uc790 \uacbd\ud5d8 <\/li>\n<li> \uc624\ub298\ub0a0 \ub300\uba74 \ud68c\uc758\uc758 \ud544\uc694\uc131 \uac10\uc18c \ubc0f \uc7a5\uae30\uc801\uc73c\ub85c \ub300\uba74 \ud68c\uc758 \ucd5c\uc18c\ud654 <\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/05\/MLR-Bot.png\"\/><\/p>\n<p><\/p>\n<h2>\ucee8\ud150\uce20 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uc804\ubc18\uc5d0 \uac78\uce5c \ud601\uc2e0<\/h2>\n<p>PromoMats\ub294 \ucee8\ud150\uce20 \uad00\ub828 \ubaa8\ub4e0 \ubd80\ubb38\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. MLR Bot\uacfc \uac19\uc740 \uc81c\ud488 \ubc0f \uae30\ub2a5 \ud5a5\uc0c1\uc740 \ubc14\uc774\uc624 \uc81c\uc57d\uc0ac\ub97c \uc704\ud55c \uc644\ubcbd\ud55c \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uc804\ub7b5\ubd80\ud130 \ud6a8\uc728\uc801\uc778 \uac80\ud1a0, \uadf8\ub9ac\uace0 \ud604\uc7a5 \uc0ac\uc6a9\uc5d0 \ub300\ud55c \ubc1c\ud589 \ud6c4 \uc778\uc0ac\uc774\ud2b8\uae4c\uc9c0 \uc544\uc6b0\ub985\ub2c8\ub2e4 (\uadf8\ub9bc 3). \uac80\ud1a0\uc790, \ub9c8\ucf00\ud130, \ube0c\ub79c\ub4dc \ud300\/\uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108, \uadf8\ub9ac\uace0 \ub9c8\ucf00\ud305 \uc6b4\uc601\ud300\uc740 \ud611\ub825\ud558\uc5ec \ubb3c\ub7c9 \uc99d\uac00\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc758\ub8cc\uc804\ubb38\uac00(HCP)\ub97c \uc704\ud55c \ub354 \ube60\ub974\uace0, \ub354 \uaddc\uc815\uc744 \uc900\uc218\ud558\uba70, \uac1c\uc778\ud654\ub41c \ucee8\ud150\uce20\ub97c \uc81c\uc791\ud569\ub2c8\ub2e4.\n<\/p>\n<p><\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/07\/Figure-3-1.png\" style=\"padding: 20px 0;\" \/><\/p>\n<p><\/p>\n<div class=\"leading-quote leading-quote--inline leading-quote--inline-in-content\" style=\"border-left:3px solid orange;padding: 2.4rem;\">\n<div class=\"leading-quote__inner\">\n<p style=\"font-size: 22px; font-weight:500;\">&#8220;\uc6b0\ub9ac\ub294 AI\ub97c \uc870\ub825\uc790\ub85c\uc11c \uc774\uc57c\uae30\ud574\uc654\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ud654\uc640 \uc778\uac04\uc801\uc778 \uc190\uae38\uc758 \uade0\ud615\uc744 \ucc3e\ub294 \uac83\uc774 \uac1c\uc778\ud654\ub41c \uad00\uacc4\ub97c \ud615\uc131\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.&#8221;<\/p>\n<div class=\"content-leading-quote__author\">\n<h6 style=\"color:#444444; margin-bottom: 3px;\">Richard Palizzolo<\/h6>\n<p style=\"margin-top: 0;\">Executive Director and Head of Customer Experience, Sobi<\/p>\n<\/div><\/div>\n<\/div>\n<h2>AI\ub97c \ud1b5\ud574 \ud6a8\uc728\uc131\uc744 \ucc3d\ucd9c\ud558\uae30 \uc704\ud55c 6\uac00\uc9c0 \ud575\uc2ec \uc2dc\uc0ac\uc810<\/h2>\n<p>\uc0dd\uba85\uacfc\ud559 \uc5c5\uacc4\uc758 \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uac00\uc7a5 \ud070 \uac00\uce58\ub97c \ub354\ud558\ub294\uc9c0 \uc9c8\ubb38\ud588\uc744 \ub54c, \uc758\ub8cc\uc804\ubb38\uac00(HCP)\uc758 <a href=\"https:\/\/www.indegene.com\/what-we-think\/reports\/digitally-savvy-hcp\" rel=\"noopener\" target=\"_blank\">62%<\/a>\ub294 \uc790\uc2e0\ub4e4\uc758 \ub2c8\uc988\ub97c \uc774\ud574\ud558\uace0 \uad00\ub828\uc131 \uc788\ub294 \ucee8\ud150\uce20\ub9cc \uacf5\uc720\ud568\uc73c\ub85c\uc368 \uc778\ud130\ub799\uc158\uc5d0 \uc778\uc0ac\uc774\ud2b8\ub97c \ub354\ud558\ub294 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. &#8220;\uc6b0\ub9ac\ub294 AI\ub97c \uc870\ub825\uc790\ub85c\uc11c \uc774\uc57c\uae30\ud574\uc654\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ud654\uc640 \uc778\uac04\uc801\uc778 \uc190\uae38\uc758 \uade0\ud615\uc744 \ucc3e\ub294 \uac83\uc774 \uac1c\uc778\ud654\ub41c \uad00\uacc4\ub97c \ud615\uc131\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.&#8221; \ub77c\uace0 Sobi\uc758 \uace0\uac1d \uacbd\ud5d8 \ucd1d\uad04 \ub514\ub809\ud130\uc778 Richard Palizzolo\uac00 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.\n<\/p>\n<p>\uc758\ubbf8 \uc788\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \uc774\ub04c\uc5b4\ub0b4\uae30 \uc704\ud574\uc11c\ub294 AI, \uc790\ub3d9\ud654, \uadf8\ub9ac\uace0 \ud504\ub85c\uc138\uc2a4 \uac1c\uc120\uc758 \uc2e0\uc911\ud55c \ub3c4\uc785\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.  \ucee8\ud150\uce20 \ud6a8\uc728\uc131\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \ub2e4\uc74c \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc720\ub150\ud558\uc2ed\uc2dc\uc624:\n<\/p>\n<ol style=\"font-size: 16px;\">\n<li style=\"margin-top: 0.5rem;\"><strong>\ud5cc\uc2e0\uc801\uc778 \ud30c\ud2b8\ub108 \uc120\ud0dd<\/strong>: \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 AI \uacf5\uae09\uc5c5\uccb4\ub294 \ud601\uc2e0\uc5d0 \ud544\uc694\ud55c \ucd08\uae30 \ud22c\uc790\uc640 \uc7a5\uae30\uc801\uc778 \uc720\uc9c0\ubcf4\uc218\ub97c \uc704\ud55c \uc790\uc6d0\uc744 \ud22c\uc785\ud560 \uac83\uc785\ub2c8\ub2e4.  \ud30c\ud2b8\ub108\ub294 AI \uacc4\ud68d\uc5d0 \ub300\ud55c \ub85c\ub4dc\ub9f5\uc744 \uc81c\uc2dc\ud558\uace0 \ud53c\ub4dc\ubc31\uc744 \uc704\ud55c \uacbd\ub85c\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.\n<\/li>\n<li style=\"margin-top: 0.5rem;\"><strong>\ud655\uc7a5\uc131 \uc6b0\uc120<\/strong>: \ucee8\ud150\uce20 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \uc791\ub3d9\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc9c0 \uc54a\uc558\uac70\ub098 \ube44\uc988\ub2c8\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4 \ub3c4\uad6c\uc640\uc758 \ubcf5\uc7a1\ud55c \ud1b5\ud569\uc774 \ud544\uc694\ud55c \ub9de\ucda4\ud615 AI \ub3c4\uad6c\ub294 \ud53c\ud558\uc2ed\uc2dc\uc624.  AI\ub97c \ud655\uc7a5\ud558\uc5ec \ubc30\ud3ec\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 <a href=\"https:\/\/www.veeva.com\/kr\/cda\/\">\ud45c\uc900 \ud0dd\uc18c\ub178\ubbf8<\/a>\uc640 \uac19\uc740 \ud544\uc218 \uae30\ubc18 \uc791\uc5c5\uc744 \uace0\ub824\ud558\uc2ed\uc2dc\uc624.\n<\/li>\n<li style=\"margin-top: 0.5rem;\"><strong>AI\ub97c \uacc4\ud68d\uc758 \uc77c\ubd80\ub85c\ub9cc \ud65c\uc6a9<\/strong>: AI\uc5d0 \ub354\ubd88\uc5b4 \uc778\uc0ac\uc774\ud2b8 \ubc0f \uc6b4\uc601 \uc6b0\uc218\uc131\uacfc \uac19\uc740 \uc804\ub7b5\uc801 \uc6b0\uc120\uc21c\uc704\uc5d0 \uc790\uc6d0\uc744 \uc9d1\uc911\ud558\uc2ed\uc2dc\uc624. <br \/>AI \ud22c\uc790 \ubc0f \ud1b5\ud569\uc5d0 \ub300\ud55c \uc2e0\uc911\ud568\uc774 \ubd80\uc871\ud558\uba74 \uc81c\ud55c\ub41c \uc790\uc6d0\uc744 \uc18c\ubaa8\ud558\uace0 \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0\uc11c \ubc97\uc5b4\ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<\/li>\n<li style=\"margin-top: 0.5rem;\"><strong>\ud45c\uc900 \uc6b4\uc601 \uc808\ucc28 \uc815\uc758<\/strong>: DAI \uc81c\ud488\uc744 \ud1b5\ud569\ud558\uae30 \uc804\uc5d0 \uc774\ud574\uad00\uacc4\uc790\uc640 \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \uac00\uc774\ub4dc\ub77c\uc778\uc744 \ubb38\uc11c\ud654\ud558\uace0 \uc18c\ud1b5\ud558\uc2ed\uc2dc\uc624. <br \/>\uc9c0\uc2dd \ubc0f \uae30\uc220 \uaca9\ucc28\ub97c \ud574\uc18c\ud558\ub294 \ubcc0\ud654 \uad00\ub9ac \ubb38\ud654\ub97c \uad6c\ucd95\ud558\uc5ec \uc0ac\ub78c\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\uc2ed\uc2dc\uc624.<\/li>\n<li style=\"margin-top: 0.5rem;\"><strong>\ub2e8\uc77c \uc601\ud5a5 \uc601\uc5ed\uc5d0 \uc9d1\uc911<\/strong>: AI \uc0ac\uc6a9\uc5d0\uc11c \ucd5c\uace0\uc758 ROI\ub97c \uc5bb\uae30 \uc704\ud574 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc2e0\uc911\ud558\uac8c \uc120\ud0dd\ud558\uc2ed\uc2dc\uc624.  \ucee8\ud150\uce20\uc758 \uc591\ubcf4\ub2e4 \ud488\uc9c8\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 MLR \uc0ac\uc804 \uac80\ud1a0\ub97c \uc704\ud55c AI\ub97c \ucc3e\uc73c\uc2ed\uc2dc\uc624. \uadf8\uac83\uc774 \ub354 \ube60\ub974\uac8c \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li style=\"margin-top: 0.5rem;\"><strong>\uc644\ubcbd\ubcf4\ub2e4 \uc9c4\uc804\uc744 \ud3ec\uc6a9<\/strong>: AI\ub97c \uad6c\ud604\ud558\uae30 \uc804\uc5d0 \ube44\uad50\ub97c \uc704\ud55c \uae30\uc900\uc810\uc744 \uc124\uc815\ud558\uc2ed\uc2dc\uc624.  \uc0ac\uc804 \uac80\ud1a0 \uc2dc\uac04\uc758 \uc804\ud6c4\ub97c \ucd94\uc801\ud558\ub294 \uac83\uc740 AI \ud6c4\uc18d \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0 \ub300\ud55c \uc5f0\uacc4 \ubc0f \uc9c0\uc6d0\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>AI \uc81c\ud488\uc758 \uc7a0\uc7ac\ub825\uc744 \ud65c\uc6a9\ud558\uc5ec \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ucee8\ud150\uce20\uc758 \uac00\uc18d\ud654\ub97c \uad00\ub9dd\ud558\ub294 \uc811\uadfc \ubc29\uc2dd\uc740 \ub4a4\ucc98\uc9d0\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ucee8\ud150\uce20 \ud300\uc740 \ub354 \ub098\uc740 \ud658\uc790 \uacb0\uacfc\uc640 \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \ud544\uc694\ud55c \ub3c4\uad6c\uc640 \uc774\uc5d0 \uc218\ubc18\ub418\ub294 \ud504\ub85c\uc138\uc2a4 \uac1c\uc120\uc744 \ub2f9\uc7a5 \ud544\uc694\ub85c \ud569\ub2c8\ub2e4.\n<\/p>\n<p><a href=\"https:\/\/explore.veeva.com\/promomats-mlr-bot.html\" rel=\"noopener\" target=\"_blank\">\uac80\ud1a0\uc790\uc758 \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uace0<\/a> \ucee8\ud150\uce20 \ud300\uc774 \ubb3c\ub7c9 \uc99d\uac00\uc5d0 \ub530\ub77c \ub354 \ube60\ub974\uace0 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uac1c\uc778 \ub9de\ucda4\ud654\ub41c \ucee8\ud150\uce20\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \uc900\ube44\ud558\uc2ed\uc2dc\uc624.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<p><!-- Content Block: Ends --><\/p>\n<p><!-- Resources: Starts --><br \/>\n<!-- Fetch max of 4 resource posts based on cms entry, only display this section when there are more than 3 cards --><br \/>\n<!-- Resources: Ends --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubc14\uc774\uc624 \uc81c\uc57d\uc0ac\ub4e4\uc740 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uacfc \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0 \uac78\uccd0 \ud6a8\uacfc\uc801\uc73c\ub85c \uad50\ub958\ud558\uae30 \uc704\ud574 \uc0ac\uc0c1 \ucd5c\uace0\uce58\uc5d0 \ub2ec\ud558\ub294 \ucee8\ud150\uce20\ub97c \uc81c\uc791\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n\uc9c0\ub09c 2023\ub144\uc5d0\ub294 \uc804\ub144 \ub300\ube44 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 7%, \ubbf8\uad6d\uc5d0\uc11c\ub294 29% \uc0dd\uc0b0\ub7c9\uc774 \uc99d\uac00\ud588\uc73c\uba70, \uc774\ub7ec\ud55c \uc18d\ub3c4\ub294 \uc5ec\uc804\ud788 \uc9c0\uc18d\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/p>\n","protected":false},"featured_media":33526,"parent":0,"template":"","class_list":["post-33522","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-commercial","resource-type-whitepapers","resource-product-commercial-content"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/33522"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":3,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/33522\/revisions"}],"predecessor-version":[{"id":35184,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/33522\/revisions\/35184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/33526"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=33522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}