{"id":34267,"date":"2025-12-16T04:17:29","date_gmt":"2025-12-16T09:17:29","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?post_type=resources&#038;p=34267"},"modified":"2026-03-19T02:52:03","modified_gmt":"2026-03-19T06:52:03","slug":"veeva-hcp-360-trends-report","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/kr\/resources\/veeva-hcp-360-trends-report\/","title":{"rendered":"³Ô¹Ï±¬ÁÏ HCP 360 Trends Report"},"content":{"rendered":"<style>\n.generic-container h2, .pulse-sub span {\n    font-weight: 500;\n}\n.generic-container h3 {\n    margin-top: 35px;\n}\nblockquote {\nborder-left: 3px solid #f3692c;\nfont-size: 20px;\n}\nblockquote p {\n    margin-top: 0;\n    color: #f3692c;\n}\n<\/style>\n<div class=\"resources-content\" data-toc-target-area style=\"word-break: keep-all;\">\n<h1 style=\"font-size: 36px;\">\ud504\ub9ac \ud14d\uc2a4\ud2b8(Free Text), \ubc14\uc774\uc624\uc81c\uc57d\uc774 \ub193\uce58\uace0 \uc788\ub294 \uc758\ub8cc\uc804\ubb38\uac00(HCP) \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1d\ud600\ub0c5\ub2c8\ub2e4<\/h1>\n<h2>\uc2ec\ub3c4 \uc788\uace0 \ub9e5\ub77d\uc801\uc778 \uc8fc\uc694 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub370\uc774\ud130\ub294 \uad00\uacc4 \uad00\ub9ac\uc640 \uc634\ub2c8\ucc44\ub110 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc744 \uace0\ub3c4\ud654\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4<\/h2>\n<p>\n\uc8fc\uc694 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\uc778 \ud544\ub4dc \ud300\uc740 \uc758\ub8cc\uc804\ubb38\uac00(HCP)\uc640\uc758 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac00\uc7a5 \uc9c1\uc811\uc801\uc774\uace0 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4dc\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc740 \uc8fc\ub85c \uc624\ub798\ub41c \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \ubb38\uc81c\ub85c \uc778\ud574 \uad6c\uc870\ud654\ub41c \ub4dc\ub86d\ub2e4\uc6b4 \uac12\uc744 \uc0ac\uc6a9\ud574 \ubbf8\ud305 \ub178\ud2b8\ub97c \uae30\ub85d\ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uac00\uc7a5 \uc911\uc694\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\uc5d0\uc11c \uc5bb\uc744 \uc218 \uc788\ub294 \uc2ec\uce35\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \ub193\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n<\/p>\n<p>\n\ucc98\ubc29\uc804 \ub370\uc774\ud130\uc640 \uac19\uc740 \ud0c0\uc0ac \ub370\uc774\ud130\uc640 \uacb0\ud569\ub41c \uc77c\ubc18\uc801\uc778 \ubbf8\ud305 \ub178\ud2b8\uc5d0 \uc758\uc874\ud558\ub294 \uac83\uc740 \uad00\uacc4 \uad00\ub9ac, \uc634\ub2c8\ucc44\ub110 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158, \uadf8\ub9ac\uace0 AI \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ucc28\ubcc4\ud654\ub41c \ubc29\uc2dd\uc73c\ub85c \ubc1c\uc804\uc2dc\ud0a4\ub294 \ub370 \uc544\ubb34\ub7f0 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\n<\/p>\n<p>\n\ud544\ub4dc\uc758 \ud504\ub9ac \ud14d\uc2a4\ud2b8 \ub178\ud2b8\ub97c \ud1b5\ud574 \uc218\uc9d1\ub41c \uc0c1\uc138\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub370\uc774\ud130\ub294 \uc758\ub8cc \uc804\ubb38\uac00(HCP)\uc758 \uc989\uac01\uc801\uc778 \ud544\uc694\uc0ac\ud56d\uacfc \uc0c8\ub86d\uac8c \ubc1c\uc0dd\ud558\ub294 \uce58\ub8cc \uc7a5\ubcbd\uc744 \uc774\ud574\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub9e5\ub77d\uacfc \uc9c8\uac10(context and texture)\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \ub610\ud55c \uc601\uc5c5, \ub9c8\ucf00\ud305, \uba54\ub514\uceec \ud300\uacfc\uc758 \uc758\ub8cc \uc804\ubb38\uac00(HCP) \uc811\uc810 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc815\ubcf4\ub97c \uc5f0\uacb0\ud558\ub294 \ub370 \ud544\uc218\uc801\uc774\uba70, \uc774\ub97c \ud1b5\ud574 \uac01 \uc0c1\ud638\uc791\uc6a9\uc774 \ub2e4\uc74c \uc0c1\ud638\uc791\uc6a9\uc758 \ubc11\uac70\ub984\uc774 \ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4.\n<\/p>\n<p>\n\ubc14\uc774\uc624 \uc81c\uc57d\uc0ac\ub4e4\uc774 \ucd5c\uc801\ud654\ub41c \ubbf8\ud305 \uc0ac\uc804 \uacc4\ud68d \ubc0f \uc870\uc815\ub41c \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5\uacfc \uac19\uc740 \ub354\uc6b1 \ud6a8\uc728\uc801\uc774\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ucd94\uc9c4\ud558\uae30 \uc704\ud574 \ub300\uaddc\ubaa8 \ud22c\uc790\ub97c \ud568\uc5d0 \ub530\ub77c, \uc790\uc720 \ud14d\uc2a4\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \ud48d\ubd80\ud55c \uc8fc\uc694 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc778\uc0ac\uc774\ud2b8\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc740 \uc131\uacf5\uc744 \uc704\ud55c \uae30\ubc18\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. ³Ô¹Ï±¬ÁÏ\uc758 Free Text Agent\ub97c \ud1b5\ud574, \ud604\uc7a5 \ud300\uc740 \ud504\ub9ac \ud14d\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc5ec \uc870\uc9c1\uc758 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \uac00\uc774\ub4dc\ub77c\uc778 \ub0b4\uc5d0\uc11c \ub300\ud654\uc758 \ud48d\ubd80\ud55c \ub9e5\ub77d\uc744 \ud3ec\ucc29\ud558\uace0 \uae30\ub85d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<\/p>\n<blockquote><p>\n<span style=\"font-size: 20px; font-weight: 500;\">&#8220;\ud544\ub4dc \uc778\ub825\uc774 \uc790\uc2e0\ub9cc\uc758 \uc5b8\uc5b4\ub85c \ud45c\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \ud5c8\uc6a9\ud560 \uc218 \uc788\uc73c\uba70, \uc774 \ub3c4\uad6c\ub4e4\uc744 \ud1b5\ud574<br \/>\n\uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ube44\uc815\ud615(unstructured) \ud53c\ub4dc\ubc31\uc73c\ub85c\ubd80\ud130 \uc774\uc810\uc744 \uc5bb\ub294 \ub2e8\uacc4\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4.&#8221;<\/span><span style=\"display: block; margin-top: 1.4rem; font-size: 18px; color: #01040b; font-weight: 500;\"> \ub370\uc77c \ucfe1(Dale Cooke)<\/span><span style=\"    display: block; margin-top: .8rem; font-size: 14px;color: #01040b;\"> \uc0dd\uba85\uacfc\ud559 \ubc0f \uba54\ub514\uceec\uae30\uae30 \ud68c\uc0ac \uaddc\uc81c \ubcc0\ud638\uc0ac<\/span>\n<\/p><\/blockquote>\n<p>\n\ubcf8 \ubcf4\uace0\uc11c\ub294 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 Free Text Agent\ub97c \uc0ac\uc6a9\ud558\uc5ec \ucc28\ubcc4\ud654 \uc694\uc18c\ub85c\uc11c \ud48d\ubd80\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uace0 \ud655\ubcf4\ud558\uae30 \uc704\ud55c, \ube44\uc988\ub2c8\uc2a4 \uc911\uc2ec\uc758 \uc811\uadfc \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\ub294 \ub370 \ud544\uc694\ud55c \ud575\uc2ec \ub2e8\uacc4\ub4e4\uc744 \ud0d0\uad6c\ud569\ub2c8\ub2e4.\n<\/p>\n<div class=\"text-left\" style=\"margin-top:20px;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/11\/signature.png\" alt=\"\"\/><\/p>\n<p>\n<strong style=\"font-weight: 500;\">Dan Rizzo<\/strong><br \/>\nVP, \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud305 \uae00\ub85c\ubc8c \ucd1d\uad04\n<\/p>\n<p><img decoding=\"async\" style=\"border-radius:50%\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/04\/Headshot-Rizzo.png\" alt=\"\"\/>\n<\/div>\n<hr class=\"divide\"\/>\n<h2 class=\"mt-40\">\uc790\uc720 \ud615\uc2dd \ud14d\uc2a4\ud2b8\ub294 \uad00\uacc4 \uad00\ub9ac, \uc634\ub2c8\ucc44\ub110 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158, \uadf8\ub9ac\uace0 AI\ub97c \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud55c \ud575\uc2ec\uc801\uc778 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc778\uc0ac\uc774\ud2b8\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4<br \/>\n<\/h2>\n<p>\n\ubaa8\ub4e0 \uc870\uc9c1\uc774 \ub611\uac19\uc740 \uc678\ubd80 \ub370\uc774\ud130\ub97c \uad6c\ub9e4\ud560 \uc218 \uc788\ub2e4\uba74, \uad00\uacc4\ub97c \uacf5\uace0\ud788 \ud558\uace0 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc870\uc728\ud558\ub294 \ub370 \uc788\uc5b4 \uc9c4\uc815\ud55c \ucc28\ubcc4\uc131\uc744 \ub9cc\ub4dc\ub294 \uc694\uc18c\ub294 \uc624\uc9c1 \uc790\uccb4\uc801\uc778 \uc8fc\uc694 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub370\uc774\ud130\uc758 \uc9c8\uacfc \uc801\uc6a9 \ubc29\uc2dd\ubfd0\uc785\ub2c8\ub2e4.\n<\/p>\n<p>\n\uc758\ub8cc \uc804\ubb38\uac00(HCP)\uc758 \uc9c4\uc815\ud55c \uc758\ub3c4, \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uac10\uc815(sentiment), \uc624\ud504\ub77c\ubca8 \uc8fc\uc81c\uc5d0 \ub300\ud55c \ube44\uacf5\uc2dd\uc801\uc778 \uc9c8\ubb38, \ucc44\ud0dd\uc744 \uac00\ub85c\ub9c9\ub294 \uad6c\uccb4\uc801\uc778 \uc7a5\ubcbd\uacfc \uac19\uc740 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc778\uc0ac\uc774\ud2b8\ub294 \ud48d\ubd80\ud558\uace0 \uc11c\uc220\uc801\uc778 \uc790\uc720 \ud14d\uc2a4\ud2b8\ub85c \uc218\uc9d1\ud574\uc57c \ud569\ub2c8\ub2e4. \ud604\uc7a5 \ud300\uc774 \ubcf5\uc7a1\ud55c \ub300\ud654\ub97c \ubbf8\ub9ac \uc815\uc758\ub41c \uba87 \uac00\uc9c0 \ub4dc\ub86d\ub2e4\uc6b4 \uc635\uc158\uc73c\ub85c \uc694\uc57d\ud574\uc57c \ud560 \ub54c, \ub258\uc559\uc2a4\uc640 \uc5f0\uacb0\uc131\uc774 \uc0c1\uc2e4\ub429\ub2c8\ub2e4.\n<\/p>\n<p>\n\ub300\ubd80\ubd84\uc758 \ucee4\uba38\uc15c \uc870\uc9c1\uc740 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uc5d0 \ub300\ud55c \uc6b0\ub824\ub85c \uc778\ud574 \uc5ec\uc804\ud788 \uc790\uc720 \ud14d\uc2a4\ud2b8 \uc785\ub825\uc744 \ud5c8\uc6a9\ud558\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud544\ub4dc \ud300 \uba64\ubc84\uac00 \uc2b9\uc778\ub418\uc9c0 \uc54a\uc740 \uc8fc\uc7a5\uc774\ub098 \uae30\ubc00 \uc815\ubcf4\ub97c \ubd80\uc8fc\uc758\ud558\uac8c \uae30\ub85d\ud560 \uc218 \uc788\ub2e4\ub294 \uc6b0\ub824 \ub54c\ubb38\uc5d0, \ub300\ub2e4\uc218 \uc870\uc9c1\uc740 \uc704\ud5d8\uc744 \ucd5c\uc18c\ud654\ud558\uae30 \uc704\ud574 \uac00\uc7a5 \uc5c4\uaca9\ud558\uace0 \ubcf4\uc218\uc801\uc778 \ub370\uc774\ud130 \uc218\uc9d1 \uc815\ucc45\uc744 \uae30\ubcf8\uc801\uc73c\ub85c \uc801\uc6a9\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub85c, \uc6b0\ub9ac\ub294 \uc911\uc694\ud55c \uc138\ubd80 \uc815\ubcf4\ub97c \ub193\uce60 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ubd80\uc11c\uc640 \uc9c1\ubb34\ub97c \uc544\uc6b0\ub974\ub294 \uc811\uc810 \uad00\ub9ac\ub97c \uc704\ud574 \ud22c\uc790\ud55c AI \uc194\ub8e8\uc158\uc758 \ud6a8\uacfc\ub97c \uc800\ud574\ud558\uac8c \ub429\ub2c8\ub2e4.\n<\/p>\n<p>\n\uc774\ucc98\ub7fc \uc2ec\uce35\uc801\uc774\uace0 \ub9e5\ub77d\uc801\uc778 \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\uc9d1\ud558\uace0 \ud65c\uc6a9\ud558\ub294 \uac83\uc740, \uc601\uc5c5, \ub9c8\ucf00\ud305, \uba54\ub514\uceec \ud300 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc5f0\uacb0\ub418\uace0, \uac1c\uc778\ud654\ub418\uba70, \uc9c4\uc815\uc73c\ub85c \uc870\uc728\ub41c(orchestrated) \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubaa8\ub378\uc758 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4.\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" alt=\"\" src=\"https:\/\/www.veeva.com\/kr\/wp-content\/uploads\/2025\/12\/KakaoTalk_20251219_161548892.png\"\/><\/p>\n<h2 class=\"mt-40\">\uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 Free Text Agent\ub97c \ud1b5\ud574 \ud48d\ubd80\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/h2>\n<p>\nFree Text Agent\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \uc2e4\uc2dc\uac04\uc758, \uc120\uc81c\uc801\uc778 \uaddc\uc815 \uc900\uc218 \uac80\ud1a0 \ubc0f \ucf54\uce6d \ub3c4\uad6c\uc785\ub2c8\ub2e4:\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" alt=\"\" src=\"https:\/\/www.veeva.com\/kr\/wp-content\/uploads\/2025\/12\/KakaoTalk_20251219_160037765_01.png\"\/><\/p>\n<p>\n&#8220;\ub9cc\uc57d \uad6c\uc870\ud654\ub41c \uc815\ubcf4 \ud3ec\ucc29\uc73c\ub85c\uc758 \uc804\ud658\uc774 \ub354 \ub192\uc740 \uc77c\uad00\uc131\uacfc \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\ub97c \uac00\ub2a5\ud558\uac8c \ud558\uae30 \uc704\ud55c \uac83\uc774\uc5c8\ub2e4\uba74, \uc774\uc81c\ub294 \ub450 \uac00\uc9c0 \uc774\uc810 \ubaa8\ub450\ub97c \ub204\ub9b4 \uc218 \uc788\ub294 \ub2e8\uacc4\uc5d0 \uc654\ub2e4\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud544\ub4dc \uc778\ub825\uc774 \uc790\uc2e0\ub9cc\uc758 \uc5b8\uc5b4\ub85c \ud45c\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \ud5c8\uc6a9\ud560 \uc218 \uc788\uc73c\uba70, \uc774 \ub3c4\uad6c\ub4e4\uc744 \ud1b5\ud574 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ube44\uc815\ud615(unstructured) \ud53c\ub4dc\ubc31\uc73c\ub85c\ubd80\ud130 \uc774\uc810\uc744 \uc5bb\ub294 \ub2e8\uacc4\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4.&#8221;\ub77c\uace0 \uc0dd\uba85\uacfc\ud559 \ubc0f \uba54\ub514\uceec\uae30\uae30 \ud68c\uc0ac \uaddc\uc81c \ubcc0\ud638\uc0ac \ub370\uc77c \ucfe1(Dale Cooke)\uc774 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.\n<\/p>\n<blockquote style=\"font-size: 20px;\"><p>\n<span style=\"font-size: 20px; font-weight: 500;\">&#8220;\ub9cc\uc57d \uad6c\uc870\ud654\ub41c \uc815\ubcf4 \ud3ec\ucc29\uc73c\ub85c\uc758 \uc804\ud658\uc774 \ub354 \ub192\uc740 \uc77c\uad00\uc131\uacfc \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\ub97c \uac00\ub2a5\ud558\uac8c \ud558\uae30 \uc704\ud55c \uac83\uc774\uc5c8\ub2e4\uba74, \uc774\uc81c\ub294 \ub450 \uac00\uc9c0 \uc774\uc810 \ubaa8\ub450\ub97c \ub204\ub9b4 \uc218 \uc788\ub294 \ub2e8\uacc4\uc5d0 \uc654\ub2e4\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud544\ub4dc \uc778\ub825\uc774 \uc790\uc2e0\ub9cc\uc758 \uc5b8\uc5b4\ub85c \ud45c\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \ud5c8\uc6a9\ud560 \uc218 \uc788\uc73c\uba70, \uc774 \ub3c4\uad6c\ub4e4\uc744 \ud1b5\ud574 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ube44\uc815\ud615(unstructured) \ud53c\ub4dc\ubc31\uc73c\ub85c\ubd80\ud130 \uc774\uc810\uc744 \uc5bb\ub294 \ub2e8\uacc4\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4.&#8221;<\/span><span style=\"display: block; margin-top: 1.4rem; font-size: 18px; color: #01040b; font-weight: 500;\"> \ub370\uc77c \ucfe1(Dale Cooke)<\/span><span style=\"    display: block; margin-top: .8rem; font-size: 14px;color: #01040b;\"> \uc0dd\uba85\uacfc\ud559 \ubc0f \uba54\ub514\uceec\uae30\uae30 \ud68c\uc0ac \uaddc\uc81c \ubcc0\ud638\uc0ac<br \/>\n<\/span>\n<\/p><\/blockquote>\n<p>\nFree Text Agent\uc5d0 \uc801\uc6a9\ub41c \uc0c8\ub85c\uc6b4 \uae30\uc220\uc740 \ub354\uc6b1 \uace0\ub3c4\ud654\ub41c \uc601\uc5c5 \ub3c4\uad6c\ub85c\ubd80\ud130 \ucd5c\ub300\uc758 \uac00\uce58\ub97c \uc5bb\uae30 \uc704\ud55c \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubbf8\ud305 \uc0ac\uc804 \uc900\ube44 \uc5d0\uc774\uc804\ud2b8 \ubc0f \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 \uc5d4\uc9c4\uc774 \ud6a8\uacfc\uc801\uc73c\ub85c \uc791\ub3d9\ud558\ub824\uba74 \uc2ec\uce35\uc801\uc778 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc138\ubd80 \uc815\ubcf4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n<\/p>\n<h2 class=\"mt-40\">\uc2dc\ud5d8\ud558\uace0, \ubc30\uc6b0\uace0, \ud655\uc7a5\ud569\ub2c8\ub2e4<\/h2>\n<p>\n\ud504\ub9ac \ud14d\uc2a4\ud2b8 \uc218\uc9d1\uc774 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uba85\ud655\ud788 \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.  \ucee4\uba38\uc15c \ubc0f \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \ub9ac\ub354\ub4e4\uc740 \ucee4\uba38\uc15c \ubc0f \uba54\ub514\uceec \ud601\uc2e0\uc744 \ucd09\uc9c4\ud558\ub294 \ub370 \uc788\uc5b4 \ud504\ub9ac \ud14d\uc2a4\ud2b8\uac00 \uc5b4\ub5a4 \uc5ed\ud560\uc778\uc9c0\uc5d0 \ub300\ud574 \ubc18\ub4dc\uc2dc \ud569\uc758\ud574\uc57c \ud569\ub2c8\ub2e4.\n<\/p>\n<p>\n\uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ud504\ub9ac \ud14d\uc2a4\ud2b8\ub97c \uc704\ud55c AI Agent\uc758 \ucd08\uae30 \ub3c4\uc785 \uae30\uc5c5\ub4e4\uc740 \uad6c\uc870\ud654\ub418\uace0 \ub2e8\uacc4\uc801\uc778 \ud504\ub85c\uc81d\ud2b8 \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4:\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" alt=\"\" src=\"https:\/\/www.veeva.com\/kr\/wp-content\/uploads\/2025\/12\/KakaoTalk_20251219_160037765_02.png\"\/><\/p>\n<p>\n\ud504\ub9ac \ud14d\uc2a4\ud2b8 \uc0ac\uc6a9\uc73c\ub85c\uc758 \uc804\ud658\uc740 \uad00\uacc4 \uad00\ub9ac\uc640 \uc634\ub2c8\ucc44\ub110 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc744 \ubc1c\uc804\uc2dc\ud0a4\uae30 \uc704\ud55c \ud544\uc218 \uc694\uc18c\uc785\ub2c8\ub2e4.  \uaddc\uc815 \uc900\uc218\ub97c \uc9c0\ud0a4\uba70 \uc870\uc9c1 \uace0\uc720\uc758 \ud48d\ubd80\ud55c \uc8fc\uc694 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uace0 \uc801\uc6a9\ud558\ub294 \uc870\uc9c1\uc774\uc57c\ub9d0\ub85c \ubbf8\ub798\ub97c \uc704\ud55c \uac00\uc7a5 \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubaa8\ub378\uc744 \uc2e4\ud589\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.\n<\/p>\n<p>\n<strong><a href=\"https:\/\/www.veeva.com\/kr\/services\/business-consulting-services\/\">³Ô¹Ï±¬ÁÏ Business Consulting<\/a>\uc758 \uc2ec\uce35 \ubd84\uc11d\uc744 \ud1b5\ud574 \uadc0\uc0ac\uc758 \uc601\uc5c5 \ubc0f \uba54\ub514\uceec \ud300\uc774 AI Agent\uc758 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ubc1c\ud718\ud560 \uc218 \uc788\ub3c4\ub85d \ub300\ube44\ud558\uc2ed\uc2dc\uc624.<\/strong>\n<\/p>\n<hr class=\"divide\"\/>\n<h2 class=\"mt-40\" style=\"text-align:center\">\uae00\ub85c\ubc8c \ubc0f \uc9c0\uc5ed \ub3d9\ud5a5<\/h2>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 2024\ub144 10\uc6d4\ubd80\ud130 2025\ub144 9\uc6d4\uae4c\uc9c0 \uc218\uc9d1\ub41c ³Ô¹Ï±¬ÁÏ HCP 360 \ub370\uc774\ud130\uc758 \uae00\ub85c\ubc8c \ubc0f \uc9c0\uc5ed \ud604\uc7a5 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub3d9\ud5a5\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. ³Ô¹Ï±¬ÁÏ HCP 360 \ub370\uc774\ud130\ub294 \uc804 \uc138\uacc4 \ubaa8\ub4e0 ³Ô¹Ï±¬ÁÏ CRM \uc778\uc2a4\ud134\uc2a4\uc758 \ud604\uc7a5 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud1b5\uacc4\ub97c \ud3ec\ud568\ud558\uc5ec, ³Ô¹Ï±¬ÁÏ\uc758 \uc9d1\uacc4\ub41c CRM \ud65c\ub3d9\uc5d0\uc11c \uc81c\uacf5\ub429\ub2c8\ub2e4. <strong>\ubcf8 \ubcf4\uace0\uc11c\uc758 \ucd94\uc138(trending) \ucc28\ud2b8 \ube44\uad50\ub294 \uc804\ub144 \ub3d9\uae30(2024\ub144 3\ubd84\uae30 \ub300 2025\ub144 3\ubd84\uae30) \uae30\uc900\uc774\uba70, \ube44\ucd94\uc138(non-trending) \ucc28\ud2b8\ub294 \uc804 \ubd84\uae30 \ub300\ube44(2025\ub144 2\ubd84\uae30 \ub300 2025\ub144 3\ubd84\uae30) \ube44\uad50\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/strong><\/p>\n<div style=\"position:relative;\">\n  <a id=\"Global\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">\uae00\ub85c\ubc8c \ub3d9\ud5a5*<\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 1: \ucc44\ub110 \ubbf9\uc2a4 \ubcc0\ud654 \ucd94\uc774, \uae00\ub85c\ubc8c<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-1-Channel-Mix-Evolution-Global-new.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 2: \ucc44\ub110 \ubbf9\uc2a4, \uae00\ub85c\ubc8c<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-2-Channel-Mix-Global.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\" style=\"font-size: 22px; margin-bottom: 35px;\">\n<span>\uae00\ub85c\ubc8c \ud544\ub4dc \ud300 \ud65c\ub3d9<\/span><br \/>\n\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\ubcc4 \uc0ac\uc6a9\uc790 \uc8fc\uac04 \ud65c\ub3d9\ub7c9\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 3: \uc804 \uc138\uacc4 \uc9c0\uc5ed\ubcc4 \ud65c\ub3d9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-3-Activity-by-Region-Global.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\" style=\"font-size: 22px; margin-bottom: 35px;\">\n<span>\uae00\ub85c\ubc8c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud488\uc9c8<\/span><br \/>\n\uc8fc\uc694 \ud488\uc9c8 \uc9c0\ud45c \ud1b5\ud569\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 4: \uc2b9\uc778\ub41c \uc774\uba54\uc77c \ubc1c\uc1a1\ub7c9, \uae00\ub85c\ubc8c<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-4-Approved-Email-Volume-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 5: \uc804 \uc138\uacc4 \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-5-Content-Usage-by-Channel-Global.png?v=1.0\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 6: ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc2dc\uac04, \uae00\ub85c\ubc8c<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-6-Meeting-Duration-Global.png\" alt=\"\" \/><\/p>\n<p class=\"font-14\" style=\"margin-top:20px\">\n<em>*\uc774\ubc88 \ubd84\uae30\uc758 \uae00\ub85c\ubc8c \ub3d9\ud5a5 \ubcf4\uace0\uc11c\uc5d0\uc11c\ub294 \uc911\uad6d \ub370\uc774\ud130\uac00 \uc81c\uc678\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/em>\n<\/p>\n<div style=\"position:relative;\">\n  <a id=\"US\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">\ubbf8\uad6d \uc2dc\uc7a5 \ub3d9\ud5a5<\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 7: \ucc44\ub110 \ubbf9\uc2a4 \ubcc0\ud654 \ucd94\uc774, \ubbf8\uad6d<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-7-Channel-Mix-Evolution-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 8: \ucc44\ub110 \ubbf9\uc2a4, \ubbf8\uad6d<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-8-Channel-Mix-US.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\" style=\"font-size: 22px; margin-bottom: 35px;\">\n<span>\ubbf8\uad6d \ud544\ub4dc \ud300 \ud65c\ub3d9<\/span><br \/>\n\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\ubcc4 \uc0ac\uc6a9\uc790 \uc8fc\uac04 \ud65c\ub3d9\ub7c9\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 9: \ud65c\ub3d9, \ubbf8\uad6d<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-9-Activity-US.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\" style=\"font-size: 22px; margin-bottom: 35px;\">\n<span>\ubbf8\uad6d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud488\uc9c8<\/span><br \/>\n\uc8fc\uc694 \ud488\uc9c8 \uc9c0\ud45c \ud1b5\ud569\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 10: \uc2b9\uc778\ub41c \uc774\uba54\uc77c \ubc1c\uc1a1\ub7c9, \ubbf8\uad6d<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-10-Approved-Email-Volume-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 11: \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9, \ubbf8\uad6d<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-11-Content-Usage-by-Channel-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 12: ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc2dc\uac04, \ubbf8\uad6d<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-12-Meeting-Duration-US.png\" alt=\"\" \/><\/p>\n<div style=\"position:relative;\">\n  <a id=\"Europe\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">\uc720\ub7fd \uc2dc\uc7a5 \ub3d9\ud5a5 <\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 13: \ucc44\ub110 \ubbf9\uc2a4 \ubcc0\ud654 \ucd94\uc774, \uc720\ub7fd<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-13-Channel-Mix-Evolution-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 14: \ucc44\ub110 \ubbf9\uc2a4, \uc720\ub7fd<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-14-Channel-Mix-Europe.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\" style=\"font-size: 22px; margin-bottom: 35px;\">\n<span>\uc720\ub7fd \ud544\ub4dc \ud300 \ud65c\ub3d9<\/span><br \/>\n\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\ubcc4 \uc0ac\uc6a9\uc790 \uc8fc\uac04 \ud65c\ub3d9\ub7c9\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 15: \uad6d\uac00\ubcc4 \ud65c\ub3d9, EU5<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-15-Activity-by-Region-EU5.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\" style=\"font-size: 22px; margin-bottom: 35px;\">\n<span>\uc720\ub7fd \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud488\uc9c8<\/span><br \/>\n\uc8fc\uc694 \ud488\uc9c8 \uc9c0\ud45c \ud1b5\ud569\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 16: \uc2b9\uc778\ub41c \uc774\uba54\uc77c \ubc1c\uc1a1\ub7c9, \uc720\ub7fd<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-16-Approved-Email-Volume-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 17: \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9, \uc720\ub7fd<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-17-Content-Usage-by-Channel-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 18: ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc2dc\uac04, \uc720\ub7fd<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-18-Meeting-Duration-Europe.png\" alt=\"\" \/><\/p>\n<div style=\"position:relative;\">\n  <a id=\"Asia\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">\uc544\uc2dc\uc544 \uc2dc\uc7a5 \ub3d9\ud5a5<\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 19: \ucc44\ub110 \ubbf9\uc2a4 \ubcc0\ud654 \ucd94\uc774, \uc544\uc2dc\uc544<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-19-Channel-Mix-Evolution-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 20: \ucc44\ub110 \ubbf9\uc2a4, \uc544\uc2dc\uc544<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-20-Channel-Mix-APAC.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\" style=\"font-size: 22px; margin-bottom: 35px;\">\n<span>\uc544\uc2dc\uc544 \ud544\ub4dc \ud300 \ud65c\ub3d9<\/span><br \/>\n\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\ubcc4 \uc0ac\uc6a9\uc790 \uc8fc\uac04 \ud65c\ub3d9\ub7c9\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 21: \uad6d\uac00\ubcc4 \ud65c\ub3d9, \uc544\uc2dc\uc544<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-21-Activity-by-Region-APAC.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\" style=\"font-size: 22px; margin-bottom: 35px;\">\n<span>\uc544\uc2dc\uc544 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud488\uc9c8<\/span><br \/>\n\uc8fc\uc694 \ud488\uc9c8 \uc9c0\ud45c \ud1b5\ud569\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 22: \uc2b9\uc778\ub41c \uc774\uba54\uc77c \ubc1c\uc1a1\ub7c9, \uc544\uc2dc\uc544<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-22-Approved-Email-Volume-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 23: \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9, \uc544\uc2dc\uc544<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-23-Content-Usage-by-Channel-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 24: ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc2dc\uac04, \uc544\uc2dc\uc544<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-24-Meeting-Duration-APAC.png\" alt=\"\" \/><\/p>\n<div style=\"position:relative;\">\n  <a id=\"Latam\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2 class=\"mt-40\">\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \uc2dc\uc7a5 \ub3d9\ud5a5<\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 25: \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ucc44\ub110 \ubbf9\uc2a4 \ubcc0\ud654 \ucd94\uc774<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-25-Channel-Mix-Evolution-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 26: \ucc44\ub110 \ubbf9\uc2a4, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-26-Channel-Mix-LATAM.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\" style=\"font-size: 22px; margin-bottom: 35px;\">\n<span>\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ud544\ub4dc \ud300 \ud65c\ub3d9 <\/span><br \/>\n\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\ubcc4 \uc0ac\uc6a9\uc790 \uc8fc\uac04 \ud65c\ub3d9\ub7c9\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 27: \uad6d\uac00\ubcc4 \ud65c\ub3d9, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-27-Activity-by-Counry-LATAM.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\" style=\"font-size: 22px; margin-bottom: 35px;\">\n<span>\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud488\uc9c8 <\/span><br \/>\n\uc8fc\uc694 \ud488\uc9c8 \uc9c0\ud45c \ud1b5\ud569\n<\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 28: \uc2b9\uc778\ub41c \uc774\uba54\uc77c \ubc1c\uc1a1\ub7c9, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-28-Approved-Email-Volume-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 29: \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-29-Content-Usage-by-Channel-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 30: ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc2dc\uac04, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Figure-30-Meeting-Duration-LATAM.png\" alt=\"\" \/><\/p>\n<hr class=\"mb-0\" style=\"border-top: 4px solid #444;\"\/>\n<h2 class=\"mt-10\">\ubd80\ub85d: \ub370\uc774\ud130 \uc0ac\uc804<\/h2>\n<p class=\"pulse-sub\" style=\"font-size: 22px; margin-bottom: 35px;\">\n<span>\uc9c0\ud45c \uc815\uc758<\/span>\n<\/p>\n<ul>\n<li><strong>\uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \ucc44\ub110 \ubbf9\uc2a4 \ubcc0\ud654 \ucd94\uc774:<\/strong> \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\ubcc4(\ub300\uba74, \uc804\ud654, \ube44\ub514\uc624, \uc774\uba54\uc77c, \ucc44\ud305 \ub610\ub294 \ud14d\uc2a4\ud2b8) \uc8fc\uac04 ³Ô¹Ï±¬ÁÏ CRM \ud65c\ub3d9\ub7c9 \uc138\ubd84\ud654<\/li>\n<li><strong>\ucc44\ub110 \ubbf9\uc2a4:<\/strong> \uc9c0\uc815\ub41c \uae30\uac04 \ub3d9\uc548\uc758 \uc99d\uac10\ub960\uc744 \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc0b0\ub41c \ucc44\ub110\ubcc4 \ucd1d ³Ô¹Ï±¬ÁÏ CRM \ud65c\ub3d9\ub7c9<\/li>\n<li><strong>\uc0ac\uc6a9\uc790 \uc8fc\uac04 \ud65c\ub3d9:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc5d0\uc11c \ud65c\uc131 \uc0c1\ud0dc\uc778 \uc0ac\uc6a9\uc790 \uc218\ub2f9 \uc81c\ucd9c\ub41c ³Ô¹Ï±¬ÁÏ CRM \ud65c\ub3d9\uc758 \uc8fc\uac04 \ud3c9\uade0 \uac74\uc218<\/li>\n<li><strong>\uc2b9\uc778\ub41c \uc774\uba54\uc77c \ubc1c\uc1a1\ub7c9:<\/strong> \uc9c0\uc815\ub41c \uae30\uac04 \ub3d9\uc548\uc758 \uc99d\uac10\ub960\uc744 \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc0b0\ub41c, ³Ô¹Ï±¬ÁÏ CRM\uc744 \ud1b5\ud574 \ubc1c\uc1a1\ub41c \uc2b9\uc778\ub41c \uc774\uba54\uc77c\uc758 \uc8fc\uac04 \ud3c9\uade0 \ubc1c\uc1a1\ub7c9<\/li>\n<li><strong>\uc774\uba54\uc77c \uc624\ud508\uc728:<\/strong> P³Ô¹Ï±¬ÁÏ CRM\uc744 \ud1b5\ud574 \ubc1c\uc1a1\ub41c \uc804\uccb4 \uc2b9\uc778 \uc774\uba54\uc77c \uc911 \ucd5c\uc18c \ud55c \ubc88 \uc774\uc0c1 \uc5f4\ub78c\ub41c \uc2b9\uc778 \uc774\uba54\uc77c\uc758 \ube44\uc728<\/li>\n<li><strong>\uc774\uba54\uc77c \ud074\ub9ad\ub960:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc744 \ud1b5\ud574 \uc804\uc1a1\ub41c \ubaa8\ub4e0 \uc2b9\uc778\ub41c \uc774\uba54\uc77c \uc911 \ud55c \ubc88 \uc774\uc0c1 \ud074\ub9ad\ud55c \uc2b9\uc778\ub41c \uc774\uba54\uc77c\uc758 \ube44\uc728<\/li>\n<li><strong>\ub300\uba74 % CLM \uc0ac\uc6a9:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc5d0\uc11c \ucee8\ud150\uce20\ub97c \ud65c\uc6a9\ud55c \ub300\uba74 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ube44\uc728<\/li>\n<li><strong>\ube44\ub514\uc624 % CLM usage:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc5d0\uc11c \ucee8\ud150\uce20\ub97c \ud65c\uc6a9\ud55c \ube44\ub514\uc624 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ube44\uc728<\/li>\n<li><strong>³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 % CLM \uc0ac\uc6a9:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc758 \ucee8\ud150\uce20\ub97c \ud65c\uc6a9\ud55c ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \ube44\uc728<\/li>\n<li><strong>³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc18c\uc694 \uc2dc\uac04:<\/strong> ³Ô¹Ï±¬ÁÏ CRM \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubbf8\ud305\uc758 \ud3c9\uade0 \uc18c\uc694 \uc2dc\uac04 (\ubd84 \ub2e8\uc704)<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\" style=\"font-size: 22px; margin-bottom: 35px;\">\n<span>\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110 \uc815\uc758<\/span>\n<\/p>\n<ul>\n<li><strong>\ub300\uba74:<\/strong> CRM \ud45c\uc900 \uc9c0\ud45c\uc758 \ucf5c \ucc44\ub110 \uac12\uc774 &#8216;\ub300\uba74&#8217;\uc73c\ub85c \uc81c\ucd9c\ub41c \ucf5c<\/li>\n<li><strong>\uc804\ud654:<\/strong> CRM \ud45c\uc900 \uc9c0\ud45c\uc758 \ucf5c \ucc44\ub110 \uac12\uc774 \u2018\uc804\ud654\u2018\ub85c \uc81c\ucd9c\ub41c \ucf5c<\/li>\n<li><strong>\ube44\ub514\uc624:<\/strong> ³Ô¹Ï±¬ÁÏ CRM Engage \ucf5c \ubc0f \ub2e4\ub978 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud55c \ube44\ub514\uc624 \ucf5c \uc911, CRM \ud45c\uc900 \uc9c0\ud45c\uc758 \ucf5c \ucc44\ub110 \uac12\uc774 &#8216;\ube44\ub514\uc624&#8217;\uc73c\ub85c ³Ô¹Ï±¬ÁÏ CRM\uc5d0 \uae30\ub85d\ub41c \ucf5c<\/li>\n<li><strong>\uc774\uba54\uc77c:<\/strong> \uc2b9\uc778\ub41c \uc774\uba54\uc77c \ubc0f \ub2e4\ub978 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ubc1c\uc1a1\ub41c \uc774\uba54\uc77c \uc911, CRM \ud45c\uc900 \uc9c0\ud45c\uc758 \ucf5c \ucc44\ub110 \uac12\uc774 &#8216;\uc774\uba54\uc77c&#8217;\ub85c ³Ô¹Ï±¬ÁÏ CRM\uc5d0 \uae30\ub85d\ub41c \uc774\uba54\uc77c<\/li>\n<li><strong>\ucc44\ud305 \ub610\ub294 \ud14d\uc2a4\ud2b8:<\/strong> CRM \ud45c\uc900 \uba54\ud2b8\ub9ad\uc2a4 \ud1b5\ud654 \ucc44\ub110 \uac12\uc774 \u2018\ucc44\ud305 \ub610\ub294 \ud14d\uc2a4\ud2b8\u2018 \uc778 \uc81c\ucd9c\ub41c \ud1b5\ud654<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\" style=\"font-size: 22px; margin-bottom: 35px;\">\n<span>\uc9c0\uc5ed \uc815\uc758<\/span>\n<\/p>\n<ul>\n<li><strong>\uae00\ub85c\ubc8c:<\/strong> \uc804 \uc138\uacc4 \ubaa8\ub4e0 \uc2dc\uc7a5. \uc774\ubc88 \ubd84\uae30\uc758 \uae00\ub85c\ubc8c \ub3d9\ud5a5 \ubcf4\uace0\uc11c\uc5d0\ub294 \uc911\uad6d\uc758 \ub370\uc774\ud130\uac00 \uc81c\uc678\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc720\ub7fd:<\/strong> \uc54c\ubc14\ub2c8\uc544, \uc548\ub3c4\ub77c, \uc544\ub974\uba54\ub2c8\uc544, \uc544\ub8e8\ubc14, \uc624\uc2a4\ud2b8\ub9ac\uc544, \uc544\uc81c\ub974\ubc14\uc774\uc794, \ubca8\ub77c\ub8e8\uc2a4, \ubca8\uae30\uc5d0, \ubc84\ubba4\ub2e4, \ubcf4\uc2a4\ub2c8\uc544 \ud5e4\ub974\uccb4\uace0\ube44\ub098, \ubd88\uac00\ub9ac\uc544, \ud06c\ub85c\uc544\ud2f0\uc544, \ud0a4\ud504\ub85c\uc2a4, \uccb4\ucf54, \ub374\ub9c8\ud06c, \uc5d0\uc2a4\ud1a0\ub2c8\uc544, \ud540\ub780\ub4dc, \ud504\ub791\uc2a4, \ud504\ub791\uc2a4\ub839 \ud3f4\ub9ac\ub124\uc2dc\uc544, \uc870\uc9c0\uc544, \ub3c5\uc77c, \uadf8\ub9ac\uc2a4, \uadf8\ub9b0\ub780\ub4dc, \uacfc\ub4e4\ub8e8\ud504, \uac74\uc9c0, \ud5dd\uac00\ub9ac, \uc544\uc77c\ub79c\ub4dc, \uc774\ud0c8\ub9ac\uc544, \uc800\uc9c0, \ub77c\ud2b8\ube44\uc544, \ub9ac\ud22c\uc544\ub2c8\uc544, \ub8e9\uc148\ubd80\ub974\ud06c, \ub9c8\ucf00\ub3c4\ub2c8\uc544, \ubab0\ud0c0, \ub9c8\ub974\ud2f0\ub2c8\ud06c, \ubab0\ub3c4\ubc14 \uacf5\ud654\uad6d, \ubaa8\ub098\ucf54, \ubaac\ud14c\ub124\uadf8\ub85c, \ub124\ub35c\ub780\ub4dc, \ub204\ubca8\uce7c\ub808\ub3c4\ub2c8, \ub178\ub974\uc6e8\uc774, \ud3f4\ub780\ub4dc, \ud3ec\ub974\ud22c\uac08, \ub8e8\ub9c8\ub2c8\uc544, \uc138\ub974\ube44\uc544, \uc2ac\ub85c\ubc14\ud0a4\uc544, \uc2ac\ub85c\ubca0\ub2c8\uc544, \uc2a4\ud398\uc778, \uc2a4\uc6e8\ub374, \uc2a4\uc704\uc2a4, \uc6b0\ud06c\ub77c\uc774\ub098, \uc601\uad6d<\/li>\n<li><strong>\uc544\uc2dc\uc544:<\/strong> \ud638\uc8fc, \ubc29\uae00\ub77c\ub370\uc2dc, \ubd80\ud0c4, \ube0c\ub8e8\ub098\uc774 \ub2e4\ub8e8\uc0b4\ub78c, \uce84\ubcf4\ub514\uc544, \ucf54\ucf54\uc2a4 \uc81c\ub3c4, \uc778\ub3c4\ub124\uc2dc\uc544, \uc77c\ubcf8, \uce74\uc790\ud750\uc2a4\ud0c4, \ub300\ud55c\ubbfc\uad6d, \ud0a4\ub974\uae30\uc2a4\uc2a4\ud0c4, \ub9d0\ub808\uc774\uc2dc\uc544, \ubabd\uace8, \ubbf8\uc580\ub9c8, \ub098\uc6b0\ub8e8, \ub124\ud314, \ub274\uc9c8\ub79c\ub4dc, \ud544\ub9ac\ud540, \uc0ac\ubaa8\uc544, \uc2f1\uac00\ud3ec\ub974, \uc194\ub85c\ubaac \uc81c\ub3c4, \uc2a4\ub9ac\ub791\uce74, \ub300\ub9cc, \ud0c0\uc9c0\ud0a4\uc2a4\ud0c4, \ud0dc\uad6d, \ud22c\ub974\ud06c\uba54\ub2c8\uc2a4\ud0c4, \uc6b0\uc988\ubca0\ud0a4\uc2a4\ud0c4, \ubca0\ud2b8\ub0a8<\/li>\n<li><strong>\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74:<\/strong> \uc564\ud2f0\uac00 \ubc14\ubd80\ub2e4, \uc544\ub974\ud5e8\ud2f0\ub098, \ubc14\ud558\ub9c8, \ubc14\ubca0\uc774\ub3c4\uc2a4, \ubca8\ub9ac\uc988, \ubcfc\ub9ac\ube44\uc544, \ube0c\ub77c\uc9c8, \uce60\ub808, \ucf5c\ub86c\ube44\uc544, \ucf54\uc2a4\ud0c0\ub9ac\uce74, \ucfe0\ubc14, \ub3c4\ubbf8\ub2c8\uce74 \uacf5\ud654\uad6d, \uc5d0\ucf70\ub3c4\ub974, \uc5d8\uc0b4\ubc14\ub3c4\ub974, \uacfc\ud14c\ub9d0\ub77c, \uac00\uc774\uc544\ub098, \uc544\uc774\ud2f0, \uc628\ub450\ub77c\uc2a4, \uc790\uba54\uc774\uce74, \uba55\uc2dc\ucf54, \ub2c8\uce74\ub77c\uacfc, \ud30c\ub098\ub9c8, \ud30c\ub77c\uacfc\uc774, \ud398\ub8e8, \ud2b8\ub9ac\ub2c8\ub2e4\ub4dc \ud1a0\ubc14\uace0, \uc6b0\ub8e8\uacfc\uc774, \ubca0\ub124\uc218\uc5d8\ub77c<\/li>\n<\/ul>\n<h2 class=\"mt-40\">\ubc29\ubc95\ub860<\/h2>\n<p>\n³Ô¹Ï±¬ÁÏ Pulse Field Trends Report\ub294 \uc0dd\uba85 \uacfc\ud559 \uc0b0\uc5c5 \uc804\ubc18\uc5d0 \uac78\uccd0 \uae00\ub85c\ubc8c \ubc0f \uc9c0\uc5ed \uc758\ub8cc \uc804\ubb38\uac00(HCP) \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc704\ud55c \ubd84\uae30\ubcc4 \uc5c5\uacc4 \ubca4\uce58\ub9c8\ud06c \ubcf4\uace0\uc11c\uc785\ub2c8\ub2e4. \uc5f0\uad6c \uacb0\uacfc\ub294 \ub2e4\uc74c\uc744 \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.veeva.com\/kr\/products\/crm-suite\/\">³Ô¹Ï±¬ÁÏ CRM<\/a> \ubc0f <a href=\"https:\/\/www.veeva.com\/kr\/products\/crm-suite\/engage\/\">³Ô¹Ï±¬ÁÏ CRM Engage<\/a>\uc5d0 \uae30\ub85d\ub41c \uc5f0\uac04 \uc57d 6\uc5b5 \uac74\uc758 \uae00\ub85c\ubc8c \ud604\uc7a5 \ud65c\ub3d9<\/li>\n<li><a href=\"https:\/\/www.veeva.com\/products\/marketing-analytics\/\">³Ô¹Ï±¬ÁÏ Crossix<\/a>\uc758 \ub9c8\ucf00\ud305 \ud6a8\uacfc \ub370\uc774\ud130. Crossix\ub294 3\uc5b5 \uba85 \uc774\uc0c1\uc758 \ud658\uc790\uc5d0 \ub300\ud55c \uc775\uba85\ud654\ub41c \uac74\uac15 \ub370\uc774\ud130\ub97c \ubbf8\ub514\uc5b4 \ub370\uc774\ud130\uc5d0 \uc5f0\uacb0\ud558\uc5ec \ubbf8\uad6d \ub0b4 \uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4(DTC) \ubc0f \uc758\ub8cc \uc804\ubb38\uac00(HCP) \ub9c8\ucf00\ud305 \ud22c\uc790\uc758 \uc601\ud5a5\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li>3\uc5b5 \uba85 \uc774\uc0c1\uc758 \ud658\uc790\uc5d0 \ub300\ud55c \ucc98\ubc29, \uc2dc\uc220 \ubc0f \uc9c4\ub2e8 \uc815\ubcf4\ub97c \ud3ec\ud568\ud55c <a href=\"https:\/\/www.veeva.com\/products\/veeva-compass\/patient\/\">³Ô¹Ï±¬ÁÏ Compass Patient<\/a> \uc758 \uc775\uba85\ud654\ub41c \ud658\uc790 \uc7a5\uae30 \ucd94\uc801 \uccad\uad6c \ub370\uc774\ud130<\/li>\n<li>\ub17c\ubb38, \uc784\uc0c1\uc2dc\ud5d8, \ucee8\ud37c\ub7f0\uc2a4, \ud611\ud68c, \uac00\uc774\ub4dc\ub77c\uc778, \ubcf4\uc870\uae08, \uc9c0\uae09 \ub0b4\uc5ed, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ub274\uc2a4 \uc5b8\uae09, \uadf8\ub9ac\uace0 \uc9c8\ubcd1 \ubc0f \uc57d\ubb3c\uad70\ubcc4 \ud658\uc790 \uad6c\uc131 \uc815\ubcf4\uac00 \ud3ec\ud568\ub41c, <a href=\"https:\/\/www.veeva.com\/kr\/products\/veeva-link\/\">³Ô¹Ï±¬ÁÏ Link Key People<\/a>\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 85\uac1c\uad6d \uc774\uc0c1 \ubc0f \ubaa8\ub4e0 \uc8fc\uc694 \uce58\ub8cc \ubd84\uc57c\uc5d0 \uac78\uce5c 4\ubc31\ub9cc \uac1c \uc774\uc0c1\uc758 \ud504\ub85c\ud544.<\/li>\n<li>\uc8fc\uc18c, \uc774\uba54\uc77c, \uc804\ubb38 \ubd84\uc57c, \uc778\uad6c \ud1b5\uacc4 \uc815\ubcf4, \uadf8\ub9ac\uace0 \uaddc\uc815 \uc900\uc218 \ub370\uc774\ud130(\ub77c\uc774\uc120\uc2a4 \uc815\ubcf4 \ubc0f \uc0b0\uc5c5 \uc2dd\ubcc4\uc790)\ub97c \ud3ec\ud568\ud55c, <a href=\"https:\/\/www.veeva.com\/kr\/products\/opendata\/\">³Ô¹Ï±¬ÁÏ OpenData<\/a>\uac00 \uc81c\uacf5\ud558\ub294 100\uac1c\uad6d \uc774\uc0c1\uc758 \uc758\ub8cc \uc804\ubb38\uac00(HCP), \uc758\ub8cc \uae30\uad00(HCO) \ubc0f \uc18c\uc18d \uae30\uad00\uc5d0 \ub300\ud55c \uae00\ub85c\ubc8c \ud45c\uc900 \ub370\uc774\ud130<\/li>\n<\/ul>\n<p>\n³Ô¹Ï±¬ÁÏ HCP 360 Trends Report\ub294 \uc5c5\uacc4\uc5d0 \uc720\uc6a9\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uace0, \ud544\ub4dc \ud300\uc758 \uc0c1\uc5c5\uc801 \uc131\uacf5 \uac1c\uc120\uc744 \uc704\ud574 \uc804\ub7b5\uc744 \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\ud5a5\uc5d0 \ub9de\uac8c \uc870\uc815\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c ³Ô¹Ï±¬ÁÏ Business Consulting \ud300\uc740 \ub610\ud55c ³Ô¹Ï±¬ÁÏ HCP 360 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \uc5c5\uacc4 \ubca4\uce58\ub9c8\ud0b9\uc744 \ud1b5\ud574 \uace0\uac1d\uc774 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370\ub3c4 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ud504\ub9ac \ud14d\uc2a4\ud2b8(Free Text), \ubc14\uc774\uc624\uc81c\uc57d\uc774 \ub193\uce58\uace0 \uc788\ub294 \uc758\ub8cc\uc804\ubb38\uac00(HCP) \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1d\ud600\ub0c5\ub2c8\ub2e4.<\/p>\n","protected":false},"featured_media":34272,"parent":0,"template":"","class_list":["post-34267","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-commercial","resource-area-data","resource-area-medical","resource-type-industry-reports","resource-product-commercial-content"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/34267"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/34267\/revisions"}],"predecessor-version":[{"id":34268,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/34267\/revisions\/34268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/34272"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=34267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}