{"id":34764,"date":"2026-03-29T01:08:15","date_gmt":"2026-03-29T05:08:15","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?post_type=resources&#038;p=34764"},"modified":"2026-04-07T16:06:11","modified_gmt":"2026-04-07T20:06:11","slug":"patient-crm-features-brief","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/kr\/resources\/patient-crm-features-brief\/","title":{"rendered":"Patient CRM Features Brief"},"content":{"rendered":"<style>\n.veeva-2024 .content-block__sidebar {\ndisplay:none;\n}\n\/* to remove the mobile dropdown *\/\n.veeva-2024 .form-dropdown {\ndisplay: none;\n}\n<\/style>\n<style>\n.fa-check-circle {\ncolor: #f7981d;\n}\n.fa-ul {\n    margin-left: 1.5em;\n}\nul li p{\nmargin-top: 0;\n}\nul li strong {\nfont-size: 16px;\nfont-weight: 500;\n}\n.generic-container ul li {\n    padding: 2px 0;\n}\n.generic-container h2 {\nfont-size: 24px;\n}\n.img-right {\n    display: block;\n    max-width: 400px;\n    width: 100%;\n}\n.d-none {\n    display: none;\n}\n@media (min-width: 992px) {\n    .img-right {\n        float: right;\n        margin-left: 2.4rem;\nmargin-bottom: 1.6rem;\n        padding: 0;\n        width: 45%;\n        margin-top: 1.6rem;\n    }\n}\n.at-a-glance {\nbackground: #eef1f5;\n    border-radius: 12px;\n    display: block;\n    float: right;\n    font-size: 14px;\n    font-weight: 400;\n    line-height: 1.4;\n    margin-bottom: 1.6rem;\n    margin-left: 2.4rem;\n    margin-top: .8rem;\n    max-width: 350px;\n    padding: 2.4rem;\n}\n@media (max-width: 767.98px) {\n    .at-a-glance {\n        float: none;\n        margin: 1.6rem auto;\n    }\n}\n.generic-container ul li {\nfont-size: 16px;\n}\n@media (min-width: 992px) {\n    .d-lg-block {\n        display: block;\n    }\n   .d-lg-none {\n        display: none;\n   }\n}\n@media (max-width: 991px) {\n    .d-lg-block {\n        display: none;\n    }\n   .d-lg-none {\n        display: block;\n        margin: 0 auto;\n   }\n}\n.row {\nmargin: 0;\n}\n.veeva-2024 .hero-contained--footer-fix:after {\nbackground: #1f242b;\n}\n.resources-content .mw-700 {\n    max-width: 700px;\n}\n.veeva-2024 h3 {\nfont-size: 21.6px;\n    margin-top: 3.2rem;\n        margin-bottom: 2.4rem;\n}\n.veeva-2024 h2 {\nmargin-bottom: 2.4rem;\n}<\/p>\n<p>.veeva-2024 ul {\npadding-left: 0;\n}<\/p>\n<p>@media (max-width: 767.98px) {\n    .resources-content .mw-700 {\n        max-width: 400px;\n        width: 100%;\n    }\n}\n<\/style>\n<div class=\"resources-content\" data-toc-target-area style=\"word-break: keep-all;\">\n<img decoding=\"async\" class=\"img-right d-none d-lg-block\" alt=\"\" src=\"\/wp-content\/uploads\/2025\/11\/patient-crm-brief-figure-1.png\"\/><\/p>\n<h2>\ud658\uc790 \uc9c0\uc6d0 \uac04\uc18c\ud654, \uce58\ub8cc \uacb0\uacfc \uac1c\uc120<\/h2>\n<p><img decoding=\"async\" class=\"img-right d-block d-lg-none\" alt=\"\" src=\"\/wp-content\/uploads\/2025\/11\/patient-crm-brief-figure-1.png\"\/><\/p>\n<p>\ud658\uc790 \uc5ec\uc815 \uac00\uc774\ub4dc\ub97c \ub2e8\uc21c\ud654\ud558\uace0 \uc6b4\uc601 \ud504\ub85c\uc138\uc2a4\ub97c \ud6a8\uc728\ud654\ud568\uc73c\ub85c\uc368, \uaddc\uc815\uc744 \uc900\uc218\ud558\uba74\uc11c\ub3c4 \ud658\uc790\uc758 \uce58\ub8cc \uacb0\uacfc\ub97c \uac1c\uc120\ud569\ub2c8\ub2e4. Patient CRM\uc740 \ud658\uc790 \uc11c\ube44\uc2a4 \ud300\uc774 \ud658\uc790 \uc5ec\uc815\uc744 \uba85\ud655\ud788 \uc548\ub0b4\ud558\uace0, \uc18c\ud1b5 \ucc44\ub110\uc744 \uad00\ub9ac\ud558\uba70, \ucee8\ud150\uce20 \uad00\ub9ac \uc5ed\ub7c9\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. ³Ô¹Ï±¬ÁÏ\uc758 \uac80\uc99d\ub41c Vault \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub41c Patient CRM\uc740 \ud658\uc790 \uc11c\ube44\uc2a4\uc640 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc5d0 \ucd5c\uc801\ud654\ub41c \uc2ec\ub3c4 \uc788\ub294 \uae30\ub2a5\ub4e4\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. HIPAA\ub97c \uc900\uc218\ud558\ub294 \ubcf4\uc548 \uae30\ub2a5\uc744 \ud1b5\ud574 \ud658\uc790 \ub370\uc774\ud130\ub97c \uc548\uc804\ud558\uac8c \ubcf4\ud638\ud558\uace0 \ub3d9\uc758 \ud504\ub85c\uc138\uc2a4\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud569\ub2c8\ub2e4. \ub610\ud55c, \ud611\uc5c5 \uae30\ub2a5\uc744 \ud1b5\ud574 \uc5ec\ub7ec \ucee4\uba38\uc15c \ud300 \uac04\uc758 \uae34\ubc00\ud55c \uc5f0\uacb0\uacfc \uba85\ud655\ud55c \uc18c\ud1b5\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<h2>\uc8fc\uc694 \ube44\uc988\ub2c8\uc2a4 \ud6a8\uacfc<\/h2>\n<ul class=\"fa-ul\">\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>\ud658\uc790 \uc5ec\uc815 \uad00\ub9ac \uac04\uc18c\ud654<\/strong><\/p>\n<p>\uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b4 \ub2e8\uc77c \uc778\ud130\ud398\uc774\uc2a4\ub97c \ud1b5\ud574 \ud658\uc790\uc758 \uce58\ub8cc \uc5ec\uc815\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ubaa8\ub4e0 \uc720\uc758\ubbf8\ud55c \uc694\uc18c\ub4e4\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n  <strong>\ucf00\uc5b4 \ucf54\ub514\ub124\uc774\uc158(Care Coordination) \uace0\ub3c4\ud654<\/strong><\/p>\n<p>\uae30\ubcf8\uc73c\ub85c \ud0d1\uc7ac\ub41c \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ucc44\ub110\uacfc \ud1b5\ud569\ub41c \uc5c5\ubb34 \uacf5\uac04\uc744 \ud1b5\ud574 \uc5ec\ub7ec \ubd80\uc11c \uac04\uc758 \ud611\uc5c5 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>\ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \uae30\ubc18\uc758 \uce58\ub8cc \uacb0\uacfc \ud5a5\uc0c1<\/strong><\/p>\n<p>\ubbfc\uac10 \uc815\ubcf4(PHI\/PII) \ubcf4\ud638\ub97c \uc704\ud574 \uc124\uacc4\ub41c \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5 \ud2b9\ud654 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574, \ud655\uc2e4\ud55c \ub370\uc774\ud130 \ubcf4\uc548\uc73c\ub85c \ud658\uc790\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>\ud658\uc790 \uc11c\ube44\uc2a4 \uc81c\uacf5 \uc18d\ub3c4 \uac00\uc18d\ud654<\/strong><\/p>\n<p>\uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5\uc758 \ubaa9\uc801\uc5d0 \ub9de\uac8c \uc124\uacc4\ub41c \uc5f0\uacb0\ud615 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\uc5ec, \ud658\uc790 \uc11c\ube44\uc2a4\uc758 \ubaa8\ub4e0 \ud504\ub85c\uc138\uc2a4\ub97c \uc2e0\uc18d\ud558\uac8c \ucc98\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<\/ul>\n<h2>\uc8fc\uc694 \uae30\ub2a5<\/h2>\n<ul class=\"fa-ul\">\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>HIPAA \uc900\uc218 \ud575\uc2ec \ub370\uc774\ud130 \ubaa8\ub378<\/strong><\/p>\n<p>\uc9c0\uc815\ub41c PHI\/PII \uc18d\uc131\uc740 \uc800\uc7a5 \ubc0f \uc804\uc1a1 \uc2dc \uae30\ubcf8\uc801\uc73c\ub85c \uc554\ud638\ud654\ub418\uba70, \uac10\uc0ac \uae30\ub85d \ub0b4\uc5d0\uc11c\ub3c4 \ub9c8\uc2a4\ud0b9 \ucc98\ub9ac\ub418\uc5b4 \ubcf4\ud638\ub429\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n  <strong>\ud658\uc790 \uc13c\ud130<\/strong><\/p>\n<p>\ucf00\uc774\uc2a4 \uad00\ub9ac, \uc634\ub2c8\ucee4\ub125\ud2b8(Omniconnect), \ucf5c\uc13c\ud130 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \uc778\ubc14\uc6b4\ub4dc\uc640 \uc544\uc6c3\ubc14\uc6b4\ub4dc \uc804 \ucc44\ub110\uc5d0\uc11c \ud658\uc790 \ubc0f \uc758\ub8cc\uc9c4\uacfc \uc18c\ud1b5\ud558\uace0 \uc8fc\uc694 \uc778\uc0ac\uc774\ud2b8\uc640 \ub178\ud2b8\ub97c \uae30\ub85d\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>\ud504\ub85c\uadf8\ub7a8 \uc218\uc2e0\ud568 \ubc0f \ubcf4\uae30<\/strong><\/p>\n<p>\uc2e0\uaddc \ub4f1\ub85d \ubc0f \uc694\uccad \uc811\uc218\ub97c \uc911\uc559 \uc9d1\uc911\ud654\ud558\uace0, \uc804\uc6a9 \ubdf0\ub97c \ud1b5\ud574 \ud658\uc790 \uad00\ub828 \ubaa8\ub4e0 \uacfc\uc5c5\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uc870\uc9c1\ud654\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n  <strong>\ud658\uc790 \uac80\uc0c9<\/strong><\/p>\n<p>\ud658\uc790 \ub4f1\ub85d \uc9c0\uc6d0, \uc778\ubc14\uc6b4\ub4dc \uc694\uccad \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc98\ub9ac\ub97c \uc704\ud574 \ud544\uc694\ud55c \ud658\uc790 \uc815\ubcf4\ub97c \uc2e0\uc18d\ud558\uac8c \ucc3e\uc544\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>AI \uc790\ub3d9 \uc644\uc131 \uae30\ubc18 \ud504\ub85c\uadf8\ub7a8 \ub4f1\ub85d \ud50c\ub85c\uc6b0<\/strong><\/p>\n<p>\uc218\ub3d9 \ub370\uc774\ud130 \uc785\ub825\uc744 \ucd5c\uc18c\ud654\ud558\uc5ec \ube60\ub974\uace0 \uc815\ud655\ud55c \ud658\uc790 \ub4f1\ub85d \ud504\ub85c\uc138\uc2a4\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n  <strong>\ud504\ub85c\uadf8\ub7a8\ubcc4 \ud658\uc790 \uc5ec\uc815 \ubc0f \uc6cc\ud06c\ud50c\ub85c\uc6b0<\/strong><\/p>\n<p>\uc811\uc218, \ubcf4\ud5d8 \uc801\uc6a9 \uc870\uc0ac, \uacbd\uc81c\uc801 \uc9c0\uc6d0 \uc790\uaca9 \uac80\ud1a0, \ucc98\ubc29 \uc774\ud589, \ubcf5\uc57d \uc21c\uc751\ub3c4 \uad00\ub9ac \ub4f1 \ud504\ub85c\uadf8\ub7a8\ubcc4 \ud2b9\ud654\ub41c \uac00\uc774\ub4dc \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \ud1b5\ud574 \uc11c\ube44\uc2a4\ub97c \uad00\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>\ub3d9\uc758 \uad00\ub9ac<\/strong><\/p>\n<p>\ud504\ub85c\uadf8\ub7a8 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uad8c\ud55c \uc2b9\uc778\uacfc \ub3d9\uc758\uc11c\ub97c \uc218\uc9d1\ud558\uace0 \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n  <strong>\ucf00\uc5b4 \ud300 \uad6c\uc131 \ubc0f \uc870\uc728<\/strong><\/p>\n<p>\uc0ac\uc6a9\uc790\ub97c \ud2b9\uc815 \uc5ed\ud560, \uadf8\ub8f9, \ud658\uc790 \ubc0f \uc6cc\ud06c\ud50c\ub85c\uc6b0 \uacfc\uc5c5\uc5d0 \ub9e4\uce6d\ud558\uc5ec \uc5ed\ud560 \uae30\ubc18\uc758 \ud6a8\uc728\uc801\uc778 \uc5c5\ubb34 \uc218\ud589\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>\ucee8\ud150\uce20 \uad00\ub9ac<\/strong><\/p>\n<p>\ud658\uc790 \uce58\ub8cc\uc640 \uad00\ub828\ub41c \ubaa8\ub4e0 \ubb38\uc11c\ub97c \uc218\uc2e0, \uc800\uc7a5, \uc815\ub9ac\ud558\uace0 \uc548\uc804\ud558\uac8c \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud15c\ud50c\ub9bf<\/strong><\/p>\n<p>\uc0ac\uc804 \uc81c\uc791\ub41c \ud15c\ud50c\ub9bf\uc744 \ud65c\uc6a9\ud558\uc5ec \ud658\uc790\uc640 \uc758\ub8cc\uc9c4\uc5d0\uac8c \ub9de\ucda4\ud615 \uba54\uc2dc\uc9c0\ub97c \uac04\ud3b8\ud558\uac8c \uc0dd\uc131\ud558\uace0 \ubc1c\uc1a1\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>\ubd84\uc11d<\/strong><\/p>\n<p>Patient CRM Overview \ub300\uc2dc\ubcf4\ub4dc\uc640 Vault \ud50c\ub7ab\ud3fc \ub9ac\ud3ec\ud2b8 \ubc0f \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud1b5\ud574 \ud504\ub85c\uadf8\ub7a8 \uc131\uacfc\uc640 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<\/ul>\n<h2>\ub85c\ub4dc\ub9f5\u200b<\/h2>\n<p><strong>FRM 2.0<\/strong><\/p>\n<p>Vault CRM \ub0b4\uc5d0 \uad6c\ucd95\ub41c FRM \ud2b9\ud654 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. Cross-Vault \ucee4\ub125\ud130\ub97c \ud1b5\ud574 Patient CRM\uc73c\ub85c\ubd80\ud130 \ud658\uc790 \uc0c1\ud0dc, \uc778\uc0ac\uc774\ud2b8 \ubc0f \ucf00\uc774\uc2a4 \uc815\ubcf4\ub97c \uaddc\uc815\uc744 \uc900\uc218\ud558\uba70 \uc9c1\uc811 \uacf5\uc720\ubc1b\uace0 \ud611\uc5c5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.veeva.com\/kr\/products\/crm-suite\/patient-crm\/\">Patient CRM<\/a>\uc5d0 \ub300\ud574 \ub354 \uc54c\uc544\ubcf4\uae30<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ud658\uc790 \uc5ec\uc815 \uac00\uc774\ub4dc\ub97c \ub2e8\uc21c\ud654\ud558\uace0 \uc6b4\uc601 \ud504\ub85c\uc138\uc2a4\ub97c \ud6a8\uc728\ud654\ud568\uc73c\ub85c\uc368, \uaddc\uc815\uc744 \uc900\uc218\ud558\uba74\uc11c\ub3c4 \ud658\uc790\uc758 \uce58\ub8cc \uacb0\uacfc\ub97c \uac1c\uc120\ud569\ub2c8\ub2e4. Patient CRM\uc740 \ud658\uc790 \uc11c\ube44\uc2a4 \ud300\uc774 \ud658\uc790 \uc5ec\uc815\uc744 \uba85\ud655\ud788 \uc548\ub0b4\ud558\uace0, \uc18c\ud1b5 \ucc44\ub110\uc744 \uad00\ub9ac\ud558\uba70, \ucee8\ud150\uce20 \uad00\ub9ac \uc5ed\ub7c9\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. ³Ô¹Ï±¬ÁÏ\uc758 \uac80\uc99d\ub41c Vault \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub41c Patient CRM\uc740 \ud658\uc790 \uc11c\ube44\uc2a4\uc640 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc5d0 \ucd5c\uc801\ud654\ub41c \uc2ec\ub3c4 \uc788\ub294 \uae30\ub2a5\ub4e4\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"featured_media":34766,"parent":0,"template":"","class_list":["post-34764","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-commercial","resource-type-features-brief","resource-product-crm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/34764"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/34764\/revisions"}],"predecessor-version":[{"id":34890,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/34764\/revisions\/34890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/34766"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=34764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}