{"id":34797,"date":"2026-03-22T20:31:11","date_gmt":"2026-03-23T00:31:11","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?post_type=resources&#038;p=34797"},"modified":"2026-04-14T20:44:05","modified_gmt":"2026-04-15T00:44:05","slug":"veeva-hcp-360-trends-report-4q25","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/kr\/resources\/veeva-hcp-360-trends-report-4q25\/","title":{"rendered":"³Ô¹Ï±¬ÁÏ HCP 360 Trends Report"},"content":{"rendered":"<style>\n.fa-check-circle {\ncolor: #f7981d;\n}\n.fa-ul {\n    margin-left: 1.5em;\n}\nul li p{\nmargin-top: 0;\n}\nul li strong {\nfont-size: 16px;\nfont-weight: 500;\n}\n.generic-container ul li {\n    padding: 4px 0;\n}\n.generic-container h2 {\nfont-size: 24px;\n}\n.img-right {\n    display: block;\n    max-width: 400px;\n    width: 100%;\n}\n.d-none {\n    display: none;\n}\n@media (min-width: 992px) {\n    .img-right {\n        float: right;\n        margin-left: 2.4rem;\nmargin-bottom: 1.6rem;\n        padding: 0;\n        width: 45%;\n        margin-top: 1.6rem;\n    }\n}\n.at-a-glance {\nbackground: #eef1f5;\n    border-radius: 12px;\n    display: block;\n    float: right;\n    font-size: 14px;\n    font-weight: 400;\n    line-height: 1.4;\n    margin-bottom: 1.6rem;\n    margin-left: 2.4rem;\n    margin-top: .8rem;\n    max-width: 350px;\n    padding: 2.4rem;\n}\n@media (max-width: 767.98px) {\n    .at-a-glance {\n        float: none;\n        margin: 1.6rem auto;\n    }\n}\n.generic-container ul li {\nfont-size: 16px;\n}\n@media (min-width: 992px) {\n    .d-lg-block {\n        display: block;\n    }\n   .d-lg-none {\n        display: none;\n   }\n}\n@media (max-width: 991px) {\n    .d-lg-block {\n        display: none;\n    }\n   .d-lg-none {\n        display: block;\n        margin: 0 auto;\n   }\n}\n.row {\nmargin: 0;\n}\n.veeva-2024 .hero-contained--footer-fix:after {\nbackground: #1f242b;\n}\n.resources-content .mw-700 {\n    max-width: 700px;\n}\n.veeva-2024 h3 {\nfont-size: 20px;\n}\n.veeva-2024 h2 {\nmargin-bottom:2.4rem; color:#000000;\n}<\/p>\n<p>@media (max-width: 767.98px) {\n    .resources-content .mw-700 {\n        max-width: 400px;\n        width: 100%;\n    }\n}<\/p>\n<p>.veeva-2024 ul {\nmargin: 1.8rem 0;\n}<\/p>\n<p>.veeva-2024 .takeaway-box {\n    display: block;\n    border-left: 3px solid #f5670e;\n    border-top-left-radius: 0px;\n    border-bottom-left-radius: 0px;\n    font-size: 20px;\n    width: 100%;\n    max-width: 550px;\n    margin-top: 40px;\n    background: #eef1f5;\n    border-radius: 0 12px 12px 0;\n    padding: 2.4rem 3.2rem;\n}<\/p>\n<p>.veeva-2024 .button-icon.button-icon--white {\n    background-color: #f5670e;\n}<\/p>\n<p>.veeva-2024 hr {\nmargin-top: 50px; border: 0; border-top: 1px solid #ccc;\n}<\/p>\n<p>.veeva-2024 p.pulse-sub {\n\t\tfont-size: 22px;\n\t\tline-height: 30px;\n}<\/p>\n<p>.veeva-2024 p.pulse-sub span {\n    display: block;\npadding-top: 15px;\n    font-weight: 600;\n}\n.veeva-2024 .img-responsive {\npadding-bottom: 30px;\n}\n<\/style>\n<h1 style=\"margin-bottom: 35px; font-weight: 400; font-size: 36px;\">\uce58\ub8cc\uc81c \ub3c4\uc785 \uac00\uc18d\ud654\ub97c \uc704\ud574 \uc62c\ud574 \ubc14\uc774\uc624 \uc81c\uc57d \uc5c5\uacc4\uac00 \uc8fc\ubaa9\ud560 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 AI \ud65c\uc6a9\ubc95<\/h1>\n<p>\n      AI\ub294 \ucd5c\uc0c1\uc758 \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc2e4\ud604\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc0b6\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \ud601\uc2e0\uc801\uc778 \uacfc\ud559\uc801 \ub370\uc774\ud130\uc640 \ucee8\ud150\uce20\ub97c \uac00\uc7a5 \uc801\ud569\ud55c \ub2f4\ub2f9\uc790\ub098 \ucc44\ub110\uc744 \ud1b5\ud574 HCP \ubc0f \ud658\uc790\uc5d0\uac8c \uc804\ub2ec\ud558\ub294 \uac83\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc26c\uc6cc\uc84c\uc2b5\ub2c8\ub2e4:\n    <\/p>\n<ul style=\"padding-left: 3.5rem;\">\n<li><a style=\"color:#f5670e;font-weight:700\"href=\"https:\/\/www.veeva.com\/kr\/resources\/veeva-ai-for-vault-crm\/\">Free Text Agent<\/a>\ub294 \uace0\uac1d\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \uace0\uac1d\uc774 \ub290\ub07c\ub294 \uad6c\uccb4\uc801\uc778 \ub3c4\uc785 \uc7a5\ubcbd\uc774\ub098 \uc0c8\ub85c\uc6b4 \uc815\ubcf4\uc5d0 \ub300\ud55c \ubc18\uc751\uacfc \uac19\uc740 <strong>\uae4a\uc774 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8<\/strong>\ub97c \ud3ec\ucc29\ud558\uace0, \uc774\ub97c \uaddc\uc81c \uc900\uc218 \ud558\uc5d0 \uad00\ub828 \ud300\ub4e4\uacfc \uacf5\uc720\ud569\ub2c8\ub2e4. <\/li>\n<li><a style=\"color:#f5670e;font-weight:700\" href=\"https:\/\/www.veeva.com\/kr\/resources\/veeva-ai-for-vault-crm\/\">Pre-call \ubc0f Media Agents<\/a>\ub294 \ub2e8\uc21c\ud55c \ucee8\ud150\uce20 \uc0dd\uc131\uc744 \ub118\uc5b4, \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\uace0 <strong>\ucee8\ud150\uce20 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368<\/strong> \ub9c9\ub300\ud55c \ube44\uc6a9 \uc190\uc2e4\uc744 \ucd08\ub798\ud558\ub294 \uaca9\ucc28\ub97c \uc904\uc5ec\uc90d\ub2c8\ub2e4. \ucee8\ud150\uce20\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uacbd\uc6b0 \uce58\ub8cc\ub97c \uc2dc\uc791\ud558\ub294 <strong>\ud658\uc790 \uc218\ub97c \ub450 \ubc30\ub85c \ub298\ub9b4 \uc218 \uc788\uc9c0\ub9cc<\/strong>, \uc2e4\uc81c \ud604\uc7a5\uc5d0\uc11c\ub294 <strong>\ubbf8\ud305\uc758 48%<\/strong>\uc5d0\uc11c\ub9cc \ucee8\ud150\uce20\uac00 \uacf5\uc720\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.  AI\ub294 HCP\uc758 \ucc44\ub110\ubcc4 \ubc0f \ubd80\uc11c\ubcc4 \ud65c\ub3d9 \uc774\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uac00\uc7a5 \uc801\ud569\ud55c \ucee8\ud150\uce20\ub97c \uc81c\uc548\ud558\uace0 \ub9de\ucda4\ud615 \ub300\ud654 \ud3ec\uc778\ud2b8\ub97c \uc694\uc57d\ud574 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud569\ub2c8\ub2e4. <\/li>\n<li><a style=\"color:#f5670e;font-weight:700\" href=\"https:\/\/www.veeva.com\/kr\/resources\/veeva-ai-for-vault-crm\/\">Voice Agent<\/a>\ub294 <strong>\uc778\uac04\uc758 \ubaa9\uc18c\ub9ac\ub97c CRM \uc778\ud130\ud398\uc774\uc2a4<\/strong>\ub85c \ud65c\uc6a9\ud558\uc5ec \ucf5c \uae30\ub85d\uacfc \ud6c4\uc18d \uc870\uce58 \uc0ac\ud56d\uc744 \uc790\ub3d9\uc73c\ub85c \uae30\ub85d\ud558\uace0 \uc804\uc0ac\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc911\uc694\ud55c \uc778\uc0ac\uc774\ud2b8\ub098 \uc5c5\ubb34\uac00 \ub204\ub77d\ub418\uc9c0 \uc54a\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\n      \ud558\uc9c0\ub9cc AI\ub9cc\uc73c\ub85c\ub294 \uc6b4\uc601 \ubaa8\ub378\uacfc \ud611\uc5c5\uc758 \ud55c\uacc4\ub97c \uadf9\ubcf5\ud558\uae30\uc5d0 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <strong>\uc0c1\uc704 20\ub300 \ubc14\uc774\uc624 \uc81c\uc57d\uc0ac \uacbd\uc601\uc9c4 \uc911 \uc57d 71%<\/strong>\ub294 \uae30\uc874\uc758 \uc624\ub798\ub41c \uc6b4\uc601 \ubaa8\ub378\uc774 \uc9c4\uc815\ud55c \ubd80\uc11c \uac04 \ud611\uc5c5\uc744 \uac00\ub85c\ub9c9\uace0 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<p>\n      \uc131\uacf5\uc801\uc778 \uae30\uc5c5\ub4e4\uc740 \uc774\ub7ec\ud55c \ubcc0\ud654\uc758 \uc2dc\uae30\uc5d0 \ubc1c\ub9de\ucdb0 \uc6b4\uc601 \ubc29\uc2dd\uc744 \uc9c4\ud654\uc2dc\ud0ac \uac83\uc785\ub2c8\ub2e4. \uadf8 \uc2dc\uc791\uc740 HCP\uc758 \uacbd\ud5d8\uc5d0 \ucd5c\uc801\ud654\ub41c \uc138\uc77c\uc988, \ub9c8\ucf00\ud305, \uba54\ub514\uceec \uac04\uc758 \uacf5\ub3d9 \ubaa9\ud45c \uc124\uc815\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud611\uc5c5 \uccb4\uacc4 \uc548\uc5d0\uc11c AI\uc758 \uc5ed\ub7c9\uc740 \ub354\uc6b1 \ud655\uc7a5\ub420 \uc218 \uc788\uc73c\uba70, \uc720\uae30\uc801\uc778 \uad6c\uc870 \ub0b4\uc5d0\uc11c \uc5c5\ubb34 \uc21c\uc11c\ub97c \uc790\ub3d9\ud654\ud568\uc73c\ub85c\uc368 \uace0\uac1d \uad00\uacc4\ub97c \uac1c\uc120\ud558\uace0 \ud658\uc790\uc5d0\uac8c \uce58\ub8cc\uc81c\ub97c \ub354\uc6b1 \ube60\ub974\uac8c \uc804\ub2ec\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.\n    <\/p>\n<p>\n      AI\ub97c \ud65c\uc6a9\ud55c \ucee4\uba38\uc15c \ud601\uc2e0\uc758 \ub3d9\uc778\uacfc \uc7a5\ubcbd\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uace0 \uc2f6\uc73c\uc2dc\ub2e4\uba74, <strong>³Ô¹Ï±¬ÁÏ HCP 360 Trends Report<\/strong>\ub97c \ud655\uc778\ud574 \ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.\n    <\/p>\n<div class=\"text-left\" style=\"margin-top:20px;\">\n      <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/11\/signature.png\" alt=\"\"\/><\/p>\n<p>\n        <strong>Dan Rizzo<\/strong><br \/>\n        VP, \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud305 \uae00\ub85c\ubc8c \ucd1d\uad04\n      <\/p>\n<p>      <img decoding=\"async\" style=\"border-radius:50%\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/04\/Headshot-Rizzo.png\" alt=\"\"\/>\n    <\/div>\n<hr class=\"divide\"\/>\n<h2>\ud504\ub9ac \ud14d\uc2a4\ud2b8\ub294 \uc6d0\ud65c\ud55c HCP \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc704\ud55c \uae30\ubc18\uc785\ub2c8\ub2e4<\/h2>\n<p>\n      \ud544\ub4dc \ud300\uc740 \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac00\uc7a5 \uc9c1\uc811\uc801\uc778 \uc218\ub2e8\uc774\uc9c0\ub9cc, \uadf8\ub9cc\ud07c \ub9ce\uc740 \ube44\uc6a9\uc774 \ud22c\uc785\ub429\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc740<br \/>\n\uc8fc\ub85c \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \ubb38\uc81c\ub85c \uc778\ud574 \ub4dc\ub86d\ub2e4\uc6b4 \ubc29\uc2dd\uc73c\ub85c \ubbf8\ud305 \ub178\ud2b8\ub97c \uae30\ub85d\ud558\uba70, \uc774 \uacfc\uc815\uc5d0\uc11c \uae4a\uc774 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \ub193\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. HCP\uc758 \uc2e4\uc81c \uc758\ub3c4\ub098 \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ubc18\uc751, \uad6c\uccb4\uc801\uc778 \ub3c4\uc785 \uc7a5\ubcbd \ub4f1 \ub9e4\uc6b0 \uac00\uce58 \uc788\ub294 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc778\uc0ac\uc774\ud2b8\ub294 \uc11c\uc220\ud615\uc758 <a href=\"https:\/\/www.veeva.com\/kr\/resources\/veeva-ai-for-vault-crm\/\"><strong style=\"color: #f5670e;\">\ud48d\ubd80\ud55c \ud504\ub9ac \ud14d\uc2a4\ud2b8\uc5d0 \ub2f4\uaca8\uc57c \ud569\ub2c8\ub2e4<\/strong><\/a>.\n    <\/p>\n<p>AI\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\uc2dd\uc73c\ub85c \uc634\ub2c8\ucc44\ub110 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \uae30\ubc18\uc744 \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\ud300\uc774 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \uc704\ubc18\uc744 \uac71\uc815\ud558\uc9c0 \uc54a\uace0\ub3c4 HCP\uc640 \ub098\ub208 \ub300\ud654\uc758 \uc804\uccb4 \ub9e5\ub77d\uacfc \ubbf8\ubb18\ud55c \ucc28\uc774\uae4c\uc9c0 \ubaa8\ub450 \uae30\ub85d\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n<li>\uae30\ub85d \uc81c\ucd9c \uc804 \ud14d\uc2a4\ud2b8\ub97c \uc2a4\uce94\ud558\uc5ec \uc2b9\uc778\ub418\uc9c0 \uc54a\uc740 \uce58\ub8cc \ud6a8\ub2a5 \uc8fc\uc7a5\uc774\ub098 \ud658\uc790\uc758 \uac1c\uc778 \uc815\ubcf4 \ub4f1 \uc7a0\uc7ac\uc801\uc778 \uc704\ubc18 \ud56d\ubaa9\uc744 \uc2dd\ubcc4\ud558\uace0 \uacbd\uace0\ubb38\uc744 \ud45c\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<li>\ubbfc\uac10\ud55c \ub0b4\uc6a9\uc744 \uc0ad\uc81c\ud558\ub3c4\ub85d \uc2e4\uc2dc\uac04 \ucf54\uce6d\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc0ac\uc6a9\uc790\uac00 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \uaddc\uc815\uc744 \ub354 \uae4a\uc774 \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 class=\"mt-40\">\ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\ub97c \ubcf4\uc7a5\ud558\ub294 \ud504\ub9ac \ud14d\uc2a4\ud2b8, \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc758 \uc0ac\uac01\uc9c0\ub300\ub97c \uc5c6\uc560\ub2e4<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" alt=\"\" src=\"https:\/\/www.veeva.com\/kr\/wp-content\/uploads\/2025\/12\/KakaoTalk_20251219_161548892.png\"\/><\/p>\n<p style=\"margin-top: 20px;\">\n      \ub9e5\ub77d\uc774 \ub2f4\uae34 \uae4a\uc774 \uc788\ub294 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud655\ubcf4\ud558\uace0 \ud65c\uc6a9\ud558\ub294 \uac83\uc740 \uc138\uc77c\uc988, \ub9c8\ucf00\ud305, \uadf8\ub9ac\uace0 \uba54\ub514\uceec\uc774<br \/>\n\uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ub418\uace0 \uac1c\uc778\ud654\ub41c, \uc9c4\uc815\ud55c \ud1b5\ud569 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubaa8\ub378\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud55c \uae30\ubc18\uc785\ub2c8\ub2e4.  \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\ub97c \uc900\uc218\ud558\ub294 \ud504\ub9ac \ud14d\uc2a4\ud2b8\ub97c \uc704\ud55c AI \uc5d0\uc774\uc804\ud2b8\ub97c \uc120\uc81c\uc801\uc73c\ub85c \ub3c4\uc785\ud55c \uae30\uc5c5\ub4e4\uc740 \ud604\uc7ac <a href=\"https:\/\/www.veeva.com\/kr\/resources\/veeva-hcp-360-trends-report-4q25\/\"><strong style=\"color:#f5670e;\">\uccb4\uacc4\uc801\uc774\uace0 \ub2e8\uacc4\uc801\uc778 \ud504\ub85c\uc81d\ud2b8 \ubc29\uc2dd<\/strong><\/a>\uc744 \ucc44\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<p><a style=\"color:black\" href=\"https:\/\/www.veeva.com\/kr\/resources\/veeva-hcp-360-trends-report-4q25\/\"><\/p>\n<div class=\"takeaway-box\" style=\"border-radius: 0 12px 12px 0; justify-content: space-between;\">\n<div>\n      <strong style=\"font-size: 20px;\">\ub354 \ubcf4\uae30: <span style=\"color:#f5670e\">\ud544\ub4dc \ud300\uacfc HCP \uac04\uc758 \uc0c1\ud638\uc791\uc6a9 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\ub294 AI \ud65c\uc6a9\ubc95<\/span><\/strong>\n   <\/div>\n<div style=\"float:right; width: 60px;\" class=\"button-icon button-icon--white\" target=\"_self\"> <\/div>\n<\/div>\n<p><\/a><\/p>\n<h2>\ub2e8\uc21c\ud55c \ucee8\ud150\uce20 \uc0dd\uc131\uc744 \ub118\uc5b4, \ucee8\ud150\uce20 \ud65c\uc6a9\uc744 \uc704\ud55c AI \ub3c4\uc785\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4<\/h2>\n<p>\n      \ucee8\ud150\uce20 \uc81c\uc791\uc744 \uc704\ud55c AI\ub294 \uc18d\ub3c4, \uad00\ub828\uc131, \uadf8\ub9ac\uace0 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\ub77c\ub294 \uce21\uba74\uc5d0\uc11c \ubc14\uc774\uc624 \uc81c\uc57d \uc5c5\uacc4\uac00 \uac00\uc7a5 \uae30\ub300\ud558\ub294 \ud601\uc2e0\uc801\uc778 \uc7a0\uc7ac\ub825\uc744 \uc9c0\ub2c8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8\uc5d0 \uc55e\uc11c \uc5c5\uacc4\uac00 \ud574\uacb0\ud574\uc57c \ud560 \ud65c\uc6a9 \uaca9\ucc28 \ubb38\uc81c\uac00 \uc788\uc2b5\ub2c8\ub2e4. ³Ô¹Ï±¬ÁÏ HCP 360 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ucee8\ud150\uce20\ub97c \ud65c\uc6a9\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \uc2e0\uaddc \ud658\uc790\uc758 \uce58\ub8cc \uc2dc\uc791\ub960\uc744 \ub450 \ubc30 \uc774\uc0c1 \ub192\uc774\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc9c0\ub9cc, \uc2e4\uc81c\ub85c\ub294 \uc2b9\uc778\ub41c \ucee8\ud150\uce20\uc758 \uc57d 80%\uac00 \ud544\ub4dc \ud300\uc5d0 \uc758\ud574 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\uace0 \ubc29\uce58\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n    <\/p>\n<h3>\uc801\uae30\uc801\uc18c\uc758 \ucee8\ud150\uce20 \uacf5\uc720\uac00 \uc8fc\ub294 \uc774\uc810<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" alt=\"\" src=\"https:\/\/www.veeva.com\/kr\/wp-content\/uploads\/2026\/03\/\ucea1\ucc98.jpg\"\/><\/p>\n<p style=\"margin-top: 20px;\">\n      \ucee8\ud150\uce20 \uc81c\uc791 \uc804\ub7b5\uacfc \ud544\ub4dc \uc2e4\ud589 \uc0ac\uc774\uc5d0\ub294 \uba85\ubc31\ud55c \uad34\ub9ac\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc5c5\uacc4\ub294 \uace0\ub3c4\ub85c \uac1c\uc778\ud654\ub41c \uc601\ud5a5\ub825 \uc788\ub294 \uc790\ub8cc\ub97c \uac08\ub9dd\ud558\uba70 \ucee8\ud150\uce20 \uc0dd\uc0b0\ub7c9\uc744 \ub298\ub9ac\uace0 \uc788\uc9c0\ub9cc,  \uc815\uc791 \ud544\ub4dc \ud300\uc774 \ubbf8\ud305\uc5d0\uc11c \ucee8\ud150\uce20\ub97c \ud65c\uc6a9\ud558\ub294 \ube44\uc911\uc740 \uc808\ubc18\uc5d0\ub3c4 \ubabb \ubbf8\uce69\ub2c8\ub2e4\n    <\/p>\n<p>\n      AI \uc5d0\uc774\uc804\ud2b8\ub294 \uc774\uc804\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uae30\ub85d\uacfc \uce58\ub8cc \uc804\ud658\uc810 \ub4f1\uc744 \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ud558\uc5ec, \uac00\uc7a5 \uc601\ud5a5\ub825 \uc788\ub294 \uc0c1\ub2f4\uc774 \uac00\ub2a5\ud558\ub3c4\ub85d <a href=\"https:\/\/www.veeva.com\/kr\/resources\/veeva-ai-for-vault-crm\/\"><strong>\ucd5c\uc801\uc758 \ucee8\ud150\uce20 \uc790\uc0b0\uc744 \uc81c\uc2dc\ud568\uc73c\ub85c\uc368<\/strong><\/a> \ucee8\ud150\uce20 \ud65c\uc6a9\ub3c4\ub97c \ub192\uc5ec\uc90d\ub2c8\ub2e4.\n    <\/p>\n<p>\n      \ub530\ub77c\uc11c \uc2e4\uc9c8\uc801\uc778 \ub2e8\uacc4\ubd80\ud130 \ucc29\uc218\ud574\uc57c \ud569\ub2c8\ub2e4. \uc6b0\uc120 HCP\uc758 \uc5ec\uc815\uc5d0 \ub9de\ucd98 \ud22c\uc790\uc640 \ud568\uaed8 \uce21\uc815 \uac00\ub2a5\ud55c \uba85\ud655\ud55c \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uc2ed\uc2dc\uc624. \ud544\ub4dc \ud300\uc5d0\uac8c\ub294 \ucee8\ud150\uce20 \uc81c\uc791\uc774 \uc544\ub2cc \ud65c\uc6a9(Engagement) \uc911\uc2ec\uc758 \uad50\uc721\uc744 \uc2dc\ud589\ud558\uace0, \uc5ec\uae30\uc11c \uc5bb\uc740 \ub370\uc774\ud130\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c \ub2e4\uc2dc \ub9c8\ucf00\ud305 \ud300\uc5d0 \uc804\ub2ec\ud558\uc5ec \ucee8\ud150\uce20 \uc804\ub7b5\uc744 \uace0\ub3c4\ud654\ud558\uace0 \ub2e4\uc74c \uc81c\uc791 \ub2e8\uacc4\uc5d0 \ubc18\uc601\ud558\uc2ed\uc2dc\uc624.\n    <\/p>\n<p><a style=\"color:black\" href=\"https:\/\/www.veeva.com\/kr\/resources\/veeva-pulse-field-trends-report-1q25\/\"><\/p>\n<div class=\"takeaway-box\" style=\"border-radius: 0 12px 12px 0; justify-content: space-between;\">\n<div>\n      <strong style=\"font-size: 20px;\">\ub354 \ubcf4\uae30: <span style=\"color:#f5670e\">\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud6a8\uacfc\uac00 \ub192\uc740 \ucee8\ud150\uce20\ub97c AI\uac00<br \/>\uc6b0\uc120 \ucd94\ucc9c\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \ubc29\ubc95<\/span><\/strong>\n   <\/div>\n<div style=\"float:right;\" class=\"button-icon button-icon--white\" target=\"_self\"> <\/div>\n<\/div>\n<p><\/a><\/p>\n<h2>\uba54\ub514\uceec\uacfc \ucee4\uba38\uc15c\uc758 \uacf5\ub3d9 KPI \uc124\uc815, AI \ud65c\uc6a9 \uadf9\ub300\ud654\ub97c \uc704\ud55c \uad6c\uc870\uc801 \ud1a0\ub300<\/h2>\n<p>\n      \uce58\ub8cc\uc81c \ucd9c\uc2dc \uc804 \ud544\ub4dc\uc5d0\uc11c \uc9c4\ud589\ud558\ub294 \uba54\ub514\uceec \uad50\uc721\uc740 <a href=\"https:\/\/www.veeva.com\/resources\/veeva-pulse-field-trends-report-2q25\/\"><strong>\uce58\ub8cc\uc81c \ub3c4\uc785\ub960<\/strong><\/a>\uc744 50%\ub098 <a href=\"https:\/\/www.veeva.com\/resources\/veeva-pulse-field-trends-report-2q25\/\"><strong>\ud5a5\uc0c1<\/strong><\/a>\uc2dc\ud0b5\ub2c8\ub2e4. \uc774\ub294 \uba54\ub514\uceec\uacfc \ucee4\uba38\uc15c \ud300\uc774 \ud611\ub825\ud558\uc5ec \ud544\uc694\ud55c \uc21c\uac04\uc5d0 \ub370\uc774\ud130\uc640 \ucee8\ud150\uce20\ub97c \uc801\uc808\ud788 \uc804\ub2ec\ud588\uc744 \ub54c, HCP\uacfc \ud658\uc790\uac00 \uc5bb\ub294 \uc774\ub4dd\uc774 \uc5bc\ub9c8\ub098 \ud070\uc9c0 \uc798 \ubcf4\uc5ec\uc8fc\ub294 \uc0ac\ub840\uc785\ub2c8\ub2e4.\n    <\/p>\n<p>\n      \uc815\uc791 \uc77c\uad00\ub41c \uba54\uc2dc\uc9c0\ub85c \uace0\uac1d\uc5d0\uac8c \ud1b5\ud569\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ubd80\uc11c \uac04 \uacf5\ud1b5 \uc9c0\ud45c\ub97c \uc218\ub9bd\ud55c \uae30\uc5c5\uc740 \uac70\uc758 \uc5c6\ub294 \uc2e4\uc815\uc785\ub2c8\ub2e4. \ud754\ud788 \uae30\uc874\uc758 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \uc6b0\ub824\ub97c \uc7a5\uc560\ubb3c\ub85c \uaf3d\uc9c0\ub9cc, \uc2e4\uc81c\ub85c\ub294 \uc0c1\uc704 20\ub300 \ubc14\uc774\uc624 \uc81c\uc57d\uc0ac \uacbd\uc601\uc9c4\uc758 71%\uac00 <a href=\"https:\/\/www.veeva.com\/kr\/resources\/veeva-ai-for-vault-crm\/\"><strong>\uc790\uc0ac\uc758 \uc6b4\uc601 \ubaa8\ub378\uc774 \ubd80\uc11c \uac04\uc758 \ud6a8\uacfc\uc801\uc778 \ud611\uc5c5\uc744 \uac00\ub85c\ub9c9\uace0 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/a>    <\/p>\n<p>\n      \uacf5\ub3d9 KPI\ub97c \uc124\uc815\ud558\uba74 AI \uc5d0\uc774\uc804\ud2b8\uac00 \ud300 \uac04 \ud611\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\uace0 \uc778\uc0ac\uc774\ud2b8\uc640 \ucee8\ud150\uce20\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc81c\uc548\ud558\uc5ec, HCP\uacfc\uc758 \ub9e4 \uc0c1\ud638\uc791\uc6a9\uc774 \ub2e4\uc74c \ub2e8\uacc4\uc758 \ubc11\uac70\ub984\uc774 \ub418\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud611\uc5c5 \uc911\uc2ec\uc758 \uc870\uc9c1 \uad6c\uc870\uc640 \ud1b5\ud569\ub41c \ub370\uc774\ud130 \uae30\ubc18\uc774 \uac16\ucdb0\uc9c4\ub2e4\uba74, AI\ub294 \uc138\uc77c\uc988, \ub9c8\ucf00\ud305, \uadf8\ub9ac\uace0 \uba54\ub514\uceec \uc804\ubc18\uc758 \uc5c5\ubb34 \ud750\ub984\uc744 \ub354\uc6b1 \uc815\uad50\ud558\uac8c \uc790\ub3d9\ud654\ud560 \uac83\uc785\ub2c8\ub2e4.\n    <\/p>\n<h3>\uce58\ub8cc \uc5ec\uc815\uc744 \ub2e8\ucd95\ud558\ub294 \uacf5\ub3d9 \ubaa9\ud45c \uc218\ub9bd\uc73c\ub85c \uce58\ub8cc \uac00\uc18d\ud654<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" alt=\"\" src=\"https:\/\/www.veeva.com\/kr\/wp-content\/uploads\/2026\/03\/\ucea1\ucc982.jpg\"\/><\/p>\n<p style=\"margin-top: 20px;\">\n      \uacf5\ub3d9 KPI \uc218\ub9bd\uc744 \uc2dc\uc791\uc73c\ub85c, \uacbd\uc601\uc9c4\uc758 \uc801\uadf9\uc801\uc778 \uc9c0\uc6d0 \uc544\ub798 \uc6b4\uc601 \ubaa8\ub378\uacfc \uc778\uc13c\ud2f0\ube0c \uccb4\uacc4\ub97c \uac1c\ud3b8\ud558\uc5ec \ubd80\uc11c \uac04 \uc0ac\uc77c\ub85c\uc640 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \uc6b0\ub824\ub97c \ud574\uc18c\ud558\uc2ed\uc2dc\uc624.\n    <\/p>\n<p><a href=\"https:\/\/www.veeva.com\/kr\/services\/business-consulting-services\/\"><strong>³Ô¹Ï±¬ÁÏ Business Consulting<\/strong><\/a>\uacfc <strong> <strong>\ud611\ub825\ud558\uc5ec<\/strong> HCP 360 \ud2b8\ub80c\ub4dc \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud558\uace0, \ud544\ub4dc \ud300\uc758\u00a0AI \ud65c\uc6a9\ub3c4\ub97c \ub192\uc5ec HCP \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ucd5c\uc801\ud654\ud558\uc2ed\uc2dc\uc624.<br \/>\n<\/strong><\/p>\n<p><a style=\"color:black\" href=\"https:\/\/www.veeva.com\/kr\/resources\/veeva-ai-for-vault-crm\/\"><\/p>\n<div class=\"takeaway-box\" style=\"border-radius: 0 12px 12px 0; justify-content: space-between;\">\n<div>\n      <strong style=\"font-size: 20px;\">\ub354 \ubcf4\uae30: <span style=\"color:#f5670e\">AI \ud65c\uc6a9 \uadf9\ub300\ud654\ub97c \uc704\ud55c \uc6b4\uc601 \ubaa8\ub378 \ubc0f<br \/>\uc778\uc13c\ud2f0\ube0c \uccb4\uacc4 \uac1c\ud3b8 \ubc29\uc548<\/span><\/strong>\n   <\/div>\n<div style=\"float:right\" class=\"button-icon button-icon--white\" target=\"_self\"> <\/div>\n<\/div>\n<p><\/a><\/p>\n<hr class=\"divide\"\/>\n<h2>\uae00\ub85c\ubc8c \ubc0f \uc9c0\uc5ed \ub3d9\ud5a5<\/h2>\n<p>\n      \uc774 \ubcf4\uace0\uc11c\ub294 2025\ub144 1\uc6d4\ubd80\ud130 2025\ub144 12\uc6d4\uae4c\uc9c0 \uc218\uc9d1\ub41c ³Ô¹Ï±¬ÁÏ HCP 360 \ub370\uc774\ud130\uc758 \uae00\ub85c\ubc8c \ubc0f \uc9c0\uc5ed \ud604\uc7a5 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub3d9\ud5a5\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. ³Ô¹Ï±¬ÁÏ HCP 360 \ub370\uc774\ud130\ub294 \uc804 \uc138\uacc4 \ubaa8\ub4e0 ³Ô¹Ï±¬ÁÏ CRM \uc778\uc2a4\ud134\uc2a4\uc758 \ud604\uc7a5 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud1b5\uacc4\ub97c \ud3ec\ud568\ud558\uc5ec, ³Ô¹Ï±¬ÁÏ\uc758 \uc9d1\uacc4\ub41c CRM \ud65c\ub3d9\uc5d0\uc11c \uc81c\uacf5\ub429\ub2c8\ub2e4. <strong>\ubcf8 \ubcf4\uace0\uc11c\uc758 \ucd94\uc138(trending) \ucc28\ud2b8 \ube44\uad50\ub294 \uc804\ub144 \ub3d9\uae30(2024\ub144 4\ubd84\uae30 \ub300 2025\ub144 4\ubd84\uae30) \uae30\uc900\uc774\uba70, \ube44\ucd94\uc138(non-trending) \ucc28\ud2b8\ub294 \uc804 \ubd84\uae30 \ub300\ube44(2025\ub144 3\ubd84\uae30 \ub300 2025\ub144 4\ubd84\uae30) \ube44\uad50\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/strong>\n    <\/p>\n<div style=\"position:relative;\">\n      <a id=\"Global\" style=\"position: absolute;top: -200px;\"><\/a>\n    <\/div>\n<h2>\uae00\ub85c\ubc8c \ub3d9\ud5a5*<\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 1: \ucc44\ub110 \ubbf9\uc2a4 \ubcc0\ud654 \ucd94\uc774, \uae00\ub85c\ubc8c<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-1-Channel-Mix-Evolution-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 2: \ucc44\ub110 \ubbf9\uc2a4, \uae00\ub85c\ubc8c<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-2-Channel-Mix-Global.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\">\n      <span>\uae00\ub85c\ubc8c \ud544\ub4dc \ud300 \ud65c\ub3d9<\/span><br \/>\n      \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\ubcc4 \uc0ac\uc6a9\uc790 \uc8fc\uac04 \ud65c\ub3d9\ub7c9\n    <\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 3: \uc804 \uc138\uacc4 \uc9c0\uc5ed\ubcc4 \ud65c\ub3d9<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-3-Activity-by-Region-Global.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\">\n      <span>\uae00\ub85c\ubc8c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud488\uc9c8<\/span><br \/>\n      \uc8fc\uc694 \ud488\uc9c8 \uc9c0\ud45c \ud1b5\ud569\n    <\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 4: \uc2b9\uc778\ub41c \uc774\uba54\uc77c \ubc1c\uc1a1\ub7c9, \uae00\ub85c\ubc8c<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-4-Approved-Email-Volume-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 5: \uc804 \uc138\uacc4 \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-5-Content-Usage-by-Channel-Global.png?v=1.0\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 6: ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc2dc\uac04, \uae00\ub85c\ubc8c<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-6-Meeting-Duration-Global.png\" alt=\"\" \/><\/p>\n<p class=\"font-14\" style=\"margin-top:20px\">\n      <em>*\uc774\ubc88 \ubd84\uae30\uc758 \uae00\ub85c\ubc8c \ub3d9\ud5a5 \ubcf4\uace0\uc11c\uc5d0\uc11c\ub294 \uc911\uad6d \ub370\uc774\ud130\uac00 \uc81c\uc678\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/em>\n    <\/p>\n<div style=\"position:relative;\">\n      <a id=\"US\" style=\"position: absolute;top: -200px;\"><\/a>\n    <\/div>\n<h2>\ubbf8\uad6d \uc2dc\uc7a5 \ub3d9\ud5a5<\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 7: \ucc44\ub110 \ubbf9\uc2a4 \ubcc0\ud654 \ucd94\uc774, \ubbf8\uad6d<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-7-Channel-Mix-Evolution-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 8: \ucc44\ub110 \ubbf9\uc2a4, \ubbf8\uad6d<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-8-Channel-Mix-US.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\">\n      <span>\ubbf8\uad6d \ud544\ub4dc \ud300 \ud65c\ub3d9<\/span><br \/>\n      \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\ubcc4 \uc0ac\uc6a9\uc790 \uc8fc\uac04 \ud65c\ub3d9\ub7c9\n    <\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 9: \ud65c\ub3d9, \ubbf8\uad6d<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-9-Activity-US.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\">\n      <span>\ubbf8\uad6d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud488\uc9c8<\/span><br \/>\n      \uc8fc\uc694 \ud488\uc9c8 \uc9c0\ud45c \ud1b5\ud569\n    <\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 10: \uc2b9\uc778\ub41c \uc774\uba54\uc77c \ubc1c\uc1a1\ub7c9, \ubbf8\uad6d<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-10-Approved-Email-Volume-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 11: \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9, \ubbf8\uad6d<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-11-Content-Usage-by-Channel-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 12: ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc2dc\uac04, \ubbf8\uad6d<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-12-Meeting-Duration-US.png\" alt=\"\" \/><\/p>\n<div style=\"position:relative;\">\n      <a id=\"Europe\" style=\"position: absolute;top: -200px;\"><\/a>\n    <\/div>\n<h2>\uc720\ub7fd \uc2dc\uc7a5 \ub3d9\ud5a5 <\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 13: \ucc44\ub110 \ubbf9\uc2a4 \ubcc0\ud654 \ucd94\uc774, \uc720\ub7fd<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-13-Channel-Mix-Evolution-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 14: \ucc44\ub110 \ubbf9\uc2a4, \uc720\ub7fd<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-14-Channel-Mix-Europe.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\">\n      <span>\uc720\ub7fd \ud544\ub4dc \ud300 \ud65c\ub3d9<\/span><br \/>\n      \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\ubcc4 \uc0ac\uc6a9\uc790 \uc8fc\uac04 \ud65c\ub3d9\ub7c9\n    <\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 15: \uad6d\uac00\ubcc4 \ud65c\ub3d9, EU5<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-15-Activity-by-Region-EU5.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\">\n      <span>\uc720\ub7fd \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud488\uc9c8<\/span><br \/>\n      \uc8fc\uc694 \ud488\uc9c8 \uc9c0\ud45c \ud1b5\ud569\n    <\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 16: \uc2b9\uc778\ub41c \uc774\uba54\uc77c \ubc1c\uc1a1\ub7c9, \uc720\ub7fd<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-16-Approved-Email-Volume-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 17: \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9, \uc720\ub7fd<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-17-Content-Usage-by-Channel-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 18: ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc2dc\uac04, \uc720\ub7fd<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-18-Meeting-Duration-Europe.png\" alt=\"\" \/><\/p>\n<div style=\"position:relative;\">\n      <a id=\"Asia\" style=\"position: absolute;top: -200px;\"><\/a>\n    <\/div>\n<h2>\uc544\uc2dc\uc544 \uc2dc\uc7a5 \ub3d9\ud5a5<\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 19: \ucc44\ub110 \ubbf9\uc2a4 \ubcc0\ud654 \ucd94\uc774, \uc544\uc2dc\uc544<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-19-Channel-Mix-Evolution-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 20: \ucc44\ub110 \ubbf9\uc2a4, \uc544\uc2dc\uc544<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-20-Channel-Mix-APAC.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\">\n      <span>\uc544\uc2dc\uc544 \ud544\ub4dc \ud300 \ud65c\ub3d9<\/span><br \/>\n      \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\ubcc4 \uc0ac\uc6a9\uc790 \uc8fc\uac04 \ud65c\ub3d9\ub7c9\n    <\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 21: \uad6d\uac00\ubcc4 \ud65c\ub3d9, \uc544\uc2dc\uc544<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-21-Activity-by-Region-APAC.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\">\n      <span>\uc544\uc2dc\uc544 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud488\uc9c8<\/span><br \/>\n      \uc8fc\uc694 \ud488\uc9c8 \uc9c0\ud45c \ud1b5\ud569\n    <\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 22: \uc2b9\uc778\ub41c \uc774\uba54\uc77c \ubc1c\uc1a1\ub7c9, \uc544\uc2dc\uc544<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-22-Approved-Email-Volume-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 23: \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9, \uc544\uc2dc\uc544<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-23-Content-Usage-by-Channel-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 24: ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc2dc\uac04, \uc544\uc2dc\uc544<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-24-Meeting-Duration-APAC.png\" alt=\"\" \/><\/p>\n<div style=\"position:relative;\">\n      <a id=\"Latam\" style=\"position: absolute;top: -200px;\"><\/a>\n    <\/div>\n<h2>\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \uc2dc\uc7a5 \ub3d9\ud5a5<\/h2>\n<h3 class=\"text-center\">\uadf8\ub9bc 25: \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ucc44\ub110 \ubbf9\uc2a4 \ubcc0\ud654 \ucd94\uc774<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-25-Channel-Mix-Evolution-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 26: \ucc44\ub110 \ubbf9\uc2a4, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-26-Channel-Mix-LATAM.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\">\n      <span>\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ud544\ub4dc \ud300 \ud65c\ub3d9 <\/span><br \/>\n      \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\ubcc4 \uc0ac\uc6a9\uc790 \uc8fc\uac04 \ud65c\ub3d9\ub7c9\n    <\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 27: \uad6d\uac00\ubcc4 \ud65c\ub3d9, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-27-Activity-by-Counry-LATAM.png\" alt=\"\" \/><\/p>\n<hr \/>\n<p class=\"pulse-sub\">\n      <span>\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud488\uc9c8 <\/span><br \/>\n      \uc8fc\uc694 \ud488\uc9c8 \uc9c0\ud45c \ud1b5\ud569\n    <\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 28: \uc2b9\uc778\ub41c \uc774\uba54\uc77c \ubc1c\uc1a1\ub7c9, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-28-Approved-Email-Volume-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 29: \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ucc44\ub110\ubcc4 \ucee8\ud150\uce20 \uc0ac\uc6a9\ub7c9<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-29-Content-Usage-by-Channel-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">\uadf8\ub9bc 30: ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc2dc\uac04, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74<\/h3>\n<p>    <img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/Figure-30-Meeting-Duration-LATAM.png\" alt=\"\" \/><\/p>\n<hr class=\"mb-0\" style=\"border-top: 4px solid #444;\"\/>\n<h2>\ubd80\ub85d: \ub370\uc774\ud130 \uc0ac\uc804<\/h2>\n<p class=\"pulse-sub\">\n      <span style=\"padding-top: 0;\">\uc9c0\ud45c \uc815\uc758<\/span>\n    <\/p>\n<ul style=\"padding-left: 3.5rem;\">\n<li><strong>\uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \ucc44\ub110 \ubbf9\uc2a4 \ubcc0\ud654 \ucd94\uc774:<\/strong> \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\ubcc4(\ub300\uba74, \uc804\ud654, \ube44\ub514\uc624, \uc774\uba54\uc77c, \ucc44\ud305 \ub610\ub294 \ud14d\uc2a4\ud2b8) \uc8fc\uac04 ³Ô¹Ï±¬ÁÏ CRM \ud65c\ub3d9\ub7c9 \uc138\ubd84\ud654<\/li>\n<li><strong>\ucc44\ub110 \ubbf9\uc2a4:<\/strong> \uc9c0\uc815\ub41c \uae30\uac04 \ub3d9\uc548\uc758 \uc99d\uac10\ub960\uc744 \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc0b0\ub41c \ucc44\ub110\ubcc4 \ucd1d ³Ô¹Ï±¬ÁÏ CRM \ud65c\ub3d9\ub7c9<\/li>\n<li><strong>\uc0ac\uc6a9\uc790 \uc8fc\uac04 \ud65c\ub3d9:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc5d0\uc11c \ud65c\uc131 \uc0c1\ud0dc\uc778 \uc0ac\uc6a9\uc790 \uc218\ub2f9 \uc81c\ucd9c\ub41c ³Ô¹Ï±¬ÁÏ CRM \ud65c\ub3d9\uc758 \uc8fc\uac04 \ud3c9\uade0 \uac74\uc218<\/li>\n<li><strong>\uc2b9\uc778\ub41c \uc774\uba54\uc77c \ubc1c\uc1a1\ub7c9:<\/strong> \uc9c0\uc815\ub41c \uae30\uac04 \ub3d9\uc548\uc758 \uc99d\uac10\ub960\uc744 \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc0b0\ub41c, ³Ô¹Ï±¬ÁÏ CRM\uc744 \ud1b5\ud574 \ubc1c\uc1a1\ub41c \uc2b9\uc778\ub41c \uc774\uba54\uc77c\uc758 \uc8fc\uac04 \ud3c9\uade0 \ubc1c\uc1a1\ub7c9<\/li>\n<li><strong>\uc774\uba54\uc77c \uc624\ud508\uc728:<\/strong> P³Ô¹Ï±¬ÁÏ CRM\uc744 \ud1b5\ud574 \ubc1c\uc1a1\ub41c \uc804\uccb4 \uc2b9\uc778 \uc774\uba54\uc77c \uc911 \ucd5c\uc18c \ud55c \ubc88 \uc774\uc0c1 \uc5f4\ub78c\ub41c \uc2b9\uc778 \uc774\uba54\uc77c\uc758 \ube44\uc728<\/li>\n<li><strong>\uc774\uba54\uc77c \ud074\ub9ad\ub960:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc744 \ud1b5\ud574 \uc804\uc1a1\ub41c \ubaa8\ub4e0 \uc2b9\uc778\ub41c \uc774\uba54\uc77c \uc911 \ud55c \ubc88 \uc774\uc0c1 \ud074\ub9ad\ud55c \uc2b9\uc778\ub41c \uc774\uba54\uc77c\uc758 \ube44\uc728<\/li>\n<li><strong>\ub300\uba74 % CLM \uc0ac\uc6a9:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc5d0\uc11c \ucee8\ud150\uce20\ub97c \ud65c\uc6a9\ud55c \ub300\uba74 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ube44\uc728<\/li>\n<li><strong>\ube44\ub514\uc624 % CLM usage:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc5d0\uc11c \ucee8\ud150\uce20\ub97c \ud65c\uc6a9\ud55c \ube44\ub514\uc624 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ube44\uc728<\/li>\n<li><strong>³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 % CLM \uc0ac\uc6a9:<\/strong> ³Ô¹Ï±¬ÁÏ CRM\uc758 \ucee8\ud150\uce20\ub97c \ud65c\uc6a9\ud55c ³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \ube44\uc728<\/li>\n<li><strong>³Ô¹Ï±¬ÁÏ CRM Engage \ubbf8\ud305 \uc18c\uc694 \uc2dc\uac04:<\/strong> ³Ô¹Ï±¬ÁÏ CRM \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubbf8\ud305\uc758 \ud3c9\uade0 \uc18c\uc694 \uc2dc\uac04 (\ubd84 \ub2e8\uc704)<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n      <span>\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110 \uc815\uc758<\/span>\n    <\/p>\n<ul style=\"padding-left: 3.5rem;\">\n<li><strong>\ub300\uba74:<\/strong> CRM \ud45c\uc900 \uc9c0\ud45c\uc758 \ucf5c \ucc44\ub110 \uac12\uc774 \u2018\ub300\uba74\u2019\uc73c\ub85c \uc81c\ucd9c\ub41c \ucf5c<\/li>\n<li><strong>\uc804\ud654:<\/strong> CRM \ud45c\uc900 \uc9c0\ud45c\uc758 \ucf5c \ucc44\ub110 \uac12\uc774 \u2018\uc804\ud654\u2018\ub85c \uc81c\ucd9c\ub41c \ucf5c<\/li>\n<li><strong>\ube44\ub514\uc624:<\/strong> ³Ô¹Ï±¬ÁÏ CRM Engage \ucf5c \ubc0f \ub2e4\ub978 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud55c \ube44\ub514\uc624 \ucf5c \uc911, CRM \ud45c\uc900 \uc9c0\ud45c\uc758 \ucf5c \ucc44\ub110 \uac12\uc774 \u2018\ube44\ub514\uc624\u2019\ub85c ³Ô¹Ï±¬ÁÏ CRM\uc5d0 \uae30\ub85d\ub41c \ucf5c<\/li>\n<li><strong>\uc774\uba54\uc77c:<\/strong> \uc2b9\uc778\ub41c \uc774\uba54\uc77c \ubc0f \ub2e4\ub978 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ubc1c\uc1a1\ub41c \uc774\uba54\uc77c \uc911, CRM \ud45c\uc900 \uc9c0\ud45c\uc758 \ucf5c \ucc44\ub110 \uac12\uc774 \u2018\uc774\uba54\uc77c\u2019\ub85c ³Ô¹Ï±¬ÁÏ CRM\uc5d0 \uae30\ub85d\ub41c \uc774\uba54\uc77c<\/li>\n<li><strong>\ucc44\ud305 \ub610\ub294 \ud14d\uc2a4\ud2b8:<\/strong> CRM \ud45c\uc900 \uba54\ud2b8\ub9ad\uc2a4 \ud1b5\ud654 \ucc44\ub110 \uac12\uc774 \u2018\ucc44\ud305 \ub610\ub294 \ud14d\uc2a4\ud2b8\u2018 \uc778 \uc81c\ucd9c\ub41c \ud1b5\ud654<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n      <span>\uc9c0\uc5ed \uc815\uc758<\/span>\n    <\/p>\n<ul style=\"padding-left: 3.5rem;\">\n<li><strong>\uae00\ub85c\ubc8c:<\/strong> \uc804 \uc138\uacc4 \ubaa8\ub4e0 \uc2dc\uc7a5. \uc774\ubc88 \ubd84\uae30\uc758 \uae00\ub85c\ubc8c \ub3d9\ud5a5 \ubcf4\uace0\uc11c\uc5d0\ub294 \uc911\uad6d\uc758 \ub370\uc774\ud130\uac00 \uc81c\uc678\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc720\ub7fd:<\/strong> \uc54c\ubc14\ub2c8\uc544, \uc548\ub3c4\ub77c, \uc544\ub974\uba54\ub2c8\uc544, \uc544\ub8e8\ubc14, \uc624\uc2a4\ud2b8\ub9ac\uc544, \uc544\uc81c\ub974\ubc14\uc774\uc794, \ubca8\ub77c\ub8e8\uc2a4, \ubca8\uae30\uc5d0, \ubc84\ubba4\ub2e4, \ubcf4\uc2a4\ub2c8\uc544 \ud5e4\ub974\uccb4\uace0\ube44\ub098, \ubd88\uac00\ub9ac\uc544, \ud06c\ub85c\uc544\ud2f0\uc544, \ud0a4\ud504\ub85c\uc2a4, \uccb4\ucf54, \ub374\ub9c8\ud06c, \uc5d0\uc2a4\ud1a0\ub2c8\uc544, \ud540\ub780\ub4dc, \ud504\ub791\uc2a4, \ud504\ub791\uc2a4\ub839 \ud3f4\ub9ac\ub124\uc2dc\uc544, \uc870\uc9c0\uc544, \ub3c5\uc77c, \uadf8\ub9ac\uc2a4, \uadf8\ub9b0\ub780\ub4dc, \uacfc\ub4e4\ub8e8\ud504, \uac74\uc9c0, \ud5dd\uac00\ub9ac, \uc544\uc77c\ub79c\ub4dc, \uc774\ud0c8\ub9ac\uc544, \uc800\uc9c0, \ub77c\ud2b8\ube44\uc544, \ub9ac\ud22c\uc544\ub2c8\uc544, \ub8e9\uc148\ubd80\ub974\ud06c, \ub9c8\ucf00\ub3c4\ub2c8\uc544, \ubab0\ud0c0, \ub9c8\ub974\ud2f0\ub2c8\ud06c, \ubab0\ub3c4\ubc14 \uacf5\ud654\uad6d, \ubaa8\ub098\ucf54, \ubaac\ud14c\ub124\uadf8\ub85c, \ub124\ub35c\ub780\ub4dc, \ub204\ubca8\uce7c\ub808\ub3c4\ub2c8, \ub178\ub974\uc6e8\uc774, \ud3f4\ub780\ub4dc, \ud3ec\ub974\ud22c\uac08, \ub8e8\ub9c8\ub2c8\uc544, \uc138\ub974\ube44\uc544, \uc2ac\ub85c\ubc14\ud0a4\uc544, \uc2ac\ub85c\ubca0\ub2c8\uc544, \uc2a4\ud398\uc778, \uc2a4\uc6e8\ub374, \uc2a4\uc704\uc2a4, \uc6b0\ud06c\ub77c\uc774\ub098, \uc601\uad6d<\/li>\n<li><strong>\uc544\uc2dc\uc544:<\/strong> \ud638\uc8fc, \ubc29\uae00\ub77c\ub370\uc2dc, \ubd80\ud0c4, \ube0c\ub8e8\ub098\uc774 \ub2e4\ub8e8\uc0b4\ub78c, \uce84\ubcf4\ub514\uc544, \ucf54\ucf54\uc2a4 \uc81c\ub3c4, \uc778\ub3c4\ub124\uc2dc\uc544, \uc77c\ubcf8, \uce74\uc790\ud750\uc2a4\ud0c4, \ub300\ud55c\ubbfc\uad6d, \ud0a4\ub974\uae30\uc2a4\uc2a4\ud0c4, \ub9d0\ub808\uc774\uc2dc\uc544, \ubabd\uace8, \ubbf8\uc580\ub9c8, \ub098\uc6b0\ub8e8, \ub124\ud314, \ub274\uc9c8\ub79c\ub4dc, \ud544\ub9ac\ud540, \uc0ac\ubaa8\uc544, \uc2f1\uac00\ud3ec\ub974, \uc194\ub85c\ubaac \uc81c\ub3c4, \uc2a4\ub9ac\ub791\uce74, \ub300\ub9cc, \ud0c0\uc9c0\ud0a4\uc2a4\ud0c4, \ud0dc\uad6d, \ud22c\ub974\ud06c\uba54\ub2c8\uc2a4\ud0c4, \uc6b0\uc988\ubca0\ud0a4\uc2a4\ud0c4, \ubca0\ud2b8\ub0a8<\/li>\n<li><strong>\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74:<\/strong> \uc564\ud2f0\uac00 \ubc14\ubd80\ub2e4, \uc544\ub974\ud5e8\ud2f0\ub098, \ubc14\ud558\ub9c8, \ubc14\ubca0\uc774\ub3c4\uc2a4, \ubca8\ub9ac\uc988, \ubcfc\ub9ac\ube44\uc544, \ube0c\ub77c\uc9c8, \uce60\ub808, \ucf5c\ub86c\ube44\uc544, \ucf54\uc2a4\ud0c0\ub9ac\uce74, \ucfe0\ubc14, \ub3c4\ubbf8\ub2c8\uce74 \uacf5\ud654\uad6d, \uc5d0\ucf70\ub3c4\ub974, \uc5d8\uc0b4\ubc14\ub3c4\ub974, \uacfc\ud14c\ub9d0\ub77c, \uac00\uc774\uc544\ub098, \uc544\uc774\ud2f0, \uc628\ub450\ub77c\uc2a4, \uc790\uba54\uc774\uce74, \uba55\uc2dc\ucf54, \ub2c8\uce74\ub77c\uacfc, \ud30c\ub098\ub9c8, \ud30c\ub77c\uacfc\uc774, \ud398\ub8e8, \ud2b8\ub9ac\ub2c8\ub2e4\ub4dc \ud1a0\ubc14\uace0, \uc6b0\ub8e8\uacfc\uc774, \ubca0\ub124\uc218\uc5d8\ub77c<\/li>\n<\/ul>\n<h2>\ubc29\ubc95\ub860<\/h2>\n<p>\n      ³Ô¹Ï±¬ÁÏ Pulse Field Trends Report\ub294 \uc0dd\uba85 \uacfc\ud559 \uc0b0\uc5c5 \uc804\ubc18\uc5d0 \uac78\uccd0 \uae00\ub85c\ubc8c \ubc0f \uc9c0\uc5ed \uc758\ub8cc \uc804\ubb38\uac00(HCP) \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc704\ud55c \ubd84\uae30\ubcc4 \uc5c5\uacc4 \ubca4\uce58\ub9c8\ud06c \ubcf4\uace0\uc11c\uc785\ub2c8\ub2e4. \uc5f0\uad6c \uacb0\uacfc\ub294 \ub2e4\uc74c\uc744 \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4:\n    <\/p>\n<ul style=\"padding-left: 3.5rem;\">\n<li><a style=\"font-weight:600;color:#f5670e\" href=\"https:\/\/www.veeva.com\/kr\/products\/crm-suite\/\">³Ô¹Ï±¬ÁÏ CRM<\/a> \ubc0f <a style=\"font-weight:600;color:#f5670e\" href=\"https:\/\/www.veeva.com\/kr\/products\/crm-suite\/engage\/\">³Ô¹Ï±¬ÁÏ CRM Engage<\/a>\uc5d0 \uae30\ub85d\ub41c \uc5f0\uac04 \uc57d 6\uc5b5 \uac74\uc758 \uae00\ub85c\ubc8c \ud604\uc7a5 \ud65c\ub3d9<\/li>\n<li><a style=\"font-weight:600;color:#f5670e\" href=\"https:\/\/www.veeva.com\/products\/marketing-analytics\/\">³Ô¹Ï±¬ÁÏ Crossix<\/a>\uc758 \ub9c8\ucf00\ud305 \ud6a8\uacfc \ub370\uc774\ud130. Crossix\ub294 3\uc5b5 \uba85 \uc774\uc0c1\uc758 \ud658\uc790\uc5d0 \ub300\ud55c \uc775\uba85\ud654\ub41c \uac74\uac15 \ub370\uc774\ud130\ub97c \ubbf8\ub514\uc5b4 \ub370\uc774\ud130\uc5d0 \uc5f0\uacb0\ud558\uc5ec \ubbf8\uad6d \ub0b4 \uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4(DTC) \ubc0f \uc758\ub8cc \uc804\ubb38\uac00(HCP) \ub9c8\ucf00\ud305 \ud22c\uc790\uc758 \uc601\ud5a5\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li>3\uc5b5 \uba85 \uc774\uc0c1\uc758 \ud658\uc790\uc5d0 \ub300\ud55c \ucc98\ubc29, \uc2dc\uc220 \ubc0f \uc9c4\ub2e8 \uc815\ubcf4\ub97c \ud3ec\ud568\ud55c <a style=\"font-weight:600;color:#f5670e\" href=\"https:\/\/www.veeva.com\/products\/veeva-compass\/patient\/\">³Ô¹Ï±¬ÁÏ Compass Patient<\/a>\uc758 \uc775\uba85\ud654\ub41c \ud658\uc790 \uc7a5\uae30 \ucd94\uc801 \uccad\uad6c \ub370\uc774\ud130<\/li>\n<li>\ub17c\ubb38, \uc784\uc0c1\uc2dc\ud5d8, \ucee8\ud37c\ub7f0\uc2a4, \ud611\ud68c, \uac00\uc774\ub4dc\ub77c\uc778, \ubcf4\uc870\uae08, \uc9c0\uae09 \ub0b4\uc5ed, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ub274\uc2a4 \uc5b8\uae09, \uadf8\ub9ac\uace0 \uc9c8\ubcd1 \ubc0f \uc57d\ubb3c\uad70\ubcc4 \ud658\uc790 \uad6c\uc131 \uc815\ubcf4\uac00 \ud3ec\ud568\ub41c, <a style=\"font-weight:600;color:#f5670e\" href=\"https:\/\/www.veeva.com\/kr\/products\/veeva-link\/\">³Ô¹Ï±¬ÁÏ Link Key People<\/a>\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 85\uac1c\uad6d \uc774\uc0c1 \ubc0f \ubaa8\ub4e0 \uc8fc\uc694 \uce58\ub8cc \ubd84\uc57c\uc5d0 \uac78\uce5c 4\ubc31\ub9cc \uac1c \uc774\uc0c1\uc758 \ud504\ub85c\ud544.<\/li>\n<li>\uc8fc\uc18c, \uc774\uba54\uc77c, \uc804\ubb38 \ubd84\uc57c, \uc778\uad6c \ud1b5\uacc4 \uc815\ubcf4, \uadf8\ub9ac\uace0 \uaddc\uc815 \uc900\uc218 \ub370\uc774\ud130(\ub77c\uc774\uc120\uc2a4 \uc815\ubcf4 \ubc0f \uc0b0\uc5c5 \uc2dd\ubcc4\uc790)\ub97c \ud3ec\ud568\ud55c, <a style=\"font-weight:600;color:#f5670e\" href=\"https:\/\/www.veeva.com\/kr\/products\/opendata\/\">³Ô¹Ï±¬ÁÏ OpenData<\/a>\uac00 \uc81c\uacf5\ud558\ub294 100\uac1c\uad6d \uc774\uc0c1\uc758 \uc758\ub8cc \uc804\ubb38\uac00(HCP), \uc758\ub8cc \uae30\uad00(HCO) \ubc0f \uc18c\uc18d \uae30\uad00\uc5d0 \ub300\ud55c \uae00\ub85c\ubc8c \ud45c\uc900 \ub370\uc774\ud130<\/li>\n<\/ul>\n<p>\n      ³Ô¹Ï±¬ÁÏ HCP 360 Trends Report\ub294 \uc5c5\uacc4\uc5d0 \uc720\uc6a9\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uace0, \ud544\ub4dc \ud300\uc758 \uc0c1\uc5c5\uc801 \uc131\uacf5 \uac1c\uc120\uc744 \uc704\ud574 \uc804\ub7b5\uc744 \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\ud5a5\uc5d0 \ub9de\uac8c \uc870\uc815\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c ³Ô¹Ï±¬ÁÏ Business Consulting \ud300\uc740 \ub610\ud55c ³Ô¹Ï±¬ÁÏ HCP 360 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \uc5c5\uacc4 \ubca4\uce58\ub9c8\ud0b9\uc744 \ud1b5\ud574 \uace0\uac1d\uc774 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370\ub3c4 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.\n    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uce58\ub8cc\uc81c \ub3c4\uc785 \uac00\uc18d\ud654\ub97c \uc704\ud574 \uc62c\ud574 \ubc14\uc774\uc624 \uc81c\uc57d \uc5c5\uacc4\uac00 \uc8fc\ubaa9\ud560 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 AI \ud65c\uc6a9\ubc95<\/p>\n","protected":false},"featured_media":34799,"parent":0,"template":"","class_list":["post-34797","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-commercial","resource-area-data","resource-area-medical","resource-type-industry-reports","resource-product-commercial-content"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/34797"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/34797\/revisions"}],"predecessor-version":[{"id":35277,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/34797\/revisions\/35277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/34799"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=34797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}