{"id":35301,"date":"2026-04-15T02:10:42","date_gmt":"2026-04-15T06:10:42","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?post_type=resources&#038;p=35301"},"modified":"2026-04-22T21:28:57","modified_gmt":"2026-04-23T01:28:57","slug":"the-state-of-data-analytics-and-ai-in-commercial-biopharma","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/kr\/resources\/the-state-of-data-analytics-and-ai-in-commercial-biopharma\/","title":{"rendered":"\ucee4\uba38\uc15c \ubc14\uc774\uc624 \uc81c\uc57d \uc0b0\uc5c5\uc758 \ub370\uc774\ud130, \ubd84\uc11d \ubc0f AI \ud604\ud669 \ubcf4\uace0\uc11c"},"content":{"rendered":"<style>\n.content-block__content h2 {\ncolor: #01040b;\n}\n.veeva-2024 .content-block__content>img {\n    margin: 46px 0;\n}\n.veeva-2024 .content-block__content .content-pull-quote {\nmargin: 44px 0;\n}\n.veeva-2024 .content-block__content table {\n    margin-top: 3.6rem;\n    margin-bottom: 4.6rem;\n}\n<\/style>\n<div class=\"content-block__content container\" data-toc-target-area>\n<h2>AI\uc758 \uc5ed\uc124: \ud3ec\ubd80\uc640 \ud604\uc2e4<\/h2>\n<p>\ud55c \uc120\ub3c4\uc801\uc778 \uc81c\uc57d \ud68c\uc0ac\ub294 \uc0c8\ub85c\uc6b4 AI \ud234\uc744 \ub3c4\uc785\ud574 \ud2b9\uc815 \ud575\uc2ec \uc2dc\uc7a5\uc5d0\uc11c \ub9e4\uc6b0 \uace0\ubb34\uc801\uc778 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.  \ud30c\uc77c\ub7ff \ud504\ub85c\uc81d\ud2b8\uc758 \uc131\uacf5\uc5d0 \uc790\uc2e0\uac10\uc744 \uc5bb\uc740 \uc774 \uae30\uc5c5\uc740 \ud574\ub2f9 \uc194\ub8e8\uc158\uc744 \ub2e4\ub978 \uc2dc\uc7a5\uc73c\ub85c \uc2e0\uc18d\ud558\uac8c \ud655\uc7a5\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.  \uadf8\ub7ec\ub098 \ud655\uc7a5 \uacfc\uc815\uc5d0\uc11c \ub09c\uad00\uc5d0 \ubd80\ub52a\ud614\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc5d0 \ub9de\uac8c \uc54c\uace0\ub9ac\uc998\uc744 \uac1c\ubc1c\ud558\ub294 \ub370 \uc624\ub79c \uc2dc\uac04\uc774 \uc18c\uc694\ub418\uc5c8\uace0, \ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc720\ud6a8\ud588\ub358 \uc54c\uace0\ub9ac\uc998\uc774 \ub2e4\ub978 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc2e4\ud328\ud588\uc2b5\ub2c8\ub2e4.  \ud544\ub4dc \ud300\uc758 \uc218\uc6a9\ub3c4 \uc5ed\uc2dc \ud604\uc800\ud788 \ub0ae\uc558\uc2b5\ub2c8\ub2e4. \ud234\uc774 \uc0dd\uc131\ud55c \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc2e0\ub8b0\ud560 \uc218 \uc5c6\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uacb0\uad6d \uc131\uacf5\uc758 \uc7ac\ud604\uc740 \ubd88\uac00\ub2a5\uc5d0 \uac00\uae4c\uc6e0\uace0, \ud68c\uc0ac\ub294 \uc989\uc2dc \uadf8 \uadfc\ubcf8\uc801\uc778 \uc6d0\uc778\uc744 \ucc3e\uc544\ub0c8\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uc5ec\ub7ec \uc2dc\uc7a5\uc744 \uad00\ud1b5\ud558\ub294 \uacf5\ud1b5\uc801\uc774\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uae30\ubc18\uc758 \ubd80\uc7ac\uc600\uc2b5\ub2c8\ub2e4.\n<\/p>\n<p>\uc774\ub294 \uacb0\ucf54 \uc774 \uae30\uc5c5\ub9cc\uc758 \ubb38\uc81c\uac00 \uc544\ub2d9\ub2c8\ub2e4.  \uc624\ub298\ub0a0 \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5\uc774 \uc9c1\uba74\ud55c \ud575\uc2ec\uc801\uc778 \uc5ed\uc124\uc744 \uadf8\ub300\ub85c \ud22c\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc989, AI\uac00 \uac00\uc9c4 \uac70\ub300\ud55c \uac00\uce58 \uc7a0\uc7ac\ub825\uc774 \ub370\uc774\ud130\ub77c\ub294 \uadfc\ubcf8\uc801\uc778 \ubb38\uc81c\uc5d0 \uac00\ub85c\ub9c9\ud600 \uc81c \uc5ed\ub7c9\uc744 \ubc1c\ud718\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. <\/p>\n<p>\uc774\ub7ec\ud55c \uad34\ub9ac\uc758 \uc2e4\uccb4\ub97c \ud30c\uc545\ud558\uae30 \uc704\ud574, \ubcf8 \ubcf4\uace0\uc11c\ub294 <strong>\uc720\ub7fd, \ubbf8\uad6d \ubc0f \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \uae00\ub85c\ubc8c \ub300\uae30\uc5c5\uc5d0 \uc7ac\uc9c1 \uc911\uc778 116\uba85\uc758 \uc0dd\uba85\uacfc\ud559 \ubd84\uc57c \uace0\uc704 \ub9ac\ub354<\/strong>\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc9c4\ud589\ud55c \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc\ub97c \ub2f4\uc558\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790\uc758 85%\ub294 \uc870\uc9c1 \ub0b4 \ucee4\uba38\uc15c \ubd84\uc11d \ubc0f AI \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc9c1\uc811 \ucd1d\uad04\ud558\uace0 \uc788\uc5b4, \ud601\uc2e0\uc758 \ud604\uc8fc\uc18c\ub97c \uc9c4\ub2e8\ud558\uae30\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ud1b5\ucc30\ub825\uc744 \uac16\ucd98 \uc778\ubb3c\ub4e4\uc785\ub2c8\ub2e4.  \uc774 \ub9ac\ub354\ub4e4\uc774 \uc804\ud558\ub294 \uba54\uc2dc\uc9c0\ub294 \uba85\ud655\ud569\ub2c8\ub2e4. &#8220;\ud601\uc2e0\uc744 \uc6d0\ud55c\ub2e4\uba74, \uacac\uace0\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uad6c\ucd95\uc744 \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub85c \uc0bc\uc544\uc57c \ud55c\ub2e4&#8221;\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc774\ub7ec\ud55c \uc2e4\ud328\ub97c \uc57c\uae30\ud558\ub294 \uc138 \uac00\uc9c0 \ud575\uc2ec \ub370\uc774\ud130 \uc774\uc288\uc778 <strong>\uc2e0\ub8b0, \uc18d\ub3c4, \uc77c\uad00\uc131<\/strong>\uc744 \uc9c4\ub2e8\ud558\uace0, AI\uc5d0 \ub300\ud55c \ud3ec\ubd80\uc640 \ud604\uc2e4 \uac04\uc758 \uac04\uadf9\uc744 \uba54\uc6b0\ub294 \uba85\ud655\ud55c \ud574\ubc95\uc744 \uc81c\uc2dc\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"Insights from 116 Life Sciences Commercial Data and Analytics Leaders\" src=\"\/wp-content\/uploads\/2025\/10\/state-of-data-figure-1.png\"\/><\/p>\n<h2>\ud655\uc7a5\uc5d0 \ub300\ud55c \uc5f4\ub9dd\uc744 \uc8fc\ub3c4\ud558\ub294 AI\uc758 \uc7a0\uc7ac\ub825<\/h2>\n<p>\ucee4\uba38\uc15c \ub9ac\ub354\ub4e4\uc740 AI\uac00 \ub9e4\ucd9c \uc99d\ub300\uc640 \ube44\uc6a9 \uc808\uac10 \ubaa8\ub450\uc5d0 \ud601\uc2e0\uc801\uc778 \ubcc0\ud654\ub97c \uac00\uc838\uc62c \uac83\uc73c\ub85c \uae30\ub300\ud558\uba70 \uacfc\uac10\ud55c \ud22c\uc790\ub97c \uc774\uc5b4\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n<p>\uc774\ub7ec\ud55c \uc758\uc9c0\ub294 \uae30\uc5c5\ub4e4\uc774 \ucd94\uc9c4\ud558\ub294 \ub2e4\uc591\ud558\uace0 \uc815\uad50\ud55c AI \ubc0f \ubd84\uc11d \ud65c\uc6a9 \uc0ac\ub840\ub97c \ud1b5\ud574 \uba85\ud655\ud788 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \ub9ac\ub354\ub4e4\uc740 <strong>\uc758\ub8cc \uc804\ubb38\uac00(HCP) \uc5c5\ub370\uc774\ud2b8 \uc694\uc57d \ubc0f \ucf5c \ub9ac\ud3ec\ud2b8 \uc790\ub3d9 \uc0dd\uc131 AI<\/strong>(72%), <strong>\ud0c0\uac9f\ud305\uc744 \uc704\ud55c \uc138\uadf8\uba58\ud14c\uc774\uc158 \ubd84\uc11d<\/strong>(62%), \uadf8\ub9ac\uace0 <strong>CRM \ub0b4 HCP 360\ub3c4 \ubdf0(HCP 360-degree view) \uad6c\ucd95<\/strong>(60%) \ub4f1 \uace0\ubd80\uac00\uac00\uce58 \ud65c\uc6a9 \ubc29\uc548\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"AI's Transformative Potential in Commercial Pharma\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/state-of-data-figure-2-1.png\"\/><\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"What analytics or AI initiatives are you currently pursuing in your Commercial function?\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/state-of-data-figure-3-1.png\"\/><\/p>\n<h2>AI \ud30c\uc77c\ub7ff\uc758 \uac00\ub2a5\uc131\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uae30\uc5c5\ub4e4\uc740 \uaddc\ubaa8 \ud655\uc7a5\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/h2>\n<p>\uba85\ud655\ud55c \ud3ec\ubd80\uc640 \ud22c\uc790\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ud655\uc7a5\uc5d0\uc11c\uc758 AI \uac00\uce58 \uc7a0\uc7ac\ub825\uc740 \uc5ec\uc804\ud788 \uc0c1\ub2f9 \ubd80\ubd84 \uc2e4\ud604\ub418\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc870\uc0ac \uacb0\uacfc\uc5d0 \ub530\ub974\uba74, \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ud30c\uc77c\ub7ff \ub2e8\uacc4\uc5d0\uc11c \uc804\uc0ac\uc801 \uaddc\ubaa8\ub85c \ud655\uc7a5\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc2ec\uac01\ud55c \ubcd1\ubaa9 \ud604\uc0c1\uc774 \ubc1c\uc0dd\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc7a0\uc7ac\uc801 ROI\ub97c \uc800\ud574\ud558\uace0 \uc804\ub7b5\uc801 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uc9c0 \ubabb\ud558\uac8c \ub9cc\ub4dc\ub294 \uc6d0\uc778\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"Scaling AI Proves Challenging\" src=\"\/wp-content\/uploads\/2025\/10\/state-of-data-figure-4.png\"\/><\/p>\n<p>\uc774\ub7ec\ud55c \ud655\uc7a5 \uc2e4\ud328\uc758 \uc5ec\ud30c\ub294 \uacb0\ucf54 \uac00\ubccd\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud55c \uc0ac\ub840\uc5d0 \ub530\ub974\uba74, \ubd84\uc808\ub41c \ub370\uc774\ud130\ub85c \uc778\ud574 \uc2dc\uc7a5 \ucd9c\uc2dc \uc2dc\uac04\uc774 <strong>2\uac1c\uc6d4 \uc9c0\uc5f0<\/strong>\ub418\uc5c8\uc73c\uba70 \ucd08\uae30 \ucc98\ubc29\ub7c9\uc774 <strong>15% \uac10\uc18c<\/strong>\ud558\uc600\ub2e4\ub294 \uacb0\uacfc\uac00 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 \uc55e\uc73c\ub85c \ub098\uc544\uac00\ub294 \ub300\uc2e0, \ud574\uacb0\ub418\uc9c0 \uc54a\uc740 \ub3d9\uc77c\ud55c \ub370\uc774\ud130 \ubb38\uc81c\ub85c \uc778\ud574 \uc2e4\ud328\ub97c \ubc18\ubcf5\ud558\ub294 \uace0\ube44\uc6a9 \uad6c\uc870\uc758 \uace0\ub9bd\ub41c \ud30c\uc77c\ub7ff \ud504\ub85c\uc81d\ud2b8\ub77c\ub294 \ub8e8\ud504\uc5d0 \uac07\ud600 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc9c4\uc804\uc744 \uac00\ub85c\ub9c9\ub294 \uc138 \uac00\uc9c0 \ud575\uc2ec \uacfc\uc81c<\/h2>\n<p>\ud30c\uc77c\ub7ff \ud504\ub85c\uc81d\ud2b8\uac00 \ud655\uc7a5\ub418\uc9c0 \ubabb\ud558\ub294 \uadfc\ubcf8 \uc6d0\uc778\uc744 \uc2ec\uce35 \ubd84\uc11d\ud55c \uacb0\uacfc, \ub9ac\ub354\ub4e4\uc740 \uae30\ucd08 \ub370\uc774\ud130\uc758 \uc138 \uac00\uc9c0 \ud575\uc2ec \ubb38\uc81c\uc778 \ub370\uc774\ud130 \ud488\uc9c8, \ub370\uc774\ud130 \ubd88\uc77c\uce58, \ub370\uc774\ud130 \ubd84\uc808\uc744 \uc9c0\ubaa9\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubb38\uc81c\ub4e4\uc740 \uc804\uc0ac\uc801 \ucc28\uc6d0\uc5d0\uc11c <strong>\uc2e0\ub8b0<\/strong>, <strong>\uc18d\ub3c4<\/strong>, <strong>\uc77c\uad00\uc131<\/strong>\uc5d0 \ub300\ud55c \ub3c4\uc804 \uacfc\uc81c\ub85c \uc9c1\uacb0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"Which of the following challenges are you currently experiencing in your organization?\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/state-of-data-figure-5-updated.png\"\/><\/p>\n<h2 data-toc-hidden style=\"color:#ff6900;\"> \uc2e0\ub8b0: \ub370\uc774\ud130 \ud488\uc9c8\uc774 \uc774\ud574\uad00\uacc4\uc790\uc758 \uc2e0\ub8b0\ub3c4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<br \/>\n <\/h2>\n<p>\uc2e0\ub8b0\ud560 \uc218 \uc5c6\ub294 \ub370\uc774\ud130\ub294 \ubd84\uc11d \ud504\ub85c\uadf8\ub7a8\uc758 \uadfc\uac04\uc744 \ud6fc\uc190\ud558\uba70, \uacbd\uc601\uc9c4\ubd80\ud130 \uace0\uac1d\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc870\uc9c1 \uc804\uccb4\uc5d0 \ubd88\uc2e0\uc758 \ud30c\uae09 \ud6a8\uacfc\ub97c \uc77c\uc73c\ucf1c \ubd84\uc11d \uccb4\uacc4 \uc804\ubc18\uc744 \ubb34\ub108\ub728\ub9bd\ub2c8\ub2e4.<\/p>\n<h4>\ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\uc758 \uc2e0\ub8b0: \ub370\uc774\ud130 \uc8fc\ub3c4 \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0 \ub300\ud55c \ud655\uc2e0 \uc800\ud558<\/h4>\n<p>\ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\ub4e4\uc758 \ubd88\uc2e0\uc740 \uc219\ub828\ub41c \ud300\ub4e4\uc774 \ub2e8\uc77c \uc9c4\uc2e4 \uacf5\uae09\uc6d0\uc758 \ubd80\uc7ac\ub85c \uc778\ud574 \ub370\uc774\ud130 \uc815\uc81c\ub77c\ub294 \uc0ac\ud6c4 \ub300\uc751\uc801 \uad74\ub808\uc5d0 \uac07\ud600 \uc788\ub294 \ubaa8\uc2b5\uc744 \ubaa9\uaca9\ud560 \ub54c \uc2dc\uc791\ub429\ub2c8\ub2e4.  \ud55c \ub9ac\ub354\ub294 <strong><em>\ub370\uc774\ud130\ub97c \ud65c\uc6a9 \uac00\ub2a5\ud55c \ud615\ud0dc\ub85c \ub9cc\ub4dc\ub294 \ub370\ub9cc \uc218\uc8fc\uac00 \uc18c\uc694\ub418\uba70<\/em><\/strong>, \uc774\ub294 \uc804\ub7b5\uc801 \uac00\uce58\ub97c \ub5a8\uc5b4\ub728\ub9ac\uace0 \uc2e0\ub8b0\ub97c \ud6fc\uc190\ud558\uc5ec \uc804\ub7b5 \uc218\ub9bd\uc5d0 \uc9c1\uc811\uc801\uc778 \ud0c0\uaca9\uc744 \uc900\ub2e4\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc77c\uad00\ub418\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\uac00 \uc5c6\ub2e4\uba74 \ub9ac\ub354\ub294 \uc2dc\uc7a5 \uc804\ubc18\uc5d0 \uac78\uce5c \uc77c\uad00\ub41c \uc790\uc6d0 \ubc30\ubd84\uc774\ub098 \ubaa9\ud45c \uc124\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \ub9ac\ub354\ub4e4\uc740 \ub3d9\uc77c\ud55c \uae30\uc900\uc73c\ub85c \uc131\uacfc\ub97c \ucd94\uc801\ud560 \uc218 \uc5c6\uac8c \ub418\uba70, \uacb0\uad6d \uc8fc\uad00\uc801\uc778 \ud310\ub2e8\uc5d0 \uc758\uc874\ud560 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc774\ub7ec\ud55c \uae30\ucd08\uc801\uc778 \ub370\uc774\ud130 \uacfc\uc81c\uc758 \uaddc\ubaa8\ub294 \ub9e4\uc6b0 \uc2ec\uac01\ud55c \uc218\uc900\uc785\ub2c8\ub2e4:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"85% of leaders experience significant data quality issues, 96% believe their data is not well-structured or AI-ready for scaling, 81% said data quality is their top data issue to address in the next 12 months\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/state-of-data-stat-1-updated.png\"\/><\/p>\n<p>\uc774\ub7ec\ud55c \uc2e0\ub8b0\uc758 \uc704\uae30\ub294 \uc778\uac04\uc758 \uc758\uc0ac\uacb0\uc815\uc744 \ub118\uc5b4 \uadf8 \ub108\uba38\uae4c\uc9c0 \ud655\uc7a5\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5c5\uacc4\uac00 \uc5d0\uc774\uc804\ud2f1 AI \ub3c4\uc785\uc744 \ucd94\uc9c4\ud568\uc5d0 \ub530\ub77c, \uc2e0\ub8b0\ud560 \uc218 \uc5c6\ub294 \uc785\ub825 \ub370\uc774\ud130\ub294 AI\uac00 \ube44\uc0ac\uc2e4\uc801 \uc815\ubcf4\ub97c \uc0dd\uc131\ud558\ub294 &#8216;\ud658\uac01&#8217; \ud604\uc0c1\uc744 \uc2ec\uac01\ud558\uac8c \uc99d\ud3ed\uc2dc\ud0a4\uace0 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \ub370\uc774\ud130 \uc2e0\ub8b0 \ud655\ubcf4\uac00 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4>\ud544\ub4dc \ud300\uc758 \uc2e0\ub8b0: \uc2e0\ub8b0\ud560 \uc218 \uc5c6\ub294 \ub3c4\uad6c\uc5d0 \ub300\ud55c \uac70\ubd80<\/h4>\n<p>\ud544\ub4dc \ud300\uc758 \uacbd\uc6b0, \uc81c\uacf5\ubc1b\uc740 \uc138\ubd80 \ub370\uc774\ud130\uac00 \uba85\ubc31\ud788 \uc798\ubabb\ub418\uc5c8\uc744 \ub54c \uc2e0\ub8b0\uac00 \ubb34\ub108\uc9d1\ub2c8\ub2e4. \ub125\uc2a4\ud2b8 \ubca0\uc2a4\ud2b8 \uc561\uc158(Next Best Action)\uacfc \uac19\uc740 \ub3c4\uad6c\uac00 \uacb0\ud568\uc774 \uc788\ub294 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ub3d9\ub418\uba74, \ud544\ub4dc \ud300\uc774 \ubcf4\uc720\ud55c \uace0\uac1d\uc5d0 \ub300\ud55c \uae4a\uc740 \ud604\uc7a5 \uc9c0\uc2dd\uacfc \ucda9\ub3cc\ud558\ub294 \ubd80\uc801\uc808\ud55c \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc0dd\uc131\ud558\uac8c \ub418\uba70, \uacb0\uad6d \uc2dc\uc2a4\ud15c\uc740 \ubaa8\ub4e0 \uc2e0\ub8b0\uc131\uc744 \uc783\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \uacb0\uacfc, \ud544\ub4dc \ud300\uc740 \ub514\uc9c0\ud138 \ub3c4\uad6c\ub97c \uac70\ubd80\ud558\uace0 \uac1c\uc778\ub9c8\ub2e4 \uc81c\uac01\uac01\uc778 \ubc29\uc2dd\uacfc \uc9c1\uad00\uc5d0 \uc758\uc874\ud558\ub294 \uc0c1\ud0dc\ub85c \ud68c\uadc0\ud558\uac8c \ub429\ub2c8\ub2e4. \ud55c \ub9ac\ub354\ub294 \u201c<em>\uace0\ud488\uc9c8 \ub370\uc774\ud130\uc758 \ubd80\uc7ac\ub85c \uc778\ud574 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc774 \ucd94\uce21\uc758 \uacfc\uc815\uc73c\ub85c \ubcc0\uc9c8\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc778\uc0ac\uc774\ud2b8\ubcf4\ub2e4 \uc790\uc2e0\uc758 \uc9c1\uad00\uc744 \ub354 \uc2e0\ub8b0\ud558\uac8c \ub418\uc5c8\ub294\ub370, \uc774\ub294 \uadf9\ubcf5\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/em>\u201d \uc774\ub294 \uacb0\uad6d \ubcf8\uc0ac\uc758 \ub370\uc774\ud130 \uae30\ubc18 \uc804\ub7b5\uacfc \ud544\ub4dc\uc758 \uc2e4\ud589 \uc2e4\ud0dc\uac00 \ub530\ub85c \ub178\ub294 \uc804\ub7b5\uacfc \uc2e4\ud589\uc758 \uad34\ub9ac\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<div class=\"content-pull-quote\">\n<p>&#8220;\uace0\ud488\uc9c8 \ub370\uc774\ud130\uc758 \ubd80\uc7ac\ub85c \uc778\ud574 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc740 \ucd94\uce21\uc758 \uacfc\uc815\uc73c\ub85c \ubcc0\uc9c8\ub418\uc5c8\uc2b5\ub2c8\ub2e4.  \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc778\uc0ac\uc774\ud2b8\ubcf4\ub2e4 \uc790\uc2e0\uc758 \uc9c1\uad00\uc744 \ub354 \uc2e0\ub8b0\ud558\uac8c \ub418\uc5c8\ub294\ub370, \uc774\ub294 \uadf9\ubcf5\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.&#8221;<\/p>\n<div class=\"content-pull-quote__person\">\n<div class=\"content-pull-quote__author\">\n<h6>\ub9ac\ub354<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h4>HCP \uc2e0\ub8b0: \uc870\uc728\ub418\uc9c0 \uc54a\uc740 \ubd80\uc2e4\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc758 \ud53c\ud574<\/h4>\n<p>\uacb0\uad6d \ub0b4\ubd80\uc758 \ud63c\uc120\uc740 \uc678\ubd80\ub85c \ud758\ub7ec\ub118\uccd0 \uace0\uac1d \uad00\uacc4\uc640 \uae30\uc5c5 \ud3c9\ud310\uc5d0 \ud0c0\uaca9\uc744 \uc785\ud790 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub9ce\uc740 \uae30\uc5c5\uc774 \uc815\uad50\ud55c \uc5b4\uce74\uc6b4\ud2b8 \uae30\ubc18 \uc804\ub7b5\uc744 \ucd94\uc9c4\ud558\uace0 \uc788\uc9c0\ub9cc, \uc815\uc791 \uc5b4\ub5a4 HCP\uac00 \uc5b4\ub290 \uc758\ub8cc\uae30\uad00(HCO)\uc5d0 \uc18c\uc18d\ub418\uc5b4 \uc788\ub294\uc9c0\uc870\ucc28 \uba85\ud655\ud788 \ud30c\uc545\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub294 \uc2e4\uc815\uc785\ub2c8\ub2e4. \uadf8 \uacb0\uacfc\ub294 \uace0\uac1d\uc758 \ub2f5\ub2f5\ud55c \uacbd\ud5d8\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \ub3d9\uc77c\ud55c \uc8fc\uc81c\ub97c \ub450\uace0 \ud55c \uae30\uc5c5 \ub0b4 \uc5ec\ub7ec \ud300\uc73c\ub85c\ubd80\ud130 \uc911\ubcf5 \uc5f0\ub77d\uc744 \ubc1b\uac70\ub098, \uc790\uc2e0\uc758 \uc804\uacf5 \ubd84\uc57c\uc640 \ubb34\uad00\ud55c \uc815\ubcf4\ub97c \ubc1b\uae30\ub3c4 \ud558\uba70, \uacfc\uac70\uc758 \uc774\ub825\uc744 \uc804\ud600 \ubaa8\ub974\ub294 \uc0c8\ub85c\uc6b4 \ub2f4\ub2f9\uc790\ub97c \ub300\uba74\ud574\uc57c \ud558\ub294 \uc0c1\ud669\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub2e8\uc808\ub41c \uc811\uadfc \ubc29\uc2dd\uc740 \uc870\uc9c1\uc774 \uccb4\uacc4\uc801\uc774\uc9c0 \ubabb\ud558\ub2e4\ub294 \uc778\uc0c1\uc744 \uc2ec\uc5b4\uc8fc\uba70, \uacb0\uad6d \uae30\uc5c5\uc5d0 \ub300\ud55c HCP\uc758 \uc2e0\ub8b0\uc640 \ud611\ub825 \uc758\uc9c0\ub97c \uaebe\uc5b4\ubc84\ub9bd\ub2c8\ub2e4.<\/p>\n<h2 data-toc-hidden style=\"color:#ff6900;\"> \uc18d\ub3c4: \ub370\uc774\ud130-\uc778\uc0ac\uc774\ud2b8 \uac00\uce58 \uc0ac\uc2ac\uc758 \ubcd1\ubaa9 \ud604\uc0c1 \ubd84\uc11d<\/h2>\n<p>\ub370\uc774\ud130\ub294 \uc811\uadfc\uc774 \ubd88\uac00\ub2a5\ud558\uac70\ub098, \ub2e8\uc808\ub418\uc5b4 \uc788\uc73c\uba70, \uc11c\ub85c \uc77c\uce58\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\uace0 \uc815\uc81c\ud558\uba70 \uc870\ub9bd\ud558\ub294 \ub370 \ub4dc\ub294 \uacfc\ub3c4\ud55c \ub178\ub825\uc740 \ud544\uc5f0\uc801\uc73c\ub85c \uc9c0\uc5f0\uc744 \ucd08\ub798\ud558\uba70, \uc815\uc791 \uc778\uc0ac\uc774\ud2b8\uac00 \ub3c4\ucd9c\ub418\uc5c8\uc744 \ub54c\ub294 \uc774\ubbf8 \uc2dc\uc758\uc131\uc744 \uc783\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \ub85c\uc6b0 \ub370\uc774\ud130\uc5d0\uc11c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc815\ubcf4(Actionable intelligence)\uc5d0 \uc774\ub974\ub294 \uac01 \ub2e8\uacc4\uc758 \ub9c8\ucc30 \uc9c0\uc810\ub4e4\uc740 \uc9c0\uc5f0\uc744 \uace0\ucc29\ud654\ud558\uace0, \uacb0\uad6d AI\uc640 \ubd84\uc11d \uccb4\uacc4\uac00 \uc804\uc0ac\uc801 \uaddc\ubaa8\ub85c \ud655\uc7a5\ub418\ub294 \uac83\uc744 \uac00\ub85c\ub9c9\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ub9c8\ucc30\uc740 \uae30\uc5c5\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4:<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"72% of companies spend up to 100 days matching HCP data across sources, 62% of companies spend up to 200 days navigating third-party access agreements (TPAs) to use the data they have\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/state-of-data-stat-2.png\"\/><\/p>\n<h4>\uc811\uadfc\uc131<\/h4>\n<p>\ub370\uc774\ud130\uc5d0 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc5c6\ub2e4\ub294 \uc810 \ub54c\ubb38\uc5d0 \ud504\ub85c\uc138\uc2a4\ub294 \uc2dc\uc791\ubd80\ud130 \ub09c\uad00\uc5d0 \ubd09\ucc29\ud569\ub2c8\ub2e4. \ub9ac\ub354\ub4e4\uc5d0 \ub530\ub974\uba74, \uace0\uac1d \ub370\uc774\ud130\uac00 \uc9c0\uc5ed\ubcc4\ub85c \uc11c\ub85c \ub2e4\ub978 CRM\uc5d0 \ub2e4\uc591\ud55c \ud615\uc2dd\uc73c\ub85c \ud30c\ud3b8\ud654\ub418\uc5b4 \uc788\uc5b4 \ub2e8\uc77c \uc9c4\uc2e4 \uacf5\uae09\uc6d0\uc744 \ucc3e\uae30\uac00 \ub9e4\uc6b0 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc124\ub839 \ub370\uc774\ud130\ub97c \ucc3e\ub354\ub77c\ub3c4 \ub0b4\ubd80 \ubc29\ud654\ubcbd\uc5d0 \uac00\ub85c\ub9c9\ud600 \uc788\uac70\ub098 \ubcf5\uc7a1\ud55c \uacc4\uc57d\uc0c1\uc758 \ud5c8\ub4e4\uc5d0 \uac78\ub824 \uc811\uadfc\uc774 \ubd88\uac00\ub2a5\ud55c \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. TPA \uc808\ucc28\ub97c \ubc1f\ub294 \ub370\ub9cc \uc218\uac1c\uc6d4\uc774 \uac78\ub9ac\uae30\ub3c4 \ud558\uba70, \uc774\ub294 \ud504\ub85c\uc81d\ud2b8\uac00 \uc2dc\uc791\ub418\uae30\ub3c4 \uc804\uc5d0 \ub3d9\ub825\uc744 \uc0c1\uc2e4\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<h4>\uc0c1\ud638\uc6b4\uc6a9\uc131<\/h4>\n<p>\ub370\uc774\ud130\uc5d0 \uc811\uadfc\ud558\ub354\ub77c\ub3c4 \uacf5\ud1b5\ub41c \ub370\uc774\ud130 \ud45c\uc900\uc774 \uc5c6\uc73c\uba74 \ud65c\uc6a9\ud558\uae30\uac00 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc0c1\ud638\uc6b4\uc6a9\uc131\uc758 \ubd80\uc7ac\ub294 \ub9c9\ub300\ud55c &#8216;\uc6b4\uc6a9 \ube44\uc6a9(Operational tax)&#8217;\uc744 \ubc1c\uc0dd\uc2dc\ud0a4\uba70, \ud300\uc774 \uc218\uc791\uc5c5\uc73c\ub85c \uae30\ub85d\uc744 \ub9de\ucd94\uace0 \ucda9\ub3cc\ud558\ub294 \ud615\uc2dd\uc744 \uc870\uc815\ud558\uba70 \ub85c\uceec \ud300\uacfc \ud611\uc758\ud558\ub3c4\ub85d \uac15\uc694\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub370\uc774\ud130 \ubaa8\ub378(\ud544\ub4dc, \uba85\uce6d, \uc815\uc758, \uad6c\uc870 \ub4f1)\uc774 \uc11c\ub85c \uc77c\uce58\ud558\uc9c0 \uc54a\uc544 \ubd84\uc11d\uac00\ub4e4\uc774 \uad6d\uac00\ubcc4\ub85c \ub3d9\uc77c\ud55c \ubd84\uc11d\uc744 \uc218\ud589\ud558\uae30 \uc704\ud574 \ub9e4\ubc88 \uc11c\ub85c \ub2e4\ub978 \ucf54\ub4dc\ub97c \uac1c\ubc1c\ud558\uace0 \ud14c\uc2a4\ud2b8\ud558\uace0 \uc2e4\ud589\ud574\uc57c \ud558\ub294 \uacbd\uc6b0\uac00 \ube48\ubc88\ud569\ub2c8\ub2e4.  \uc774\ub7ec\ud55c \ubc29\ub300\ud55c \uc791\uc5c5\ub7c9\uc740 \ub370\uc774\ud130 \uc900\ube44 \uacfc\uc815\uc5d0\uc11c \uc9c0\uc5f0\uc744 \ucd08\ub798\ud558\ub294 \uc8fc\uc694 \uc6d0\uc778\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<h4>\ucd5c\uc2e0\uc131<\/h4>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ub370\uc774\ud130\uac00 \ucd5c\uc2e0 \uc0c1\ud0dc\ub85c \uc720\uc9c0\ub418\uc9c0 \uc54a\uc73c\uba74 \uadf8 \uac00\uce58\ub294 \ud6fc\uc190\ub429\ub2c8\ub2e4. \ub370\uc774\ud130 \ubcc0\uacbd \uc694\uccad(DCR)\uc744 \ucc98\ub9ac\ud558\ub294 \ub370 \uac78\ub9ac\ub294 \uc2dc\uac04\uc740 \uc2ec\uac01\ud55c \ub9c8\ucc30 \uc9c0\uc810\uc785\ub2c8\ub2e4. \ub9ac\ub354\ub4e4\uc740 \uc774\ub984\uc774\ub098 \uc8fc\uc18c \uac19\uc740 \ub2e8\uc21c\ud55c DCR\uc870\ucc28 \ud574\uacb0\ud558\ub294 \ub370 2\uc8fc\uac00 \uc18c\uc694\ub420 \uc218 \uc788\uc73c\uba70, \uc911\ub300\ud55c \ubd88\uc77c\uce58\uac00 \ubc1c\uacac\ub420 \uacbd\uc6b0 \uc815\ubc00 \uc870\uc0ac\ub85c \uc774\uc5b4\uc9c4\ub2e4\uace0 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4. \ud55c \ub9ac\ub354\ub294 &#8220;\uc804\uccb4 \ub370\uc774\ud130 \uc138\ud2b8\uc758 \uc720\ud6a8\uc131\uc744 \ud655\uc778\ud558\uae30 \uc704\ud574 \uc804\uba74 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud574\uc57c \ud588\uace0, \uc774\ub85c \uc778\ud574 \uc8fc\uc694 \uae30\ub2a5 \uc6b4\uc601\uc774 \ud55c \ub2ec \uc774\uc0c1 \uc9c0\uc5f0\ub418\uc5c8\uc2b5\ub2c8\ub2e4&#8221;\ub77c\uace0 \uacf5\uc720\ud588\uc2b5\ub2c8\ub2e4.  \ub370\uc774\ud130\uac00 \ucd5c\uc2e0\uc73c\ub85c \uc720\uc9c0\ub418\uc9c0 \uc54a\uc73c\uba74 \uc774\ub97c \uc2e0\ub8b0\ud558\uace0 \uc7ac\uc0ac\uc6a9\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<div class=\"content-pull-quote\">\n<p>&#8220;\uc804\uccb4 \ub370\uc774\ud130 \uc138\ud2b8\uc758 \uc720\ud6a8\uc131\uc744 \ud655\uc778\ud558\uae30 \uc704\ud574 \uc804\uba74 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud574\uc57c \ud588\uace0,<br \/>\n\uc774\ub85c \uc778\ud574 \uc8fc\uc694 \uae30\ub2a5 \uc6b4\uc601\uc774 \ud55c \ub2ec \uc774\uc0c1 \uc9c0\uc5f0\ub418\uc5c8\uc2b5\ub2c8\ub2e4&#8221;<\/p>\n<div class=\"content-pull-quote__person\">\n<div class=\"content-pull-quote__author\">\n<h6>\ub9ac\ub354<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h2 data-toc-hidden style=\"color:#ff6900;\"> \uc77c\uad00\uc131: \ub2e8\uc77c \uc9c4\uc2e4 \uacf5\uae09\uc6d0 \ub2ec\uc131\uc758 \ub09c\uc81c <\/h2>\n<p>\ub370\uc774\ud130 \ubd88\uc77c\uce58\ub294 \uc870\uc9c1\uc774 \uace0\uac1d\uacfc \uc81c\ud488\uc5d0 \ub300\ud574 \ub2e8\uc77c\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc744 \uac00\ub85c\ub9c9\ub294 \uace0\uc9c8\uc801\uc778 \uacfc\uc81c\uc785\ub2c8\ub2e4. \uc774 \ubb38\uc81c\ub294 \uc0ac\ub0b4\uc678 \uc18c\uc2a4, \uc11c\ub85c \ub2e4\ub978 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc2dc\uc2a4\ud15c, \uadf8\ub9ac\uace0 \uac01\uae30 \ub2e4\ub978 \ud45c\uc900\uc744 \uac00\uc9c4 \uc5ec\ub7ec \uc0ac\uc5c5 \ubd80\ubb38\uc5d0 \uc815\ubcf4\uac00 \ud769\uc5b4\uc838 \uc788\ub294<br \/>\n\ubcf5\uc7a1\ud55c \ub370\uc774\ud130 \uc0dd\ud0dc\uacc4\uc758 \ud544\uc5f0\uc801\uc778 \uacb0\uacfc\uc785\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ub3d9\uc77c\ud55c \uace0\uac1d\uc774\ub77c\ub3c4 \ub370\uc774\ud130 \uc18c\uc2a4\uc5d0 \ub530\ub77c \uc644\uc804\ud788 \ub2e4\ub974\uac8c \ubcf4\uc77c \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uad11\ubc94\uc704\ud55c \ub370\uc774\ud130 \uc911\ubcf5\uacfc \uae30\ub85d \uac04\uc758 \ucda9\ub3cc\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. <\/p>\n<p>\uc774\ub7ec\ud55c \ubb38\uc81c\ub4e4\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc694\uad6c\ub418\ub294 \uc218\uc791\uc5c5\uc758 \uaddc\ubaa8\ub294 \uc0c1\ub2f9\ud569\ub2c8\ub2e4:<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"95% of companies must remap global-to-local specialties, with 55% doing this annually or more frequently, 84% of companies spend up to 100 days on HCP mapping processes alone\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/state-of-data-stat-3.png\"\/><\/p>\n<h4>\uae30\uc5c5 \uc804\ubc18\uc5d0 \ub9cc\uc5f0\ud55c \ub370\uc774\ud130 \ubd88\uc77c\uce58<\/h4>\n<p>\uacf5\ud1b5\ub41c \ub370\uc774\ud130 \uc5b8\uc5b4\ub098 \ud45c\uc900\uc758 \ubd80\uc7ac\ub294 \uace0\uac1d\uc5d0 \ub300\ud55c \ub2e8\uc77c\ud558\uace0 \ud1b5\ud569\ub41c \ubdf0(view)\ub97c \ud655\ubcf4\ud558\ub294 \uac83\uc744 \ubd88\uac00\ub2a5\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.  \uc8fc\uc694 \uc18d\uc131\uacfc \ud45c\uc900\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc601\uc5ed\uc5d0\uc11c \ud06c\uac8c \ucc28\uc774\ub97c \ubcf4\uc785\ub2c8\ub2e4: <\/p>\n<table class=\"table table-striped\">\n<tbody>\n<tr>\n<td style=\"background:#f5981b;align:center;color:#fff;align-content: center;\">\n         <strong>\uc2dc\uc2a4\ud15c<\/strong>\n         <\/td>\n<td> \uae30\uc220 \uc2a4\ud0dd \uc804\ubc18\uc5d0 \uac78\uccd0 \ub370\uc774\ud130 \ubd88\uc77c\uce58\uac00 \ub9cc\uc5f0\ud569\ub2c8\ub2e4.  \ub2e8\uc77c \uace0\uac1d\uc758 \ub370\uc774\ud130\uac00 \uc11c\ub85c \ub2e4\ub978 \ud615\uc2dd\uc758 \uc5ec\ub7ec CRM\uc5d0 \ubd84\uc0b0\ub418\uc5b4 \uc788\uc5b4 \uae30\uc220\uc801 \uc7a5\uc560\ubb3c\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.  \ud55c \ub9ac\ub354\ub294 \u201c<em>\ub9ce\uc740 \uc2dc\uc7a5\uc5d0\uc11c SAP\uc640 CRM \uac04\uc758 \ub9e4\ud551\uc774 \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc544, \uc6b0\ub9ac\uc758 &#8216;AI \ucee4\uc2a4\ud130\uba38 360&#8217; \ud234\uc744 \ubc30\ud3ec\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/em>\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.&#8221; <\/td>\n<\/tr>\n<tr>\n<td style=\"background:#f5981b;align:center;color:#fff;align-content: center;\">\n         <strong>\uad6d\uac00 \ubc0f \uc9c0\uc5ed<\/strong>\n         <\/td>\n<td> \uae00\ub85c\ubc8c \ud45c\uc900\uc740 \uc9c0\uc5ed \uc218\uc900\uc5d0\uc11c \ubb34\ub108\uc9c0\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.  \ub9ac\ub354\ub4e4\uc740 \uacf5\ud1b5\uc801\uc73c\ub85c \ub2e4\uc74c\uacfc \uac19\uc774 \uc9c0\uc801\ud569\ub2c8\ub2e4: &#8220;<em>\ub3d9\uc77c\ud55c \uc81c\uacf5\uc5c5\uccb4\uc784\uc5d0\ub3c4 \uad6d\uac00\ubcc4\ub85c \ub370\uc774\ud130 \uc138\ud2b8\uac00 \ubd88\uc77c\uce58\ud558\uc5ec \uae00\ub85c\ubc8c \ud1b5\ud569\uc774 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/em>&#8221; \uc774\ub294 \uad6d\uac00\ub9c8\ub2e4 \uc758\ub8cc \uc2dc\uc2a4\ud15c\uc774 \ud310\uc774\ud558\uac8c \ub2e4\ub978 \uc720\ub7fd\uc5d0\uc11c \ud2b9\ud788 \ub450\ub4dc\ub7ec\uc9c0\uba70, \uc774\ub85c \uc778\ud574 \ud504\ub85c\uc81d\ud2b8\uc758 \uaddc\ubaa8\ub97c \ud655\uc7a5\ud558\ub294 \uac83\uc774 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <\/td>\n<\/tr>\n<tr>\n<td style=\"background:#f5981b;align:center;color:#fff;align-content: center;\">\n         <strong>\uc784\uc0c1 \ubc0f \ucee4\uba38\uc15c \ubd80\uc11c<\/strong>\n         <\/td>\n<td> \ub370\uc774\ud130 \ubd88\uc77c\uce58\uc758 \uc8fc\uc694 \uc6d0\uc778\uc740 \uc784\uc0c1 \ub370\uc774\ud130\uc640 \ucee4\uba38\uc15c \ub370\uc774\ud130 \uc0ac\uc774\uc758 \ubfcc\ub9ac \uae4a\uc740 \ub2e8\uc808\uc785\ub2c8\ub2e4. \ud55c \ub9ac\ub354\ub294 &#8220;<em>\ucee4\uba38\uc15c, \uacf5\uae09\ub9dd, R&#038;D\uc640 \uac19\uc740 \uc0ac\uc5c5 \ubd80\ubb38 \uac04\uc5d0 \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/em>&#8220;\ub77c\uace0 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4. \uc784\uc0c1 \uc2dc\ud5d8\uc5d0\uc11c \uc8fc\uc5f0\uad6c\uc790\ub97c \ucd94\uc801\ud558\ub294 \ub370 \uc0ac\uc6a9\ud558\ub294 \ub370\uc774\ud130 \ud45c\uc900\uacfc \uc2dd\ubcc4\uc790\uac00 \ucee4\uba38\uc15c CRM\uc5d0\uc11c \ub3d9\uc77c \uc778\ubb3c\uc744 \uc2dd\ubcc4\ud558\ub294 \uae30\uc900\uacfc \uc644\uc804\ud788 \ub2e4\ub978 \uacbd\uc6b0\uac00 \ub9ce\uc544, \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uc9c4\uc815\ud55c \uc758\ubbf8\uc758 360\ub3c4 \ubdf0(360-degree view)\ub97c \ud655\ubcf4\ud558\ub294 \uac83\uc774 \uac70\uc758 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4.\n <\/td>\n<\/tr>\n<tr>\n<td style=\"background:#f5981b;align:center;color:#fff;align-content: center;\">\n         <strong>\ub370\uc774\ud130 \ucee4\ubc84\ub9ac\uc9c0\uc640 \uc644\uc804\uc131<\/strong>\n         <\/td>\n<td> \uae30\uc5c5 \uc804\uccb4\uc801\uc73c\ub85c \ub2e4\uc591\ud55c \uc18d\uc131\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc774\uace0 \uc644\uc804\ud55c \ub370\uc774\ud130\uac00 \ubd80\uc871\ud558\ub2e4\ub294 \uc810\uc774 \ud070 \uacfc\uc81c\uc785\ub2c8\ub2e4.  \uc608\ub97c \ub4e4\uc5b4, \ubd81\ubbf8 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc6b0\uc218\ud55c HCP \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub354\ub77c\ub3c4, \ub2e4\ub978 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ub3d9\uc77c\ud55c \ub370\uc774\ud130 \ud544\ub4dc\uac00 &#8220;<em>\uc874\uc7ac\ud558\uc9c0 \uc54a\uac70\ub098 \uc0c1\uc5c5\uc801\uc73c\ub85c \uc774\uc6a9 \uac00\ub2a5\ud558\uc9c0 \uc54a\uc544<\/em>\u201d \uae00\ub85c\ubc8c\ud558\uac8c \uc77c\uad00\ub41c \ubd84\uc11d \ubaa8\ub378\uc744 \uc801\uc6a9\ud558\ub294 \uac83\uc774 \ubd88\uac00\ub2a5\ud55c \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. <\/td>\n<\/tr>\n<tr>\n<td style=\"background:#f5981b;align:center;color:#fff;align-content: center;\">\n         <strong>\ud575\uc2ec \ub9c8\uc2a4\ud130 \ub370\uc774\ud130 \uc18d\uc131<\/strong>\n         <\/td>\n<td> \uac00\uc7a5 \uae30\ubcf8\uc801\uc778 \uc18d\uc131\ub3c4 \ud655\ubcf4\ub294 \ub418\uc5b4 \uc788\uc73c\ub098 \uc77c\uad00\uc131\uc774 \uc5c6\ub294 \uacbd\uc6b0\uac00 \ube48\ubc88\ud569\ub2c8\ub2e4.  \uace0\uac1d \ub9c8\uc2a4\ud130 \ub370\uc774\ud130\uc640 \uad00\ub828\ud558\uc5ec \ud55c \ub9ac\ub354\ub294 &#8220;<em>\uc804 \uc138\uacc4\uc801\uc73c\ub85c HCP \ubc0f HCO\uc758 \uc804\uacf5 \ubd84\uc57c\ub97c \uc720\uc9c0 \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \uc2e0\ub8b0\ud560 \ub9cc\ud55c \uc194\ub8e8\uc158\uc744 \ubcf8 \uc801\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/em>&#8220;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubd88\uc77c\uce58\ub294 \ud575\uc2ec \uc81c\ud488 \ub9c8\uc2a4\ud130 \ub370\uc774\ud130\uc5d0\ub3c4 \uc801\uc6a9\ub429\ub2c8\ub2e4. \ub3d9\uc77c\ud55c \uc81c\ud488\uc774 \uc5b4\ub5a4 \uad6d\uac00\uc5d0\uc11c\ub294 \ud604\uc9c0 \uc0c1\ud488\uba85\uc73c\ub85c, \ub2e4\ub978 \uad6d\uac00\uc5d0\uc11c\ub294 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uba85\uc73c\ub85c \ub4f1\ub85d\ub418\uae30\ub3c4 \ud569\ub2c8\ub2e4.  \ub610 \ub2e4\ub978 \ub9ac\ub354\ub294 &#8220;<em>\uc774\ub7ec\ud55c \uae00\ub85c\ubc8c \ud0dd\uc18c\ub178\ubbf8\uc758 \ubd80\uc7ac\uac00 \uc138\ubd80 \uc218\uc900\uc758 \ubd84\uc11d \ucd94\uc801\uc5d0 \uc5b4\ub824\uc6c0\uc744 \ucd08\ub798\ud55c\ub2e4<\/em>\u201d\uace0 \uacf5\uc720\ud558\uba70, \uc0c1\ub2f9\ud55c \uc218\ub3d9 \ub9e4\ud551 \uc791\uc5c5 \uc5c6\uc774\ub294 \uc2dc\uc7a5 \uac04 \uc131\uacfc\ub97c \uba85\ud655\ud558\uac8c \ud30c\uc545\ud558\ub294 \uac83\uc774 \ubd88\uac00\ub2a5\ud558\ub2e4\uace0<br \/>\n\uc9c0\uc801\ud569\ub2c8\ub2e4. <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>\ub370\uc774\ud130 \ubd88\uc77c\uce58\uac00 \uae30\uc5c5 \uc804\uccb4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/h4>\n<p>\uc774\ub7ec\ud55c \uad11\ubc94\uc704\ud55c \ub370\uc774\ud130 \ubd88\uc77c\uce58\ub294 \ub9c9\ub300\ud55c \uc6b4\uc601 \ubd80\ub2f4\uc744 \uc57c\uae30\ud558\uace0 \uac00\uce58\uac00 \ub192\uc740 \ud504\ub85c\uc81d\ud2b8\uc758 \uc9c4\ud589\uc744 \uac00\ub85c\ub9c9\uc2b5\ub2c8\ub2e4.  \uc774\ub85c \uc778\ud574 \ud300\uc740 \ub85c\uceec \ud300\uacfc \ub370\uc774\ud130\ub97c \uc218\uc791\uc5c5\uc73c\ub85c \ub9de\ucd94\uace0 \uc870\uc815\ud558\ub294 \uace0\ub41c \uc791\uc5c5\uc5d0 \ub0b4\ubab0\ub9ac\uac8c \ub418\uba70, \uc774\ub294 \ud22c\uc785 \uc790\uc6d0\uc744 \ub300\ud3ed \uc99d\uac00\uc2dc\ud0a4\uace0 \ud504\ub85c\uc81d\ud2b8\uc758 \ubbfc\ucca9\uc131\uc744 \uc800\ud558\uc2dc\ud0b5\ub2c8\ub2e4.  \uad81\uadf9\uc801\uc73c\ub85c \uae30\uc5c5 \uc804\uccb4\uc758 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\uc9c0 \ubabb\ud558\uba74 \ud1b5\ud569\ub41c \uae00\ub85c\ubc8c \uc804\ub7b5 \uc218\ub9bd\uc774 \ubd88\uac00\ub2a5\ud574\uc9c0\uba70, \uae30\uc5c5\uc740 \uae00\ub85c\ubc8c \ub2e8\uc704\uac00 \uc544\ub2cc \uac1c\ubcc4 \uc2dc\uc7a5\ubcc4\ub85c \uc0ac\uc5c5 \uaddc\ubaa8\ub97c \ud655\uc7a5\ud560 \uc218\ubc16\uc5d0 \uc5c6\ub294 \uc0c1\ud669\uc5d0 \uc9c1\uba74\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<h2 style=\"color:#ff6900;\">\uadfc\ubcf8\uc801\uc778 \ud574\uacb0\uc744 \uc704\ud55c \ucd09\uad6c<\/h2>\n<p>\uc774\ubc88 \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc\ub294 \uba85\ud655\ud55c \ud569\uc758\uc810\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ubfcc\ub9ac \uae4a\uc740 \ub370\uc774\ud130 \ubb38\uc81c\ub294 \ud45c\uba74\uc801\uc778 \ubbf8\ubd09\ucc45\uc73c\ub85c\ub294 \ud574\uacb0\ud560 \uc218 \uc5c6\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ub9ac\ub354\ub4e4\uc740 \ub2e8\uc21c\ud55c \uae30\uc220\uc801 \ud574\uacb0\ucc45\uc5d0 \ub300\ud574 \ud0c0\ub2f9\ud55c \ud68c\uc758\ub860\uc744 \ubcf4\uc774\uace0 \uc788\uc73c\uba70, 71%\ub294 \uc0dd\uc131\ud615 AI \ub2e8\ub3c5\uc73c\ub85c\ub294 \uae30\ucd08\uc801\uc778 \ub370\uc774\ud130 \ud488\uc9c8 \ubc0f \uc77c\uad00\uc131 \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc5c6\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.  \uc774\ub294 AI\uc758 \uc131\ub2a5\uc774 \uadf8 \ubc14\ud0d5\uc774 \ub418\ub294 \ub370\uc774\ud130\uc758 \ud488\uc9c8\uc5d0 \uc88c\uc6b0\ub41c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc798 \uc774\ud574\ud558\uace0 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub300\uc2e0 \ub9ac\ub354\ub4e4\uc740 \ud575\uc2ec \ubb38\uc81c\ub97c \uc9c1\uc811\uc801\uc73c\ub85c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \uadfc\ubcf8\uc801\uc778 \uc804\ub7b5, \uc989 <strong>\ub370\uc774\ud130 \uc815\ud569(data harmonization)\uacfc \uac70\ubc84\ub10c\uc2a4\uc5d0 \ub300\ud55c \ud1b5\ud569\uc801 \uc811\uadfc<\/strong>\uc744 \uac15\uc870\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.  \uc815\ud569\uacfc \uac70\ubc84\ub10c\uc2a4\ub294 \ub3d9\uc804\uc758 \uc591\uba74\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc815\ud569\uc774 \uc18d\ub3c4\uc640 \uc77c\uad00\uc131\uc744 \ud574\uacb0\ud558\ub294 \uacf5\ud1b5\uc758 \ub370\uc774\ud130 \uc5b8\uc5b4\ub97c \ub9cc\ub4e0\ub2e4\uba74, \uc9c0\uc18d\uc801\uc778 \uac70\ubc84\ub10c\uc2a4\ub294 \uc2e0\ub8b0 \uad6c\ucd95\uc5d0 \ud544\uc694\ud55c \ud488\uc9c8\uacfc \uc2e0\ub8b0\uc131\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4. <\/p>\n<p>\uc774\uc81c \ubaa8\ub4e0 \uc870\uc9c1\uc774 \uc9c1\uba74\ud55c \ud575\uc2ec\uc801\uc778 \uc804\ub7b5\uc801 \uc9c8\ubb38\uc740 <strong>\uc774\ub7ec\ud55c \ud45c\uc900\uc744 \uc790\uccb4\uc801\uc73c\ub85c \uad6c\ucd95\ud560 \uac83\uc778\uc9c0, \uc544\ub2c8\uba74 \uc0b0\uc5c5 \uc804\uccb4\uc758 \ud45c\uc900 \ubaa8\ub378\uc744 \ucc44\ud0dd\ud560 \uac83\uc778\uc9c0<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<h2 data-toc-hidden> \ub370\uc774\ud130 \uc815\ud569 \ubc0f \uac70\ubc84\ub10c\uc2a4 \uacfc\uc81c \ud574\uacb0\uc744 \uc704\ud55c \ub450 \uac00\uc9c0 \ubc29\uc548 <\/h2>\n<h4 style=\"color:#ff6900;\">\ubc29\uc548 #1: \uc790\uccb4 \ub370\uc774\ud130 \uc815\ud569<\/h4>\n<p>\uc804\ud1b5\uc801\uc778 \ubc29\uc2dd\uc740 \uae30\uc5c5 \uace0\uc720\uc758 \uc790\uccb4 \ud45c\uc900\uc744 \uc9c1\uc811 \uad6c\ucd95\ud558\uace0 \uc720\uc9c0 \uad00\ub9ac\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.  \uc774 \ubc29\uc548\uc744 \uc120\ud0dd\ud558\ub294 \uc870\uc9c1\uc740 \ubcf4\ud1b5 \uc804\uc0ac\uc801\uc73c\ub85c \ub2e4\uc591\ud558\uac8c \ub098\ud0c0\ub098\ub294 \uace0\uc720\uc758 \ube44\uc988\ub2c8\uc2a4 \ub2c8\uc988\ub97c \ubaa8\ub450 \uc218\uc6a9\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.  \uc790\uccb4 \uad6c\ucd95 \ubc29\uc2dd\uc740 \uc644\uc804\ud55c \ud1b5\uc81c\uad8c\uc744 \uc6b0\uc120\uc2dc\ud558\uc9c0\ub9cc, \uc774\ub294 \uc5ed\uc124\uc801\uc73c\ub85c \ud45c\uc900\ud654\ub97c \uc704\ud574 \ud544\uc694\ud55c \uacfc\uac10\ud55c \uc804\ub7b5\uc801 \uacb0\uc815\uc744 \ud68c\ud53c\ud558\ub294 \uacb0\uacfc\ub97c \ucd08\ub798\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uae30\uc5c5\uc740 \ub04a\uc784\uc5c6\ub294 \ub370\uc774\ud130 \uc815\uc81c\uc640 \uc815\ud569 \uc791\uc5c5\uc744 \uc704\ud574 \ub9c9\ub300\ud55c &#8216;\uc6b4\uc601 \ube44\uc6a9&#8217;\uc744 \uc9c0\ubd88\ud558\uac8c \ub429\ub2c8\ub2e4.  \uc774\ub7ec\ud55c \ubc29\uc2dd\uc740 \ud754\ud788 \ud22c\uc790 \ub300\ube44 \ud6a8\uc728\uc774 \uc810\ucc28 \ud558\ub77d\ud558\ub294 \uacb0\uacfc\ub97c \ucd08\ub798\ud569\ub2c8\ub2e4. \uc5b4\ub290 \uc815\ub3c4 \uc131\uacfc\ub97c \uac70\ub458 \uc218\ub294 \uc788\uc9c0\ub9cc, \uac00\uc7a5 \ubcf5\uc7a1\ud55c \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\uc758 \ub370\uc774\ud130 \ud488\uc9c8\uc744 \ud655\ubcf4\ud558\ub294 \ub370\uc5d0\ub294 \uac10\ub2f9\ud558\uae30 \ud798\ub4e4 \uc815\ub3c4\ub85c \ub9c9\ub300\ud55c \ube44\uc6a9\uc774 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n<h4 style=\"color:#ff6900;\">\ubc29\uc548 #2: \uc0b0\uc5c5 \ud45c\uc900\ud654<\/h4>\n<p>\uc0c8\ub86d\uac8c \ub5a0\uc624\ub974\ub294 \uc774 \ub300\uc548\uc740 \uc0dd\uba85\uacfc\ud559 \ubd84\uc57c \ub9ac\ub354\uc758 76%\uac00 \ub300\uaddc\ubaa8 AI \uc2e4\ud604\uc744 \uc704\ud55c \uc81c1\uc758 \ub3d9\ub825\uc73c\ub85c \uaf3d\uc740 \uae00\ub85c\ubc8c \ub370\uc774\ud130 \uc815\ud569 \ubb38\uc81c\ub97c \uc815\uba74\uc73c\ub85c \ud574\uacb0\ud569\ub2c8\ub2e4.  \uc774 \uacbd\ub85c\ub294 \uc678\ubd80\uc5d0\uc11c \ubbf8\ub9ac \uc815\ud569\ub41c \ub370\uc774\ud130 \uae30\ubc18\uc744 \ucc44\ud0dd\ud558\ub294 \ubc29\uc2dd\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.  \ud558\uc9c0\ub9cc \uc9c4\uc815\uc73c\ub85c \ud6a8\uacfc\uc801\uc778 \uad6c\ud604\uc744 \uc704\ud574\uc11c\ub294 \ub2e8\uc21c\ud788 \uc815\uc81c\ub418\uace0 \uc815\ud569\ub41c \ub370\uc774\ud130 \uadf8 \uc774\uc0c1\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc989, \uc2ec\uce35\uc801\uc778 \uc0b0\uc5c5 \uc804\ubb38\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \ub370\uc774\ud130\uc640 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ub41c \uc0c8\ub85c\uc6b4 \ubaa8\ub378\uc774 \uc694\uad6c\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubc29\uc548\uc758 \uc131\uacf5 \uc5ec\ubd80\ub294 \ub2e4\uc74c \uc138 \uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li>\uc911\uc559\uc5d0\uc11c \uac70\ubc84\ub10c\uc2a4\uac00 \uad00\ub9ac\ub418\ub294 \uc815\ud569\ub41c \ucf54\uc5b4\ub97c \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0, \uac01 \uc2dc\uc7a5 \uace0\uc720\uc758 \ub2c8\uc988\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\ub294 \uc720\uc5f0\uc131\uc744 \ubcf4\uc7a5\ud568\uc73c\ub85c <strong>\uc77c\uad00\uc131\uacfc \uc790\uc728\uc131 \uc0ac\uc774\uc758 \ub09c\uc81c<\/strong>\ub97c \ud574\uacb0\ud574\uc57c \ud569\ub2c8\ub2e4. <\/li>\n<li>\uc218\ub3d9 \ud30c\uc77c \uc804\uc1a1 \ubc29\uc2dd\uc744 \ub118\uc5b4, \uc2dc\uc2a4\ud15c \uac04 \ub370\uc774\ud130 \ud750\ub984\uc744 \uc790\ub3d9\ud654\ud558\uace0 \ud1b5\ud569 \uc7a5\ubcbd\uc744 \ub0ae\ucd94\ub294 \uac15\ub825\ud55c API\uc640 \ub124\uc774\ud2f0\ube0c \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud1b5\ud569\uc744 \uc81c\uacf5\ud558\ub294 \uc5d4\ub4dc \ud22c \uc5d4\ub4dc  <strong>\uc81c\ud488 \uad00\uc810<\/strong>\uc5d0\uc11c \uc811\uadfc\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ub2e8\uc21c\ud55c \ub370\uc774\ud130 \uacf5\uae09\uc5c5\uccb4\uc5d0\uc11c \ubc97\uc5b4\ub098 <strong>\uac00\uce58 \uacf5\ub3d9 \ucc3d\ucd9c\uc5d0 \uc9d1\uc911\ud558\ub294 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\ub85c\uc758 \uc804\ud658\uc774 \ud544\uc694\ud569\ub2c8\ub2e4<\/strong>. \ubaa9\ud45c\ub294 \uc870\uc9c1\uc774 \ub370\uc774\ud130 \ud22c\uc790\ub97c \ud1b5\ud574 \uc5bb\ub294 \uc774\ub4dd\uc744 \uadf9\ub300\ud654\ud558\uace0 \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4 \uacfc\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \ud3ec\uad04\uc801\uc778 \ud611\ub825 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"What would most help overcome your data challenges?\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/state-of-data-figure-6-updated.png\"\/><\/p>\n<p>\uad81\uadf9\uc801\uc73c\ub85c \ub450 \uac00\uc9c0 \ubc29\uc548 \uc911 \uc5b4\ub290 \ud558\ub098\uac00 \uc815\ub2f5\uc778 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ud575\uc2ec\uc740 \uc870\uc9c1\uc758 \uc804\ub7b5\uc801 \uc6b0\uc120\uc21c\uc704\uc640 \uc77c\uce58\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc790\uccb4 \uad6c\ucd95 \ubc29\uc548\uc740 \uc644\uc804\ud55c \ud1b5\uc81c\uad8c\uacfc \uc2ec\uce35\uc801\uc778 \ub9de\ucda4\ud654\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc870\uc9c1\uc740 \uace0\uc720\ud55c \ube44\uc988\ub2c8\uc2a4 \uaddc\uce59\uc5d0 \ucd5c\uc801\ud654\ub41c \ub3c5\uc790\uc801\uc778 \ub370\uc774\ud130 \uc790\uc0b0\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74, \uc0b0\uc5c5 \ud45c\uc900\ud654 \ubc29\uc548\uc740 \uc18d\ub3c4\uc640 \uaddc\ubaa8\uc758 \uacbd\uc81c\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud569\ub2c8\ub2e4. \uc774\ubbf8 \uc815\ud569\ub41c \uae30\ubc18\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \ubd84\uc11d \ub3c4\uad6c\uc640 AI\ub97c \ubcf4\ub2e4 \uc2e0\uc18d\ud558\uac8c \ubc30\ud3ec\ud560 \uc218 \uc788\ub2e4\ub294 \uac15\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \ubc29\uc548\ub9c8\ub2e4 \uc694\uad6c\ub418\ub294 \ud22c\uc790 \uc720\ud615, \uc5ed\ub7c9, \uadf8\ub9ac\uace0 \uc2e4\ud589 \uc758\uc9c0\uac00 \ub2e4\ub985\ub2c8\ub2e4. \ub530\ub77c\uc11c \ucd5c\uc120\uc758 \uc120\ud0dd\uc740 \uc870\uc9c1\uc774 \ucc98\ud55c \uad6c\uccb4\uc801\uc778 \ubaa9\ud45c\uc640 \ubcf4\uc720 \uc790\uc6d0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc870\ud654\ub97c \uc774\ub8e8\ub294 \ub370\uc774\ud130 \uae30\ubc18\uc774 \uc870\uc9c1 \uc804\ubc18\uc5d0 \ubbf8\uce58\ub294 \uc758\ubbf8<\/h2>\n<p>\ubcf8 \ubcf4\uace0\uc11c\uc758 \uc778\uc0ac\uc774\ud2b8\ub294 \uc870\uc9c1 \uc804\ubc18\uc5d0\uc11c AI\uc640 \ubd84\uc11d\uc758 \uc7a0\uc7ac\ub825\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \uba85\ud655\ud55c \ubc29\uc548\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. <\/p>\n<h4 style=\"color:#ff6900;\">\ucee4\uba38\uc15c \ubc0f \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\uc758 \uad00\uc810:<\/h4>\n<p>\uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc815\ud569\ub41c \ub370\uc774\ud130 \uae30\ubc18\uc744 \uad6c\ucd95\ud558\uba74, \uc870\uc9c1\uc758 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc740 \ub370\uc774\ud130\uc640 \uc778\uc0ac\uc774\ud2b8\uc758 \uc2ec\uac01\ud55c \uacf5\ubc31 \uc0c1\ud0dc\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc9c4\uc815\ud55c \ub370\uc774\ud130 \uae30\ubc18\uc758 \uccb4\uacc4\ub85c \uac70\ub4ed\ub098\uac8c \ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad6d\uac00 \uac04 \uc790\uc6d0 \ubc30\ubd84\uacfc \uc131\uacfc \uad00\ub9ac\ub97c \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\ud589\ud560 \uc218 \uc788\uc73c\uba70, \ub9e4\ucd9c \uc99d\ub300\ub098 \ube44\uc6a9 \uc808\uac10\uc774\ub77c\ub294 \ub3c4\uc804\uc801\uc778 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \ud544\uc694\ud55c \uc815\ubc00\ud558\uace0 \ud0c0\uac9f\ud305\ub41c AI \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ucd94\uc9c4\ud560 \uc218 \uc788\ub294 \ub3d9\ub825\uc744 \uc5bb\uac8c \ub429\ub2c8\ub2e4. <\/p>\n<h4 style=\"color:#ff6900;\">IT \ubc0f \ub370\uc774\ud130 \ub9ac\ub354\uc758 \uad00\uc810:<\/h4>\n<p>\ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc0b0\uc5c5 \ud45c\uc900\uc744 \uad6c\ucd95\ud558\uba74 \uc218\ub3d9 \ud1b5\ud569 \uacfc\uc815\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ub9c9\ub300\ud55c &#8216;\uc6b4\uc601 \ube44\uc6a9&#8217;\uc774 \uc81c\uac70\ub418\uba70, \ud300\uc740 \ubc18\ubcf5\uc801\uc774\uace0 \uac00\uce58\uac00 \ub0ae\uc740 \ub370\uc774\ud130 \uc815\uc81c \uc791\uc5c5\uc5d0\uc11c \ud574\ubc29\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 IT \uc544\ud0a4\ud14d\ucc98\ub97c \ub2e8\uc21c\ud654\ud558\uace0 \uc804\uccb4 \uc6b4\uc601 \ube44\uc6a9\uc744 \ub0ae\ucd94\uba70, \ud575\uc2ec IT \ud504\ub85c\uc81d\ud2b8\uc758 \uc18d\ub3c4\ub97c \ub192\uc5ec AI \uaddc\ubaa8 \ud655\uc7a5\uacfc \uac19\uc740 \uace0\ubd80\uac00\uac00\uce58 \ud601\uc2e0\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h4 style=\"color:#ff6900;\">\ubd84\uc11d \ud300\uc758 \uad00\uc810:<\/h4>\n<p>\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub2e8\uc77c \uc9c4\uc2e4 \uacf5\uae09\uc6d0\uc774 \ud655\ubcf4\ub428\uc5d0 \ub530\ub77c, \ubd84\uc11d \ud300\uc774 \uad6c\ucd95\ud55c AI \ubaa8\ub378\uc740 \uadf8\uc5d0 \uac78\ub9de\uc740 \uacf5\uc2e0\ub825\uc744 \uac16\uac8c \ub429\ub2c8\ub2e4.  \uc774\ub294 \ubaa8\ub378\uc774 \ubd88\ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud558\uace0 \uc0ac\uc6a9\uc790\uc758 \uc2e0\ub8b0\ub97c \uc783\ub358 \uace0\uc9c8\uc801\uc778 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uba70, \ud300\uc774 \uc18c\ubaa8\uc801\uc778 \ub370\uc774\ud130 \uc815\uc81c \uc791\uc5c5\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc9c4\uc815\ud55c \uc778\uc0ac\uc774\ud2b8 \ucc3d\ucd9c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<h4 style=\"color:#ff6900;\">\ud544\ub4dc \ud300\uc758 \uad00\uc810:<\/h4>\n<p>\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uae30\ubc18\uc740 \ud544\ub4dc \ud300\uc774 \ub9c8\uce68\ub0b4 \uc790\uc2e0\ub4e4\uc5d0\uac8c \uc81c\uacf5\ub41c \ud234\uc744 \ubbff\uace0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud544\ub4dc \ud300\uc758 \uc5ed\ud560\uc740 \ub2e8\uc21c\ud788 &#8216;\uae30\uacc4\uc801\uc778 \uc5c5\ubb34 \uc218\ud589&#8217;\uc744 \ub118\uc5b4, HCP\uc640 \uc758\ubbf8 \uc788\uace0 \uac1c\uc778\ud654\ub41c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc9c4\ud654\ud569\ub2c8\ub2e4.  \ub610\ud55c, \uc774\uc804\uc5d0\ub294 \ud30c\uc77c\ub7ff \ub2e8\uacc4\uc5d0 \uba38\ubb3c\ub7ec \uc2e4\uc81c \uc2dc\uc7a5\uc5d0 \uc801\uc6a9\ub418\uc9c0 \ubabb\ud588\ub358 \ucd5c\uc2e0 AI \ud601\uc2e0 \uae30\uc220\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ub418\uc5b4, \ud544\ub4dc\uc5d0\uc11c \uc989\uc2dc \uc2e4\ud589 \uac00\ub2a5\ud55c \uc2e0\ub8b0\ub3c4 \ub192\uc740 \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc81c\uacf5\ubc1b\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<h2>AI \ucd94\uc9c4\ub825\uc744 \uadf9\ub300\ud654\ud558\ub294 \ub370\uc774\ud130\uc640 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \uc5f0\uacb0<\/h2>\n<p>AI \uaddc\ubaa8 \ud655\uc7a5\uc744 \ud5a5\ud55c \uae38\uc740 \ub2e8\uc21c\ud788 \ub354 \ub9ce\uc740 \uae30\uc220\uc744 \ub3c4\uc785\ud55c\ub2e4\uace0 \ud574\uc11c \uc5f4\ub9ac\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. AI \uc774\ub2c8\uc154\ud2f0\ube0c \ud655\uc7a5\uc5d0 \uc2e4\ud328\ud55c 89%\uc758 \uae30\uc5c5\ub4e4\uc5d0\uac8c \uc788\uc5b4, \uc2e0\ub8b0\uc131, \uc18d\ub3c4, \uc77c\uad00\uc131\uc774\ub77c\ub294 \ub370\uc774\ud130 \uacfc\uc81c\ub97c \uadf9\ubcf5\ud558\ub294 \uac83\uc774\uc57c\ub9d0\ub85c \uc57c\ub9dd\uacfc \ud604\uc2e4 \uc0ac\uc774\uc758 \uac04\uadf9\uc744 \uba54\uc6b8 \uc218 \uc788\ub294 \ud575\uc2ec \uc5f4\uc1e0\uc785\ub2c8\ub2e4. \ubbf8\ub9ac \uc870\ud654\ub41c \ub370\uc774\ud130\uc640 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ud568\uc73c\ub85c\uc368, \ucee4\uba38\uc15c \ud300\uc740 \uc774\ub7ec\ud55c \ub370\uc774\ud130 \ub09c\uc81c\ub4e4\uc744 \ud574\uacb0\ud558\uace0 \uae30\uc220\uacfc AI\ub97c \uc9c0\uc18d \uac00\ub2a5\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ub2e4\uc74c \ub2e8\uacc4\ub85c \ub098\uc544\uac00\uae30<\/h2>\n<p>\ubcf8 \ubcf4\uace0\uc11c\uc5d0 \uba85\uc2dc\ub41c \ub370\uc774\ud130 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574\uc11c\ub294 \uba85\ud655\ud55c \uc2e4\ud589 \ubc29\uc548\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h4 style=\"color:#ff6900;\">\uc5c5\uacc4 \ub3d9\ub8cc\ub4e4\uc758 \uc0ac\ub840 \ud655\uc778 <\/h4>\n<p><strong><a style=\"color:#ff6900;\" href=\"\/customer-stories\/driving-commercial-excellence-with-opendata-and-network\/\">Boehringer Ingelheim<\/a>, <a style=\"color:#ff6900;\" href=\"\/customer-stories\/bayer-driving-insights-and-efficiencies-with-a-global-data-model\/\">Bayer<\/a>, \uadf8\ub9ac\uace0 <a style=\"color:#ff6900;\" href=\"\/customer-stories\/astellas-a-standardized-data-model-for-a-360-degree-customer-view\/\">Astellas<\/a><\/strong>\uc758 \ub9ac\ub354\ub4e4\uc774 \uae00\ub85c\ubc8c \ub370\uc774\ud130 \ubaa8\ub378 \ud45c\uc900\ud654\ub97c \ud5a5\ud574 \ub098\uc544\uac00\ub294 \uc5ec\uc815\uc744 \uc9c1\uc811 \ud655\uc778\ud574 \ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<h4 style=\"color:#ff6900;\">\uc900\ube44 \uc0c1\ud0dc \uc9c4\ub2e8<\/h4>\n<p>\uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc870\ud654\ub85c\uc6b4 \ub370\uc774\ud130 \uae30\ubc18\uc744 \uc704\ud55c \uccab\uac78\uc74c\uc744 \ub5bc\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\ub824\uba74, <a style=\"color:#ff6900;\" href=\"\/kr\/contact-us\/\">\ub370\uc774\ud130 \ubb34\ub8cc \uc9c4\ub2e8 \uc11c\ube44\uc2a4\ub97c \uc2e0\uccad<\/a>\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<h4 style=\"color:#ff6900;\">\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc \ud0d0\uc0c9<\/h4>\n<p>³Ô¹Ï±¬ÁÏ \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc \uc81c\ud488\uc740 \ubbf8\ub9ac \uc815\ud569\ub418\uc5b4 Vault CRM\uacfc \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2e0\uc18d\ud55c \uc778\uc0ac\uc774\ud2b8 \ucc3d\ucd9c\uacfc \ub354 \uc2a4\ub9c8\ud2b8\ud55c \ucee4\uba38\uc15c \uc2e4\ud589\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 AI\uc5d0 \uc900\ube44\ub41c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><a style=\"color:#ff6900;\" href=\"\/kr\/products\/opendata\/\">³Ô¹Ï±¬ÁÏ OpenData<\/a><br \/>\n<br \/>\uc644\uc804\ud55c HCP \ubc0f HCO \ud504\ub85c\ud544<\/p>\n<p><a style=\"color:#ff6900;\" href=\"\/kr\/products\/hcpaccess\/\">³Ô¹Ï±¬ÁÏ HCP Access<\/a><br \/>\n<br \/>HCP \uc561\uc138\uc2a4 \ub370\uc774\ud130<\/p>\n<p><a style=\"color:#ff6900;\" href=\"\/products\/veeva-link\/overview\/\">³Ô¹Ï±¬ÁÏ Link<\/a><br \/>\n<br \/>KOL\ub4e4\uc5d0 \ub300\ud55c \uc2ec\uce35 \ub370\uc774\ud130<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ucee4\uba38\uc15c AI \ubc0f \ubd84\uc11d \uccb4\uacc4\uc758 \uc804\uc0ac\uc801 \ud655\uc0b0\uacfc \uc2e4\ud589 \uac00\uc18d\ud654<\/p>\n","protected":false},"featured_media":35313,"parent":0,"template":"","class_list":["post-35301","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-data","resource-type-ebooks","resource-product-reference-data"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/35301"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/35301\/revisions"}],"predecessor-version":[{"id":35302,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/35301\/revisions\/35302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/35313"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=35301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}