{"id":35416,"date":"2026-05-03T21:43:17","date_gmt":"2026-05-04T01:43:17","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?post_type=resources&#038;p=35416"},"modified":"2026-05-06T22:26:50","modified_gmt":"2026-05-07T02:26:50","slug":"veeva-link-workflow-for-kol-engagement-planning","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/kr\/resources\/veeva-link-workflow-for-kol-engagement-planning\/","title":{"rendered":"³Ô¹Ï±¬ÁÏ Link Workflow for KOL Engagement Planning"},"content":{"rendered":"<style>\n.veeva-2024 .content-block__sidebar {\n\tdisplay:none;\n}\n.veeva-2024 .fa-ul li p {\n\tmargin-top:5px;\n}\n.veeva-2024 .content-block .fa-check-circle {\n\tcolor:#f7981d; font-weight:400; font-size:20px;\n}\n<\/style>\n<p><img decoding=\"async\" class=\"img-right d-none d-lg-block\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/02\/link-kol-feature-brief-figure-1.png\"\/><\/p>\n<h2>\uc815\ubc00\ud55c KOL \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc218\ub9bd \ubc0f \ud2b8\ub798\ud0b9<\/h2>\n<p><img decoding=\"async\" class=\"img-right d-block d-lg-none\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/02\/link-kol-feature-brief-figure-1.png\"\/><\/p>\n<p>\ud575\uc2ec KOL\uacfc\uc758 \ud6a8\uacfc\uc801\uc778 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc704\ud574\uc11c\ub294 \uc804\uc0ac\uc801\uc73c\ub85c \ud1b5\uc77c\ub41c \uc804\ub7b5\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubd80\uc11c \uac04\uc758 \uc0ac\uc77c\ub85c \ud604\uc0c1\uacfc \ub0b4\uadfc\uc9c1 \ubd80\uc11c\uc758 \uae30\ub85d\ub418\uc9c0 \uc54a\uc740 \ud65c\ub3d9\ub4e4\ub85c \uc778\ud574, \uc720\uae30\uc801\uc778 \ud611\uc5c5\uc774 \uc5b4\ub824\uc6b4 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc815\ubcf4\uac00 \uacf5\uc720\ub418\uc9c0 \uc54a\uc73c\uba74 \uae30\ud68c\ub97c \ub193\uce58\uae30 \uc26c\uc6b0\uba70, \ud575\uc2ec \uc804\ubb38\uac00\uc5d0\uac8c \uc5f0\ub77d\uc774 \ud3b8\uc911\ub418\uac70\ub098 \ubc29\uce58\ub418\ub294 \ub4f1 \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc5b4\ub824\uc6cc\uc9d1\ub2c8\ub2e4.<\/p>\n<p>Link Workflow\ub294 \ubd80\uc11c \uac04 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud50c\ub798\ub2dd\uc744 \uc704\ud55c \uc77c\uc6d0\ud654\ub41c \uc6cc\ud06c\uc2a4\ud398\uc774\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec \uc774\ub7ec\ud55c \uac04\uadf9\uc744 \uba54\uc6cc\uc90d\ub2c8\ub2e4. \ubcf8 \uc81c\ud488\uc740 <a href=\"\/kr\/products\/veeva-link\/\">Link Key People<\/a>\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub418\uc5c8\uc73c\uba70, \uc2ec\uce35\uc801\uc778 \uc2e4\uc2dc\uac04 KOL \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uacc4\ud68d\uc744 \uc218\ub9bd\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc784\uc0c1, \uba54\ub514\uceec, \uc138\uc77c\uc988 \ubc0f \ub9c8\ucf00\ud305 \ud300\uc744 \uc704\ud574 \uc124\uacc4\ub41c Link Workflow\ub294 \uc6d0\ud65c\ud558\uace0 \uc601\ud5a5\ub825 \uc788\ub294 KOL \uacbd\ud5d8\uc744 \uc120\uc0ac\ud558\ub294 \ub370 \ud544\uc694\ud55c \ud22c\uba85\uc131\uacfc \ube44\uc988\ub2c8\uc2a4 \uc815\ub82c\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<h2>\uc8fc\uc694 \ube44\uc988\ub2c8\uc2a4 \ud6a8\uacfc<\/h2>\n<ul class=\"fa-ul\">\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><strong>\ud575\uc2ec KOL \ub300\uc0c1\uc744 \uc704\ud55c \ud611\uc5c5 <\/strong>\n<p>\uc804\ub7b5\uc801 \uc6b0\uc120\uc21c\uc704\uc5d0 \ub9de\ucdb0 \uacf5\ub3d9\uc758 \ubaa9\ud45c\ub97c \uc124\uc815\ud568\uc73c\ub85c\uc368, \ud575\uc2ec \uc804\ubb38\uac00\uc5d0 \ub300\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \ud2b9\uc815 \ubd80\uc11c\uc5d0 \ud3b8\uc911\ub418\uac70\ub098 \ub204\ub77d\ub418\uc9c0 \uc54a\ub3c4\ub85d \uad00\ub9ac\ud569\ub2c8\ub2e4. \ub610\ud55c, \uad6d\uac00 \uac04 \uacbd\uacc4\ub97c \ub118\ub098\ub4dc\ub294 \uae00\ub85c\ubc8c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uae4c\uc9c0 \uc870\uc728\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><strong>\ubd80\uc11c \uac04 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud2b8\ub798\ud0b9<\/strong>\n<p>\ud300, \ubd80\uc11c \ubc0f \uc9c0\uc5ed \uac04\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud22c\uba85\uc131\uc744 \ub192\uc5ec, \uc804\uc0ac\uac00 \ud558\ub098\uc758 \ud1b5\uc77c\ub41c \ubc29\uc2dd\uc73c\ub85c \uc804\ubb38\uac00\uc640 \uc18c\ud1b5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><strong>\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uba54\ud2b8\ub9ad \ud65c\uc6a9<\/strong>\n<p>\uc2e4\ud589 \ud604\ud669\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0, \uc804\uc0ac\uc801 \uad00\uc810\uc5d0\uc11c KOL \ud65c\uc6a9\ub3c4\uc5d0 \ub300\ud55c \uc885\ud569\uc801\uc778 \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"img-responsive mw-750\" style=\"border-radius:25px\" alt=\"\" src=\"\/kr\/wp-content\/uploads\/2026\/05\/link-kol-feature-brief-figure-3_ko.jpg\"\/><\/p>\n<h2>\uc8fc\uc694 \uae30\ub2a5<\/h2>\n<ul class=\"fa-ul\">\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><strong>\uc804\ub7b5\uc801 \ud50c\ub798\ub2dd<\/strong>\n<p>\ud575\uc2ec \uc804\ubb38\uac00\ub97c \ub300\uc0c1\uc73c\ub85c \ubaa9\uc801 \uc911\uc2ec\uc758 \uad6c\uccb4\uc801\uc778 \ubaa9\ud45c\ub97c \uc124\uc815\ud569\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc744 \ud1b5\ud574 \ubd80\uc11c\ubcc4 \uad00\uacc4 \ub2f4\ub2f9\uc790\ub97c \uc9c0\uc815\ud558\uace0 \uc804 \ubd80\uc11c\uc5d0 \uac78\uce5c \ud611\uc5c5 \uae30\ud68c\ub97c \ubc1c\uad74\ud568\uc73c\ub85c\uc368, \uc804\ub7b5\uc801 \uc6b0\uc120\uc21c\uc704\uc5d0 \ub530\ub978 \ud1b5\ud569\uc801\uc778 \uc811\uadfc\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><strong>\ud1b5\ud569 KOL \ubdf0<\/strong>\n<p>\ub0b4\uadfc\uc9c1 \ubd80\uc11c\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc5d0 \ub300\ud55c \ubd80\uc11c \uac04 \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud558\uc5ec \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \uc81c\uac70\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc740 CRM \ub370\uc774\ud130\uc640 \ud568\uaed8 Link Key People\uc5d0 \ud45c\uc2dc\ub418\uc5b4, \ud574\ub2f9 \uc804\ubb38\uac00\uac00 \uc870\uc9c1\uacfc \ub9fa\uace0 \uc788\ub294 \uad00\uacc4 \uc804\ubc18\uc744 \ud1b5\ud569 \ubdf0\uc5d0\uc11c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><strong>\uac04\ud3b8\ud55c \ubcf8\uc0ac \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud65c\ub3d9 \ud2b8\ub798\ud0b9<\/strong>\n<p>KOL \ud504\ub85c\ud544\uc5d0\uc11c \uc9c1\uc811 \ub2e8 \ud55c \ubc88\uc758 \ud074\ub9ad\uc73c\ub85c \uae30\ub85d\ud560 \uc218 \uc788\ub294 \uac04\ud3b8\ud55c \uc2dc\uc2a4\ud15c\uc744 \uc81c\uacf5\ud558\uc5ec, \ub0b4\uadfc\uc9c1 \uc0ac\uc6a9\uc790\uc758 \ud65c\ub3d9 \uae30\ub85d \ubd80\ub2f4\uc744 \uc904\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uba54\ub514\uceec \ubc0f \ucee4\uba38\uc15c \ubcf8\uc0ac \ud300\uc758 \uc911\uc694\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \ub354 \uc774\uc0c1 \uae30\ub85d\uc5d0\uc11c \ub204\ub77d\ub418\uc9c0 \uc54a\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><strong>\uc2e4\uc2dc\uac04 \ub9ac\ud3ec\ud305<\/strong>\n<p>\uc778\ud130\ub799\ud2f0\ube0c \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud1b5\ud574 \uacc4\ud68d \ub300\ube44 \uc2e4\ud589 \ud604\ud669\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud569\ub2c8\ub2e4.  \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc \ud300\uacfc \ubd80\uc11c\ubcc4 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc9c0\ud45c\ub97c \ubd84\uc11d\ud558\uc5ec, \ud2b9\uc815 \uc804\ubb38\uac00\uc5d0 \ub300\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \ud3b8\uc911\ub418\uac70\ub098 \ub204\ub77d\ub418\uc9c0 \uc54a\ub3c4\ub85d \uc989\uac01\uc801\uc73c\ub85c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><strong>\ubaa8\ubc14\uc77c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uad00\ub9ac<\/strong>\n<p>³Ô¹Ï±¬ÁÏ Link \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud574 \uc774\ub3d9 \uc911\uc5d0\ub3c4 \uc5c5\ubb34 \uc0dd\uc0b0\uc131\uc744 \uc720\uc9c0\ud558\uc2ed\uc2dc\uc624. \ubaa8\ubc14\uc77c \uae30\uae30\uc5d0\uc11c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud604\ud669\uc744 \uc870\ud68c\u00b7\uc0dd\uc131\u00b7\uc5c5\ub370\uc774\ud2b8\ud558\uace0, \ubbf8\ud305\uc744 \ub9c8\uce58\uba74 \ub178\ud2b8\ub97c \uae30\ub85d\ud558\uc5ec \uc2e0\uc18d\ud558\uace0 \uc815\ud655\ud55c \ud6c4\uc18d \uc870\uce58\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><strong>\ud611\uc5c5 \uc911\uc2ec \uc5c5\ubb34 \uad00\ub9ac<\/strong>\n<p>\uc804\uc6a9 &#8216;\ub0b4 \uc5c5\ubb34(My Tasks)&#8217; \ubdf0\ub97c \ud1b5\ud574 \ud574\uc57c \ud560 \uc77c\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\uc815\ub41c \ubaa8\ub4e0 \ubbf8\ud305\uacfc \uc561\uc158 \uc544\uc774\ud15c\uc744 \ud55c\ub208\uc5d0 \ud30c\uc545\ud558\uc5ec \uac1c\uc778 \ubc0f \ud300\uc758 \uc5c5\ubb34 \ud504\ub85c\uc138\uc2a4\ub97c \ud6a8\uc728\ud654\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><strong>\uc2b9\uc778 \ud504\ub85c\uc138\uc2a4 \uad00\ub9ac<\/strong>\n<p>\uc9c0\uc815\ub41c \uad00\uacc4 \ub2f4\ub2f9\uc790\uc640 \uc2b9\uc778 \uc808\ucc28\ub97c \uc870\uc728\ud568\uc73c\ub85c\uc368 \ubd80\uc11c \ubc0f \uc9c0\uc5ed \uac04\uc758 \ud22c\uba85\uc131\uacfc \uc5bc\ub77c\uc778\uba3c\ud2b8\ub97c \uac15\ud654\ud569\ub2c8\ub2e4.  \uc774\ub97c \ud1b5\ud574 \uc804 \uc138\uacc4 \ubaa8\ub4e0 KOL\uc5d0\uac8c \uc77c\uad00\ub41c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"img-responsive mw-750\" style=\"border-radius:25px\" alt=\"\" src=\"\/kr\/wp-content\/uploads\/2026\/05\/link-kol-feature-brief-figure-2_ko.jpg\"\/>        <\/p>\n","protected":false},"excerpt":{"rendered":"<p>KOL \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uacc4\ud68d \uc218\ub9bd\ubd80\ud130 \ucd94\uc801\uae4c\uc9c0, Link Workflow\ub85c \ubd80\uc11c \uac04 \ud611\uc5c5\uc744 \uac15\ud654\ud558\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"featured_media":35429,"parent":0,"template":"","class_list":["post-35416","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-data","resource-type-features-brief","resource-product-deep-kol-data"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/35416"}],"collection":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/35416\/revisions"}],"predecessor-version":[{"id":35417,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/resources\/35416\/revisions\/35417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media\/35429"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=35416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}