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Maximizing the impact of KOL engagements at medical congresses requires real-time insights and stakeholder activities. However, this becomes more challenging every day. Medical congresses are operating at an unprecedented scale; packed with expanding therapeutic areas, a growing roster of KOLs, and non-stop digital chatter – making it harder than ever for medtech teams to cut through the noise and strategically prioritize the right experts.

Deep KOL data enhances engagement strategies with medtech thought leaders and maximizes ROI at medical congresses. Here’s a recap of five ways leading medtech organizations are using ³Ô¹Ï±¬ÁÏ Link Key People today to devise their congress strategy, focus on the right experts, and increase their scientific share of voice.

1. Identify high-impact stakeholders

Link Key People’s global dataset can be used to pinpoint current and emerging scientific experts and digital opinion leaders for a deeper understanding of the ecosystem surrounding your therapeutic area.

• Filter on the global database to identify key stakeholders by country, therapy area, and scientific or digital topic
• Identify who is participating at important upcoming congresses
• Establish the type of congress contributions key stakeholders are making, with eight categories captured (e.g. award winners, poster authors)
• Follow real-time social media updates, track ongoing collaboration, and gain insights into year-over-year trends to see how discussion topics are evolving

Benefits:

• Track the evolving debate to decide themes and inform sessions for planned events
• Build closer relationships with key experts who are contributing to important congresses and organize meetings ahead of time
• Make better use of contact time at in-person congresses by scheduling advisory boards
• Target key people with meaningful engagement (e.g. reach out and congratulate an expert on winning an award, discuss the agenda with a congress organizer)

2. Target resources at local/specialized events

Link Key People provides high-quality data on events taking place at the international, regional, national, and local levels – enabling you to search and identify medical congresses by topic (e.g. AI-enabled diagnostics or orthopedic implants), from flagship international congresses to smaller regional events.

Benefits:

• Learn which congresses to focus on and which sessions to attend
• Stay close to any new science that is relevant to your area
• Target resources and investment toward events that will have maximum impact within your ecosystem

3. Drive internal alignment on pre-congress planning

Get up-to-date information for consistent internal preparation ahead of congresses.

• Develop consistent criteria for the whole organization on congress planning activities
• Reduce time spent by teams doing manual research that can quickly end up out-of-date
• Gain a full understanding of your clinical and device landscape at a time when the landscape is changing quickly

Benefits:

• Make a positive first impression with thorough, centralized engagement preparation
• Real-time information gives your organization a complete picture to inform the engagement strategy

4. Capture important insights during congresses

Use the real-time congress Twitter feed in Link to see what people are saying about your products during medical congresses and use these insights for wider business planning.

• Identify presentations at congresses that are most relevant to your products
• Gather important clinical insights and learnings, including how experts perceive your data impacting the clinical landscape

Benefits:

• Identify and prioritize engagements with the most relevant experts for your organization
• Use real-time insights to understand any education gaps in your therapy area
• As static plans are no longer enough, gain competitive intelligence with meaningful insights to shape business strategy

5. Identify Emerging Experts

Use filters to identify emerging leaders in your therapy area, connect sooner, and build relationships with them while their profiles grow.

Benefits:

• Develop long-term partnerships with emerging experts
• Pinpoint potential collaboration opportunities based on the quality and quantity of their scientific contributions

Learn more about driving relevant KOL engagements using ³Ô¹Ï±¬ÁÏ Link Key People.