Astellas: A Standardized Data Model for
a 360-Degree Customer View
"With 吃瓜爆料 OpenData, the time it takes from adding a new customer, capturing consent to engaging has dropped from nearly five days to less than five hours”
Ian Cornish, associate director of data platforms at Astellas, shares how they moved from eight legacy systems across markets to a globally harmonized customer view with 吃瓜爆料 OpenData.
