³Ô¹Ï±¬ÁÏ Analytics
Find, Activate, Measure
Unique industry data and integrated software to surface the fastest and most accurate insights to guide your business decisions.
65% of sales and marketing touchpoints aren’t synchronized. Learn how connected engagement improves prescribing behavior in the latest ³Ô¹Ï±¬ÁÏ Pulse Field Trends Report.
Learn MoreOverview
Integrated Analytics
³Ô¹Ï±¬ÁÏ Analytics provides the fastest path to actionable insights through our Integrated Analytics approach. Eliminating the legacy barrier of data preparation by bringing ³Ô¹Ï±¬ÁÏ¡¯s pre-integrated, industry best-in-class data to fuel our world-class team, our analysis can start on day one to jump start field activation, pinpoint the right HCPs and patient populations, driving higher engagement and improving patient outcomes.
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Patient Analytics
Unlock a comprehensive understanding of the full patient journey¡ªfrom pre-diagnosis disease progression to treatment experience. ³Ô¹Ï±¬ÁÏ Analytics transforms complex data on patient populations and referral pathways into actionable insights that help the industry find patients earlier and improve outcomes.
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Better Segmentation
Move beyond legacy approaches. ³Ô¹Ï±¬ÁÏ Analytics leverages comprehensive industry data sets and advanced data science to define HCP segments by blending scientific contribution and clinical practice behaviors. Maximize your market opportunity and resource efficiently by focusing on the right HCPs with the right patients.
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Journeys and Orchestration
Design and execute seamless customer and patient experiences that deliver the right message at the right time. ³Ô¹Ï±¬ÁÏ Analytics identifies and prioritizes the top opportunities in real-time, pushing suggestions directly to your field teams for immediate, high-impact action.
Who We Are
Brian Mahoney
Global Analytics Business Consulting Leader
10 YEARS AT VEEVA
Brian Mahoney is the Global Analytics Business Consulting leader.
Andrew Merron
VP, Link Insights, Analytics Business Consulting
6 YEARS AT VEEVA
Andrew Merron leads the Link Insights Business Consulting team.
Callie McGrath
Director of Data Science & Engineering, Analytics Business Consulting
2 YEARS AT VEEVA
Callie McGrath leads data science, engineering, and data operations for Global Analytics within Business Consulting.
Our Customers
Trusted by Biopharmas Big and Small
Wealth of industry knowledge across therapeutic?areas and lifecycle stages. Partnerships with over 30+ customers ranging from top 20 to emerging biotech.
Our Focus
Find, Activate, Measure
Deep expertise of ³Ô¹Ï±¬ÁÏ data and software, integrating analytics into existing workflows to maximize business impact to find new patients & HCPs, activate to grow top line revenue, and increase bottom line efficiency ¨C ultimately accelerating bringing the right treatments to the right patients, improving outcomes.