Bayer: Accelerating Engagement and Innovation with Link Key People

¡°With ³Ô¹Ï±¬ÁÏ Link, we have first-class data that can be trusted.¡±

- Daniel J Kurutz, Deputy Director for Customer Engagement, Bayer

By leveraging deep KOL data as part of their ¡°data DNA,¡± Bayer identifies the right experts to drive engagement success across the entire enterprise. Medical and commercial teams find 20-50 new customers and accelerate their engagements, while clinical teams map investigator networks to select the most qualified partners.

Chapter 1: Enabling Medical, Commercial, and Clinical Teams

Discover how Link helps medical teams uncover emerging scientific leaders, commercial reps facilitate ¡°warm handshakes¡±, and clinical teams find new investigators.

Chapter 2: Powering AI and Analytics with Link Data

Hear how Bayer are ingesting Link data to power their AI innovations and inform new use cases such as fair market value.

Chapter 3: Balancing Global Data with Local Privacy and Compliance Needs

Daniel shares key considerations for navigating a global rollout, and what it means to partner with the ³Ô¹Ï±¬ÁÏ Link team.