Astellas: Breaking Access Barriers
with Compliant Chat
¡°With Engage compliant chat, we¡¯re accessing HCPs we couldn¡¯t before, we¡¯re getting opportunities to fine-tune messaging before in-person calls, and HCPs are receptive. Nearly half of all chats are now initiated by HCPs.¡±
An Astellas leader shares his perspective on how his field teams are finding success getting to hard-to-reach HCPs and meeting their demands quickly using compliant chat.
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From Push to Pull: Astellas Boosts Engagement with 47% HCP-Led Chats
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