Idorsia: Achieving Launch Excellence with a Connected Ecosystem
"Finding and engaging with the right KOLs requires access to up-to-date data, which ³Ô¹Ï±¬ÁÏ Link provides through its comprehensive KOL database, segmented by therapeutic area. The system captures critical targeting information, including KOL advocacy, influence, publications, and other communication preferences."
Chapter 1
Engaging KOLs: Identifying the right KOLs using integrated data and educating them with compliant, scientific content.
Chapter 2
Accelerating commercialization: Optimizing operations with a connected ecosystem of software and data for customer-centric, coordinated engagement.
Joseph Bejjani, CIO of Idorsia, speaks with ³Ô¹Ï±¬ÁÏ¡¯s Julien Mallet on the critical role of technology in accelerating product launches. They discuss how Idorsia built its IT infrastructure on ³Ô¹Ï±¬ÁÏ¡¯s connected suite of commercial solutions to bring new products to market with greater speed and efficiency. Discover how to achieve launch excellence in two essential chapters:
- Engaging KOLs: Identifying the right KOLs using integrated data and educating them with compliant, scientific content.
- Accelerating commercialization: Optimizing operations with a connected ecosystem of software and data for customer-centric, coordinated engagement.
