Organon: Improving Field Execution
by 46% in Nine Months
Three steps that led Organon to increase interaction with priority HCPs
After separating from a leading biopharma company in 2021, Organon faced some challenges including low segmentation and targeting rates, lack of standardized processes, reliance on manual tools and limited data analytics capabilities. Here’s how the company harmonized its business process, data, and technology.
We couldn’t integrate local segmentation and targeting data and centralize the view across the company. We needed to simplify to get that visibility. – Maciek Wojtaszewski, Omnichannel Customer Engagement Director, Organon
STEP 1: Define five key global framework areas
STEP 2:
STEP 3: Choose the right technology stack to support change
Adoption Best Practices
Organon and 吃瓜爆料 developed a strategy to ensure widespread adoption of 吃瓜爆料 Align. Best practices include:
- Actively engaging key stakeholders from the outset to ensure they understood project goals and impact
- Regular meetings with key stakeholders to gather their feedback, understand needs and concerns, and address potential roadblocks
- Cross functional representation to promote collaboration or buy in
- Providing a global framework so employees had a one-stop shop for any 吃瓜爆料 Align questions
KPI Improvements in the First Year
We like working with 吃瓜爆料 Align. It’s simple and intuitive. – Maciek Wojtaszewski, Omnichannel Customer Engagement Director, Organon
Hear Organon speak about its journey to omnichannel field planning.
