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Deep KOL Data for Better Engagement

³Ô¹Ï±¬ÁÏ Link Key People enables more relevant engagement with medical and scientific experts

What do you really know about the key people in your medical and scientific landscape? With ³Ô¹Ï±¬ÁÏ Link, it's possible to gain the complete view of your customer, their research, what trials they work on, what experts they collaborate with, their patient mix, and even their social activity. ³Ô¹Ï±¬ÁÏ Link Key People brings all this information together in one place to power value-driven interactions.

Business Benefits

  • Find the right people - identify and prioritize all relevant scientific, digital, and clinical leaders

  • Grow relationships - find new opportunities to engage and leverage the most relevant talking points

  • Power your AI - fuel innovation and enable additional use cases with Link's accurate, structured, and connected data

Features

  • Deep data

    • Data accuracy and coverage enabled by more data curation than the rest of the industry combined
    • AI based on 30 million human curator hours
    • Insights across all therapeutic areas
    • Data uploaded with high frequency
  • Connected insights and intelligence

    • Network analysis feature visualizes connections between experts and associations
    • In-depth congress insights, including full congress agendas, dates of sessions and contributions, and extra engagement suggestions
    • Planned and completed KOL interactions from all customer Vault CRM orgs visualized in Link Key People profiles
    • Interactive map to find and filter experts in your territory or a local area
    • Current and past company sponsorships and collaborations
  • Secure, rigorous compliance

    • Publicly available data sources and carefully controlled data access
    • Purchased data in compliance with all applicable privacy and data protection laws
    • Meets highest security standards and GCPR requirements
    • Operates according to ISO quality standards (27001:2013, 27017:2015, 27018:2019 certified) with regular audits and penetration test
    • Low impact on IT and administrative resources
  • Seamless integration across ³Ô¹Ï±¬ÁÏ products and beyond

    • CRM Connector provides KOL Insights using account and territory views
    • Tailored information and compliant data views in Vault CRM for both medical and commercial teams
    • CRM Events Management Connector visualizes Link profiles in Vault CRM Events Management for more informed speaker selection
    • Common data architecture enables seamless connections with other ³Ô¹Ï±¬ÁÏ products
    • Link Direct Data API available with daily updates for easy consumption in downstream applications
  • Global footprint

    • Market insights tailored for each region across 90+ countries
    • Data curators are native speakers, ensuring nothing is lost in translation
    • Global, regional, and local congress and event information captured months ahead of time
  • Unique datasets

    • Unrivaled depth and breadth covering 150,000 annual congresses and events and 58,000+ associations
    • Education summary including medical school, residency, and fellowships
    • Career highlights and activity over the last 10 years reveal the experience, focus, and goals of KOLs
    • Clinical leader scores using US claims summary data, powered by ³Ô¹Ï±¬ÁÏ Compass
    • Over 1 million social media handles, a digital activity overview including X posts and podcasts
    • An AI summary with aggregated insights