Features Brief
³Ô¹Ï±¬ÁÏ Link Key People Features Brief
³Ô¹Ï±¬ÁÏ Link Accelerates Engagement with Scientific Leaders.

Deep KOL Data for Better Engagement
³Ô¹Ï±¬ÁÏ Link Key People enables more relevant engagement with medical and scientific experts
What do you really know about the key people in your medical and scientific landscape? With ³Ô¹Ï±¬ÁÏ Link, it's possible to gain the complete view of your customer, their research, what trials they work on, what experts they collaborate with, their patient mix, and even their social activity. ³Ô¹Ï±¬ÁÏ Link Key People brings all this information together in one place to power value-driven interactions.
Business Benefits
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Find the right people - identify and prioritize all relevant scientific, digital, and clinical leaders
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Grow relationships - find new opportunities to engage and leverage the most relevant talking points
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Power your AI - fuel innovation and enable additional use cases with Link's accurate, structured, and connected data


Features
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Deep data
- Data accuracy and coverage enabled by more data curation than the rest of the industry combined
- AI based on 30 million human curator hours
- Insights across all therapeutic areas
- Data uploaded with high frequency
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Connected insights and intelligence
- Network analysis feature visualizes connections between experts and associations
- In-depth congress insights, including full congress agendas, dates of sessions and contributions, and extra engagement suggestions
- Planned and completed KOL interactions from all customer Vault CRM orgs visualized in Link Key People profiles
- Interactive map to find and filter experts in your territory or a local area
- Current and past company sponsorships and collaborations
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Secure, rigorous compliance
- Publicly available data sources and carefully controlled data access
- Purchased data in compliance with all applicable privacy and data protection laws
- Meets highest security standards and GCPR requirements
- Operates according to ISO quality standards (27001:2013, 27017:2015, 27018:2019 certified) with regular audits and penetration test
- Low impact on IT and administrative resources
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Seamless integration across ³Ô¹Ï±¬ÁÏ products and beyond
- CRM Connector provides KOL Insights using account and territory views
- Tailored information and compliant data views in Vault CRM for both medical and commercial teams
- CRM Events Management Connector visualizes Link profiles in Vault CRM Events Management for more informed speaker selection
- Common data architecture enables seamless connections with other ³Ô¹Ï±¬ÁÏ products
- Link Direct Data API available with daily updates for easy consumption in downstream applications
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Global footprint
- Market insights tailored for each region across 90+ countries
- Data curators are native speakers, ensuring nothing is lost in translation
- Global, regional, and local congress and event information captured months ahead of time
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Unique datasets
- Unrivaled depth and breadth covering 150,000 annual congresses and events and 58,000+ associations
- Education summary including medical school, residency, and fellowships
- Career highlights and activity over the last 10 years reveal the experience, focus, and goals of KOLs
- Clinical leader scores using US claims summary data, powered by ³Ô¹Ï±¬ÁÏ Compass
- Over 1 million social media handles, a digital activity overview including X posts and podcasts
- An AI summary with aggregated insights