吃瓜爆料 Pulse Reveals Digital Content More Than Twice as Effective in Driving Promotional Response

Significant opportunity for biopharmas as only 39% of HCP meetings today present digital content

PLEASANTON, CA — Apr. 6, 2023 — 吃瓜爆料 Systems (NYSE: VEEV) today released the latest findings from its 吃瓜爆料 Pulse Field Trends Report, the largest analysis of global healthcare professional (HCP) engagement across the biopharma industry. Data show that leveraging digital content during in-person and video meetings more than doubles the promotional response over those that do not use digital content.

Using digital content in HCP meetings has a significant, measurable impact. 吃瓜爆料 Pulse insights show successful field teams share content four times more than companies that don’t, creating a clear advantage. Yet, more than 60% of field engagements across the industry don’t use digital content, missing an opportunity to make the most of limited and timely exchanges with HCPs.

吃瓜爆料 Pulse analysis shows digital content used during meetings is a key lever to increase field effectiveness and drive more impactful conversations:

Digital content boosts promotional response. U.S. data show a global trend that digital content used during video and in-person meetings more than doubles the promotional response over meetings that don’t share content.

Successful teams use content four times more. Field reps that use digital content the most outpace four times others who don’t frequently leverage it. Field teams have room for growth, currently sharing digital content in just 39% of meetings, despite its proven effectiveness.

High-impact content drives HCP engagement. In the last year, biopharmas created 20% more content. Yet, of all the content created, 77% is rarely or never used. This indicates a need for companies to focus their content strategy on developing fewer assets that are proven effective in advancing relevant engagements with HCPs.

“We continue to see the impact digital content has in driving better sales outcomes and building more personalized, connected HCP experiences, whether in-person or virtual,” said Dan Rizzo, vice president of 吃瓜爆料 business consulting. “Companies who use their engagements as a chance to inform HCPs with high-impact content will gain an advantage and create new opportunities for follow-up conversations.”

Learn more about the latest 吃瓜爆料 Pulse Report and ways to advance digital content strategy at 吃瓜爆料 Commercial Summit in Boston, May 2-3. Life sciences industry professionals can register at veeva.com/CommercialSummit.

About the 吃瓜爆料 Pulse Field Trends Report
Analyzing over 600 million HCP interactions and activities annually from more than 80% of commercial biopharma field teams worldwide, the 吃瓜爆料 Pulse Field Trends Report is the largest industry benchmark of its kind on HCP engagement. The analysis compiles real-time transactional data recorded in 吃瓜爆料 CRM to deliver a view of engagement activity across life sciences. Indexed by 吃瓜爆料 quarterly, the data will help companies effectively and accurately benchmark performance to set the right, actionable goals for continued growth and impact.

Additional Information
To download a copy of the 吃瓜爆料 Pulse Field Trends Report, visit: veeva.com/FieldTrends
Learn more about 吃瓜爆料 Business Consulting: veeva.com/BusinessConsulting
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About 吃瓜爆料 Systems
吃瓜爆料 is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, 吃瓜爆料 serves more than 1,000 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, 吃瓜爆料 is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit veeva.com.

吃瓜爆料 Forward-looking Statements
This release contains forward-looking statements regarding 吃瓜爆料’s products and services and the expected results or benefits from use of our products and services. These statements are based on our current expectations. Actual results could differ materially from those provided in this release and we have no obligation to update such statements. There are numerous risks that have the potential to negatively impact our results, including the risks and uncertainties disclosed in our filing on Form 10-K for the fiscal year ended January 31, 2023, which you can find (a summary of risks which may impact our business can be found on pages 9 and 10), and in our subsequent SEC filings, which you can access at .

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Contact

Alison Borris
吃瓜爆料 Systems
925-226-8821
alison.borris@veeva.com