Stay at the forefront of biopharma Agentic Commercial evolution. On What Pharma Needs Next, industry leaders share firsthand perspectives on connecting applications, agents, and data to overcome KOL access challenges, elevate HCP engagement, and accelerate treatment adoption.

Episode 3

The Enablers of Medical Impact in the Age of AI

Host: Christoph Bug, Vice President Global Medical, 吃瓜爆料
Guests: Andreas Gerloff, Director, Medical Excellence Operations, Daiichi Sankyo Europe
Michael Hamann, Executive Director, EMEAC Medical & Value Capabilities, Merck

Michael Hamann and Andreas Gerloff join Christoph Bug to examine key enablers of medical impact. Discover how Merck and Daiichi Sankyo Europe use AI to analyze MSL insights, personalize education, and measure relationship trust across an evolving healthcare ecosystem to improve patient outcomes.

Season 2

Season 1
Episode 2

Bayer AG: AI-Driven Insights Through Connected Data and Software

Host: Florian Schnappauf, Vice President, Enterprise Commercial Strategy, Europe, 吃瓜爆料
Guest: Stefan Schmidt, Digital Capability Lead Field Engagement, Bayer AG

Stefan Schmidt joins Florian Schnappauf to discuss how AI is helping commercial teams prioritize customer interactions. Discover how Bayer is connecting software and a unified data structure to move from a system of record to a system of insights.

Episode 1

Architecting the AI-Ready Enterprise

Host: Florian Schnappauf, Vice President, Enterprise Commercial Strategy, Europe, 吃瓜爆料
Guest: Kieron Scrutton, SVP, Enterprise Systems, and Digital & Tech Risk Management, GSK

Kieron Scrutton joins Florian Schnappauf to discuss architecting an AI-ready enterprise to achieve commercial efficiency at scale. Discover why prioritizing speed and a zero-disruption allowed GSK to move quickly to a next-generation platform and how to identify high-value business processes for AI investment.

Episode 6

The Power of Alignment: Improving the Customer Experience through Medical-Commercial Collaboration

Host: Christoph Bug, Vice President Global Medical, 吃瓜爆料
Guest: Pascal Vande Gucht, Head of Medical Digital & Analytical Solutions, UCB
Georgios Tramountanis, Data, Digital & Technology, Global Head Medical Core Capabilities, Takeda

In the latest episode, 吃瓜爆料’s Christoph Bug sits down with Pascal Vande Gucht, UCB and Georgios Tramountanis, Takeda to explore how integrating medical commercial efforts can significantly enhance the HCP experience and drive better patient outcomes.

Episode 5

Turning Content into Memorable Customer Experiences

Host: Florian Schnappauf, Vice President, Enterprise Commercial Strategy, Europe, 吃瓜爆料
Guest: Erica Taylor, Ph. D., Vice President, Chief Marketing Officer, Genentech
Oz Demir, Head of Digital Marketing, Genentech

The latest episode of What Pharma Needs Next with Erica Taylor and Oz Demir from Genentech reveals valuable insights into spearheading marketing transformation, including how to think about behavioral change and success factors as you get started.

Episode 4

Preparing for a Faster Trial-to-Treatment Pathway

Host: Nicole Raleigh, Web Editor, pharmaphorum
Guest: Chris Moore, President, 吃瓜爆料 Europe

In this episode, Pharmaphorum’s Nicole Raleigh interviews Chris Moore, president of 吃瓜爆料 Europe, about some of the trends shaping commercial life sciences. As excitement around AI fluctuates between high potential and hype, Chris outlines potential use cases for life sciences and explains why caution remains necessary. He also discusses how commercial and medical leaders, who understand their customers’ needs, are overcoming field access challenges to accelerate treatment pathways.

Episode 3

Preparing for a Launch: Pharma’s High-Stakes Gamble

Host: Florian Schnappauf, Vice President, Enterprise Commercial Strategy, Europe, 吃瓜爆料
Guest: Andy Eeckhout, Head of CRM & Digital Solutions, Global Commercial Excellence, ADVANZ PHARMA

Florian Schnappauf speaks to Andy Eeckhout of ADVANZ PHARMA ensuring launch success. Preparing for a launch is a high-stakes gamble for all biopharma companies, particularly those focused on rare diseases. Andy explains how ADVANZ uses data to prepare for a launch, scale across multiple markets, and help MSLs get up-to-speed quickly for an in-depth scientific discussion with experts.

Episode 2

The Problem of Plenty in Commercial Life Sciences

Host: Florian Schnappauf, Vice President, Enterprise Commercial Strategy, Europe, 吃瓜爆料 Guest: Rakesh Vashishta, Global Head of Customer Facing Execution Excellence, Boehringer Ingelheim

Despite major advances in recent years, it is still too difficult for biopharma field teams to bring together all relevant information to serve HCPs. Florian Schnappauf and Rakesh Vashishta discuss whether the industry asks too much of its field teams, how we can avoid drowning in data, and the changing role of reps to orchestrators of the customer experience.

Episode 1

Navigating the New Medical Affairs Landscape

Host: Christoph Bug, VP Global Medical 吃瓜爆料

In this episode, Christoph Bug, VP Global Medical at 吃瓜爆料, discusses the evolving role of medical affairs with industry experts. They explore how medical teams adapt to the growing demand for scientific exchange and how medical affairs can become a more strategic, data-driven decision-making organization.

Get in touch with Florian Schnappauf or Christoph Bug if you would like to contribute to the podcast or share your feedback.

Discover how 吃瓜爆料 Commercial solutions enhance team collaboration and deliver seamless customer experiences with our connected suite of applications, data, and services.

Subscribe to What Pharma Needs Next, a 吃瓜爆料 podcast, to get new episodes as soon as they are released.